The Isle Networking Club SEO Presentation 18 April 2012

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This is the presentation I gave last wednesday for those of you that were there and want the slides or if you know anyone that could'nt make it or had to leave before the presenation. We covered what you as a local business can do to get more visibility online.

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The Isle Networking Club SEO Presentation 18 April 2012

  1. 1. Needmoreclicks.com SEO Presentation 18th April 2012andy@needmoreclicks.com @seodoncaster Tel: 01302 515 335 Mobile: 07887 580 852
  2. 2. Agenda• Why do we need SEO?• How do people find me / what keywords should I use?• Getting visibility online  My website  Google Places  Social Media• Measuring what you’re doing
  3. 3. Why Do We Need SEO? But be careful chasing top spot!
  4. 4. How We View Search Results
  5. 5. Google Places
  6. 6. What keywords do I use?
  7. 7. The right keywords – where’s the crowd? BUT…………Pick a fight you can win
  8. 8. How do we do Keyword Analysis?• Google Keyword Tool• Google Suggest• 3rd Party Tools e.g. Market Samurai• Customers / Suppliers / Staff• Themes & Categories
  9. 9. Keyword Evaluation• Google Insights• 3rd Party Tools - WordTracker, Market Samurai• Look at the Google Top 10 yourself!
  10. 10. What do I do with keywords once I have them? Page Title – Very Important Page Description sits ‘behind the page’ but forms part of the search snippet Headings (H1, H2…) The right content Images Need Alt Tags
  11. 11. Search SnippetsPage Title – Very Important~65 CharsPage URLPage Description~165 CharsThese are all salesopportunities, makesure you have callsto action
  12. 12. On Page SEO – Making The Page Relevant• Remember Google likes relevancy – the more up to date the better• The link to landing page must be seamless• Google Likes Links - one of the most important factors in getting ranked• Inbound links to your website
  13. 13. Google PlacesIf you sell locally, use Google Places – its free andgets you to the top of the local search results Example
  14. 14. • Add Social Media buttons to your email signature• Make them prominent on your website• Run competitions• Use printable vouchers• Build an email list• Don’t spam, send them something they’ll want to read
  15. 15. Using Video
  16. 16. KPI & SEO Measurement• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
  17. 17. Website House Keeping• Google Analytics• Google Webmaster Tools• Google Sitemaps
  18. 18. • How to measure your links: Majestic SEO
  19. 19. Questions? See More atwww.needmoreclicks.com

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