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  • 1. Beyond.com Career Network Join Now Sign In Home Search Resources Help Search New York Jobs at ManhattanJobs.com The Number One Source for Careers in New York With 87,879 jobs at ManhattanJobs.com, we think your odds are pretty good.Find More Jobs... What Vice President Marketing - DailyCandy.com Where New York , NY SearchVice President Marketing - DailyCandy.comJob Number: 49909953 More Jobs for You...Company Name: NBC Universal Planning & Innovation M arketing M anager B askin g Ridge, NJ U SLocation: New York, NY US Consultant-Database M arketingCareer Focus: Media & Communication B askin g Ridge, NJ U S Verizon Leadership Development Program - M arketing M BA Apply to Job B askin g Ridge, NJ U S Associate Director - M arketing Updated: 8/5/2012 B askin g Ridge, NJ U S Vice President Marketing - DailyCandy.com Device UI Design M arketing M anager B askin g Ridge, NJ U S 4525BR Job Title Vice President Marketing - DailyCandy.com Director of Development & M arketing Business Segment Entertainment & Digital Networks / Integrated Media Mamaro n eck , NY U S Sub-Business DailyCandy Function Marketing See all jo b s in Co mmu n icatio n n ear New Yo rk , NY About Us DailyCandy, the insiders guide to the sweet life locally and online, delivers 3+ million email subscriptions via 26 editions in the U.S. and London. Read about under-the-radar neighborhood joints, fashion lines, and indie events in the daily emails; visit DailyCandy.com for a roundup on the latest and greatest lifestyle trends nationwide; and experience your neighborhood in new ways with DailyCandy Deals exclusive savings at our favorite local businesses. Career Level Experienced City New York U.S. State, China or Canada Provinces New York Country United States Responsibilities Brand Strategy & Marketing: * Develop strategies that energize and strongly differentiate the DailyCandy brand in the marketplace including defining/redefining the brand positioning and developing new messaging strategies. * Develop and implement strategic marketing plans to support prioritized initiatives across multiple platforms (email, web, social, mobile), resulting in increased site trafc, commerce sales, audience growth/acquisition and heightened DailyCandy brand awareness. * Develop 360-degree executional strategy with cross-functional groups (including but not limited to Editorial, Creative, Sales Development, Deals Merchandising, and Product Management). Audience Development: * Create and implement audience development plans for each platform, working closely with Editorial, Product, Sales Development, Deals Merchandising and Technology teams to ensure that we leverage every opportunity for traffic growth, meet the needs of the advertising marketplace and drive e-commerce transactions. * Continually optimize email products and delivery tactics to improve open rates, increase e- commerce conversions and drive significant website traffic. converted by Web2PDFConvert.com
  • 2. * Develop, execute and continually improve partnerships and promotional/sweepstakesprograms reaching sizeable external audiences to drive significant subscriber/memberacquisition and website traffic. Work closely with the Editorial team to ensure that thepromotions attract qualified leads.* Design, develop, manage and optimize campaigns in the areas of online advertising, socialmedia marketing, and SEM, working with internal and external constituents.* Achieve targeted audience acquisition and engagement results and ensure timely andeffective execution of marketing tactics and programs.Social Commerce Strategy and Sales Goals:* Create and execute successful advertising campaigns, media strategies and marketingprograms to increase DailyCandy Deals brand awareness, drive traffic, conversion and repeatpurchasing.* Create and implement integrated marketing calendar for DailyCandy Deals includingpromotional programs, coupons, RAF, email marketing, etc.* Work with Sales and Sales Marketing departments to raise the DailyCandy brands visibilitywith clients and agencies.* Partner effectively with the Merchandising Team to build seasonal ecommerce marketingstrategy and ensure all programs support the DailyCandy Deals and contribute to ecommercerevenue growth.* Execute the marketing strategy around social media, in partnership with the Editorial team.P/L Management and Business Intelligence:* Oversee budget for key acquisition and engagement programs to maximize opportunities andROI. Calculate ROI for each program and make recommendations based on results to increaseopt-ins, traffic, conversion, AOV, and repeat purchases.* Support General Manager with analysis of key marketing metrics and site performance.Communicate reporting and analysis with key stakeholders to share pertinent leanings.* Leverage analytics aggressively to optimize all of our business activities, from audiencedevelopment itself, to content creation, product development and other new business initiativesas well as analytics to establish, interpret, and analyze critical online KPI (key performanceindicator) targetsTeam Management:* Oversees team of 3 direct reports and 6 total team members, including AudienceDevelopment, Business Intelligence and Event Planning. Responsible for mentoring people andmanaging recruiting, talent development, evaluation and career planning.* Establish relationships with counterparts in NBCU to share best practices, leverage companyresources and gain value for DailyCandy and DailyCandy Deals.* Manage DailyCandys internal and corporate digital promotional inventory.Qualifications/Requirements Eligibility Requirements :* Interested candidates must submit a resume/CV through nbcunicareers.com* Must be willing to submit to a background investigation* Must have unrestricted work authorization to work in the United States* Must be 18 years or older* 10+ years of media or consumer marketing experience, including at least 7 years experiencein online media and marketing, direct marketing or customer relationship management.* Strong understanding of the DailyCandy brand, pop-culture trends, the digital marketplace andhow they all inter-relate.* Expert-level experience in email marketing including 3 years managing a large-scale andmulti-dimensional email program AND experience working with one or more major ESPs.* Experience in all facets of database marketing including ROI, LTV, RFM and direct marketingcampaign management technology and processes. Strong working knowledge of Omniture.* Significant experience in all aspects of online audience development, including SEO, SEM,online advertising, online contests and promotions, social media marketing and newslettermarketing. converted by Web2PDFConvert.com
  • 3. * Current expertise with latest technologies and trends including social commerce, CRM, social viral marketing techniques, mobile marketing, search technologies, etc. * Deep understanding web analytics including customer segmentation, modeling, and path analysis. Experience in integrating web analytics and email analytics data to drive engagement. * Maintain extensive knowledge of social commerce trends, and the marketing plans and programs of competitors. * Strategic thinker who can also execute. * Highly creative and innovative approach to solving business problems. * Strong decision-making skills, with a focus on results. Ability to organize, set priorities and juggle numerous projects at once. * Strong verbal and written communication skills with exceptional project management and presentation skills. Ability to translate highly technical information into layperson terms. * Ability to work under deadline pressures and with minimal supervision. * Proven record of strong initiative & ownership of tasks and quality deliverables. * Strong ability to work independently as well as collaboratively in a fast-paced, ever-changing environment * Strong attention to detail. * Bachelors degree. * Candidates must be able to work in a pet-friendly environment. * Strong business ethics. Desired Characteristics * Mobile marketing experience * MBA from a top program strongly preferred * Bachelors degree in Marketing, Communications or related field EOE Get Started Applying for this Job by filling out the form below. First Name: Last Name: Email Address: Zip/Postal Code: JOB SEEKERS HIRIN G SOLUTION S SITE TOOLS BEYON D.COM CAREER N ETWORK Search Jo b s Jo in No w Learn Mo re Hire w ith B eyo n d.co m Terms o f Ser vice Privacy Po licy Ab o u t B eyo n d.co m View Co mmu n ities One Career Network Career Reso u rces Co n tact U s Advertise w ith B eyo n d.co m as focused as you are.™ Career Articles Affiliates Jo b Seeker F.A.Q. B eyo n d.co m B lo g Careers at B eyo n d.co mBeyond.com is a Registered Tradem ark of Beyond.com , Inc.Beyond.com Career Network © 2001 - 2011 Beyond.com , Inc. converted by Web2PDFConvert.com

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