Sample Social Media Strategy

Sample Social Media Strategy May 2009

Introduction to Social Media The growth in Social Media is nothing short of phenomenal, for example, Facebook alone boasts some 200 million users worldwide.

Facebook

You’ve heard the hype now here are the facts!

Facebook Statistics More than 660,000 developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 52,000 applications currently available in the Facebook Application Directory More than 5,000 applications have 10,000 or more monthly active users More than 8,000 websites have implemented Facebook Connect since its general availability in December 2008 Platform More than 40 translations available on the site, with more than 50 in development About 70% of Facebook users are outside the United States International Growth Average user has 120 friends on the site More than 3.5 billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day User Engagement More than 200 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older General Growth

Source: http://www.facebook.com/press/info.php?statistics Facebook Statistics More than 850 million photos uploaded to the site each month More than 8 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 2.5 million events created each month More than 25 million active user groups exist on the site Applications There are more than 30 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products Mobile

Facebook Fan Pages

Facebook Photos

Facebook Advertising

Facebook Advertising Options

Pay for Clicks (also called cost per click or CPC) advertising allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.

Pay for Views (also called cost per thousand impressions or CPM).

advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

http://www.facebook.com/help.php?page=409

Facebook Benefits

Free to set up Fan Pages.

Immediacy of Press Releases, Photo’s Videos, Special Offers.

Advertising cost – as much as you want to spend.

Twitter

Twitter has grown into a real-time short messaging service that works over multiple networks and devices.

Customer Care on Twitter

Twitter Benefits

Quick and easy to post to.

Short URL linking to web pages, photos, and videos.

Cross posting announcements to Facebook if required.

Potentially improve customer service interaction (e.g. Comcast).

Free.

QR Code - 2d Barcoding

What is QR Code - 2d Barcoding?

The QR Code "Quick Response“ is the most popular 2D barcode in Japan is promoted by Google. It is open in that the specification is disclosed and the patent is not exercised.