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  • 1. CREATIVE FOOD Andrew  Millar  JANUARY  2013  A  mixed  bag  of  stuff  we  like    for  you  to  feed  on  
  • 2. On the menu: MARK YOUR TERRITORY • DISCOVERABL.ES • PICASSO LIGHT DRAWINGS • PICIT 24 • TEACHING RESCUE DOGS TO DRIVE • ATOMIC LIGHTING TUBES • EHARMONY UX FAIL • THE BIG INTERNET MUSEUM • BACKRWALLACE & GROMIT GOOGLE+ HANGOUTS • CLOUDS OVER CUBA • SHIT LONDON CAMPAIGN • PORTABEE • YOUR TEXT HERE JANUARY 2013 • LA VILLE MOLLE • DIGIPILL • MOVIE MIMIC • REAL LIFE PAY IT FORWARD • DISH.FM • NATURE TRAIL • UNMANNED • BIRDHOUSE ROOFTILE • CATROULETTE • THE SILENT HISTORY • NYPD APP • REMEMBER WHAT GENERAL WOO SAID… • MONOPOLY FACEBOOK CAMPAIGN • FAT & FURIOUS BURGER • TOY STORY REMAKECREATIVE  FOOD:  JANUARY  2013  
  • 3. Mark YourTerritory    Mark  Your  Territory  is  an  applicaRon  that  allows  users  to  check  in  to  Foursquare  locaRons  by  ‘peeing’  over  a  designated  marker.  The  app  uRlises  an  Arduino  combined  with  a  QR-­‐enabled  app,  which  work  together  to  translate  into  Foursquare  acRvity.      This  is  a  really  interesRng  (and  slightly  mad)  example  of  experimentaRon  with  exisRng  pla[orms.  Mark  Your  Territory  demonstrates  new  ways  to  push  the  boundaries  in  digital  products,  as  well  as  social  interacRons.      hKp://dwig.lmc.gatech.edu/projects/Quitmeyer/myt/main.php   CREATIVE  FOOD:  JANUARY  2013  
  • 4. Discoverbl.es    Discoverabl.es  is  a  new  pla[orm  that  helps  young  people  idenRfy,  develop  and  improve  their  key  strengths  and  skills  through  a  gamified  approach,  before  becoming  browsable  to  potenRal  employers  or  investors.    Very  interesRng  project  to  keep  an  eye-­‐on,  run  by  youth  charity  Spark+MeKle.  The  design  was  by  Pixelgroup,  whilst  funding  has  been  provided  by  the  Design  Council  and  Nominet  Trust  as  part  of  their  Working  Well  Challenge.    There  have  been  a  few  similar  pla[orms  created  lately,  showing  a  response  to  a  growing  issue  (youth  unemployment).  This  soluRon  mimics  elements  of  social   x  media  sites  (such  as  Facebook)  and  rewards  through  gamified  behaviour  –  both  appealing  to  the  target  audience.      hKp://discoverabl.es/   CREATIVE  FOOD:  JANUARY  2013  
  • 5. Picasso LightDrawings from1949    Light  drawings  were  at  their  peak  around  ten  years  ago  with  the  increased  availability  of  high-­‐end  digital  SLR  cameras,  giving  users  the  opportunity  to  experiment  with  shuKer  speeds  –  without  the  cost  impact  of  previous  film  cameras.      An  amazing  insight  in  to  what  a  true  innovator  Picasso  was,  creaRng  light  drawings  way  back  in  1949.    hKp://www.designboom.com/art/pablo-­‐picassos-­‐light-­‐drawings-­‐from-­‐1949/   CREATIVE  FOOD:  JANUARY  2013  
  • 6. App: PicIT 24 –Share Photosand Quotes    Mobile  phone  applicaRon  that  offers  users  the  opportunity  to  scale  their  social  networks  if  they  feel  that  there  is  far  too  much  informaRon  being  shared.      The  applicaRon  reflects  the  growing  negaRve  feeling  that  social  networks  are  becoming  too  obsessive  and  intrusive.  As  a  result  the  app  empowers  the  user  by  giving  them  the  means   x  to  take  control  of  their  social  feed.    hKps://itunes.apple.com/us/app/picit24-­‐share-­‐photos-­‐quotes/id582664681?l=ru&ls=1&mt=8   CREATIVE  FOOD:  JANUARY  2013  
  • 7. Teaching RescueDogs To Drive…    Campaign  from  the  The  Society  for  the  PrevenRon  of  Cruelty  to  Animals  (SPCA)  in  conjuncRon  with  Mini  Cooper,  in  which  a  program  has  been  created  for  Australian  television  in  which  three  rescue  dogs  –  Porter,  Monty  and  Ginny  –  are  taught  to  drive.    Really  interesRng  project  with  the  intenRon  of  dispelling  preconcepRons  that  abandoned  animals  are  less  worthy,  whilst  increasing  levels  of  animal  adopRon.     x    hKp://www.designboom.com/technology/rescue-­‐dogs-­‐learn-­‐how-­‐to-­‐drive-­‐a-­‐car/   CREATIVE  FOOD:  JANUARY  2013  
  • 8. Atomic LightingTubes byEmandes Studio    Polish  based  Emandes  Studio  have  created  a  composite  lighRng  system  allows  users  to  connect  standardised  light  finngs  to  create  an  endless  number  of  lighRng  layouts.    InteresRng  approach  to  design,  providing  a  simple  framework  for  users  to  create  their  own  product  in  varying  levels  of  complexity  that  suits  their  need.    hKp://www.designboom.com/design/atomic-­‐lighRng-­‐tubes-­‐by-­‐emandes-­‐studio/   CREATIVE  FOOD:  JANUARY  2013  
  • 9. eHarmonyUX Fail…  hKp://screenshotsofdespair.tumblr.com/image/37880556949   CREATIVE  FOOD:  JANUARY  2013  
  • 10. The Big InternetMuseum    A  brilliantly  simple  navigable  Rmeline  that  documents  the  emergence  of  the  internet,  through  to  major  developments  and  cultural  impacts.  No  surprises  that  the  ‘exhibiRon’  can  only  be  visited  online.      This  offers  a  great  opportunity  for  genng  clients  up  to  speed  with  progression  and  user  internet  behaviour,  in  which  introducRons  are  given  to  ChatrouleKe  and  TwiKer.     x    hKp://www.thebiginternetmuseum.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 11. BACKR    Backr  is  a  free  networking  tool  that  connects  users  in  and  out  of  work  to  new  industries  that  they  are  interested  in,  whilst  also  facilitaRng  social  mobility.      Users  have  the  opportunity  to  expand  their  working  networks  by  aKending  ‘meet-­‐ups’,  exposing  them  to  established  members  of  the  industry  they  are  looking  to  migrate  to.      This  is  a  brilliant  tool  to  help  users  gain  confidence  and  expose  themselves  to  wider  networks  of  people,  providing  the  opportunity  to  pursue  work  they  are  passionate  about.    hKp://www.backr.net/   CREATIVE  FOOD:  JANUARY  2013  
  • 12. Wallace &Gromit Google+Hangouts    Fun  campaign  for  Google  Hangouts  in  partnership  with  Aardman  studios  to  create  a  themed  animaRon  –  connecRng  characters  from  Wallace  &  Gromit,  Chicken  Run  and  Creature  Comforts  over  the  pla[orm  for  Christmas.    Yet  more  great  work  for  Google,  who  have  recently  created  an  array  of  successful  products,  all  of  which  has  a  strong  unified  design  and  interacRon  language.        hKp://familyhangouts.withgoogle.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 13. Clouds OverCuba    An  interacRve  documentary  in  which  users  can  relive  the  Cuban  Missile  Crisis,  whilst  exploring  a  document  dossier,  giving  users  further  insight  in  to  the  historical  event.      The  documentary  also  depicts  a  ‘What  If..”  scenario,  in  which  users  view  a  potenRal  future  should  the  crisis  have  had  materialised.      The  design  creates  a  slickly  executed  and  fully  immersive  experience,  in  which  users  can  skim  or  deep  dive.  As  a  result,  the  narraRve  caters  for  all  audiences,  allowing  engaged  users  to  discover  more  should  they  choose  to.    hKp://cloudsovercuba.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 14. ‘Shit London’Campaign    TwiKer  campaign  for  the  launch  of  ‘Shit  London  2’,  in  which  copies  of  the  book  are  hidden  around  London  and  photographed  to  be  shared  with  followers.      A  great  way  to  engage  users  and  reward  followers,  whilst  at  the  same  Rme  being  relaRvely  inexpensive.      hKps://twiKer.com/shitlondon   CREATIVE  FOOD:  JANUARY  2013  
  • 15. Portabee – FirstMass Market 3DPrinter?    Portabee  is  potenRally  the  first  3D  printer  that  will  appeal  to  a  wider  consumer  market  –  available  with  a  highly  compeRRve  price  tag  of  of  approximately  £325.00,  with  PLA  (resin)  cartridges  cosRng  around  £20.00  a  kilogram.    Although  the  Portabee  is  less-­‐than  aestheRcally  appealing  (looking  like  something  produced  from  the  creators  of  the   x  robot  ‘Short  Circuit’)  it  is  an  exciRng  step  towards  the  realisaRon  of  personal  fabricaRon  becoming  readily  available  to  the  average  consumer.      hKp://portabee3dprinter.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 16. Your Text Here    An  outdoor  installaRon  as  part  of  a  ‘Dlectricity’  –  a  Detroit  outdoor  art  fesRval  –  in  which  users  could  acRvely  parRcipate  by  sending  text  messages  to  www.yourtexthere.org  in  order  to  see  their  submission  projected  on  the  façade  of  a  building.    The  project  allowed  users  to  submit  messages  via  mobile  or  web,  giving  them  the  opportunity  to  express  themselves  openly.  Users  are  able  to  break  away  from  the  usual  role  of  receiving  informaRon  (through  adverRsing,  etc)  and  ‘talk  to  the  city’  instead.        hKp://www.unstablespace.com/spaRalpracRce/your-­‐text-­‐here/   CREATIVE  FOOD:  JANUARY  2013  
  • 17. La Ville Molle    …which  basically  translates  to  ‘The  Sov  City’  is  an  outdoor  installaRon  that  quesRons  the  hardness  of  city  environments,  in  which  a  water  bed  is  hidden  under  the  pavement.      The  project  gives  passers-­‐by  a  completely  different  experience  from  their  usual  route,  offering  the  chance  to  play  and  interact  with  surrounding  pedestrians  in  the  form  of  an  urban  playground.    hKp://vimeo.com/24123292   CREATIVE  FOOD:  JANUARY  2013  
  • 18. Digipill    An  app  that  allows  users  to  change  their  mood  by  listening  to  formulaRc  mixes  of  music  and  language,  specifically  selected  to  affect  the  users  state  of  mind.      Users  simply  choose  an  issue  they  would  like  help  with,  in  the  form  of  a  ‘digipill’,  which  they  listen  to  in  order  to  alter  their  current  percepRon.  Pills  vary  widely  from  ‘Slim  to  Thin’  (prescribed  for  moRvaRon)  to  ‘Babe  Magnet’  (prescribed  for  irresisRbility),  packaged  in  the  app  clinically  yet  beauRfully,  with  some  lovely  interacRons.        The  app  provides  an  interesRng  example  of  music   x  packaged  loosely  as  ‘medicaRon’,  used  as  portable  ‘therapy’  to  help  users  transiRon  from  one  mood  to  another.        hKp://portabee3dprinter.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 19. Movie Mimic    A  personal  project  from  a  group  of  friends,  which  combines  photography,  travel,  and  a  passion  for  films,  in  which  the  locaRons  from  famous  scenes  are  visited  and  recreated.      A  fun  project  that  exposes  ‘photoshopping’  in  the  industry  in  order  to  create  the  ‘prefect’  scene,  and  a  great  example  of  user-­‐generated  project  that  has  created  a  cult  following.    hKp://www.moviemimic.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 20. Real Life Pay ItForward    An  amazing  find,  in  which  a  giv  card  and  hand-­‐wriKen  message  has  been  found  upon  a  Foyles  bookshelf.    A  lovely  example  of  a  random  act  of  kindness  for  a  complete  stranger,  providing  an  unexpected  delight.  This  also  shows  the  heightened  personal  touch  from  use  of  a  leKer,  in  a  world  where  we  are  increasingly  losing  touch  with  past  forms  of  communicaRon.      The  finder  iniRally  tweeted  this  image,  however  it  was  discovered  by  the  official  Foyles  twiKer  account  who  immediately  retweeted,  sharing  the  story  with  a  wider  audience.    hKps://twiKer.com/Foyles/status/286504671844118528   CREATIVE  FOOD:  JANUARY  2013  
  • 21. Dish.fm    A  mobile  app  that  helps  discover  the  best  dishes  at  the  restaurant  of  their  choice,  guiding  users  with  Rps  pulled  in  from  Yelp,  Foursquare,  Tripadvisor  (coming  soon)  and  user-­‐generated  content.      Currently  there  are  more  than  three  million  reviews  for  San  Francisco  and  New  York,  with  plans  to  expand  over  the  coming  months  to  include  other  US  and  European  ciRes.      An  interesRng  start-­‐up  that  has  received  high  recogniRon,  that  essenRally  allows  users  to  ‘try’  (well,  almost)  before  they  buy.       x      hKp://dish.fm/   CREATIVE  FOOD:  JANUARY  2013  
  • 22. Nature Trail –Great OrmondStreet Hospital    Great  Ormond  Street  Hospital  have  installed  an  integrated  LED  wall  which  illuminates  with  various  animals,  engaging  children  on  the  wall  to  the  operaRng  theatre.      The  main  benefit  is  providing  a  posiRve  distracRon  from  an  otherwise  stressful  moment,  creaRng  a  calming  atmosphere  for  not  only  the  children  going  in  to  surgery,   x  but  the  family  with  them.      The  project  has  been  brilliantly  received,  and  will  therefore  be  expanded  throughout  the  hospital  in  the  coming  years.          hKp://www.jasonbruges.com/projects/  uk-­‐projects/nature-­‐trail   CREATIVE  FOOD:  JANUARY  2013  
  • 23. Unmanned    An  interacRve  story  in  which  users  have  to  make  choices  and  complete  tasks  that  influence  their  path  through  the  storyline.    Think  an  online  game  version  of  ‘choose  your  own  adventure’.    The  design  puts  users  at  the  very  heart  of  the  narraRve,  in  which  every  choice  they  make  affects  the  progression  through  the  storyline.    hKp://unmanned.molleindustria.org/#   CREATIVE  FOOD:  JANUARY  2013  
  • 24. Catmoji    Catmoji  is  a  social  pla[orm  –  similar  to  Pinterest  –  dedicated  to  cat  enthusiasts  on  the  internet,  full  of  images,  GIFs  and  videos.      Users  join  and  browse  the  ‘catmunity’  aver  they  have  created  their  own  profile  and  set  their  personal  ‘catvatar’,    In  turn  adding  ‘emojis’  to  each  image  to  detail  who  the  image  makes  them  feel.      Considering  the  popularity  of  cats  on  the  internet,  it  is  a  wonder  that  such  a  pla[orm  has  not  been  created  sooner.  A  brilliant  example  of  a  specialist  community  being  formed  online,  facilitated  by  the  internet.     x      hKp://catmoji.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 25. BirdhouseRooftile    A  beauRful  example  of  design  language,  in  which  designers  are  increasingly  accommodaRng  natural  environments.    Very  simple,  but  very  clever.  hKp://www.designboom.com/design/birdhouse-­‐roovile-­‐by-­‐klaas-­‐kuiken/   CREATIVE  FOOD:  JANUARY  2013  
  • 26. Catroulette    Brilliant  pla[orm  to  help  unwanted  cats  find  adopRon.  Users  are  randomly  shown  a  variety  of  cats  that  are  looking  for  homes,  in  which  they  can  apply  to  adopt  or  skip.     x    hKp://catrouleKe.be/   CREATIVE  FOOD:  JANUARY  2013  
  • 27. The SilentHistory    A  digital  book  in  which  the  story  is  told  over  ‘daily  episodes’  in  which  the  user  receives  a  daily  update  of  around  15  minutes  extra  reading  Rme,  restraining  their  progress  with  the  story.      Readers  who  want  to  discover  more  can  unlock  extra  content  in  the  form  of  ‘field  reports’  when  they  are  in  a  specific  locaRon,  hidden  across  the  world.      This  is  a  great  example  of  a  digital  reading  experience  that   x  couples  visuals,  locaRons  and  Rme  within  the  story.  The  opportunity  to  discover  more  greatly  rewards  engaged  readers  by  completely  immersing  them  in  the  storyline  through  the  locaRon.        hKp://www.psy.com/2013/01/geo-­‐locaRon-­‐digital-­‐book.html   CREATIVE  FOOD:  JANUARY  2013  
  • 28. NYPD App    New  York  Police  Department  have  recently  embraced  digital  service  design,  using  Facebook  and  TwiKer  as  tools  to  announce  recent  crimes,  and  reach  out  to  local  communiRes  for  support.    ConRnuing  on  from  this  innovaRve  development,  they  have  now  released  an  easy-­‐to-­‐use  mobile  applicaRon  to  deliver  news  and  informaRon  to  locals.      Users  of  the  app  can  explore  most-­‐wanted  criminals,  up-­‐to-­‐date  crime  staRsRcs  relevant  to  their  local  area  or  subway  staRon.  The  app  also  features  a  buKon  pushing  users  to  the  NYPD  Facebook  page  and  even  a  recruitment  feature.      This  is  a  strong  example  of  public  services  embracing  social  media  to  contact  communiRes,  whilst  also  providing  clear  transparency  to  what  is  going  on  in  the  user’s  local  area.  Oven  the  public  sector  tend  to  struggle  digitally,  however  the  NYPD  transiRon  has  provided  a  successful  transformaRve  service.            hKp://www.psy.com/2013/01/nypd-­‐crime-­‐reporRng-­‐app.html   CREATIVE  FOOD:  JANUARY  2013  
  • 29. ‘Remember whatSensei Wu Said’:An Email FromLego…  Seven  year  old  Luka  had  saved  hard  for  his  favourite  Lego  toy,  however  he  managed  to  lose  one  of  his  minifigures  whilst  old  shopping  with  his  dad.       x  Luka  wrote  to  Lego,  who  responded  with  a  kind  and  personal  message  using  language  from  the  Ninjago  Lego  sub-­‐brand.  They  also  enclosed  a  replacement  minifigure  and  a  bonus  villain  to  baKle  with.  An  all  round  lovely  story.             hKps://twiKer.com/simonapps/status/ 288281355861762048   CREATIVE  FOOD:  JANUARY  2013  
  • 30. MonopolyFacebookCampaign    A  cute  Facebook  campaign  in  which  users  vote  by  ‘Liking’  their  favourite  original  Monopoly  token  in  order  to  save  it  from  being  sent  to  jail.        Fans  also  vote  for  their  favourite  token  that  will  replace  the  jailed  item,  giving  a  crowd-­‐sourced  twist  to  a  classic  and  much  loved  game.      This  is  a  great  way  of  sRrring  interest  in  an  extremely  popular  game  that  has  become  an  insRtuRon.  Empowering  fans  with  a  such  a  decision  fosters  ownership,  in  which  each  voter  has  a  voice  in  the  brands  future.            hKp://www.facebook.com/monopoly?fref=ts   CREATIVE  FOOD:  JANUARY  2013  
  • 31. Fat & FuriousBurger    Granted  we  are  all  a  bit  bored  of  the  recent  obsession  with  gourmet  fast  food,  however  this  blog  sandwiches  art  between  two  bits  of  bread.      A  recent  cultural  interest  that  has  been  taken  to  new  extremes.          hKp://fatandfuriousburger.com/   CREATIVE  FOOD:  JANUARY  2013  
  • 32. Toy Story LiveAction Remake    A  real  labour  of  love  from  Jonason  Pauley  and  Jesse  PeroKa  who  have  remade  the  original  Toy  Story  word  for  word,  scene  for  scene.  The  homage  features  child  family  members  and  the  original  voices  from  the  original  CGI  release,  taking  two  years  to  create.      This  is  an  ulRmate  example  of  fan  creaRvity,  reinterpreRng  the  original  story  in  a  new  medium.        hKp://www.youtube.com/watch?v=5G0j_Huv2Fg   CREATIVE  FOOD:  JANUARY  2013  
  • 33. COME AGAIN SOONCREATIVE  FOOD:  JANUARY  2013