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Needmoreclicks.comOnline Marketing Seminar20thJune 2013andy@needmoreclicks.comwww.andy-roberts.com@seodoncasterTel: 01302 ...
My Aim…To give you simple ideasthat make a difference toyour online presence
• Introductions• Why Do We Need SEO?• Natural v PPC• On Page SEO – Finding & using the rightkeywords• Off Page SEO – Build...
What is SEO (Search EngineOptimisation), web site optimisation,online marketing, internet marketing?The process of increas...
Why Do We Need SEO?But be careful chasing top spot!
How We View Search Results
Typical Search Results Page
Local Searches
What do we do?
The right keywords – where’s the crowd?Pick a fight you can win
How do we do Keyword Analysis?• Google Keyword Tool• Google Suggest• 3rdParty Tools e.g. Market Samurai• Customers / Suppl...
Keyword Competition Local Monthly Searches (United Kingdom)ski boots 0.73 40500salomon ski boots 0.8 3600atomic ski boots ...
Phrase Matching• For the most accurate idea of how many peopleuse that term use exact match optionMatchtypeExamplekeywordA...
Keyword Evaluation• Google Insights• 3rdParty Tools - WordTracker, Market Samurai
Page Title – Very ImportantHeadings (H1, H2…)The right contentImages Need Alt TagsPage Description sits‘behind the page’ b...
Search SnippetsPage Title – Very Important~65 CharsPage URLPage Description~165 CharsThese are all salesopportunities, mak...
Where to put your keywords
WordpressInstall an SEO Plugin, e.g. YOAST, All in one SEO
ALT Tags for images
What to do with Keywords•Page Titles, Page Descriptions, Headings•Website Copy, write compelling content & keep itcurrent•...
On Page SEO – Making The Page Relevant• Remember Google likes relevancy – themore up to date the better• The link to landi...
Keywords are just the start!
Off Page SEO• What does this mean• How to get links• Forums, Video, Blogs, Social Media• LinkedIn• Twitter• Facebook• ‘Key...
Google Likes Links• One of the most important factors ingetting ranked• Inbound links to your website• Incredibly Importan...
Examples of how to get LinksBlog CommentsDirectoriesLink
One I did earlier
Creating linksWhat does a link look like?Fortunately your website should do it for you!
• Link to ‘deep pages’ within your websitenot just the Home Page• Use a variety of sources• How to measure your links:Maje...
Google PlacesIf you sell locally, use Google+ Places – its free and getsyou to the top of the local search results
Using Video
Uploading videos to YouTube
Social Media – What is it?
How to use Social Media• Remember, Google Likes Links• Use Social Media sites to generate links to yourweb site• To grow a...
What’s Missing?
• Add Social Media buttons to your emailsignature• Make them prominent on your website• Run competitions• Use printable vo...
Blogs In More Detail• Why set up a blog?• Built within your site or stand alone,keyword based domain (.co.uk)• Using Wordp...
Want a blog – use Wordpress
Adding a post is easy!
Social Media FlowWWWDifferent connection points on the web for you
Pay Per Click Marketing (Google Adwords)• Why Paid Search?• Set up & Structure• Ad Groups• CTR & Landing Pages• Goal Conve...
Adwords Detail
• Google Analytics• Google Webmaster ToolsWebsite House Keeping
Discover how people find you
KPI & SEO Measurement• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
Wrap up• Online Guides• Blog• Support• Q & A
Small Business SEO - Doncaster Chamber Presentation June 2013
Small Business SEO - Doncaster Chamber Presentation June 2013
Small Business SEO - Doncaster Chamber Presentation June 2013
Small Business SEO - Doncaster Chamber Presentation June 2013
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Small Business SEO - Doncaster Chamber Presentation June 2013

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These are the slides from a seminar we ran this morning for Doncaster Chamber.

This is where we help small businesses and local businesses wit their SEO, providing good solid advice they can go away and implement, I hope you find them useful.

Andy Roberts
andy@needmoreclicks.com

Unit 8
Durham Lane
Doncaster
South Yorkshire
DN3 3FE

01302 211 450

https://plus.google.com/u/0/+AndyRoberts1

Published in: Business, Technology, Design
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Transcript of "Small Business SEO - Doncaster Chamber Presentation June 2013"

  1. 1. Needmoreclicks.comOnline Marketing Seminar20thJune 2013andy@needmoreclicks.comwww.andy-roberts.com@seodoncasterTel: 01302 515 335Mobile: 07887 580 852
  2. 2. My Aim…To give you simple ideasthat make a difference toyour online presence
  3. 3. • Introductions• Why Do We Need SEO?• Natural v PPC• On Page SEO – Finding & using the rightkeywords• Off Page SEO – Building Links & Social Media• Google Places• PPC (Google Adwords)• KPI’s & Measurements• Wrap Up & Questions
  4. 4. What is SEO (Search EngineOptimisation), web site optimisation,online marketing, internet marketing?The process of increasing the amount ofvisitors to a web site by ranking high in thesearch engine results, pay per clickadvertising or social media followed bymaximising site conversions
  5. 5. Why Do We Need SEO?But be careful chasing top spot!
  6. 6. How We View Search Results
  7. 7. Typical Search Results Page
  8. 8. Local Searches
  9. 9. What do we do?
  10. 10. The right keywords – where’s the crowd?Pick a fight you can win
  11. 11. How do we do Keyword Analysis?• Google Keyword Tool• Google Suggest• 3rdParty Tools e.g. Market Samurai• Customers / Suppliers / Staff• Themes & Categories
  12. 12. Keyword Competition Local Monthly Searches (United Kingdom)ski boots 0.73 40500salomon ski boots 0.8 3600atomic ski boots 0.75 1300nordica ski boots 0.78 1000ski boots uk 0.82 1300ladies ski boots 0.96 880ski boots sale 1 1900mens ski boots 0.96 880kids ski boots 0.94 720salomon ski boots sale 1 91head edge ski boots 0.82 390cheap ski boots 1 480apres ski boots 0.93 1900saloman ski boots 0.84 140custom ski boots 0.52 320ski boot 0.71 40500ski boot sizes 0.3 1600ski boots for wide feet 0.53 170childrens ski boots 1 480ski boot bags 1 1900lange ski boots 0.57 880head ski boots 0.73 1600wide ski boots 0.67 480ski boots size chart 0.27 590apre ski boots 0.95 91ski boot sale 1 1900ski boots review 0.49 1300best ski boots 0.48 720heated ski boots 0.74 91ski boots size 0.37 2400roxy ski boots 0.93 91ski boot sizing 0.3 1900ski boots bag 1 1900Download Into Excel
  13. 13. Phrase Matching• For the most accurate idea of how many peopleuse that term use exact match optionMatchtypeExamplekeywordAds may show on searchesthatExample searchesBroadmatchwomenshatsare synonyms, relatedsearches and other relevantvariationsbuy ladie s hatsPhrasematch"womenshats"are a phrase, and closevariations of that phrasebuy wo m e ns hatsExactmatch[womenshats]are an exact term and closevariations of that exact termwo m e ns hats
  14. 14. Keyword Evaluation• Google Insights• 3rdParty Tools - WordTracker, Market Samurai
  15. 15. Page Title – Very ImportantHeadings (H1, H2…)The right contentImages Need Alt TagsPage Description sits‘behind the page’ but formspart of the search snippet
  16. 16. Search SnippetsPage Title – Very Important~65 CharsPage URLPage Description~165 CharsThese are all salesopportunities, makesure you have callsto action
  17. 17. Where to put your keywords
  18. 18. WordpressInstall an SEO Plugin, e.g. YOAST, All in one SEO
  19. 19. ALT Tags for images
  20. 20. What to do with Keywords•Page Titles, Page Descriptions, Headings•Website Copy, write compelling content & keep itcurrent•Keyword in the 1st& last sentence of the page, boldthe first one•Within Image Alt Tags•Within Anchor Text for internal pages•Make sure each page is different
  21. 21. On Page SEO – Making The Page Relevant• Remember Google likes relevancy – themore up to date the better• The link to landing page must be seamless• For Natural Results & Especially GoogleAdwords• Review Google Guidelines• Let’s look at your websites
  22. 22. Keywords are just the start!
  23. 23. Off Page SEO• What does this mean• How to get links• Forums, Video, Blogs, Social Media• LinkedIn• Twitter• Facebook• ‘Keyword Cloud’
  24. 24. Google Likes Links• One of the most important factors ingetting ranked• Inbound links to your website• Incredibly Important• From ‘authority sites’• The more the better• Use the right Anchor Text – a mix ofkeyword and generic e.g. ‘Click Here’
  25. 25. Examples of how to get LinksBlog CommentsDirectoriesLink
  26. 26. One I did earlier
  27. 27. Creating linksWhat does a link look like?Fortunately your website should do it for you!
  28. 28. • Link to ‘deep pages’ within your websitenot just the Home Page• Use a variety of sources• How to measure your links:Majestic SEO
  29. 29. Google PlacesIf you sell locally, use Google+ Places – its free and getsyou to the top of the local search results
  30. 30. Using Video
  31. 31. Uploading videos to YouTube
  32. 32. Social Media – What is it?
  33. 33. How to use Social Media• Remember, Google Likes Links• Use Social Media sites to generate links to yourweb site• To grow a community around your products andservices• To allow friends to recommend you to theirpeers• Combine Online & Offline Strategies
  34. 34. What’s Missing?
  35. 35. • Add Social Media buttons to your emailsignature• Make them prominent on your website• Run competitions• Use printable vouchers• Build an email list• Don’t spam, send them something they’llwant to read
  36. 36. Blogs In More Detail• Why set up a blog?• Built within your site or stand alone,keyword based domain (.co.uk)• Using Wordpress• Set up already & make money - Empower• Keeping it updated
  37. 37. Want a blog – use Wordpress
  38. 38. Adding a post is easy!
  39. 39. Social Media FlowWWWDifferent connection points on the web for you
  40. 40. Pay Per Click Marketing (Google Adwords)• Why Paid Search?• Set up & Structure• Ad Groups• CTR & Landing Pages• Goal Conversions• Reports
  41. 41. Adwords Detail
  42. 42. • Google Analytics• Google Webmaster ToolsWebsite House Keeping
  43. 43. Discover how people find you
  44. 44. KPI & SEO Measurement• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
  45. 45. Wrap up• Online Guides• Blog• Support• Q & A
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