Doncaster Chamber SEO Presentation October 2013

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http://www.needmoreclicks.com We ran a seminar about online Marketing on October 24th for a selection of Doncaster businesses. Covering mainly SEO and website optmisation techniques that any small business can implement, if you'd like anymore information please visit the website.

Andy Roberts
andy@needmoreclicks.com

Unit 8
Durham Lane
Doncaster
South Yorkshire
DN3 3FE

01302 211 450

https://plus.google.com/u/0/+AndyRoberts1

Published in: Technology, Design
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Doncaster Chamber SEO Presentation October 2013

  1. 1. Needmoreclicks.com Online Marketing Seminar 24th October 2013 andy@needmoreclicks.com @seodoncaster Tel: 01302 211 450 Mobile: 07887 580 852
  2. 2. My Aim… To give you simple ideas that make a difference to your online presence
  3. 3. • • • • • • • • • Introductions Why Do We Need SEO? Natural v PPC On Page SEO – Finding & using the right keywords Off Page SEO – Building Links & Social Media Google Places PPC (Google Adwords) KPI’s & Measurements Wrap Up & Questions
  4. 4. What is SEO (Search Engine Optimisation), web site optimisation, online marketing, internet marketing? The process of increasing the amount of visitors to a web site by ranking high in the search engine results, pay per click advertising or social media followed by maximising site conversions
  5. 5. Why Do We Need SEO? But be careful chasing top spot!
  6. 6. How We View Search Results
  7. 7. Typical Search Results Page
  8. 8. Local Searches
  9. 9. What do we do?
  10. 10. The right keywords – where’s the crowd? Pick a fight you can win
  11. 11. How do we do Keyword Analysis? • • • • • Google Keyword Planning Tool Google Suggest 3rd Party Tools e.g. Market Samurai Customers / Suppliers / Staff Themes & Categories
  12. 12. Download Into Excel Keyword ski boots salomon ski boots atomic ski boots nordica ski boots ski boots uk ladies ski boots ski boots sale mens ski boots kids ski boots salomon ski boots sale head edge ski boots cheap ski boots apres ski boots saloman ski boots custom ski boots ski boot ski boot sizes ski boots for wide feet childrens ski boots ski boot bags lange ski boots head ski boots wide ski boots ski boots size chart apre ski boots ski boot sale ski boots review best ski boots heated ski boots ski boots size roxy ski boots ski boot sizing ski boots bag Competition 0.73 0.8 0.75 0.78 0.82 0.96 1 0.96 0.94 1 0.82 1 0.93 0.84 0.52 0.71 0.3 0.53 1 1 0.57 0.73 0.67 0.27 0.95 1 0.49 0.48 0.74 0.37 0.93 0.3 1 Local Monthly Searches (United Kingdom) 40500 3600 1300 1000 1300 880 1900 880 720 91 390 480 1900 140 320 40500 1600 170 480 1900 880 1600 480 590 91 1900 1300 720 91 2400 91 1900 1900
  13. 13. Keyword Evaluation • Google Trends • 3rd Party Tools - WordTracker, Market Samurai
  14. 14. Page Title – Very Important Page Description sits ‘behind the page’ but forms part of the search snippet Headings (H1, H2…) The right content Images Need Alt Tags
  15. 15. Search Snippets Page Title – Very Important ~65 Chars Page URL Page Description ~165 Chars These are all sales opportunities, make sure you have calls to action
  16. 16. Where to put your keywords
  17. 17. Wordpress Install an SEO Plugin, e.g. YOAST, All in one SEO
  18. 18. ALT Tags for images
  19. 19. What to do with Keywords •Page Titles, Page Descriptions, Headings •Website Copy, write compelling content & keep it current •Keyword in the 1st & last sentence of the page, bold the first one •Within Image Alt Tags •Within Anchor Text for internal pages •Make sure each page is different
  20. 20. On Page SEO – Making The Page Relevant • Remember Google likes relevancy – the more up to date the better • The link to landing page must be seamless • For Natural Results & Especially Google Adwords • Review Google Guidelines • Let’s look at your websites
  21. 21. Keywords are just the start!
  22. 22. Off Page SEO • • • • • • • What does this mean How to get links Forums, Video, Blogs, Social Media LinkedIn Twitter Facebook ‘Keyword Cloud’
  23. 23. Google Likes Links • One of the most important factors in getting ranked • Inbound links to your website • Incredibly Important • From ‘authority sites’ • The more the better • Use the right Anchor Text – a mix of keyword and generic e.g. ‘Click Here’
  24. 24. Examples of how to get Links Blog Comments Link Directories
  25. 25. One I did earlier
  26. 26. Another example
  27. 27. Creating links What does a link look like? Fortunately your website should do it for you!
  28. 28. • Link to ‘deep pages’ within your website not just the Home Page • Use a variety of sources • How to measure your links: Majestic SEO
  29. 29. Google Places If you sell locally, use Google+ Places – its free and gets you to the top of the local search results
  30. 30. Using Video
  31. 31. Uploading videos to YouTube
  32. 32. Social Media – What is it?
  33. 33. How to use Social Media • Remember, Google Likes Links • Use Social Media sites to generate links to your web site • To grow a community around your products and services • To allow friends to recommend you to their peers • Combine Online & Offline Strategies
  34. 34. What’s Missing?
  35. 35. • Add Social Media buttons to your email signature • Make them prominent on your website • Run competitions • Use printable vouchers • Build an email list • Don’t spam, send them something they’ll want to read
  36. 36. Blogs In More Detail • Why set up a blog? • Built within your site or stand alone, keyword based domain (.co.uk) • Using Wordpress • Set up already & make money - Empower • Keeping it updated
  37. 37. Want a blog – use Wordpress
  38. 38. Adding a post is easy!
  39. 39. Social Media Flow WWW Different connection points on the web for you
  40. 40. Pay Per Click Marketing (Google Adwords) • • • • • • Why Paid Search? Set up & Structure Ad Groups CTR & Landing Pages Goal Conversions Reports
  41. 41. Adwords Detail
  42. 42. Website House Keeping • Google Analytics • Google Webmaster Tools
  43. 43. Discover how people find you
  44. 44. KPI & SEO Measurement • • • • • Why? What can we measure? Google Analytics How do we measure? What is important your business?
  45. 45. Wrap up • • • • Online Guides Blog Support Q&A

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