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Creative london inspiration_references_2013_02 Creative london inspiration_references_2013_02 Presentation Transcript

  • CREATIVE FOOD Andrew  Millar  FEBRUARY  2013  A  mixed  bag  of  stuff  we  like    for  you  to  feed  on  
  • On the menu: INTERNET MAP • HOTEL OFFERING HOMELESS EXPERIENCE • CHECK THIS • FORM FOLLOWS FUNCTION • SPIDERMAN WASHES WINDOWS • GTA4 STREET VIEW • APP THAT APPROPRIATES THE NEWS FOR KIDS • REAL-LIFE MARIO KART • DUREX: SOS CONDOMS FEBRUARY 2013 HELP: MY FRIEND GAVE ME THE FLU • CENT UP • BLACKBERRY Z10 INTERFACE STORY • THE SKETCHBOOK PROJECT • CITY HALL TO GO • BANG WITH PROFESSIONALS • THE SCIENCE OF STORYTELLING • OPEN SOURCE PROSTHETIC HAND • ARTLENS • RAINWATER AGGREGATION IN YEMENCREATIVE  FOOD:  FEBRUARY  2013  
  • Hotel offersa homelessexperience    One-­‐of-­‐a-­‐kind  hotel  in  Gothenburg  that  offers  places  to  sleep  that  are  popular  amongst  the  city’s  homeless  people.      An  emoRonally  driven  campaign  by  Swedish  charity  magazine  Faktum  –  in  conjuncRon  with  media  agency  Forsman  &  Bodenfors  –  that  looks  to  raise  awareness  of  Gothenburg’s  homeless  community.      Users  book  a  ‘room’  much  like  they  would  in  a  normal  hotel  and  can  be  giZed  to  friends  via  email  or  social  channels.  Rooms  cost  10  euros  a  night,  in  which  revenue  goes  towards  Faktum’s  charitable  iniRaRves.            hJp://popupcity.net/2013/02/new-­‐swedish-­‐concept-­‐hotel-­‐offers-­‐homeless-­‐experience/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Checkthis –Social Posters    Checkthis  allows  users  to  post  ‘social  posters’  that  they  can  share  via  major  social  channels.      As  people  interact  with  the  ‘posters’,  the  site  aggregates  all  comments  in  the  form  of  a  Rmeline  that  sits  alongside  the  post.  Provides  an  opportunity  to  reach  out  to  a  very  broad  community  without  being  restricted  by  social  channels.      hJp://checkthis.com/discover   CREATIVE  FOOD:  FEBRUARY  2013  
  • Internet Map    Virtual  map  of  the  internet.  Every  website  is  represented  by  a  circle  on  the  map,  in  which  traffic  determines  the  size.      PotenRally  a  useful  tool  for  quick  analysis.    hJp://internet-­‐map.net/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Form FollowsFunction    Wading  in  to  a  long  fought  debate  in  the  design  industry  as  to  whether  form  should  follow  funcRon  (or  vice  versa).    This  website  contains  various  creaRve  development  experiments,  each  challenging  the  way  we  interact  with  digital  experiences.    hJp://fff.cmiscm.com/#!/main   CREATIVE  FOOD:  FEBRUARY  2013  
  • SpidermanWashes Windowsof Children’sHospital    A  small  window  cleaning  firm  in  Memphis  decided  to  surprise  the  local  children’s  hospital  by  donning  super  hero  oueits  to  clean  the  windows.      A  great  example  of  unexpectedly  delighRng  customers,  in  turn  the  company  has  been  rewarded  with  overwhelmingly  posiRve  press  exposure.      hJp://www.boredpanda.org/window-­‐washers-­‐spiderman-­‐chldren-­‐hospita/   CREATIVE  FOOD:  FEBRUARY  2013  
  • AR app thatappropriates thenews for kids    Brilliantly  simple  augmented  reality  app  that  updates  news  arRcles  to  be  child  friendly,  by  simplifying  the  language.    The  app  encourages  children  to  engage  with  current  affairs,  appealing  to  them  with  the  use  of  popular  characters  and  technology.  Children  are  also  rewarded  with  character  stamps  once  they  have  read  the  arRcle.          hJp://www.springwise.com/media_publishing/augmented-­‐reality-­‐app-­‐japanese-­‐newspaper-­‐engaging-­‐kids/   CREATIVE  FOOD:  FEBRUARY  2013  
  • GTA4: GoogleStreet View    A  Google  Street  view  version  of  Liberty  City  has  been  created  for  fans  to  explore  the  streets  of  Grand  TheZ  Auto.      Very  simple  idea  that  really  brings  the  world  of  Grand  TheZ  Auto  to  life  in  the  run  up  to  the  release  of  the  fiZh  Rtle.      hJp://www.gta4.net/map/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Real-life MarioKart – usingRFID tags    A  real-­‐life  adaptaRon  of  Mario  Kart,  in  which  users  collect  ‘item  boxes’  as  they  race  through  the  course.  Each  item  collected  contains  an  RFID  tag,  in  which  onboard  electronics  respond  accordingly  to  the  item  being  used.      The  results  are  a  fun  transformaRon  of  go-­‐kart  racing,  which  is  highly  appealing  to  nostalgic  fans  of  the  Mario  Kart  series.    hJp://blog.makezine.com/2013/01/20/real-­‐life-­‐mario-­‐kart-­‐with-­‐rfid-­‐tagged-­‐special-­‐items/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Durex: SOScondom service    Product-­‐service  app  that  promotes  Durex  as  a  brand  and  as  a  product,  currently  available  in  Dubai.  The  app  locates  the  user,  allowing  them  to  select  the  product  required,  in  which  delivery  is  received  in  various  discreet  guises.      A  simple  social  media  campaign  accompanies  the  new  service,  canvasing  users  to  vote  for  the  service  to  expand  to  their  city.  Currently  Paris  is  in  the  lead  (it’s  the  city  of  love  aZer  all)  closely  followed  by  London  in  second  place.      A  fun  and  engaging  campaign,  strengthened  by  a  service  that  responds  to  a  common  consumer  need.      hJp://www.sos-­‐condoms.com/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Help: Facebookapp to see whomade you sick    A  Facebook  applicaRon  that  uRlises  API  data  to  formulate  ‘prime  suspects’  for  who  may  have  made  the  user  sick.  The  app  also  ‘quaranRnes’  other  friends  by  esRmaRng  who  may  be  next  to  catch  the  flu.    Another  interesRng  use  of  social  media  data  being  applied  in  a  useful  manner.  This  follows  on  from  Facebook’s  recent  research  work  to  predict  suicide  risk  amongst  users.      hJps://www.facebook.com/helpremedies/app_177924539013408   CREATIVE  FOOD:  FEBRUARY  2013  
  • Cent Up    Cent  Up  is  a  proposed  app,  in  which  a  donaRon  buJon  will  be  created  to  sit  along  social  channel  buJons,  in  order  to  encourage  social  sharing.      InteresRng  idea,  with  potenRal  to  bring  the  Kickstarter  model  to  all  websites,  also  encouraging  charitable  donaRons.  hJp://centup.org/   CREATIVE  FOOD:  FEBRUARY  2013  
  • BlackBerry Z10 –interface story    Personalised  brochureware  that  demonstrates  the  new  BlackBerry  Z10  by  pupng  the  user  at  the  centre  of  the  narraRve.      A  personalised  way  to  introduce  users  to  the  new  BlackBerry  Z10  interface,  demonstraRng  how  the  device  can  benefit  them  throughout  their  daily  lifestyle.      hJp://blackberryz10.com/   CREATIVE  FOOD:  FEBRUARY  2013  
  • The SketchbookProject    Crowd-­‐sourced  public  art  project,  in  which  contributors  donate  a  completed  sketchbook  to  become  part  of  the  exhibiRon.  The  completed  exhibiRon  then  goes  on  tour  to  help  drive  interest  for  future  exhibiRons.      Discounts  for  large  and  educaRonal  groups  makes  the  collaboraRon  aJracRve  for  local  communiRes.  The  parRcipatory  event  also  encourages  engagement  with  local  creaRve  iniRaRves.      hJp://www.sketchbookproject.com/   CREATIVE  FOOD:  FEBRUARY  2013  
  • City Hall To Go –civil service onwheels    Inspired  by  the  recent  rise  of  ‘Food  Trucks’,  Boston  City  Hall  have  launched  a  ‘City  Hall  To  Go’  truck,  bringing  civil  services  directly  to  local  communiRes.    The  greater  Boston  area  stretches  50  square  miles,  and  as  a  result  consRtuents  oZen  have  difficulty  travelling  to  City  Hall.  ‘City  Hall  To  Go’  reaches  out  to  residents  by  offering  a  regulated  service  that  covers  a  wide  range  of  local  regions,  ensuring  that  all  communiRes  have  the  opportunity  to  express  themselves.        hJp://popupcity.net/2013/02/bostons-­‐city-­‐hall-­‐on-­‐wheels/   CREATIVE  FOOD:  FEBRUARY  2013  
  • Bang WithProfessionals    A  response  to  busy  working-­‐lifestyles  that  allows  users  to  express  romanRc  interest  anonymously  within  their  working  network  on  LinkedIn.      The  iniRaRve  has  proved  popular,  and  in  turn  spawned  ‘Bang  With  Friends’  that  uRlises  users  Facebook  contacts.      hJps://beta.bangwithprofessionals.com/   CREATIVE  FOOD:  FEBRUARY  2013  
  • The Science ofStorytelling    InteresRng  arRcle  that  advocates  storytelling  as  the  most  effecRve  way  to  sell  ideas  by  acRvaRng  our  brains.          “When  we  are  being  told  a  story  things  change  drama5cally.  Not  only  are  the  language  processing  parts  in  our  brain  ac5vated,  but  any  other  area  in  our  brain  that    we  would  use  when  experiencing  the  events  of  the  story  are  too”         hJp://lifehacker.com/5965703/the-­‐science-­‐of-­‐storytelling-­‐ why-­‐telling-­‐a-­‐story-­‐is-­‐the-­‐most-­‐powerful-­‐way-­‐to-­‐acRvate-­‐ our-­‐brains   CREATIVE  FOOD:  FEBRUARY  2013  
  • Open sourceprosthetic hand    A  collaboraRon  over  the  internet  –  between  a  special  effects  arRst  from  Washington  and  a  woodworker  in  South  Africa  –    to  create  a  prostheRc  hand  for  a  five  year-­‐old.    The  resulRng  product  was  pieced  together  using  a  3D  printer,  various  bits  of  cable,  bungee  cords,  and  repurposing  rubber  thimbles.    The  soluRon  has  been  made  open  source,  launching  a  fund  raising  campaign.      Already,  the  open  source  ‘Robohand’  soluRon  has  been  updated  with  several  improvements.  A  great  example  of  digital  being  a  collaboraRve  facilitator,  and  a  lovely  story.    hJp://io9.com/5982552/two-­‐hobbyists-­‐create-­‐a-­‐diy-­‐prostheRc-­‐hand-­‐for-­‐a-­‐5+year+old-­‐boy-­‐in-­‐south-­‐africa   CREATIVE  FOOD:  FEBRUARY  2013  
  • Artlens    Tablet  applicaRon  designed  specifically  for  visitors  of  the  Clevelend  Museum  of  Art.  The  app  allows  users  to  curate  their  own  virtual  art  galleries,  which  they  can  share  with  the  gallery  for  other  visitors  to  follow.      The  app  also  acts  as  a  gallery  accompaniment,  in  which  users  can  explore  works  of  art    in  more  detail  and  follow  tours  created  by  other  users.      This  is  a  significant  step  beyond  recorded  headset  tours  currently  available  in  most  major  galleries.  Augmented  reality  is  used  effecRvely  to  immerse  the  use  in  the  work,  explaining  composiRons,  meanings,  and  history  behind  major  pieces.    hJp://www.clevelandart.org/artlens   CREATIVE  FOOD:  FEBRUARY  2013  
  • Rainwateraggregation inYemen    Simple  and  effecRve  soluRon  for  a  major  problem  –  Yemen  regularly  has  water  shortages  and  boJled  water  is  expensive,  which  results  in  local  results  resorRng  to  polluted  water  sources.      Long  term  Yemen  resident  Sabrina  devised  an  innovaRve  soluRon,  aZer  noRcing  the  pool  shaped  rooZops  were  perfect  for  collecRng  water  for  filtraRon.  Water  is  then  accessed  through  pumps  at  street  level.      Although  the  soluRon  is  seemingly  simple,  it  would  have  been  potenRally  overlooked  if  the  problem  was  tackled  from  an  outside  source  that  did  not  understand  the  local  area.        hJp://www.meaningfulinnovaRon.philips.com/Awards-­‐Summary-­‐Page/Sabrina-­‐Project/   CREATIVE  FOOD:  FEBRUARY  2013  
  • COME AGAIN SOONCREATIVE  FOOD:  FEBRUARY  2013