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  • 1. Boston August 13 - 16, 2012 Sheraton Boston Hotel, Boston, MA www.etailboston.com www.theetailblog.com Q4 Preparedness: Stay Ahead Of The Technology Curve While Remaining Focused On Customer Experience Essentials eTail Boston is the perfect sized online and multi-channel retail event for you to meet your peers • Give your holiday programs a jumpstart • Brand new interactive formats offer - leave with over 205 e-commerce tactical tips for your online and multi- tactics to gain your highest channel business revenues ever in Q4 • Receive FREE one-on-one website • More retail speakers than ever before critiques from leading innovators in retail means more take-aways, more • Full days of content devoted to networking and more benchmarking today’s hottest areas - social media, to maximize your most important mobile and tablet commerce! holiday season! Join the conversation:Lead Sponsors: Organized by:Register Today To Secure Your Seat! Call: 1.888.482.6012 or1.646.200.7530 • Email: etail@wbresearch.com • Visit: www.etailboston.com
  • 2. Boston August 13 - 16, 2012 Sheraton Boston Hotel, Boston, MA www.etailboston.com www.theetailblog.com Why eTail Is Always 7 Reasons To Register Right Now For eTail 2012 The Right Event For You Here are some tips to ensure you don’t miss the tactical information and The eTail program tackles these multiple opportunities for peer to peer networking at eTail 2012. Increase specific topics, with sessions focusing market share, set your growth strategies for the remainder of 2012 and gain on user experience improvements, a competitive advantage by registering today! personalization strategies, web analytics, increasing conversion rates, 1 eTail Boston is the perfect sized event for you to shop for solutions, network with retailers and leave with key learnings. website redesign, customer engagement strategies, content Unlike all other industry events, which can be hectic trade shows management, social media and with thousands of lower level attendees shuffled from room to room, commerce, the multi-channel eTail focuses on quality first. customer experience, mobile shopping and of course presents the 2 With brand new interactive sessions, free one-on-one consultations and workshops, receive specialized solutions to all of latest pre-holiday results to shape your pre-holiday challenges. your strategies for Q4 2012. 3 The event content, format and speaker faculty were put together by not Additionally, hear tactical only months of research with retailers from every part of the industry, strategies outlining these areas: but also steered by our retail Advisory Board of leading • User experience improvements e-commerce and multi-channel executives. • Actioning customer data and The eTail event team works for an independent research organization, 4 optimizing your spend devoting 100% of its resources solely towards executing industry-leading conferences. We arent distracted by ad sales or • Optimizing the multi-channel and running an association. online customer experience Mobile shopping, social commerce 5 • Every session will offer a minimum of 4 tactical take-aways - and finally… that’s over 205 key take-aways. 6 Keeping the experience fresh so • Over 85% of the speaker faculty are retailers. your customers come back to 7 Meet your direct peers, from every aspect of the industry with even more retailer-to-retailer networking opportunities than ever you time and time again. These topics and many more will be before! covered on the 2012 program. Gain competitive intelligence and Every single speaker at eTail is REQUIRED to end their presentation with 4-5 benchmark your current marketing key take-aways to ensure you leave with immediate, actionable strategies. and sales efforts to ensure your busiest season provides the highest That’s over 205 key take-aways, more than any other revenue numbers you’ve ever seen. event! And after the event, well send you a report Only at eTail 2012. with all these take-aways! “I think there are some great interactions. The presenters have been really good. But in addition to that, having this expo area and getting to meet folks from all the people who either are engaged in, want to be engaged in, or have a perspective on retail and the business we’re all in, is really cool. It’s great to meet people that I didn’t know we interacted with, but getting together, we’re thinking more about how we could work together. I’m going to take some time to walk the floor here before I leave and really try to make sure that I’m getting the most out of everybody being here. It really is a great group of people that you’ve assembled.” - Bob Kupbens, VP, E-Commerce, Delta Airlines Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com2 Information: Web: www.etailboston.com or Visit us on:
  • 3. eTail 2012 Special Events, Free Content And Interactive NetworkingMore RETAILER ONLY Networking Than Ever Before! ETAIL SPECIAL EVENTS Attend BRAND NEW networking activities and cocktail receptions each and every day of the event Monday, August 13th 6.45 PM: The eTail “Beer Garden” & Official Cocktail Reception 5.30 PM: eTail Retailer-Only Card Swap Do you enjoy a nice cold one at the end of the Networking Session day? After a day of constructive and solutions- Don’t miss your opportunity to get in on the focused sessions, relax in eTail’s beer garden! Take power-packed networking! Bring plenty of business advantage of an opportunity to network with the cards, because you will need them! Back by most forward-thinking retail executives at the popular demand, our “speed-dating” themed official eTail Reception. As a special bonus, eTail networking card swap allows you to meet your features specialized beer tastings peers in a retailer-only environment. 6.00 PM: Commencement Of eTail 2012 Wednesday, August 15th Registration & eTail Official Welcome Reception 1.15 PM: Concurrent Retailer-Only Networking At the end of an action-packed Summit, join retail Sessions! Interactive Workshop And Private executives in this relaxed environment. For those Lunches just arriving, this is a perfect opportunity to get all This Invitation-Only, high-level networking of your registration materials and jumpstart your opportunity is exclusive for eTail 2012! Designed as networking during the opening cocktail reception. a brainstorming and networking workshop. This is a Retailer-Only activity. Join our roundtable facilitators and workshop participants at this Tuesday, August 14th session. If you are interested in attending, and are a qualified retailer, email Lori Hawthorne at 1.15 PM: Concurrent Retailer-Only Networking lori.hawthorne@wbresearch.com. Sessions! Invitation-Only Workshop And Private Lunch Hosted By Symantec & 5.55 PM: Retailer-Only Think Tanks Invitation-Only Workshop And Private Lunch Enjoy quality one on one time with eTail retail This Invitation-Only, high-level networking speakers in this Retailer-Only roundtable session. opportunity is exclusive for eTail 2012! It is With multiple roundtables, each with a different designed as a brainstorming and networking retail host and topic area of focus, tackle the workshop for retailers. This session is a Retailer- hottest topics impacting retail today. One-on-one Only activity. Visit www.etailboston.com for networking and relationship building with your updates on participants! If you are interested in peers in a vendor-free zone!! attending, and are a qualified retailer, email Lori For detailed information on Roundtable Hosts, Hawthorne at lori.hawthorne@wbresearch.com. please visit www.etailboston.com. Throughout the day on August 14-15, sign up for our BRAND NEW FREE WEBSITE CONSULTATIONS with industry experts. For more details, visit www.etailboston.com. FREE CONTENT & SOCIAL NETWORKINGFREE Content: The 2012 eTail Benchmarking Getting social with eTailStudy, Key Take-Away Report And More…For FREE with your conference registration, Have you visited the eTail Blog yet? Better yet,receive the Brand New eTail Benchmarking Join the eTail conversation on all of our social have you subscribed? We bring the expertsStudy! Compiled from months of research and networks. Additionally, gather real-time words and advice (from companies like Luckysurveys with your peers, understand how feedback with Live Streaming Twitter at the Brand Jeans, Macys, Hautelook and more)retailers are spending their technology dollars conference! And don’t forget to check out past straight to you. Subscribe for free and neverfor the next 18 months. Additionally, if you’ve presentation videos from keynote presenters, miss a beat – www.TheeTailBlog.commissed any sessions at the 2012 eTail PalmSprings event, receive the Post Show And Key available at www.etailboston.com, for free!Take-Away Report, summarizing all of thevaluable “nuggets” attendees received at ourmost recent conference. 3
  • 4. Day 1 - Advanced Search Summit: Tactical Best Practices In SEO, SEM and Site Search Monday, August 13th Cover every aspect of Search in an interactive format with your fellow retailers! Think you’re getting the most out of your search programs? Think again. With speakers from multi-channel to pure play, large and small, leave with detailed strategies to maximize your programs and resources. Breathe new life into established search channels and network with your retail colleagues. Why Register For The Search Summit? • Receive hands-on tactical knowledge, as every single session offers at least 4 tactical take-aways • Return to the office with dynamic optimization techniques for your PPC and organic campaigns • Technical experts provide FREE consultations in an interactive environment during our 20-minute roundtable discussions Get Your Search Challenges Solved By Expert Roundtable Moderators From: SEARCHDEX *Check www.etailboston.com for full speaker bios and program updates 7.15 Continental Breakfast & Conference Registration • How do you think consumer behavior may have changed in regards to paid search listings? 8.00 Chairperson’s Opening Remarks • What is the current state of paid search? How is this impacting Rahmon Coupe your current spend? CEO • What are the implications for your search budget if paid search YourAmigo is trending down? 8.15 KEYNOTE SESSION: Using Onsite Tools And Search 9.25 Kick Off Of Interactive Roundtables To Improve SEO For Your Retail Business Kevin Wallace 10.45 Morning Coffee & Refreshments CTO/Co-Founder National Builder Supply 11.15 Pre-Holiday Search Essentials: Breathe New Life Into Your Paid Programs Before Q4 Heath Hyneman Erick Barney CMO/Co-Founder VP Marketing National Builder Supply Motorcycle Superstore How do you find out what your customers are truly searching for Motorcycle Superstore has grown paid search over 95% YOY with on your website? When optimizing your pages, how do you costs going up only 65%. The head of marketing at Motorcycle know the terms for which you are optimizing are the terms your Superstore, Erick Barney summarizes his 10+ years of SEM customers are truly using? The Founders of National Builder expertise leading up to these more recent developments. Prepare Supply, a niche pure-play that grew their search program year for your busiest season, maximize your campaign structure, evolve over year to, present the means maximize your SEO strategy and your keyword match type strategy and automate your data-feed website content to drive conversion and save valuable budget ad building campaigns after leaving this session. and resources. • Reorganizing campaigns into segments • Understanding products have many different names depending • Automating bid management techniques on who is asking the question • Intra-account negative keyword strategy that puts long-tail • Knowing long tail keywords your customer is after into play • Maximizing long tail keywords to convert your customers at a • Evolving keyword match type strategy to maximize search higher percentage visibility • Tools and options for finding the proper ways to optimize your • Applying keyword match-types to negative keywords site and enable customers to find exactly what they are looking • Automating data-feed ad building campaigns for effortlessly 11.50 Continuation Of Interactive Roundtables 8.50 KEYNOTE PANEL DISCUSSION: Evaluating New Search Trends And Creating Strategies To Acquire 12.50 Lunch & Networking For All Attendees Customers Cheryl DeGrasse 1.50 Building An In-House SEM Program From the Director of Search Marketing Ground Up Macys.com Sumant Sridharan Sumant Sridharan VP of Acquisition VP of Acquisition Cafepress Cafepress Managing your SEM program is a daunting task. Couple that Given all of the changes with algorithms, and major changes with with building and architecting your SEM program, and you are in search engines, staying up-to-date is critical for every e- a similar position as Cafepress. Managing numerous keyword commerce executive. This panel reviews the current trends campaigns and optimizing SEM has been a top priority at the impacting your search programs, and presents tangible answers company, and they’ve seen tremendous success. Their VP of to your most pressing challenges. Grow your program and Acquisition, the brainchild behind their program, comes to eTail to manage your budget effectively after leaving this dynamic panel offer tactics to keep your SEM program as profitable as possible. session, led by search experts from leading retail organizations. Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com4 Information: Web: www.etailboston.com or Visit us on:
  • 5. Day 1 - Advanced Search Summit continued 2.25 Continuation Of Interactive Roundtables • How can you optimize your margins effectively? • How do you action those metrics? 3.25 Afternoon Coffee & Refreshments • How do you evaluate the cost of paid and natural search in comparison to your profit margins? 3.55 Conclusion Of Interactive Roundtables 5.10 Conclusion Of Advanced Search Summit 4.35 Surviving In A World Increasingly Dominated By Search 5.30 eTail Retailer-Only Card Swap Networking Session Retail Executive (please see page 3 for more details!) As marketing budgets are strained and profit margins tighten, 6.30 eTail Official Welcome Reception For All driving incremental revenue from your existing campaigns is top Attendees (please see page 3 for more details!) of mind. Our panelists reveal their search marketing management tools, optimizing SEO and SEM to decrease *Check www.etailboston.com for updates on Retailers & extraneous costs, and evaluate best practices to maximize your Moderators. campaigns for 2012 and beyond. For more information on hosting a Search Summit roundtable, • What tools are necessary to help manage your search contact Chet Silverman at 646-200-7478 or email marketing spend? csilverman@wbresearch.com. • What metrics do you look for in your organic search campaign?Day 1 - Email Optimization &Segmentation Summit:Actionable Email Marketing Best Practices Monday, August 13th Cover every aspect of Email Marketing, Program Optimization and Segmentation in an interactive format with your fellow retailers! Email remains one of the most cost-effective acquisition and retention tools available to marketers. How effective is your segmentation strategy? How can you decrease opt-outs? Are you managing your lists, personalizing your communications and getting the most ROI out of your current email program? Hear from top retailers focusing on turn-key issues affecting your email strategy in this interactive summit. Why Register For The Email Optimization Summit? • Receive hands-on tactical knowledge, as every single session offers at least 4 tactical take-aways • Return to the office with dynamic optimization techniques for your email campaigns • Effectively reach your audience using segmentation, targeting and lifecycle management strategies • Technical experts provide FREE consultations in an interactive environment during our 20-minute roundtable discussions With Table Moderators From: 8.30 Continental Breakfast & Conference Registration maximize lifetime value across channels. Leave with specific examples from an extremely successful email program to help 9.15 Chairperson’s Opening Remarks shape your strategies for the future. • Developing targeted emails based on past purchase history and 9.30 Driving Cross-Channel Sales Through Targeted customer responsiveness Marketing • Analyzing customer behavior to build lifecycle programs that Piper Rosenshein engage customers at various points throughout their Director Retention Marketing relationship with BN Barnes & Noble • Leveraging triggered emails to drive cross-channel shopping behavior The head of retention at Barnes & Noble opens the day • 3-5 specific examples from B&N’s programs presenting an in-depth look at the retailer’s email strategy, an o Program overview analysis of customer behavior and utilizing triggered emails to o Success metrics 5
  • 6. Day 1 - Email Optimization & Segmentation Summit continued 10.05 PANEL DISCUSSION: Transforming Your Email • How are you currently gathering email addresses? Marketing Strategy Into A Personalized, • When you have the email address, what does your welcome Customer-Driven Channel email look like? Blake Area • If someone doesn’t respond, how do you escalate the offers Email Marketing Manager up to get a response? eBags • How long do you continue to email when they are not responding considering the spam laws? Chris Reighley • When someone wants to opt-out, do you present another Director Of Ecommerce offer? What is your strategy? Totes-ISOTONER.com • How are optimizing subject line testing and email testing? Integrating customer data and analytics into your email program ensures your strategies are resonating with customers. Increase 12.25 Continuation Of Interactive Roundtables relevancy using personalization techniques that go beyond basic segmentation. Our panelists help to transform your email 1.25 Lunch & Networking program into a customer-centric personalized channel that increases engagement and sales. 2.25 Transactional, Service And Custom Emails: • How can you leverage analytics to improve your email Evaluating When To Market To Consumers With strategy? Multiple Formats • What is your email deliverability strategy? Adam Golomb i. Sending emails with personalized products based on user Director of E-Commerce behavioral data Smileycookie.com • How has your email program changed in the last 12-18 Smileycookie.com has grown it’s email marketing subscribers months? by 164% in the past 12 months. Email marketing accounts for • How are you using customer data to improve your email 25% of revenue and has over a 7% conversion rate. Adam program? shares his success stories and email communication best • How can you combine multiple marketing channels with your practices that guarantee lift in sales from your customers. email strategy to reinforce your message and increase • Growing your email list by 50% with one simple trick customer engagement? • Using shopping cart abandonment to drive 5% of your sales • Driving the most email sales for you using promotional 10.40 Kickoff Of Interactive Roundtables messages • Re-engagement and transactional emails that work! 11.20 Coffee & Refreshments • Keeping your subscribers engaged • Identifying post purchase campaigns that work 11.50 PANEL DISCUSSION: Getting Out Of The Email Rut: A Refresher Course On One Of The Biggest 3.00 Continuation Of Interactive Roundtables Sales Channels In Retail Piper Rosenshein 4.00 Afternoon Coffee & Refreshments/Conclusion of Director Retention Marketing Email Optimization & Segmentation Summit Barnes & Noble Adam Golomb 5.30 eTail Retailer-Only Card Swap Networking Director of E-Commerce Session (please see page 3 for more details!) Smileycookie.com 6.30 eTail Official Welcome Reception For All Emery Skolfield Attendees (please see page 3 for more details!) Director, Digital Content & Commerce The Body Shop *Check www.eTailboston.com for updates on Retailers & Moderators. Our panel of email experts tackle the fundamentals of any successful email program. Opt-ins, opt-outs, testing, layout… For more information on hosting a Email Optimization & these topics and more are analyzed and best practices are offered Segmentation Summit roundtable, contact Chet Silverman at throughout the course of the discussion. Breathe new life into 646-200-7478 or email csilverman@wbresearch.com. your programs, just in time for the holiday season. “It was my first time at etail and I really really enjoyed the event. I thought that it had the right mix of content and presented a wide range of innovations industry wide.” - Orr Shakked, Director of Travel Ticker Product Hotwire “The most valuable industry event Ive ever attended.” - Brad Smith, Vice President, e-Commerce and Digital Marketing Fingerhut Direct Marketing Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com6 Information: Web: www.etailboston.com or Visit us on:
  • 7. Day 1 - Social Commerce & Engagement SummitTactical Social Engagement, CRM, And Commerce Strategies Monday, August 13th “I love the content. There were some great presentations today as part of the social media summit. I love the opportunity to network with other brands that I can learn from. Today was fantastic – I loved the content of the social media summit. I’m looking forward to getting out on the floor tomorrow and seeing what some of the vendors have.” - Dave Haber, Senior Director, Marketing & Social Media, Ice.com The Social Commerce Summit is a full day of content that will deep dive into Social Media strategies being utilized by industry leading retailers to generate revenue. Why Register For The Social Commerce and Engagement Summit? • Understand the latest social strategies used by your retail peers to move customers from engagement to sale • Integrate social CRM data into your greater CRM programs to build holistic customer profiles • And most importantly,…get an ROI on your social programs! Sponsored by: 7.45 Continental Breakfast & Conference Registration Thereby, they create a more hospitable travel experience overall. Hear the head of Digital Design and Development discuss this 8.25 Chairperson’s Opening Remarks program, as well as present strategies to create sustainable social engagement programs. 8.40 KEYNOTE SESSION: Incorporating Commerce Into • Creating a sustainable social engagement program Your Broader Social Media Strategy • Creating influencers through both customers and potential Bill Tolany customers Head of Promotional Commerce • Creating internal buzz and loyal employee advocates Whole Foods Market 9.50 KEYNOTE SESSION: Converting First-time Focusing on serving the customer directly impacts Whole Foods’ Customers Into Brand Freeks! bottom line. The head of the company’s social media efforts Ashish Mistry discusses aligning your corporate and social media strategies, the President & CEO incorporation of social media programs, the deployment of social Kontrolfreek strategies and ultimately how to measure the impact on sales in this eye-opening keynote session. In 24-short months, KontrolFreek has amassed an engaged • Understanding what your customers really want from you on following of loyalists that comprises of over 250,000+ social networks customers, 20,000+ Youtube videos, 75,000+ Facebook fans, • Determining if your social strategy aligned with your corporate followers, and more. This session will deep-dive into the strategy particulars of how a 4-peson start-up in the hyper competitive • Incorporating sales into the social mix without alienating your video-game industry has amassed and engaged a loyal audience customers that drives revenue and brand expansion. • Realizing how best practices for social and sales differ • Gain insights into low effort, high-impact social media • Grasping how sales messages differ by network and audience campaigns operate • Figuring out whether sales are the point of your social • Learn how non-traditional UGC can convert to revenue - all on interactions or simply a byproduct a shoe-string • Obtaining ways to measure the impact of social sales • Apply traditional enterprise tactics to consumer campaigns • Activate fans, that active audiences, that activate customers 9.15 KEYNOTE SESSION: The Echo System Industry Case Study 11.00 Coffee & Refreshments Lance Neuhauser President & CEO 11.30 PANEL DISCUSSION: The Latest Trends In Social The Echo System Media: Staying Up-To-Date To Maximize Your Social Media Impact And Revenues From This Channel Hear an informative case study presented by The Echo System Kathryn Loheide during this keynote session. Social Media & Content Manager Finish Line 9.50 KEYNOTE SESSION: Beyond The Front Desk: Social Hospitality Matthew Shadbolt Virginia Suliman Director of Interactive Marketing & Product VP Digital Design & Development Corcoran Group Hilton Worldwide Virginia Suliman Hilton has an extremely successful, proactive engagement VP Digital Design & Development program on twitter called @hiltonsuggests. @hiltonsuggests is a Hilton Worldwide Twitter program which sets out to engage both customers and With technology changing so rapidly, and new social products prospective customers by being relevant local experts. Created by entering the marketplace constantly, how can you ensure you are engaging employees who are avid users of social media, and up-to-date with the latest innovations that can add to your advocates for Hilton Worldwide, they represent both their city bottom line? What is working in social media today? Should your and their company to aid travelers seeking insights or advice. 7
  • 8. Day 1 - Social Commerce & Engagement Summit continued strategy consist of Twitter and Facebook only, or is Google + a managed internally? It is PR, marketing? viable network. Receive the answers to these questions and more • Who manages your program? What is their title? Is it a social as social media experts outline the keys to a successful revenue- media title? driving program. • What is their job experience? • Is Google+ more of a search engine play than a social network? • Is it unique? Is it within its own department? • How has Google+ impacted your social strategy? How should • Are you an internal consultant/advisor/manager with the you engage this network? organization? • Do you need a presence there? • How different should it be from Facebook? How many 1.15 Lunch & Networking For All Attendees resources should be dedicated? • How can Google+ impact your search strategies? 2.15 B2B Social Commerce: The CDW Social Story • How has Google+ impacted branded pages and their search Lauren McCadney rankings? Sr. Manager Social Media • How have Facebook changes in terms of their algorithm CDW impacted your strategy in this medium? Is social media relevant in the B2B space? And if so, how does it • What implications has it had in terms of FCommerce? differ from B2C? Whether businesses acknowledge it or not, every company is engaging in social media. Some are merely 12.05 KEYNOTE SESSION: The Case For The Return On doing it better than others. But operating with a strategy, Amazing. Social Media At Scale. integrating social across the enterprise and driving positive ROI is Adam Kmiec is where the real challenge begins. Attend this session to learn Director, Social Media how CDW after allowing social to grow organically; shifted Walgreens directions to make social a larger part of its go to market For social media to succeed it must be done at scale. The director of approach. By attending this session you will learn how this social media for the largest drug store chain in the United States leading provider of technology solutions and products achieved thinks beyond “likes and followers” to drive brand awareness and the following: engagement. Social media is actually transforming the way the • Established a strategic framework for social company does business, as the true value of social comes in its • Leveraged LinkedIn to increase account manager visibility ability to transform business. Hear this dynamic keynote session and • Takes advantage of a niche community to drive social leave with the means to transform your social media programs. commerce • Why Focusing on Amazing matters • How today’s leading companies are thinking at an Amazing Level 2.50 What Is Social Commerce? Is It Facebook Stores? • Why Walgreens believes in the power of Amazing. If Not, What Is It? Hema Padhu 12.40 PANEL DISCUSSION: Evaluating Social Media VP of Marketing Organization Within Your Company To Centralize ModCloth All Of Your Programs What is Social Commerce? Is it Facebook stores? If not, what is Emery Skolfield it? Hema Padhu, VP of Marketing at ModCloth, an innovative e- Director, Digital Content & Commerce tailer of independent women’s fashion and decor, will talk about The Body Shop how ModCloth views community as its inspiration and its brand. Hema Padhu Choice and convenience are not differentiators--your brand (and VP of Marketing shopping experience) has to go beyond the utilitarian and ModCloth rational benefits--it must inspire. • Inspiring your team and your customers, and having your Jason Keith customers inspire your brand Senior Public Relations and • Translating this to a stronger brand and customer experience. Social Media Manager • Ways consumers inspire brands...and what ModCloth does Vistaprint • Ways brands inspire consumers...and what ModCloth does Alex Irvin • Inspired teams...and how that reflects your brand...and what Online Programs Director ModCloth does 1800PetMeds 3.25 PANEL DISCUSSION: The Evolution Of Social Jag Bath Sharing: Obtaining Localized Content Using Social SVP, Product Media WhaleShark Media, Inc John Doughney The foundation of any effective social media program is internal Senior Manager Social Media Marketing organization, strategy development and execution. Re-examining Coca Cola how to internally align yourselves and develop project roadmaps • How can you assist consumer behavior with socially sharing for social programs ensure that you are managing resources their location, preferences and behaviors? effectively, while getting the results you need. Our group of social • How can you reach customers in a localized way using social media mavens walk through the challenges and solutions needed media? to organize your company for social success! • How are you creating social activations in a local way? • How are you organizing internally around social? • How can you generate awareness of local events or flash sales? • Do you outsource your social media program to an agency or • How are you inducing sales, transactions on your site or foot manage it internally? traffic in your retail store? • Do you have a centralized social department within your company? • Who owns social media within your organization if it is Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com8 Information: Web: www.etailboston.com or Visit us on:
  • 9. Day 1 - Social Commerce & Engagement Summit continued 4.00 SPECIAL BONUS PRESENTATION: Mobile First 4.35 Afternoon Coffee & Refreshments/Conclusion of Approach To Responsive Design Social Commerce & Engagement Summit Halley Silver Director Of Online Services 5.30 eTail Retailer-Only Card Swap Networking Session King Arthur Flour (please see page 3 for more details!) Learn how Americas oldest flour company embraced both 6.00 eTail Official Welcome Reception For All responsive website design and a mobile-first approach, and how Attendees doing so has completely transformed the way they develop our (please see page 3 for more details!) online services. In this session, the Director of Online Services walks through a case-study of their first project. • An overview of the key concepts and technologies applied • Lessons learned during design, development, and testing phases • Results, in terms of both user experience and key metricsDay 2 - Main ConferenceKeynote Presentations, Panel Discussions And Interactive Networking Tuesday, August 14th 7.15 Registration & Networking Breakfast Inside The to cultivate customer trust online despite these challenges. Join e- Solution Zone commerce expert and Symantec’s Sr. Director of Product Marketing Rob Glickman as he shares tips and insights on how to: 7.55 Welcome Remarks & Opening Card Swap • Improve conversion & click-through rates, reducing shopping Welcome From cart abandonment Lori Hawthorne • Increase traffic by clearly demonstrating that your website is safe Events Director • Protect yourself and your customers from online fraud eTail conferences • Reduce risk of lost business due to security breaches 8.00 Chairperson’s Opening Remarks 9.25 C-LEVEL KEYNOTE PANEL DISCUSSION: Robert Cell Eliminating Challenges And Finding Opportunities CEO With Your Brand In Every Customer Interaction MyBuys Lisa Kranc SVP Marketing Customer Satisfaction 8.15 OPENING KEYNOTE SESSION: E-Commerce In A Autozone Connected World Kelly Cook Global Head of E-Commerce Senior Vice President, Marketing Facebook DSW Inc. Social media and e-commerce are intersecting at a lightning pace. Translating your brand proposition to customers is fundamental As retailers more fully integrate Facebook into their platforms, it is to creating optimal customer experiences. Our C-Level brand imperative to understand upcoming trends and methods to make experts from across the industry discuss how to maximize every the most of this platform, beyond commerce and advertising. single customer touchpoint to increase loyalty and sales. Ensure With a brand new position created at the organization, Facebook your brand filters throughout every customer interaction at the presents an in-depth interview wiith its Head of Commerce, end of this keynote session. outlining the ways that retailers and Facebook should be working • Conveying the brand strategy within your organization together both now, and in the future. • Articulating the value of your brand to your consumers and continue to build value 8.50 KEYNOTE SESSION: Give Your Customers More • Managing your brand in the context of the growing channels Confidence To Click And Buy such as social and mobile Rob Glickman • Rallying colleagues behind the brand message and operate on Senior Director, Product Marketing that messaging on a daily basis Symantec • Getting your brand message out internally and externally While e-commerce has demonstrated rapid growth and innovation, it has never quite reached its full potential. Many 10.00 Networking And Refreshments Inside The consumers are either afraid to shop online or do so with great Solution Zone caution due to concerns about their safety. Given the more than Join your fellow retailers in the Solution Zone for your chance to 286 million variants of malware affecting websites in addition to win fantastic prizes. the thousands of phishing websites established every day, this comes as no surprise. Countless studies reflect this sentiment, showing that identity theft and information security are leading drivers of shopping cart abandonment. However, it is still possible 9
  • 10. Day 2 - Main Conference continued 10.55 KEYNOTE SESSION: The Next Phase Of Multi- • What is the right way to structure the organization to make digital Channel: Organizing And Executing Customer not just a channel but be pervasive across all of your different Driven Strategies marketing and communication channels? Kelly Cook • What is the impact to the end consumer as well? Senior Vice President, Marketing • How does this change reflect in your communications and DSW Inc. marketing practices on the consumer-facing end? • What impact does this have in the way you forecast/plan? For the Kelly Cook came to DSW to evolve their marketing strategy. next 12-18 months? Moving from a “one size fits all” strategy to a more targeted and • How do you implement this type of structure? personalized approach helped create more relevancy across all customer touchpoints. They have truly elevated their “customer 12.40 The Ecommerce Channel Is Dead In 10 Years… experience” and Kelly is at eTail for the first time to outline the Philip Thompson steps that theyve taken in order to do so. VP E-Commerce • Organizing effectively, incenting appropriately, setting up and Fossil aligning internal goals, and developing effective competencies to solve the “multi-channel problem” …Or however you prefer to look at it, everything will be • Bringing continuity to the multi-channel experience Ecommerce in 10 years. Like other brands and retailers, Fossil is • Solving tracking and reporting challenges to credit the sale prioritizing / knocking off their list of “Omni Channel appropriately opportunities”. However, they are also preparing for a consumer • Developing the appropriate KPIs centric view that reveals what life after Omni Channel could look • Understanding truly what “customer-driven” means to your like – where all brand touchpoints are unified. Philip has built a company, your goals, your technology stack, organizational world-class global E-commerce business at Fossil, and reveals charts, project methodology how to take advantage of today’s omni-channel environment. • Creating operational efficiencies within multi-channel • Learn what common Omni Channel pain points / opportunities • Permeating customer-driven strategies throughout your entire Brands and Retailers are facing globally multi-channel organization • Discuss methods of addressing these pain points organizationally, financially, and technically 11.30 Big Data & Retail: How Retailers Can Leverage • Supporting examples, trends, and benchmarks Digital Data To Drive Brand Awareness, Engagement And Sales 1.15 Concurrent Networking Sessions! Dave Reed Workshop and Private Lunch Hosted By Symantec SVP Strategic Solutions This Invitation-Only, high-level networking opportunity is MediaMath designed as a brainstorming and networking workshop for retailers exclusively. It is designed as a brainstorming and Retailers today have an unprecedented amount of customer, networking workshop for retailers exclusively. If you are marketing and sales data available to them. But effectively interested in attending, and are a qualified retailer, email Lori leveraging that data to optimally align media, offers, messages Hawthorne at lori.hawthorne@wbresearch.com. and promotions is difficult. This session will explore ways in which retailers can sort through the massive amount of data to 1.15 Workshop And Private Lunch drive customers from awareness through conversion. This Invitation-Only, high-level networking opportunity is designed as a brainstorming and networking workshop for 12.05 KEYNOTE PANEL DISCUSSION: Flipping The Multi- retailers exclusively. It is designed as a brainstorming and Channel Model And Integrating Digital networking workshop for retailers exclusively. If you are Throughout Your Organization And Channels interested in attending, and are a qualified retailer, email Lori Steve Winshel Hawthorne at lori.hawthorne@wbresearch.com. CIO Beachbody 1.15 Lunch And Networking For All Attendees Steve Braun VP E-Commerce and Mobile Track A: E-Commerce Essentials, Holiday Preparedness OfficeMax & Personalization Mark Carson 2.15 Chairperson’s Opening Remarks President and Co-founder Fat Brain Toys 2.25 KICK OFF RETAIL SESSION: Building The Skinit David Brussin Customizer Experience Founder & CEO Darryl Kuhns Monetate CTO Skinit Kate Goodman VP E-commerce How well do you know your customers and are you building to their Talbots expectations? Are you taking advantage of low cost high value CX tools to do this? Can you reduce complex/cumbersome processes Multi-channel has been defined, re-defined, and then defined again. and iterate experience changes faster? The Chief Technology What does it mean to your organization, and how can you set Officer of speciality retailer Skinit explains the applications they are yourself up to be a true “omni-channel organization”? Leading using that can benefit from a low cost CX review, and how to build retailers “flip the model” on its head in this eye-opening keynote a sustaining CX plan/process in this opening session. session. Return to the office with a strategic plan to incorporate full • Background: State of the customizer and why we wanted to channel integration into your organization. make changes to the experience • When looking at your planning, strategy and resources, how can • Process: A look at the tools (persona’s, wireframes, comps, and you truly become a multi-channel organization? code) and timeline to optimize the experience • How does an organization set themselves up for this type of • Cost: What did it cost to implement this process integration? • Value: What did Skinit gain and how did we measure success Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com10 Information: Web: www.etailboston.com or Visit us on:
  • 11. Day 2 - Main Conference continued3.00 When Content is King, you need a CMS: information; however conversion might be low when compared Conversion Management System with retailing sites. There are many benefits for the manufacturer Patrick Collins in the Sales and Marketing areas from evaluating their site CEO performance in more areas than just sales and profits. This 5th Finger session tackles how to come together as an organization to optimize the manufacturer site and enhance the role of the Hear an informative and insightful presentation from 5th Finger retailer. in this session. • What is the role of a manufacturer ecommerce site in the shopper journey?3.35 PANEL DISCUSSION: Tapping Into Personalization • What is the role of a manufacturer ecommerce site within a Opportunities On The Web Today To Engage company? Customers And Increase Revenues • Why ecommerce versus pure content sites? Darryl Kuhns CTO 6.05 Bringing Web Access In-Store To Exceed Customer Skinit Expectations Shawn M. Coombs Senior Retail Executive Sr. Manager, Product Management With the proliferation of geolocation technologies and targeted The Home Depot promotions, retailers are taking advantage of cross-channel Howard Wyner technologies to drive traffic. Which strategies work for your CEO business to encourage sales? What are your customer’s Scentiments.com expectations for your brand? Leave with an understanding of the latest and greatest in in-store technologies using digital media Armin Ebrahimi support. CEO • Driving sales and producing efficiencies through web access in- Buysight store Understanding where there are “personalization gaps” are in • Learning and testing existing applications on a tablet device to your online experience opens up multiple opportunities to adjust determine whether you need to alter the user experience in the the experience for your customers. Leave with a bag full of tips retail environment to personalize the web experience, from soup to nuts. • Learning about your customer and employee expectations via • Are you personalizing on the homepage from a branding web in the store access perspective? • Customizing and personalizing the store experience as you • What is your strategy from the homepage to the areas that are would in an online environment the most targeted (i.e. product pages)? • Generating incremental business • What are the biggest opportunities that exist with • Combining your POS in-store and web check out systems onto personalization on the web? one platform **session information subject to change**4.10 Afternoon Refreshment Break & Networking Inside The Solution Zone 6.40 Conclusion Of Day 2 Join your fellow retailers in the Solution Zone. Visit the Cyber Cafes, and view the Live Streaming Twitter feed! 6.45 The “eTail Beer Garden” Official Cocktail Reception For All Attendees4.55 Live Website Review- A BRAND NEW For more information, please see page 3. INTERACTIVE WORKSHOP! Jay Shaffer CMO Track B: Cross-Channel Integration California Delicious 2.15 Chairperson’s Opening Remarks A fun and engaging Interactive workshop where as a group we will perform a live, objective website review! Join us as we place 2.25 The Digital Journey Of Universal Music Group a popular website under the constructive scrutiny of our joint Randy Malinoff ecommerce expertise. Does the website connect with their target Vice President, Direct-to-Consumer eCommerce shopper, is it engaging? Is it easy to use, can we quickly navigate Universal Music Group to find relevant products and information? How would we make The head of direct-to-consumer at Universal Music Group it better if the site were our own? During the session we will: discusses the evolvement of their e-commerce business. As the • Explore the website UI to see what’s working well and where company focuses more and more heavily on their digital business, improvements can be made he discusses the initiatives, execution and results from providing • Evaluate the overall Customer Experience music fans an amazing online experience when acquiring music. • Create a resulting list of website recommendations that will enhance the shopping experience and increase conversion 3.00 When Content is King, you need a CMS: rates Conversion Management System Mike OConnor5.30 The Role Of Manufacturer’s Commerce Sites And President of North America The Internal Company Cultural Changes Needed Commerce Guys Andres Amezquita VP E-Commerce Hear an informative and insightful presentation from Commerce Mattel Guys in this session. The larger percentage of shopper are going to more than one ecommerce site, many times simultaneously, when shopping for a product. The manufacturer site is regarded as an authority for 11
  • 12. Day 2 - Main Conference continued marketing. Barton discusses case studies in blended marketing 3.35 PANEL DISCUSSION: Benchmarking Your Marketing during this insightful session, including Masters.com, who’s first Spend To Ensure Optimal Budget And Resource site in 1996 was designed by IBM, It was the gold standard of Management sports websites and a true blended experience. At Ultimate Sasha Norkin Office, their redesign gave the brand a fresh start. It matched the VP NOOK & Digital Marketing, marketing to the products. They got out of the customer’s way Social Media & Gift Cards and let the product sell itself, with great results (YOY of 35%, but Barnes & Noble they have more to do). • Convergence of channels Alex Irvin o Broadcasting on all channels, Receiving on all channels Online Programs Director o You can’t decide how your audience wants to talk to you 1800PetMeds • User Experience, Customer Experience, and Personal Experience Cassie Troiano • Repeat buyers, Fans, and Engagement Director Of Ecommerce • Everything is a spectrum: Passive, Active, and interactive XO Group, Inc. o Are websites just low tech TV stations or are TV stations just high tech websites? Sean S. Popen o You can’t you tell what kind of screen you’re looking at any Director of Global Web Interactive Marketing more Lenovo Corp. o The Cloud is Bulls**t and so is HTML5 Understanding how your peers are spending their marketing • The Holy Grail – turning customers into evangelists budgets, as well as how to allocate your dollars effectively is top of o You made a sale, now what? mind for every marketer and e-commerce leader today. Our panelists tackle the optimal way for you to manage your spend, and 6.05 CLOSING SESSION: Real World Production Best present details surrounding where they are seeing successes, and Practices To Optimize Multi Channel Marketing To pitfalls to steer away from. Enhance The Customer Experience • What trends are you seeing in terms of percentage of spend on Mark Evans certain marketing programs (paid search vs. email vs. banner ads, etc.) Director Of Content Publishing And • What trends are you seeing in terms of percentage of sales Technology Applications coming from these marketing programs? United Stationers • What is the optimal way for you to manage your marketing spend In this fast paced and hard hitting session, walk away with for core programs (affiliate, search, CSEs, etc.)? • What changes/trends are you seeing in terms of spend from the practical tips and best practices from an industry expert in content and campaign management. Mark will be sharing fact last 2-3 year vs. where things seem to be heading in the future? • How has the marketing mix changed (considering the impact of based research, examples of success and failure and the financial impacts from each. Leave this session with actionable information social and mobile technologies) and where is this trend headed? and strategies to employ as soon as you return to the office. A few topics Mark will be covering; 4.10 Afternoon Refreshment Break & Networking • Building a solid production foundation to drive acquisition, Inside The Solution Zone retention and growth strategies Join your fellow retailers in the Solution Zone. Visit the Cyber • Innovation vs. cost cutting - persuasion is not a commodity – Cafes, and view the Live Streaming Twitter feed! examples of marketing innovation • Finding savings in offline to fuel new online initiatives 4.55 Building A Multi-Channel Strategy Today • Leveraging content management and standards to drive Kate Goodman enhanced multi channel publishing and campaigns VP E-commerce • New organizational models to drive change in a large Talbots corporation Consumers are interacting with brands through multiple touch points more than ever before. The “channel” is no longer the 6.40 Conclusion Of Day 2 point of conversion but the point at which the consumer touches or engages with a brand. Increased “touches” to the brand 6.45 The “eTail Beer Garden” Official Cocktail creates more opportunity to speak to your customers and to steal Reception For All Attendees wallet share from your competition. In this presentation, Kate For more information, please see page 3. Goodman, head of E-Commerce at leading apparel retailer Talbots talks about the realities of multi channel retailing today Track C: User Experience Optimization & Monetization/ and how retailers can capitalize on each of these touch points. Emerging Technologies • What is multi channel retailing today and how has it changed over time 2.15 Chairperson’s Opening Remarks • The demanding consumer and her expectations of multi channel retailers today 2.25 Social And Mobile And Cloud OOOH MY!! • The value of a multi channel consumer INTERACTIVE WORKSHOP • Creating an internal culture of channel agnostic zealots Jack Kiefer • Internal considerations and implementation from a process and President/CEO planning perspective. Babyage Search Marketing is more competitive than ever, SCE’s just 5.30 Blended Marketing, Why Multi-Channel Is Toast aren’t producing and your manager expects you to make up the Barton Stabler rest of your revenue goals in social and mobile. If this sounds Director Brand Strategy familiar, and you want some new ideas that may help you hit Ultimate Office your revenue goals. Please attend the Social and Mobile and The way audiences experience media is changing. By Cloud OOOH MY!! workshop. understanding the changes, we can be one step ahead with our • Using vouchers in combination with retargeting as a customer acquisition tool Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com12 Information: Web: www.etailboston.com or Visit us on:
  • 13. Day 2 - Main Conference continued o Using smart groupon style voucher offers and retargeting to • E-tail site monetization must be balanced against internal attract and close new customers merchandising needs and the quality of the shopper experience. • Using 1st party data with abundant, affordable 3rd party data • Peapod has revisited its “monetization” strategy…devising a and a real-time-bidding ad servers will take prospecting and “use/share/sell” approach with the goal of optimizing its retention to the next level (sounds like fun!). relationships with its vendor partners. • The new adtech stack for marketer contains an alphabet soup • Through a review of this strategy, and how it’s being brought of new technologies (RTB, DMP, DSP, AMP). What does all this to life, Peapod will outline its approach to making optimal use mean for marketers and how should they test, pilot and deploy of vendor assets to positively impact shopper basket size, this technology loyalty and overall satisfaction. • Don’t forget about email Marketing o Email is still a powerful tool, but you need to remember the 5.30 PANEL: The Execution Of The Customer basics Experience Throughout A Multi-Channel Sales Cycle3.00 Quantcast Industry Case Study Todd McClain Quantcast Executive and Retail Client VP Segment Marketing Vistaprint Hear an informative and insightful presentation from Quantcast in this session. Shawn M. Coombs Sr. Manager, Product Management3.35 PANEL DISCUSSION: Sorting Through The Tablet The Home Depot And Mobile Explosion To Maximize Your Channel Joe Schmidt Strategies SVP Retail Channels Keith Swiderski Cafepress Director Online Customer Experience Wyndham Hotel Group Maintaining an optimal experience for your shoppers is continually top of mind. How have organizations ensured their Dre Madden customer experience meets expectations, no matter the channel? Head of Digital Marketing Our panel of experts from pureplay and multi-channel discusses Stubhub the challenges they’ve overcome to sustaining an amazing user Mobile and tablet adoption are perhaps the hottest topics on experience with their brands. retailer’s minds today. Determining the appropriate strategies will • How do you differentiate the customer experience throughout set the stage to gain significant revenues in 2012 and beyond. the multiple channels? Do you provide different experiences, Understanding that each of these channels comes with unique depending on the channel? challenges is the initial step to set optimal strategies for each. Our • How are you evaluating differing customer needs in different panel of retail leaders focus on mobile and tablet commerce best channels? practices to increase your sales from these devices immediately. o Who is your customer in-store? On the web? • What is the greatest impact tablets are having on e-commerce? o How do you determine that? • Have you adopted your e-commerce and mobile commerce • How are you meeting customer needs as they interact with your strategy due to the growth of tablets? How so? brand across multiple channels? • How will tablets and mobile interact and change going • What are you currently testing? forward? • What types of behavioral and transactional data are you • Do consumers use tablets and mobile devices differently for gathering from these interactions? different behaviors (in-store price comparisons, research, • How are you putting customer feedback data into action to making purchases, casual surfing, etc.) meet customer expectations? • How have your overall marketing strategies changed based on the growth of tablet adoption? 6.05 CLOSING GUEST SPEAKER SESSION: It’s All About • What approach have you taken in terms of creating a specific Location, Location, Location: How Location-Based app for tablets vs. making your website more tablet-friendly? Mobile Marketing Can Convert Foot Traffic Into • Why have you taken this approach? Sales Sonpreet Bhatia4.10 Afternoon Refreshment Break & Networking Co-Founder Inside The Solution Zone MyCityWay Join your fellow retailers in the Solution Zone. Visit the Cyber The Co-Founder of MyCityWay, a mobile app launched only two Cafes, and view the Live Streaming Twitter feed! years ago, explores location based marketing programs that will not only increase brand awareness, but sales for your company.4.55 Beyond “Monetization”: Maximizing Return On Talking through their growth story, Sonpreet explores ROI-driving E- Tailing Vendor Relationships location strategies in this closing session. Tim Dorgan • An overview of location-based mobile marketing and what VP/General Manager e-Merchandising options are available to retail marketers Peapod • How to make your offers and ads compelling, not creepy It has become common practice for e-tailers to develop programs • Best practices for location-based mobile marketing for retailers to “monetize” the traffic to their sites via advertising and • How to know if location-based mobile marketing is right for promotional programs for vendors and other interested your stores marketers. This is, by definition, a balancing act…juggling the desire for high-margin ad revenue on one side with the quality of 6.40 Conclusion Of Day 2 the consumer experience on the other. Peapod has dramatically evolved their “monetization” strategy to strike the right balance 6.45 The “eTail Beer Garden” Official Cocktail between shopper satisfaction, internal merchandising needs and Reception For All Attendees 3rd party advertising. For more information, please see page 3. 13
  • 14. Day 3 - Main Conference Keynote Presentations, Panel Discussions And Interactive Networking Wednesday, August 15th “What I like about eTail is it’s a little more controlled and intimate than some of the other conferences. The organizers do a great job of making sure to get the best of the retailers and the best of the vendors out there. I like the analogy in one of your brochures of, ‘If you want to get lost at an airport,’ that’s what a conference feels like sometimes. This feels more curated. What keeps me coming back is the people, the people that I meet. It’s great to network with fellow CMO’s working on the same issues that we are.” - Jason Kang, Chief Marketing Officer, Zazzle.com 7.15 Registration & Networking Breakfast Inside The impact the user experience across channels? Heads of E-commerce Solution Zone from today’s top retailers focus on customer experience enhancements, internal communication challenges and 7.55 Chairperson’s Opening Remarks management of the e-comm channel to provide tactics to maximize your resources and increase your sales in today’s multi-channel 8.10 OPENING KEYNOTE SESSION: Living Up To Your environment. Brand Promise In Every Customer Touch Point • How do you manage your e-commerce internally in the Lisa Gavales framework of the larger organization? CMO • How does this fit into the overall business and customer Express experience with your brand? • What criteria is used to qualify online and store credits? This opening keynote session, presented by the Chief Marketing • How do you set up internal incentives to drive an enhanced Officer of multi-channel retailer Express presents the successful customer experience? evolution of the company’s brand story. Lisa provides tangible • What bonus structure is needed to drive incentives across counsel and examples of how best to manage the consistency of departments for the online channel that will serve larger the brand experience across channels, particularly on how best to organizational needs? view social media and how e-commerce can be effectively used as a branding tool. 10.05 Retail “Bootstrapping”…Doing More With Less In • Building a great core brand identify Today’s Retail Market • Expressing your brand in today’s market and the evolution of the Mark Carson brand President and Co-founder • Gathering customer insight when accessing the evolution of your Fat Brain Toys brand • Leveraging insight you receive to inform how your brand is The ability to “do more with less” has led to a lot of success for Fat evolving from a customer experience standpoint Brain Toys. In this dynamic keynote session, he describes their retail • Understanding what the brand means from a customer journey, how they’ve managed resources effectively and navigated experience standpoint the extremely competitive “retail waters”. • Determining the core attributes that you are focusing on and communicating in all marketing communications 10.40 Networking And Refreshments Inside The Solution Zone 8.45 KEYNOTE SESSION: Foresee Industry Case Study Join your fellow retailers in the Solution Zone for your chance Larry Free to win fantastic prizes. President & CEO Foresee 11.30 KEYNOTE SESSION: Cross-Channel Or Crossed Wires? Maximizing The Cross-Channel Customer Hear an informative and insightful presentation from the head of Experience In Travel Retail Foresee in this keynote session. Bob Kupbens Vice President, Marketing & 9.30 C-LEVEL PANEL DISCUSSION: E-Commerce Digital Commerce Development And Communication Within Multi- Delta Air Lines Channel Organizations To Enhance The User Experience More and more, customers are expecting brands to communicate Chris Ladd with a consistent language and approach no matter in which channel EVP/Chief Digital Officer they engage. What in the past would be tolerated as a simply Finish Line resulting from organizational misalignment now looks embarrassing and immature (and possibly winds up on twitter!). The brand that Ken Mowry truly “knows” their customer and interacts accordingly will generate Senior Vice President, Marketing an unreasonable reserved today for only the most storied brands. This Charming Shoppes case study helps you understand how to: Michael Klein • Build a consistent brand presence across physical and digital Director of Industry Strategy channels Adobe • Maximize the role of Site, Mobile, Tablet and other channels in customer service and revenue generation John Peebles • Develop a social connectivity that maximizes engagement Vice President Marketing Strategy & Innovation • Personalize to create loyalty beyond any loyalty program Avis Budget Group How have multi-channel organizations capitalized on the growth of the e-commerce channel? How does this ultimately trickle down to Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com14 Information: Web: www.etailboston.com or Visit us on:
  • 15. Day 3 - Main Conference continued12.05 KEYNOTE SESSION: Customer Experience • Tracking the value of your placements and conversions for Optimization: Renewing & Strengthening The product merchandising Focus On The Consumer • Adjusting search rankings for products using analytics data Mark Simpson • Understanding the amount of real estate that is necessary for CEO product SKUs Maxymiser o Handling massive assortments and SKUs with an effective merchandising strategy Hear an informative and insightful presentation from the head of • Doing usability studies for tab and category structures to Maxymiser in this keynote session. identify areas that need to be refreshed or changed12.40 Drive To Make Your Organization 3D (Data Driven 3:00 500Friends Industry Case Study Decisions) 500Friends Executive and Retail Client Matt Raines VP Technology 500Friends presents a tactical case study with a retail client. Bluefly 3.35 PANEL DISCUSSION: Putting In Place A Rich In a business world where information is rapidly changing you Business Intelligence Framework cannot rely on your gut to make decisions. Everyone is influenced Kelly Solomon by friends, marketing, previous experiences, vendors, technology, VP Ecommerce & Digital etc. You need to rely on unbiased sources to help inform your L’oreal Paris most important business decisions founded on data your company already collects. In this session, we’ll discuss how to Steve Winshel make more Data Driven Decision (3D). CIO • What is 3D (Data Driven Decisions)? Beachbody • Identify the key data within your company and what make Matt Raines them so important VP Technology • Learn how to convert data into actionable decisions Bluefly • Take away the key steps to implement your own 3D process Judah Phillips Are you and your team 3D ready? Founder ARO1.15 Concurrent Networking Sessions! Workshop And Private Lunch Customer data is always top of mind, but understanding the This Invitation-Only, high-level networking opportunity is importance of gathering, auctioning and communicating that data exclusive for eTail 2012! It is designed as a brainstorming and back through your organization ensures the data is used most networking workshop for retailers exclusively. If you are effectively. Review the meaning of business intelligence, how to interested in attending, and are a qualified retailer, email Lori obtain this data, and discuss attribution modeling in the context of Hawthorne at lori.hawthorne@wbresearch.com. business intelligence data during this tactical, hands-on session. • What does business intelligence mean at your company?1.15 Workshop and Private Lunch • How do you obtain customer level data? What are your online This Invitation-Only, high-level networking opportunity is & offline resources? exclusive for eTail 2012! It is designed as a brainstorming and • Do you have a 360-degree view of each customer? If so, how networking workshop for retailers exclusively. If you are are you achieving that goal? If not, do you have a roadmap to interested in attending, and are a qualified retailer, email Lori accomplish this goal? Hawthorne at lori.hawthorne@wbresearch.com. • How can you tie customer-specific web data with conversion data and other offline data? What does your end-to-end1.15 Lunch And Networking For All Attendees attribution model look like, what are the technical limitations (not regulatory)?Track A: Data Management, Attribution & Analytics • Is access to the data “marketer-friendly”? What tools/systems are in place to give your marketing team access to rich2.15 Chairperson’s Opening Remarks customer-level data? Is the marketing team using this data for in-bound and/or out-bound customer communications?2.25 KICK-OFF RETAIL SESSION: Applying Analytics • If you have “good” customer-level data, are you using this Effectively To Your Merchandising Programs And data to create customer segments and personas, for use in Enhancing The User Experience To Drive Revenue your marketing programs? Bill Aicher • How are you using rich customer-level data to build attribution Chief Growth Officer models, to get smarter about media spend (optimization), Musicnotes improve customer-facing messaging, and improve customer retention & loyalty? Many times the fundamentals of the web experience- analytics • How do you really focus on the key metrics and make sure and data gathering, merchandising (for example) can be your data and your tools are actually working for you? overlooked. Constantly evaluating your merchandising strategies, and using all of the data sources at your disposal will ensure 4.10 Final Networking And Refreshment Break Inside consumers come back to shop time and time again. The Chief The Solution Zone Growth Officer at Musicnotes explores merchandising schemes Join your fellow retailers in the Solution Zone during the break that enable an amazing user experience for your customers. for your chance to win fantastic prizes! • Analyzing your merchandising data o Utilizing quantitative analytics and qualitative surveys to determine merchandising structures for your site 15
  • 16. Day 3 - Main Conference continued 4.45 Building A Culture Of Optimization For Fortune Marketing Strategy and Innovation at Avis Budget Group, one of the 500s world’s largest rental car companies. Ashish Braganza • Align your capabilities with where technology is taking us Senior Manager Global Business Intelligence (GBI) • Identify gaps and blind spots in your marketing capabilities Lenovo • Manage interdisciplinary discipline Build a culture of testing and optimization, despite having potential 3:00 Making It Easier For Customers To Buy: How competing priorities to execute on internally. Learn about the Optimizing The Payment Experience Can Help Grow "SPADE" model for building and staffing a testing organization, and Your Business future trends in the testing and optimization industry. Amazon Payments Executive and Retail Client • Beginning, navigating and overcoming organizational inertia in getting a testing and optimization practice off the ground Amazon Payments presents a tactical case study with a retail client. • Financing and evangelize the practice • Creating velocity in testing and hire the right talent 3.35 PANEL DISCUSSION: Building Seamless And • Driving your testing strategy Effective Customer Experiences Across All • Understanding the importance of Project Management Customer-Facing Touchpoints • Why most organizations suffer from Analysis Paralysis Cheryl Kaplan • Democratizing design Chief Member Advocate • Determining why agile code development is needed Rue La La • What is MCO (Multichannel Conversion Optimization) and why is Bill Aicher it important Chief Growth Officer • Why DMPs (Data Management Platforms) and scoring are the Musicnotes next big things • How do you define seamless branding in terms of the customer 5.20 CLOSING PANEL DISCUSSION: Maximizing Your experience? Marketing Spend Across Channels To Drive Sales • What enhancements have you made to your on-site experience? Gary McEldowney • How have you been able to connect the dots in the synergistic Marketing Director way (mobile, social, web, in-store, catalog, call center)? Boston Green Goods, Inc. • What creative spark caused things to take off? • What was your strategy and planning process? The silver bullet in e-commerce is maximizing your spend. Understanding how customers may interact with your brand in 4.10 Final Networking And Refreshment Break Inside different channels (i.e. on mobile, PC and tablets) and effectively The Solution Zone measuring their behavior in those channels is a difficult challenge Join your fellow retailers in the Solution Zone during the break for that all marketers struggle with. How can you develop strategies to your chance to win fantastic prizes! compile and action that data? How has your spend changed over the last year? And taking a step back, what is the optimal 4.45 Getting The Most Bang For Your Buck To Increase marketing mix? These questions and more will be tackled during Searchability With Your Products this dynamic panel session. Peter Stringer • Where should you spend your next dollar to acquire new or Director Interactive Media reactivate existing customers per channel? Boston Celtics • What is your comparative initial return on investment? On an annual basis? The beginning of a great customer experience is access to your • What are the offline influences of your online marketing activities, brand. Can you customers easily find you, no matter the channel? and vice versa? Ensure you are not losing incremental revenue and use the • In what ways are you tying all information into one digestible appropriate technologies to increase your bottom line sales. actionable format? 5.20 Intelligent Relevancy at all Touchpoints 5.55 Retailer-Only Think Tanks (Completely vendor-free!) Chris Reighley After a full day of knowledge-gathering, obtain focused solutions to Director Of Ecommerce your challenges in our retailer-led wrap-up sessions. Enjoy quality Totes-ISOTONER.com one on one time with eTail retail speakers in this Retailer-Only Over 53% of consumers touch 2 or more touchpoints on the path roundtable session. Please see page 3 for details… to purchase online. Retails are seeing over 15% of there traffic coming from Mobile Devices. Plus research shows that 80% of 6.30 End Of Day Three consumers coming to your site have already made a purchasing decision before come to your site. As marketers we have to provide Track B: Customer Experience Innovation & Loyalty intelligent relevancy at all touchpoints to create a great customer experience. The purpose of this presentation is to demonstrate a 2.15 Chairperson’s Opening Remarks case study of how totes-ISOTONER.com created intelligent relevancy along the path of purchase to influence online consumer behavior. 2.25 Marketing Architecture: How Propeller-Heads Drive Creativity 5.55 Retailer-Only Think Tanks (Completely vendor-free!) John Peebles After a full day of knowledge-gathering, obtain focused solutions to Vice President Marketing Strategy & Innovation your challenges in our retailer-led wrap-up sessions. Enjoy quality Avis Budget Group one on one time with eTail retail speakers in this Retailer-Only Understand truly what “customer-driven” means to your company, roundtable session. Please see page 3 for details… your goals, your technology stack, organizational charts, project methodology with this dynamic session presented by the head of 6.30 End Of Day Three Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com16 Information: Web: www.etailboston.com or Visit us on:
  • 17. Day 4 - Mobile Shopping SummitThursday, August 16th The monetization of emerging channels such as mobile and tablets is at the forefront of the industry. Fully integrating these channels into your current marketing programs is vital, not an option. This interactive full-day summit is dedicated to retail innovations in mobile and tablet commerce. Our retail experts are here to share their knowledge so you can profit today. Sponsored by: 7.50 Registration & Networking Breakfast Andrew Brown Co-Owner 8.30 Chairperson’s Opening Remarks Toolfetch.com Marci Troutman Every member of this panel has very unique approaches to CEO developing an all-encompassing mobile strategy. Determine Siteminis how to set, sustain and execute an effective strategy, no matter the device, with mobile experts from different facets of 8.45 KEYNOTE GUEST SPEAKER PRESENTATION: the industry. Your approach will determine your outcome- Optimizing E-Commerce Checkout For Mobile ensure it is the correct one for your business. Today & Planning For Tomorrow • How are you approaching mobile? Luke Wroblewski • Is it from an analysis of your mobile customer perspective, Founder or a customer retention strategy perspective? Bagcheck & Author • How does the user experience differ for mobile vs. the web? Current e-commerce checkout flows are not optimized for • How do you target customers on mobile devices? What todays increasingly prevalent mobile devices. More mobile tools are you using to do so? devices enter the world each day than new babies. And a • How can you integrate mobile and web for a consistent greater share of personal computing is being done on mobile, brand message? including shopping. A different mindset and design approach • What types of customer retention programs do you have can reduce friction for mobile customers & increase conversion. for mobile specifically? If retailers do anything for mobile at all, many retailers just • How do your SEO and SEM programs differ for mobile vs. make sure their existing checkout flows layout well on a mobile the web? device. Through a series of design & development optimizations, a LOT more can be done. In this session, our mobile design expert walks through a redesign to illustrate just 9.55 KEYNOTE MOBILE INNOVATION SPOTLIGHT Leave with dynamic strategies to take your mobile programs how far things can be pushed. • New capabilities of mobile devices allow us to rethink the to the next level during our innovation spotlight sessions. checkout experience completely • While optimizing checkout flows can help conversion, it 10.30 KEYNOTE SESSION: The Future Of Mobile doesnt take full advantage of the mobile opportunity Experiences: Putting The Mobile Web In Your • Todays mobile devices are loaded with new capabilities that Customers Hands allow us to utilize location, input, and more in the checkout Michael Relich process CIO • Well look at a number of exciting examples to inspire new Guess ideas/techniques What’s next in mobile adoption? What capabilities exist for your company in terms of the mobile web today? The CIO of 9.20 KEYNOTE PANEL DISCUSSION: Developing A Guess? Comes to eTail to present mobile strategies that have Holistic Mobile Strategy To Increase Revenues helped increase revenues for their business. Return to the Curtis Kopf office with the means to differentiate your customer Managing Director Ecommerce And Customer Innovation experience and increase revenues by the end of this kick-off Alaska Airlines presentation. • Supporting the web experience through mobile website Dre Madden Head of Sales and Revenue Development - development • Using mobile strategies to better understand customer New Platforms Group Stubhub behavior within the online or retail store environment • Using mobile strategies as a point of differentiation by Leland Rechis delivering upon customer expectations Director of Product eTsy 17
  • 18. Day 4 - Mobile Shopping Summit continued 11.05 Pre-Lunch Coffee, Refreshments & Networking • Understand why defining an approach of marketing Break beyond the four walls was critical to Corcorans success • Learn how Corcoran tracks, measures, and optimizes all of 11.35 KEYNOTE PANEL DISCUSSION: User Experience its social and mobile initiatives • Find out where Corcoran focuses its efforts, and how it Optimization On Mobile Devices To Capitalize works smart with managing simultaneous presence on On The Mobile Growth Sensation social platforms Keith Swiderski • Discover how Corcoran leverages their social findings into Director Online Customer Experience education for thousands of their real estate agents on their Wyndham Hotel Group team Jeff Ulrich Sr. Manager, Emerging Technology 12.45 Lunch For All Attendees United Airlines Prat Vemana 1.45 How To Position Mobile Strategy With Senior Director Mobile Strategy Management Staples Kim Luegers Director of Mobile Marketing Perry Cooper Pandora CMO Rue La La Creating a great mobile strategy is one thing, but how can you convince senior and c-level executives to part with the John Faith money to make it happen? This presentation covera how to SVP, Mobile identify the right decision maker and make mobile business WhaleShark Media, Inc. cases that cant be refused. Youll also learn how to get past Focus on the core customer experience on different devices. the lawyers at the gate, create instant and credible Take a step back to deep dive into user experience challenges relationships, and time your follow-ups with precision. The to find solutions helps to shift incremental revenue to head of mobile at Pandora, one of today’s mobile leaders, substantial revenues. Heads of mobile from office supply, helps you acquire the skills to effectively deal with travel and hospitality and mass/cross-category retailers walk gatekeepers, secure funding and much more. • Gaining buy-in a the top through the execution of amazing mobile shopping • Securing resources in a tough market experiences in this keynote panel discussion. • Educating top management on mobile strategies • What are you doing in terms of user experience • Managing expectations in a growing channel and much optimization? • What has worked successfully for you? more… • Do you need both mobile apps and a website? • What purpose does on serve vs. the other? 2.20 Mobile Web Vs Application Vs Web Site • Where should you begin to develop your strategy? Leland Rechis • What hasn’t been as successful? Director of Product • How can you best use the real estate on mobile devices? eTsy eTsy has seen a lot of success with its mobile strategy. They 12.10 Location, Location, Location: Social & Mobile At created an app developer contest for their user community, The Corcoran Group maintaining consistency with its brand as being truly- Matthew Shadbolt community driven. Visits per month on the app have grown Director of Interactive Marketing & Product between 25% and 60% in each month, and users average Corcoran Group 30 page views per visit. As retailers set their strategy, it is important to keep the brand message first, and understand New York Citys largest real estate brokerage has leveraged what will work for your customers. Leland walks through social media and mobile technology to grow its $13 billion a their mobile journey in this closing session. year business. The Corcoran Group became the worlds biggest real estate brand on Facebook. Attend this session 3.00 Conclusion Of Mobile Shopping Summit and glean insights into their unique brand marketing /Afternoon Refreshments Served approach. Additionally, learn how The Corcoran Group uses Foursquare to help build its brand in a new and dynamic way and understand how they have transitioned their marketing and advertising efforts to be mobile first. “[We] are still talking about the conference and how much we learned. The show is definitely first class and well organized. We look forward to attending again” - David Jones, E-Commerce Direct Marketing Architect, The Little Tikes Company Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com18 Information: Web: www.etailboston.com or Visit us on:
  • 19. Bringing Together InnovativeeCommerce Solutions Find Targeted, Affordable Solutions For Your Multi-Channel And Online Retail Challenges… only in the eTail Solution Zone! Identifying the most appropriate technologies for your business, or simply seeing what the competition may have available is intrinsic to the success of multi-channel and pure play retailers. As ROI is essential, evaluating and ensuring initiatives have the greatest ROI potential means more market share and increased sales for your business. If you are looking to differentiate your business, be innovative, stay up-to-date on technology, optimize and personalize your customer’s experience, it is important to be in the fore-front of the available solutions that can help you to do so. Carefully curated solutions are included in this year’s exhibit space, providing you with a one-stop shop for all of your technology needs. Every single networking break will be held in the Solution Zone. All of the participants in The Solution Zone offer the latest advances in eCommerce solutions, management and implementation. All participating companies in the Solution Zone offer the latest in retail solutions, management and implementation advice. And again, for your convenience, the networking activities at eTail, including breakfasts & coffee breaks are centrally located in The Solution Zone. And during every break, you will have the chance to win fantastic merchandising and cash prizes!Premier Solution Zone SponsorsBe sure to take a moment and visit the Premier Sponsors of eTail 2012 at their respective booths, and learn about targeted solutionsthat you can implement today! Find your perfect fit in the Solution Zone.Premier Solution Zone sponsors are: SOLUTION ZONE HOURS OF OPERATION: The Solution Zone will be open all Peak Hours on August 14th: Peak Hours on August 15th: day on August 14th and 15th. 7:15 AM – 7:55 AM 7:15 AM – 7:55AM Take advantage of these 10:00 AM – 10:55 AM 10:40 AM – 11:30 AM opportunities to find all of the 3:35 PM – 4:25 PM 4:10 PM – 4:45 PM solutions you need, all in one place.To get involved in the Solution Zone, call Chet Silverman at 646-200-7478 or email Chet at csilverman@wbresearch.com. “Just wanted to say what a super event this year. Great Speakers and more attendees… You can’t ask for anything better than that.“ - Howard Wyner , CEO, Scentiments.com 19
  • 20. About The eTail 2012 Lead Sponsors 500 Friends platform. Known for its unprecedented flexibility, and profitable marketing decisions across display, social, 500friends is pioneering the next scalability, and security, Drupal Commerce offers a range of video and mobile formats. Our math-driven TerminalOne generation of loyalty marketing with robust capabilities for conducting modern eCommerce. platform bring together digital media and data into a its award winning white label social powerful and flexible solution that simplifies planning, Drupal Commerce is now in use in nearly 12,000 websites loyalty software-as-a-service platform, LoyaltyPlus ™. execution, optimization and analysis of both direct worldwide. Through Drupal Commerce, online retailers Designed and built by a team with deep e-commerce domain response and branding campaigns. MediaMath has have a leading-edge solution for complex product, expertise, LoyaltyPlus ™ is a flexible, scalable, and lightweight delivered results for customers that include every major content, community and context management. Commerce solution that combines an innovative suite of social loyalty international ad agency and holding company as well as Guys offers online retailers a range of services and support marketing tools with robust analytics, enabling leading top 5 retail, financial services, CPG, auto and travel to fully leverage and customize Drupal for e-commerce. retailers to turn their shoppers into loyal customers and their advertisers. MediaMath is a privately held company loyal customers into advocates. With LoyaltyPlus ™, retailers The mission at Commerce Guys is to serve Internet headquartered in New York. realize material improvements in key business metrics merchants by helping them leverage the power of Drupal including average order value, frequency, cost of acquisition, for their online stores with cutting-edge technology, Quantcast and lifetime value while gaining critical insights into influential expertise, and open-source collaboration. Quantcast is an audience behavior across the brand’s social graph. measurement and targeting Foresee company. The pioneer of direct 5th Finger As a pioneer in customer audience measurement, we start with the industry’s most As a leading retail mobile solutions experience analytics, ForeSee in-depth understanding of digital audiences to help provider, 5th Finger achieves continuously measures satisfaction marketers and publishers buy and sell the most effective breakthrough results for retailers. across customer touch points and delivers critical insights targeted advertising and drive conversions through the full Our customizable platform, RedShop Mobile, powers some of on where to prioritize improvements for maximum impact. funnel. Our products let publishers match their audience to retail’s most successful mCommerce and in-store mobile Because ForeSee’s superior technology and proven the exact consumers an advertiser wants to reach with experiences. RedShop drives foot traffic, inspires in-store methodology connect the customer experience to the impression level targeting. Ranked Fast Company‘s #3 consumers and facilitates mCommerce through a series of bottom line, executives and managers are able to drive Most Innovative Company on the Web and the Overall mobile app and mobile website components tailored to future success by confidently optimizing the efforts that Winner of AlwaysOn’s Global 250 Top Private Companies, address each retailer’s customers. Whether your customers will achieve business and brand objectives. The result is Quantcast is used by the world’s leading advertisers, the are driven by coupons, project building or you’re looking to better business for companies and a better experience for top 10 media agencies and 100+ million web destinations. drive foot traffic from the competition to you, RedShop consumers. Visit us at www.ForeSee.com for customer Launched in 2006, Quantcast is headquartered in San makes it easy. Most importantly, we don’t stop at apps and experience solutions and original research. Francisco and backed by Founders Fund, Polaris Venture sites, we make sure each mobile experience is positioned for Partners, RevolutionVentures and Cisco Systems. success by guiding our retail clients down the path to Maxymiser customer visibility and usage. Unmatched depth of Maxymiser is the global expert in Symantec experience and revolutionary in-store mobile applications has multivariate testing, personalization Symantec is a global leader in made 5th Finger an award winning global mobile marketing and optimization solutions. Brands providing security, storage, and leader. Visit 5thfinger.com to learn more. such as Finish Line, Hertz, Teleflora and Time Warner Cable systems management solutions to use Maxymiser to drive the most effective online customer help consumers and organizations secure and manage Amazon Payments experiences whichincrease conversion rates, revenue and their information and identities. Symantec software and Amazon Payments provides payment consumer loyalty. Maxymiser combinesonline testing and services protect against more risks at more points, more services that make it easy and secure automated personalization into a single platform that completely and efficiently, enabling confidence wherever for millions of Amazon customers to empowers marketers to launch comprehensive optimization information is used or stored. buy on your website with the information in their Amazon campaigns on-the-fly without the need for IT resources. This Symantec provides organizations with security and accounts. Providing a convenient and trusted payment option patent-pending OneTouch Network connects once to your management through its endpoint security, messaging can help you attract and convert valuable Amazon customers. website, mobile sites, or mobile apps to leverage security, application security and security management Amazon Payments services help protect your business from allMaxymiser solutions and existing data sources to drive solutions. In addition, Symantecs encryption products, fraud with sophisticated fraud detection technology. Services highly personalized experiences for every individual. Founded now including PGP, enable organizations to deliver include Amazon Simple Pay, a fast and easy way to accept in 2006, Maxymiser is a rapidly expanding, private company comprehensive data protection with proven standards- payments, Checkout by Amazon, a complete checkout with offices in New York, London, San Francisco, Edinburgh based technology. With its acquisition of VeriSigns identity service, and Flexible Payment Service, an API toolkit for and Dusseldorf, as well as a global network of marketing and authentication technology, Symantec provides customized payment solutions. and technology partners. The company’s conversion capabilities for protecting information and identities online http://www.amazonservices.com/checkout management solutions and reporting infrastructure are so that customers can be assured that websites are recognized by leading industry analysts as best-in-class. authentic and secure. Symantec Hosted Services uses the Commerce Guys power of cloud computing to provide essential protection About Commerce Guys Media Math while virtually eliminating the need to manage hardware Commerce Guys, creator of Drupal MediaMath empowers the online and software on site. More information is available at Commerce, is the leading marketing professional with www.symantec.com. eCommerce company working with Drupal, a powerful technology and services that enable open-source Web infrastructure and social publishing advertisers and their agencies to make efficient, effective About The eTail 2012 Advanced Search Summit Sponsors Adlucent of the world’s largest and most demanding international data into robust automated search marketing programs, Adlucent uses its roots in retail paid online retailers. Analysts rate Fredhopper #1 in the SearchDex clients are able to achieve an unbeatable ROI. search to transform marketing “Searchandising” space. Offices are located in Boston, Dallas, campaigns into business results. San Jose, Amsterdam, London, Munich, Paris and Sofia. Your Amigo Adlucent has developed an analytics and paid search YourAmigo’s Artificial Intelligence platform focused on retailers that provide both insights to SearchDex Increases Overall Online Revenues our clients and advantages over technologies that serve SearchDex™, an Internet Marketing 3%-25% - Operating in 31 multiple industries. Adlucent uses this customer demand SEARCHDEX Development Company, specializes countries, YourAmigo is a technology innovator which intelligence to connect Marketers, Merchandisers and in Search Engine Optimization (SEO), increases clients’ overall online sales by 3%-25%. Through its Suppliers to consumers in real-time. With its team of Paid Search management, Re-Marketing and datafeed Spider Linker™ Artificial Intelligence (AI) service, Spider Linker seasoned retail experts and proprietary Deep Search™ distribution. SearchDex works with E-Commerce and analyzes and matches website’s content/keywords with software, Adlucent takes data a step further, dramatically marketing professionals to achieve superior ROI by using billions of relevant search phrases, through our proprietary improving its clients overall marketing efforts and entire custom applications delivering campaigns with greater scale, searcher behavior database, to find where your website business strategy. Adlucent is headquartered in Austin, TX efficiency and targeting through maximum use of consumer pages are not getting traffic and revenue (the gaps). Spider and can be found at www.adlucent.com. behavioral data. SearchDex offers easy site integration, Linker™ then creates relevant ,new unique pages which rank consultation, education and ongoing support and provides highly for thousands of new, unbranded keyphrases (the Fredhopper comprehensive managed marketing solutions for clients in gaps) providing a massive uplift of between 3%-25% Fredhopper is the ultimate marketing many industries including retail, healthcare, hospitality, travel increase over and above your current total online revenue. machine for e-commerce. and entertainment. The SearchDex Verdandi™ Platform gives Pay-for-Performance, Start With a Trial, Incremental Revenue Fredhopper offers tools for search, marketing teams complete control over search marketing – YourAmigo provides an ROI-positive, low-risk business navigation and targeted merchandising. The software campaigns from the landing page up. Verdandi manages model that ensures clients can undertake a trial to see Spider technology makes it easy for online marketers to multiple domains, regions and languages, allowing seamless Linker’s performance and results without committing large systematically improve targeting the right product and rapid expansion into new markets without the constraints of budgets or signing fixed-term contracts. Clients commit a content to the right person at the right time. Results are most existing web platforms or IT departments. With the small starting budget with pricing which ensures an ROI- increased revenue, conversion rates, profitability and ability to customize behavioral-centric SEO campaigns, create positive return. So, what have you got to lose? A 3%-25% customer lifetime value. Fredhopper clients include over 100 custom landing pages, and incorporate consumer behavioral increase in overall online revenues – so contact us now on 1- 800-816-7054 to start your trial - www.youramigo.com20
  • 21. About The Etail 2012 Email Marketing And Optimization Summit Sponsors MyBuys RedEye Yesmail Interactive MyBuys is the leader in RedEye, Inc. – Behavioral eMail About Yesmail Interactive We crosschannel personalization for Made Easy Established in 1997, power intelligent customer retailers. We help marketers RedEye is the leader in interactions. We give you theincrease their marketing effectiveness by learning what behavioral email marketing solutions. RedEye offers an insights to recognize and understand your customer,individual shoppers like, then using these insights to integrated service of web analytics, email marketing deliver context relevant communications, engagepresent them with the most compelling and website usability focusing on analyzing user across digital media, while respecting your customersrecommendations and offers, coordinated across every behavior to increase online conversion and improve preferences and privacy. We help marketers evolvechannel -- on e-commerce sites, through email, via customer return on investment. RedEye assists global customer interactions via technology, insights anddisplay ads, on mobile devices, and on Facebook. More companies specializing in the insurance, retail, non- services across email, mobile, web and social. We helpthan 300 companies, including 75 of the Internet profit and financial services industries in growing their you compete in the age of the customer. For moreRetailer Top 500, use MyBuys to sell more. Based in ecommerce business. RedEye has offices in the United information, call 1-877-YESMAIL or visitRedwood City, Calif., MyBuys is a privately held Kingdom, Germany and the United States. For more www.yesmail.com.company. Visit us online at www.mybuys.com information visit redeye.com/us, call 1-800-291-1327 or follow us on Facebook and Twitter. About The Etail 2012 Social Commerce And Engagement Summit Sponsors The Echo System is The Return • Make smarter, more informed decisions about future coupon and deal websites includes On Social Company. social investment www.RetailMeNot.com, the largest online coupon site in Using our site-side technology and the United States; www.VoucherCodes.co.uk, the largest the world’s largest collection of WHALESHARK MEDIA INC. online coupon site in Europe; www.Deals.com;social data we help brands: WhaleShark Media, Inc. www.Deals2Buy.com; www.CouponSeven.com;• Measure sales impact and social engagement level of (www.whalesharkmedia.com) is www.CouponShare.com; and www.Gutschein-Codes.de. every website visitor the world’s leading marketplace WhaleShark Media is a fast-growing, profitable company• Drive revenue and profitability using social insights at an for online coupons and deals. The company’s websites funded by venture capital firms Austin Ventures, Norwest aggregate and user level enable consumers seeking to save money to find Venture Partners, Adams Street Partners, Google• Acquire more fans and high-value customers using hundreds of thousands of offers from retailers across the Ventures, J.P. Morgan Asset Management and Institutional interests & connections, not demographics globe. WhaleShark Media has more than 400 million visits Venture Partners (IVP). to its sites every year. The WhaleShark Media portfolio of About The Etail 2012 Mobile Shopping Summit Sponsors Site Minis services, which are seamlessly integrated into your internal million visits to its sites every year. The WhaleShark Media Siteminis is the leading customized resources to develop a solution that supports your online portfolio of coupon and deal websites includes mobile commerce provider today, marketing and brand strategy. Developed www.RetailMeNot.com, the largest online coupon site in the delivering a holistic solution to help United States; www.VoucherCodes.co.uk, the largest onlinecompanies attract and engage new customers through an WHALESHARK MEDIA INC. coupon site in Europe; www.Deals.com;innovative revenue stream. Our leadership team has more WhaleShark Media, Inc. www.Deals2Buy.com; www.CouponSeven.com;than 60 years and a rich, diverse background in ecommerce, (www.whalesharkmedia.com) is the www.CouponShare.com; and www.Gutschein-Codes.de.technology, software development and the retail industry – world’s leading marketplace for WhaleShark Media is a fast-growing, profitable companyboth big box and boutique. Our project management team online coupons and deals. The funded by venture capital firms Austin Ventures, Norwesthas unparalleled experience in e- and mcommerce and is company’s websites enable consumers seeking to save Venture Partners, Adams Street Partners, Google Ventures,wellequipped to provide professional support tailored to money to find hundreds of thousands of offers from retailers J.P. Morgan Asset Management and Institutional Venturemeet your needs. We provide technology and consulting across the globe. WhaleShark Media has more than 400 Partners (IVP). About The Etail 2012 Main Program Moderator/Chairperson Sponsors MyBuys MyBuys is the leader in crosschannel personalization for retailers. We help marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 300 companies, including 75 of the Internet RetailerTop 500, use MyBuys to sell more. Based in Redwood City, Calif., MyBuys is a privately held company. Visit us online at www.mybuys.com About The eTail 2012 Main Program Retailer Panel Sponsors Adobe is changing the world though Buddy Media behavioral targeting optimized to drive sales for digital experiences. We help our Buddy Media is the social enterprise performance advertisers using real-time, product-level customers develop and deliver high- software of choice for eight of the shopping activity data to deliver performance and reach. impact experiences that differentiate worlds top ten global advertisers, Our Real-Time Shopper Marketplace™ gives you access tobrands, build loyalty, and drive revenue across every screen, empowering them to build and maintain relationships with their millions of new customers actively shopping for specificincluding smartphones, computers, tablets and TVs. Adobe consumers in a connections-based world. The Buddy Media products. Whether you need cost-effective, high-content solutions are used daily by millions of companies social marketing suite helps brands build powerful connections performance retargeting and customer acquisition for yourworldwide—from publishers and broadcasters, to enterprises, globally with its scalable, secure architecture and data-driven retail business or real-time, personalized advertisingmarketing agencies and household-name brands. Building on our customer insights from initial point of contact through point of campaigns for your brand, Buysight’s advertising solutionsestablished design leadership, we enable customers not only to purchase. Buddy Media is the most award winning social ensure that every impression is the right impression.make great content, but also to manage, measure and monetize enterprise software company, winning the prestigiousthat content for maximum impact. TechCrunch "Crunchie" Award for Best Enterprise application, Monetate named to Advertising Ages 2010 "Digital A-list," and CEO and Monetate drives billions of dollarsAdobe solutions meet Retailers key business objectives by Founder Michael Lazerow was selected as 2011 New York of commerce transactions everyallowing them to measure, analyze and optimize marketing, Entrepreneur of the Year® by Ernst and Young. For more year for some of the best-knownmerchandising and customer experience activities across all information, visit http://www.buddymedia.com. brands in the world, including Bestconsumer channels. Adobe solutions address the entire Buy, QVC, Urban Outfitters, Aeropostale, The Sportsmarketing chain from customer acquisition, conversion and Buysight Authority, and PETCO. Monetate’s robust product suite andretention. Buysight takes targeted display conversion experts enable marketers to deliver the ultimateThe Adobe Digital Marketing Suite helps retailers increase revenue advertising to a higher level with our customer experience with unprecedented agility. For moreacross offline and online channels while maximizing margins. Buyer Targeting™ and Buyer Intent information, visit http://www.monetate.com and follow Map™ technologies. They represent the next generation of @Monetate on Twitter. About The Etail 2012 Private Workshop Luncheon Host Symantec Symantec is a global leader in providing security, storage, and systems management solutions to help consumers and organizations secure and manage their information and identities. Symantec software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. Symantec provides organizations with security and management through its endpoint security, messaging security, application security and security management solutions. In addition, Symantecs encryption products, now including PGP, enable organizations to deliver comprehensive data protection with proven standards-based technology. With its acquisition of VeriSigns identity and authentication technology, Symantec provides capabilities for protecting information and identities online so that customers can be assured that websites are authentic and secure. Symantec Hosted Services uses the power of cloud computing to provide essential protection while virtually eliminating the need to manage hardware and software on site. More information is available at www.symantec.com. 21
  • 22. About The Etail 2012 Premier & Premium Exhbitors AT&T Inc. is a global leader in save time, and make better decisions. Headquartered in San Sitespect communications and a recognized Francisco, with offices worldwide, Marins technology powers SiteSpect provides the worlds only leader in business-related voice and marketing campaigns for over 1,500 customers managing non-intrusive optimization platform, data services, including global IP more than $3.5 billion of annualized ad spend in more than enabling web and mobile marketers services, hosting, applications, and managed services. 160 countries. For more information, please visit: to significantly improve key metrics such as conversion rate Businesses all over the world deploy AT&T services to improve http://www.marinsoftware.com . and engagement. SiteSpects solutions include rapid A/B productivity, manage overall costs, and position themselves to testing, multivariate testing, behavioral targeting and take advantage of future technology enhancements. MSI Worldwide Mail personalization, landing page optimization, mobile web MSI Worldwide Mail, headquartered optimization, and web performance optimization. With Bronto outside of Washington, DC, is an SiteSpect, marketers enjoy unmatched speed and flexibility Bronto Software provides the leading international and domestic mail/parcel without the need for ongoing IT involvement. SiteSpects marketing platform for retailers and distribution company. MSI provides business-to-consumer e- patent-pending technology and professional services are used other commerce-focused companies commerce shipping solutions to businesses in the United by many of the worlds leading online businesses, such as to drive revenue through email, mobile and social campaigns. States and Canada. MSI offers guaranteed landed cost Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Over 1000 organizations worldwide including Party City, shipping, including Customs clearance and track and trace, as Overstock.com, VEGAS.com, and leading financial services Armani Exchange, Timex, Samsonite, and Trek Bikes rely on well as a full range of mail services for parcels and packets, companies. For more information, visit www.SiteSpect.com or Bronto to increase revenue through interactive marketing. The corporate mail and publications – all at a highly competitive call 617-859-1900. company won the Stevie Award for Best Customer Service in price. MSI has sales offices throughout the U.S. and Canada. 2009 and 2010 and was named a CODiE Award Finalist for MSI processing facilities are located in Sterling, VA, Chicago, Steelhouse Best Marketing Solution in 2011. Incorporating advanced IL, Toronto, Ontario and London, England. For more SteelHouse is pioneering the automation, segmentation, transactional and triggered information, please visit us at www.msiworldwidemail.com. emerging field of Behavioral messaging, analytics, and e-commerce integrations, Bronto Commerce, enabling online retailers provides a complete solution for marketers to engage with PM Digital to deliver offers to their shoppers based on their distinct buyers and drive transactions. PM DIGITAL is a Digital Marketing shopping personalities and buying behaviors – immediately – Agency that specializes in paid anywhere on the web through any device. SteelHouse’s latest Certona search, SEO, social media, and innovation – Real Time Offers – enables eCommerce sites to Certona is the market leading shopping feed management. By developing and implementing direct shopper behavior on their own site and generating product recommendation and customized Internet marketing campaigns, PM Digital drives click-toconversion rates of up to 50%. With SteelHouse personalization provider for online qualified traffic to websites to surpass sales goals. Clients marketers can, for the first time, truly understand who their and multi-channel retailers. Trusted by more than 375 top include The North Face, Keurig, Burt’s Bees, Martha Stewart shoppers are by their shopping personalities and buying ecommerce sites worldwide, Certona’s real-time platform, Living, Paul Fredrick, and Steve Madden, among others. behaviors and – just as important – act on thatintelligence Resonance®, increases average order value and conversions by Based in New York City, PM Digital has offices in San right away with offers that will increase their conversions, sales delivering individualized recommendations across all channels Francisco, Scottsdale and Columbia, SC. For more on PM and revenue. SteelHouse has been selected as one of the Top including web, mobile, email, call center, point-of- sale, and Digital’s thoughtleadership, please visit: 10 Emerging Internet Technologies in the world by TiE Silicon ad retargeting. Certona clients include the largest online retail http://www.pmdigital.com/. Valley and won Launch: Silicon Valley’s Next Generation brands across all popular categories. Learn more at Internet Leader Award. Learn more at SteelHouse.com. Certona.com. Responsys Responsys is the leading provider of Tellapart Emailvision email and cross-channel marketing TellApart provides a customer data Emailvision powers smart email, solutions that enable companies to platform, mobile and social marketing with engage in relationship marketing across the interactive predictive customer analytics and built-in customer intelligence. The channels customers are embracing today—email, mobile, marketing services to e-commerce companies. TellAparts first Emailvision mission is to provide excellence in software and social, display and the web. With Responsys solutions, marketing application on the data platform is called services for online relationship marketing. With offices and marketers can create, execute, and automate highly dynamic Transactional Retargeting. With this groundbreaking client service teams in 19 countries, Emailvision delivers campaigns and lifecycle marketing programs that are designed retargeting application, online retailers only pay a percentage 500,000 marketing campaigns every month on behalf of over to grow revenue, increase marketing efficiency, and of the incremental revenue that results from conversions that 3,000 clients worldwide. This unprecedented quality of service strengthen customer loyalty. Responsys’ New School are directly the result of a TellApart click. Backed by Greylock is driven by 12 years of research and development and by Marketing vision, flexible on-demand application suite, and Partners, Bain Capital Ventures and top angel investors, Emailvision’s 600+ passionate employees. The company is customer success-focused services aim to deliver high ROI, TellApart is already working with some of the most well privately owned by Francisco Partners. increased levels of automation and fast time-to-value. known names in online retail, companies like CafePress, Founded in 1998, Responsys is headquartered in San Bruno, Diapers.com, Hayneedle, One Kings Lane, WayFair, and Marin Software California and has offices throughout the world. Responsys dozens of others. Marin Software is a leading provider serves world-class brands such as: American Family Mutual of online advertising management Insurance Company, Avis Europe, Brooks Brothers, Continental TurnTo solutions, offering an integrated Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, TurnTo provides the top-performing platform for managing search, social, display, and mobile LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and Social Q&A system for online stores, marketing. The company provides solutions for advertisers and UnitedHealthcare. For more information about Responsys, visit enabling shoppers to get advice agencies, enabling them to improve financial performance, responsys.com. directly from past customers. By enabling fast, authentic dialog between shoppers and customers right on the product page, TurnTo increases conversion, builds loyalty, generates fresh UGC for SEO, and drives traffic from Facebook and Twitter. About The Etail 2012 BADGE SPONSOR PM Digital PM DIGITAL is a Digital Marketing Agency that specializes in paid search, SEO, social media, and shopping feed management. By developing and implementing customized Internet marketing campaigns, PM Digital drives qualified traffic to websites to surpass sales goals. Clients include The North Face, Keurig, Burt’s Bees, Martha Stewart Living, Paul Fredrick, and Steve Madden, among others. Based in New York City, PM Digital has offices in San Francisco, Scottsdale and Columbia, SC. For more on PM Digital’s thoughtleadership, please visit: http://www.pmdigital.com/. About The Etail 2012 LAYNARD SPONSOR Responsys Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social, display and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit responsys.com. About The Etail 2012 HOTEL ROOM KEY SPONSOR Fredhopper Fredhopper is the ultimate marketing machine for e-commerce. Fredhopper offers tools for search, navigation and targeted merchandising. The software technology makes it easy for online marketers to systematically improve targeting the right product and content to the right person at the right time. Results are increased revenue, conversion rates, profitability and customer lifetime value. Fredhopper clients include over 100 of the world’s largest and most demanding international online retailers. Analysts rate Fredhopper #1 in the “Searchandising” space. Offices are located in Boston, Dallas, San Jose, Amsterdam, London, Munich, Paris and Sofia.22
  • 23. About The Etail 2012 HANDHELD CHARGING STATION SPONSOR Buddy Media Buddy Media is the social enterprise software of choice for eight of the worlds top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most awardwinning social enterprise software company, winning the prestigious TechCrunch "Crunchie" Award for Best Enterprise application, named to Advertising Ages 2010 "Digital A-list,"and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit http://www.buddymedia.com. About The Etail 2012 Program Sponsor Proclivity Media, Inc. gives marketers the ability to promptly discover what their customers want and at what price. Our revolutionary Customer Valuation Platform™ calculates the current market value for individual customers relative to specific items and services and has delivered proven increases in revenue for some of the world’s leading brands. Backed by state-of-the art technology and intelligence, marketers can make the type of revenue predictions that help guide smarter business decisions across multiple channels online and offline. Based in New York City, Proclivity wasrecognized as one of the 50 technology start-ups to watch by BusinessWeek. We Value Your Customers™ www.proclivitymedia.com About The eTail 2012 Media Partners Chief Marketer: The Authority on Mobile Commerce Daily RetailWire is the retail industrys premier Measurable Marketing & Operations • The most read publication on mobile online discussion forum. RetailWire goes symbolizes the new imperative in marketing, media and commerce beyond conventional headline newsmarketing—to link increases in revenue to their associated • Content focused on how marketers use the mobile channel for reporting. Each business morning, RetailWire editors pick newsmarketing campaigns, and to the specific marketing resources brnading, customer acquisiton and customer retention topics worthy of commentary by its "BrainTrust" panel of industryinvested. Cross channel and by channel, metrics & ROI are top of • Target audience is advertisers, agencies, mobile service providers, experts, and the general RetailWire membership. The results aremind at all times. Our mission is to seek out the best of publishers and wirless carriers virtual round tables of industry opinion and advice covering keymeasurable marketing intelligence, and then absorb, summarize, • Sign up for the daily newsletters www.mobilemarketer.com and dynamics and issues affecting the retailing industry. RetailWireand organize it for the industry’s most powerful audience of www.mobilecommercedaily.com membership is free to all qualified retail industry professionals.marketing and C-level executives. Over two-thirds of members are in top executive or senior Multichannel Merchant provides key management positions, representing a broad cross section of Direct Marketing News, the industry’s decision makers at e-commerce enterprises, retail channels and the companies that supply them. RetailWire is leading brand includes a monthly feature- catalogers and multichannel retailers with supported via sponsorships by leading retail suppliers and service driven print publication, a news-driven strategic, tactical/how-to, research & resource information on organizations.website, email newsletters, lead generation tools, a mobile site selling & delivering products directly to the customer where theyand an iPad app. These collectively reach hundreds of thousands live & work. They are senior-level managers in key areas of e- SEMPO is the global non-profit organizationof direct and digital marketing professionals. Quarterly Essential commerce, marketing, merchandising, operations & fulfillment serving the search and digital marketingGuides, an online Buyers’ Guide, Roundtables and Career and more. industry and marketing professionalsSolutions round out the product offerings. We also produce the engaged in it. Our purpose is to provide a foundation for industryJohn Caples International Awards, recognizing the best creative PaymentsSource.com provides subscribers growth through building stronger relationships, fosteringmarketing campaigns globally, ensuring Direct Marketing News with one central resource for all the awareness, providing education, promoting the industry,touches all aspects of the integrated marketing industry. payments news, trends and analysis they generating research, and creating a better understanding of need to navigate the industry. In addition to an extensive search and its role in marketing. eM+C is a website and e-newsletters (All collection of content users get access to reporting and data tools In a few short years, we have seen a revolution in search About eMail, eM+C Weekly) dedicated to that allow them to customize their information experience online. marketing. Advances in search platforms, social media and mobile e-marketing and commerce. We offer PaymentsSource is a one-stop shop for all their cards and technologies have transformed the way search marketers reachextensive coverage of every facet of e-marketing and commerce, payments needs. As the payments industry continues to evolve, their customers.including search engine marketing and optimization; database PaymentsSource is consistently tuned in. Please contact Hopemarketing and analytics; e-mail, video, viral marketing; social Lerman for advertising opportunities at To be at the forefront of this dynamic industry, successful searchnetworking; behavioral targeting; and Web analytics and hope.lerman@sourcemedia.com or 312-475-0649 marketers must: • Understand cutting edge technologies and their implications,optimization, among a host of other strategies. We also produce • Engage with other industry leaders, andvirtual trade shows, webinars and whitepapers. The main goal of PYMNTS.com is an online media channel • Maximize their personal career growth.eM+C is to provide actionable, strategic information for marketers that captures user-generated and expert-that they can use to reach more people and serve them better, to driven commentary, information, news, and More than 2,400 search marketers in 50+ countries belong tomarket more effectively, and to increase revenue — all online. analysis on “what’s next” in the payments sector worldwide. The SEMPO. Find out how you can benefit from membership. Call us site provides a platform for industry professionals to share content at +1-781-876- 8866 or visit us at www.sempo.org. Integrated Solutions For Retailers related to company and product developments, to tap into the magazine helps retail executives make collective commentary and analysis from experts, bloggers and Target Marketing is the direct informed decisions about technology and industry pundits, and to interact with industry thought leaders and marketer’s partner, providing strategies andoperations solutions for all of their sales channels. The other influencers on topics of critical importance to the future of solutions for profitable direct marketing.magazine provides insight on how retailers can achieve critical the sector. A joint venture of Business Wire, a Berkshire Hathaway Target Marketing delivers the answers that help direct marketingbusiness objectives by integrating leading-edge solutions across Company, and Market Platform Dynamics, PYMNTS.com redefines professionals market more successfully and profitably. Throughthe retail enterprise. the ways in which B2B news and information is both generated case studies, best practices, trend analysis, tips and techniques, and distributed. and interviews with experts, Target Marketing covers channel/data ISO&Agent is the merchant acquiring integration, prospecting, customer retention, operations industrys premier publication, combining Response Magazine is the definitive infrastructure, contact optimization and more. timely news and articles on ways to boost information source for direct responserevenue with insightful and relevant analysis of long-term marketing providing targeted, cutting edge Since 2000, The Web Host Industrytrends shaping the industry. ISO&Agent magazine and content for professionals involved in all facets of direct response Review has made a name for itself as theISO&Agent Weekly reaches over 12,400 subscribers in the ISO marketing, including DRTV, radio, social media, interactive TV, foremost authority of the Web hostingmarket. Look no further than the leading industry publication Internet, print and retail. Response is the industry leader in industry providing reliable, insightful andto showcase your products and services to these influential promoting the convergence of direct marketing methods. comprehensive news, interviews and resources to the hostingprofessionals. No other industry publication comes close to the community. TheWHIR Blogs provides a community of expertbreadth, depth and quality of our circulation. Please contact Retail Online Integration is the practical, industry perspectives. The Web Host Industry Review MagazineHope Lerman for advertising opportunities at information-packed publication devoted to also offers a business-minded, issue-driven perspective of interesthope.lerman@sourcemedia.com or 312-475-0649 helping online merchants, catalogers, to executives and decision-makers. WHIR TV offers on demand retailers and brand marketers tackle industry challenges and web hosting video interviews and web hostin video features of Media Advisory Group company founder discover the opportunities to grow their business in new and profi the key persons and events of the web hosting industry. WHIR and media economist Jack Myers has table ways with in-depth, practical and applicable information, Events brings together like-minded hosting industry professionals more than three decades experience advising proven advice from experts and must-read case studies. and decision-makers in local communities. TheWHIR is an iNETmany of the media industry’s leading global conglomerates as Interactive property. For more details about TheWHIR, visitwell as entrepreneurial early stage companies. Jack is recognized Retail TouchPoints is an online publishing http://www.theWHIR.com. For more information on iNETas one of the media industry’s leading visionaries and has been at network for retail executives, with content Interactive, visit http://www.iNETinteractive.comthe forefront of exploring, testing and developing innovative focused on optimizing the customerbusiness models and services to support the ever-expanding experience across all channels. Tapping into the power of the The independent authority on credit cardmedia industry. He edits and publishes the weekly Jack Myers Web 2 .0 environment, the Retail TouchPoints network offers a processing,Media Business Report (www.jackmyers.com). weekly e-newsletter with category-specific trend pieces, turnkey topcreditcardprocessors.com, is a retail case studies, innovative solution spotlights and benchmark research firm dedicated to identifying and research. Join our Retail TouchPoints LinkedIn Group and Follow ranking the best credit card processors in the United States. These us on Twitter: @RtouchPoints. Sign up to receive our free weekly payment service providers are able to provide national services newsletter at www.RetailTouchPoints.com. with flexible payment terms and service offerings for your small, medium, or enterprise business. 23
  • 24. Three Easy Ways Conference Pricing To Register: Call us: “I would recommend etail for all ecommerce professionals. There is something for 1-888-482-6012 everyone, and you are guaranteed to walk away with an incredible wealth of or 1-646-200-7530 information! Im looking forward to the next.” Donna Lisa, Interactive Online Marketing Manager, Wasteland, Inc.| ShopWasteland.com Email us: eTail@wbresearch.com Special Discounts For Retailers! Register online: Receive Up To $300 Off Your Package Of Choice Before May 31st (you can also add a pre-conference summit for only $350 more)! www.etailboston.com Your choices include The Search Summit, Email Optimization & Segmentation Summit or Social Commerce & Engagement Summit If you are interested in finding out if we have special rates for your company please Hotel Information contact us at eTail@wbresearch.com RETAILERS* $300 Discount Until $200 Discount Until $100 Discount Until Full Price May 31, 2012 June 29, 2012 July 31, 2012 4 Day Conference: August 13-16 $1799 $1899 $1999 $2099 4 Day Conference Consists of your choice of: ❑ Search Summit (August 13 ) ❑ Email Summit: (August 13) ❑ Social Commerce & Engagement Summit (August 13) Plus: 2 Day Main Conference Enjoy a city rich with history with a central (August 14-15) downtown Boston location, using eTail’s Mobile Shopping Summit (August 16) specialized discount rates. 3 Day Conference: August 13-15 $1449 $1549 $1649 $1749 3 Day Conference Consists of your Register Your Room Today At choice of: Our Discounted Rates ❑ Search Summit (August 13 ) ❑ Email Summit: (August 13) Sheraton Boston Hotel ❑ Social Commerce & Engagement 39 Dalton Street Summit (August 13) Boston, MA 02199 2 Day Main Conference (August 14-15) 617-236-2000 Sheraton Boston Hotel is in the heart of Group Discounts For Retailers Only** one of America’s most historic cities. Four miles from Logan Airport and blocks from Groups of 3 Get 20% off the full Retailer price (Save up to $420 per person) the financial district, Charles River, trendy Newbury Street and Fenway Park. Groups of 4+ Get 25% off the full Retailer price (Save up to $525 per person) eTail has procured a special rate of $229.00 per night (plus tax) for single and All Others* Full Price double accommodations. To make your reservations, please call the Sheraton 4 Day Conference: August 13-16 $4,499 Boston as soon as possible at 1-888-627- 4 Day Conference Consists of: 7054 and be sure to identify yourself as an Social Commerce & Engagement Summit (August 13) eTail participant. Rooms are limited and 2 Day Main Conference (August 14-15) Mobile Shopping Summit (August 16) are on a first come, first served basis, so make your reservation as soon as possible. 3 Day Conference: August 13-15 $3,899 The discounted rate expires on July 20th, Social Commerce & Engagement Summit (August 13) 2012. After July 20th, rooms may still be 2 Day Main Conference (August 14-15) available, so inquire with the hotel if you 3 Day Conference: August 14-16 $3,899 have missed the cut off date. 2 Day Main Conference (August 14-15) Mobile Shopping Summit (August 16) The Sheraton Boston Hotel is centrally located in Bostons popular Back Bay and is just steps from some of the citys most *Fee includes continental breakfast, lunch, cocktail receptions and conference documentation. Please note popular attractions. The hotel is connected that Connecticut residents must add 6% sales tax to their registration fee. to the Prudential Center and upscale Copley Place Mall, offering more than 200 Please Note: shops and restaurants, and is also just one • The Search Summit (Aug 13th) and the Email Summit (Aug 13th) are for retailers only. block from famed Newbury Street, known • A qualified retailer is not: Any service provider to business to consumer organizations - Including software for its designer boutiques. The Freedom vendors, internet developers, technology vendors, solution providers, third party logistics providers, Trail will lead you through Boston, consultants or companies with primary revenues resulting from commissions, subscriptions and/or stopping at Paul Reveres House, Old advertising. Worldwide Business Research reserves the right to enforce the rate for non-luxury brands North Church, Old South Meeting House • All discounts are taken off the full conference price. No two discounts or offers can be combined. and many other sites. The Aquarium, • Payment is due in full at the time of registration. Your registration will not be confirmed until payment is Museum of Fine Arts and the Museum of received and may be subject to cancellation. Science are also all nearby. • **Teams must be from the same company to receive the savings For additional venue info, please visit • To secure space for your team, contact Bill Penney at 1-866-691-7771 or email bpenney@wbresearch.com. www.etailboston.com • For WBR’s complete pricing policy, including cancellation information, please visit www.etailboston.com Registration By Phone: 888-482-6012 or 1-646-200-7530 • Fax: 646-200-7535 • Email: eTail@wbresearch.com24 Information: Web: www.etailboston.com or Visit us on:
  • 25. Boston August 13 - 16, 2012 Sheraton Boston Hotel, Boston, MA www.etailboston.com www.theetailblog.com Q4 Preparedness: Stay Ahead Of The Technology Curve While Remaining Focused On Customer Experience Essentials eTail Boston is the perfect sized event for you to meet your retail peers Remember etail is a senior level conference, not a trade show. Content is king, etail doesn’t have “free to attend” sessions and “free exhibit hall passes.” Because for eTail, it’s not a numbers game. It’s a quality game. • More speakers • More takeaways • More interactive networking • More ways to shape and set your strategies for Q4! "It was another great show...thank you! In prior years I came as president & CEO of Ritz Interactive, Inc. a mature company, and found the show extremely important in helping build our business. This year I came as president and CEO of a startup company, MailPix, Inc., and continue to find the show critical in the building of my new business. Thank you again!" - Fred H. Lerner, President & CEO, MailPix.comRegister Today To Secure Your Seat! Call: 1.888.482.6012 or1.646.200.7530 • Email: etail@wbresearch.com • Visit: www.etailboston.com