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The Power Of Online Marketing   Mru V2
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The Power Of Online Marketing Mru V2

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This presentation is about Anduro Marketing and what we do. We offer 3 types of services: search engine optimization, pay-per-click campaigns and social media campaigns. We have been in business since ...

This presentation is about Anduro Marketing and what we do. We offer 3 types of services: search engine optimization, pay-per-click campaigns and social media campaigns. We have been in business since 2001 and have worked with over 400 clients. We love what we do and we are good.

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The Power Of Online Marketing   Mru V2 The Power Of Online Marketing Mru V2 Presentation Transcript

  • The Power of Online Marketing
  • 2
    Anduro Value
    Increase traffic to website
    Generate leads for sales force
    Boost sales from online sources
  • 3
    Customers – 400 to Date
  • 4
    Increase Visitor Traffic
    www.Paisley.com
    Used with permission
  • 5
    Advertising Spends
    Traditional is decreasing
    Online is increasing
    Total will catch-up to 2008 levels
    http://www.emarketer.com/Article.aspx?R=1007539
  • 6
    Marketing Growth Areas
    Online is increasing
    Traditional is decreasing
    http://www.emarketer.com/Article.aspx?R=1007416
  • 7
    Marketing Priorities
    ROI is becoming increasing more important
    Social media is important but still experimental
    http://www.emarketer.com/Article.aspx?R=1007564
  • 8
    Online Marketing Strategies
    Paid Keywords Ads (PPC)
    Natural Rankings
    Linking Campaigns
    Social Media Marketing
    Press Releases
    Website Analysis
  • 9
    Pay-per-Click Campaigns
  • 10
    Pay-per-Click Platforms
    Google AdWords
    Facebook
    Business.com
    Yahoo Search Marketing (minimal)
    Bing (minimal)
  • 11
    Natural (Organic) Rankings
  • 12
    Natural Positions
  • 13
    Link Example
  • 14
    Detecting Backlinks
    Use www.seo-browser.com Advanced Mode / Link Stats / Yahoo Backlinks
  • 15
    Linking Campaigns
    Business directory listings
    Authoritative links (articles)
    Bookmarking
    Paid text links (no longer)
    Press releases
    Blogging campaigns
  • 16
    Social Networking
    http://www.marketingvox.com/web-20-awesome-for-integrating-brand-and-direct-marketing-038349/
  • 17
    Social Media Advertising
    http://www.emarketer.com/Article.aspx?R=1007446
    http://www.emarketer.com/Article.aspx?R=1007540
  • 18
    Why Social Media?
    http://www.emarketer.com/Article.aspx?R=1007430
  • 19
    Social Media Buzz
  • 20
    Online Press Releases
  • 21
    Google News
  • 22
    Website Analytics
  • 23
    Google Analytics: Keywords
  • 24
    Summary of Strategies
    Dominate paid positions
    Dominate natural positions
    Keyword Research
    Optimize Website
    Linking Campaigns
    Website Analytics
    Publish regular eNewsletter
    Regular online press releases
    Generate buzz on social networks (blog, video, pictures, reviews, comments)
  • 25
    5 Point Inspection
    Google PageRank:
    www.prchecker.info/check_page_rank.php
    Alexa Traffic Rank:
    www.alexa.com
    Estimate of Traffic (works for > 5K/mon):
    www.trafficestimate.com
    Backlinks on Yahoo:
    http://siteexplorer.search.yahoo.com/
    Use www.seo-browser.com to access
    Show Inlinks “except from this domain”
    Marketing Effectiveness:
    www.websitegrader.com – use %
  • 26
    Questions?
    Questions?