Brain food inspiration_references_2013_05

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  • 1. Andrew  Millar  MAY  2013  A  mixed  bag  of  inspira9on  for  you  to  feed  on  BRAINFOOD
  • 2. XMONTHX 2013BRAIN  FOOD  On the menu:NIKE PHOTOID • INNEREAR • MÖBIUS AHHHH• MAGIC MIRROR • OFF CUTSWONDEREUR • THE OFFICEIS DEAD • HUGGIESTWEET PEE • SOCIALROULETTE • 1:AM •
  • 3.  hEp://photoid.nike.com/generator.htm  Nike PHOTOid    Use  your  Instagram  photographs  to  create  your  own  Nike  Airmax  trainers.  The  app  selects  colours  from  the  selected  image,  and  gives  the  op9on  of  four  different  created  combina9ons  to  purchase.      Evidence  of  increased  personalisa9on,  in  which  users  are  provided  with  a  framework  to  adapt  something  to  become  their  own.    BRAIN  FOOD  
  • 4.  hEp://www.amplifon.co.uk/interac9ve-­‐ear/index.html  Inner Ear    A  digital  ear,  demonstra9ng  the  inner  workings  of  your  ears.  Simple  point  and  click  interac9ons  that  reveals  further  informa9on.      Poten9ally  worth  exploring  in  regards  to  developing  a  Drinkaware  app  –  in  which  users  can  explore  their  body  to  see  the  nega9ve  effects  of  alcohol,  and  receive  9ps  on  how  to  make  themselves  feel  beEer  the  day  aUer  a  big  night.    BRAIN  FOOD  
  • 5.  hEp://www.ahhhhhhhhhhhh.com/  Möbius Ahhhh    Campaign  from  Coca-­‐Cola  in  which  users  travel  through  a  collec9on  of  never-­‐ending  ‘ahhhhhhs’  –  represen9ng  the  sa9sfac9on  one  feels  when  drinking  a  coke.      Hardly  ground-­‐breaking,  however  the  website  sustains  user  engagement  and  has  a  simple  share  mechanism  for  visitors  to  broadcast  over  social  channels.    BRAIN  FOOD  
  • 6.  hEp://www.dvice.com/2013-­‐4-­‐26/magic-­‐mirror-­‐lets-­‐you-­‐try-­‐fully-­‐interac9ve-­‐virtual-­‐clothes  Magic mirror    A  magic  mirror  that  digitally  maps  virtual  clothing  over  the  user.  The  mirror  is  fully  responsive,  following  the  movement  of  users  organically.      Users  can  interact  with  the  mirror,  scrolling  through  a  selec9on  of  items  and  create  combina9ons  of  their  own.    BRAIN  FOOD  
  • 7.  hEp://www.itsnicethat.com/ar9cles/off-­‐cuts-­‐write-­‐up  Off Cuts: TateModern workshop    A  publishing  workshop  at  the  Tate  Modern,  open  to  visitors.  Users  were  provided  with  a  selec9on  of  media,  in  which  they  could  create  their  own  booklet.      An  interes9ng  exercise  in  workshop  facilita9on,  which  we  unfortunately  missed  on  aEending!    BRAIN  FOOD  
  • 8. hEp://wondereur.com/  BRAIN  FOOD  Wondereur    Part  magazine,  part  gallery,  part  shop  -­‐  lovely  way  of  ge_ng  to  know  ar9sts  through  interac9on  and  content  explora9on.      Users  could  find  out  the  meaning  behind  works,  in  which  they  could  unlock  limited  edi9on  items  for  purchase.    
  • 9. hEp://www.theofficeisdead.co.uk/  The Officeis dead    Collabora9ve  online  space  for  ar9sts  to  exhibit  their  work.  Users  can  explore  the  exhibi9on  through  a  web  browser,  similar  to  searching  on  Google  Street  View.      Poten9al  exhibitors  can  download  an  up-­‐to-­‐date  floor  plan  to  see  what  space  is  available,  in  which  they  can  apply  to  rent.    BRAIN  FOOD  
  • 10. hEp://www.pse.com/2013/05/diaper-­‐tweets-­‐change.html#.UY0FIJWekZ8.twiEer  BRAIN  FOOD  HuggiesTweet Pee    No  more  checking  the  baby’s  nappy  to  see  if  it  9me  for  a  change  –  this  nappy  sends  out  tweet-­‐like  no9fica9ons  when  it  needs  renewing.      Useful  product/service  system,  which  could  poten9ally  be  used  further  to  sustain  further  brand  engagement.    
  • 11. hEp://socialrouleEe.net/  Social Roulette    Play  the  game  of  chance  with  your  digital  life.  5  in  6  chance  that  you  will  receive  a  survival  message  to  proudly  share  with  your  social  groups,  however  there  is  1  in  6  chance  your  account  will  be  completely  deleted.      Anyone  up  to  the  challenge?  Please  get  in  touch  if  so…  BRAIN  FOOD  
  • 12. hEp://1amsf.com/mobile/about-­‐mobile/  BRAIN  FOOD  1:AM    1:AM  is  an  app  that  combines  street  art  with  crowd-­‐sourcing  to  created  the  world’s  first  street  art  planorm.      Users  can  photograph  art,  in  which  they  then  upload  and  geo-­‐tag  on  the  planorm,  allowing  other  users  to  find  the  works  for  themselves.    This  is  a  great  example  of  using  user  content  to  create  a  historic  overview  of  a  medium,  turning  urban  landscapes  into  explorable  galleries.    
  • 13. COMEAGAINSOONBRAIN  FOOD