Small Business SEO - Doncaster Chamber Presentation June 2013
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Small Business SEO - Doncaster Chamber Presentation June 2013



These are the slides from a seminar we ran this morning for Doncaster Chamber. ...

These are the slides from a seminar we ran this morning for Doncaster Chamber.

This is where we help small businesses and local businesses wit their SEO, providing good solid advice they can go away and implement, I hope you find them useful.

Andy Roberts

Unit 8
Durham Lane
South Yorkshire

01302 211 450



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Small Business SEO - Doncaster Chamber Presentation June 2013 Small Business SEO - Doncaster Chamber Presentation June 2013 Presentation Transcript

  • Needmoreclicks.comOnline Marketing Seminar20thJune 01302 515 335Mobile: 07887 580 852
  • My Aim…To give you simple ideasthat make a difference toyour online presence
  • • Introductions• Why Do We Need SEO?• Natural v PPC• On Page SEO – Finding & using the rightkeywords• Off Page SEO – Building Links & Social Media• Google Places• PPC (Google Adwords)• KPI’s & Measurements• Wrap Up & Questions
  • What is SEO (Search EngineOptimisation), web site optimisation,online marketing, internet marketing?The process of increasing the amount ofvisitors to a web site by ranking high in thesearch engine results, pay per clickadvertising or social media followed bymaximising site conversions
  • Why Do We Need SEO?But be careful chasing top spot!
  • How We View Search Results
  • Typical Search Results Page
  • Local Searches
  • What do we do?
  • The right keywords – where’s the crowd?Pick a fight you can win
  • How do we do Keyword Analysis?• Google Keyword Tool• Google Suggest• 3rdParty Tools e.g. Market Samurai• Customers / Suppliers / Staff• Themes & Categories
  • Keyword Competition Local Monthly Searches (United Kingdom)ski boots 0.73 40500salomon ski boots 0.8 3600atomic ski boots 0.75 1300nordica ski boots 0.78 1000ski boots uk 0.82 1300ladies ski boots 0.96 880ski boots sale 1 1900mens ski boots 0.96 880kids ski boots 0.94 720salomon ski boots sale 1 91head edge ski boots 0.82 390cheap ski boots 1 480apres ski boots 0.93 1900saloman ski boots 0.84 140custom ski boots 0.52 320ski boot 0.71 40500ski boot sizes 0.3 1600ski boots for wide feet 0.53 170childrens ski boots 1 480ski boot bags 1 1900lange ski boots 0.57 880head ski boots 0.73 1600wide ski boots 0.67 480ski boots size chart 0.27 590apre ski boots 0.95 91ski boot sale 1 1900ski boots review 0.49 1300best ski boots 0.48 720heated ski boots 0.74 91ski boots size 0.37 2400roxy ski boots 0.93 91ski boot sizing 0.3 1900ski boots bag 1 1900Download Into Excel
  • Phrase Matching• For the most accurate idea of how many peopleuse that term use exact match optionMatchtypeExamplekeywordAds may show on searchesthatExample searchesBroadmatchwomenshatsare synonyms, relatedsearches and other relevantvariationsbuy ladie s hatsPhrasematch"womenshats"are a phrase, and closevariations of that phrasebuy wo m e ns hatsExactmatch[womenshats]are an exact term and closevariations of that exact termwo m e ns hats
  • Keyword Evaluation• Google Insights• 3rdParty Tools - WordTracker, Market Samurai
  • Page Title – Very ImportantHeadings (H1, H2…)The right contentImages Need Alt TagsPage Description sits‘behind the page’ but formspart of the search snippet
  • Search SnippetsPage Title – Very Important~65 CharsPage URLPage Description~165 CharsThese are all salesopportunities, makesure you have callsto action
  • Where to put your keywords
  • WordpressInstall an SEO Plugin, e.g. YOAST, All in one SEO
  • ALT Tags for images
  • What to do with Keywords•Page Titles, Page Descriptions, Headings•Website Copy, write compelling content & keep itcurrent•Keyword in the 1st& last sentence of the page, boldthe first one•Within Image Alt Tags•Within Anchor Text for internal pages•Make sure each page is different
  • On Page SEO – Making The Page Relevant• Remember Google likes relevancy – themore up to date the better• The link to landing page must be seamless• For Natural Results & Especially GoogleAdwords• Review Google Guidelines• Let’s look at your websites
  • Keywords are just the start!
  • Off Page SEO• What does this mean• How to get links• Forums, Video, Blogs, Social Media• LinkedIn• Twitter• Facebook• ‘Keyword Cloud’
  • Google Likes Links• One of the most important factors ingetting ranked• Inbound links to your website• Incredibly Important• From ‘authority sites’• The more the better• Use the right Anchor Text – a mix ofkeyword and generic e.g. ‘Click Here’
  • Examples of how to get LinksBlog CommentsDirectoriesLink
  • One I did earlier
  • Creating linksWhat does a link look like?Fortunately your website should do it for you!
  • • Link to ‘deep pages’ within your websitenot just the Home Page• Use a variety of sources• How to measure your links:Majestic SEO
  • Google PlacesIf you sell locally, use Google+ Places – its free and getsyou to the top of the local search results
  • Using Video
  • Uploading videos to YouTube
  • Social Media – What is it?
  • How to use Social Media• Remember, Google Likes Links• Use Social Media sites to generate links to yourweb site• To grow a community around your products andservices• To allow friends to recommend you to theirpeers• Combine Online & Offline Strategies
  • What’s Missing?
  • • Add Social Media buttons to your emailsignature• Make them prominent on your website• Run competitions• Use printable vouchers• Build an email list• Don’t spam, send them something they’llwant to read
  • Blogs In More Detail• Why set up a blog?• Built within your site or stand alone,keyword based domain (• Using Wordpress• Set up already & make money - Empower• Keeping it updated
  • Want a blog – use Wordpress
  • Adding a post is easy!
  • Social Media FlowWWWDifferent connection points on the web for you
  • Pay Per Click Marketing (Google Adwords)• Why Paid Search?• Set up & Structure• Ad Groups• CTR & Landing Pages• Goal Conversions• Reports
  • Adwords Detail
  • • Google Analytics• Google Webmaster ToolsWebsite House Keeping
  • Discover how people find you
  • KPI & SEO Measurement• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
  • Wrap up• Online Guides• Blog• Support• Q & A