Andrew Millar MAY 2013 A mixed bag of inspira9on for you to feed on BRAINFOOD
XMONTHX 2013BRAIN FOOD On the menu:NIKE PHOTOID • INNEREAR • MÖBIUS AHHHH• MAGIC MIRROR • OFF CUTSWONDEREUR • THE OFFICEIS DEAD • HUGGIESTWEET PEE • SOCIALROULETTE • 1:AM •
hEp://photoid.nike.com/generator.htm Nike PHOTOid Use your Instagram photographs to create your own Nike Airmax trainers. The app selects colours from the selected image, and gives the op9on of four diﬀerent created combina9ons to purchase. Evidence of increased personalisa9on, in which users are provided with a framework to adapt something to become their own. BRAIN FOOD
hEp://www.amplifon.co.uk/interac9ve-‐ear/index.html Inner Ear A digital ear, demonstra9ng the inner workings of your ears. Simple point and click interac9ons that reveals further informa9on. Poten9ally worth exploring in regards to developing a Drinkaware app – in which users can explore their body to see the nega9ve eﬀects of alcohol, and receive 9ps on how to make themselves feel beEer the day aUer a big night. BRAIN FOOD
hEp://www.ahhhhhhhhhhhh.com/ Möbius Ahhhh Campaign from Coca-‐Cola in which users travel through a collec9on of never-‐ending ‘ahhhhhhs’ – represen9ng the sa9sfac9on one feels when drinking a coke. Hardly ground-‐breaking, however the website sustains user engagement and has a simple share mechanism for visitors to broadcast over social channels. BRAIN FOOD
hEp://www.dvice.com/2013-‐4-‐26/magic-‐mirror-‐lets-‐you-‐try-‐fully-‐interac9ve-‐virtual-‐clothes Magic mirror A magic mirror that digitally maps virtual clothing over the user. The mirror is fully responsive, following the movement of users organically. Users can interact with the mirror, scrolling through a selec9on of items and create combina9ons of their own. BRAIN FOOD
hEp://www.itsnicethat.com/ar9cles/oﬀ-‐cuts-‐write-‐up Off Cuts: TateModern workshop A publishing workshop at the Tate Modern, open to visitors. Users were provided with a selec9on of media, in which they could create their own booklet. An interes9ng exercise in workshop facilita9on, which we unfortunately missed on aEending! BRAIN FOOD
hEp://wondereur.com/ BRAIN FOOD Wondereur Part magazine, part gallery, part shop -‐ lovely way of ge_ng to know ar9sts through interac9on and content explora9on. Users could ﬁnd out the meaning behind works, in which they could unlock limited edi9on items for purchase.
hEp://www.theoﬃceisdead.co.uk/ The Officeis dead Collabora9ve online space for ar9sts to exhibit their work. Users can explore the exhibi9on through a web browser, similar to searching on Google Street View. Poten9al exhibitors can download an up-‐to-‐date ﬂoor plan to see what space is available, in which they can apply to rent. BRAIN FOOD
hEp://www.pse.com/2013/05/diaper-‐tweets-‐change.html#.UY0FIJWekZ8.twiEer BRAIN FOOD HuggiesTweet Pee No more checking the baby’s nappy to see if it 9me for a change – this nappy sends out tweet-‐like no9ﬁca9ons when it needs renewing. Useful product/service system, which could poten9ally be used further to sustain further brand engagement.
hEp://socialrouleEe.net/ Social Roulette Play the game of chance with your digital life. 5 in 6 chance that you will receive a survival message to proudly share with your social groups, however there is 1 in 6 chance your account will be completely deleted. Anyone up to the challenge? Please get in touch if so… BRAIN FOOD
hEp://1amsf.com/mobile/about-‐mobile/ BRAIN FOOD 1:AM 1:AM is an app that combines street art with crowd-‐sourcing to created the world’s ﬁrst street art planorm. Users can photograph art, in which they then upload and geo-‐tag on the planorm, allowing other users to ﬁnd the works for themselves. This is a great example of using user content to create a historic overview of a medium, turning urban landscapes into explorable galleries.