The Power of Online Marketing<br />
2<br />Anduro Value<br />Increase traffic to website<br />Generate leads for sales force<br />Boost sales from online sour...
3<br />Customers – 400 to Date<br />
4<br />Increase Visitor Traffic<br />www.Paisley.com<br />Used with permission<br />
5<br />Advertising Spends<br />Traditional is decreasing<br />Online is increasing<br />Total will catch-up to 2008 levels...
6<br />Marketing Growth Areas<br />Online is increasing<br />Traditional is decreasing<br />http://www.emarketer.com/Artic...
7<br />Marketing Priorities<br />ROI is becoming increasing more important<br />Social media is important but still experi...
8<br />Online Marketing Strategies<br />Paid Keywords Ads (PPC)<br />Natural Rankings<br />Linking Campaigns<br />Social M...
9<br />Pay-per-Click Campaigns<br />
10<br />Pay-per-Click Platforms<br />Google AdWords<br />Facebook <br />Business.com<br />Yahoo Search Marketing (minimal)...
11<br />Natural (Organic) Rankings<br />
12<br />Natural Positions<br />
13<br />Link Example<br />
14<br />Detecting Backlinks<br />Use www.seo-browser.com Advanced Mode / Link Stats / Yahoo Backlinks<br />
15<br />Linking Campaigns<br />Business directory listings<br />Authoritative links (articles)<br />Bookmarking<br />Paid ...
16<br />Social Networking<br />http://www.marketingvox.com/web-20-awesome-for-integrating-brand-and-direct-marketing-03834...
17<br />Social Media Advertising<br />http://www.emarketer.com/Article.aspx?R=1007446<br />http://www.emarketer.com/Articl...
18<br />Why Social Media?<br />http://www.emarketer.com/Article.aspx?R=1007430<br />
19<br />Social Media Buzz<br />
20<br />Online Press Releases<br />
21<br />Google News<br />
22<br />Website Analytics<br />
23<br />Google Analytics: Keywords<br />
24<br /> Summary of Strategies<br />Dominate paid positions<br />Dominate natural positions<br />Keyword Research<br />Opt...
25<br />5 Point Inspection<br />Google PageRank: <br />www.prchecker.info/check_page_rank.php<br />Alexa Traffic Rank: <br...
26<br />Questions?<br />Questions?<br />
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The Power Of Online Marketing Mru V2

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This presentation is about Anduro Marketing and what we do. We offer 3 types of services: search engine optimization, pay-per-click campaigns and social media campaigns. We have been in business since 2001 and have worked with over 400 clients. We love what we do and we are good.

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The Power Of Online Marketing Mru V2

  1. 1. The Power of Online Marketing<br />
  2. 2. 2<br />Anduro Value<br />Increase traffic to website<br />Generate leads for sales force<br />Boost sales from online sources<br />
  3. 3. 3<br />Customers – 400 to Date<br />
  4. 4. 4<br />Increase Visitor Traffic<br />www.Paisley.com<br />Used with permission<br />
  5. 5. 5<br />Advertising Spends<br />Traditional is decreasing<br />Online is increasing<br />Total will catch-up to 2008 levels<br />http://www.emarketer.com/Article.aspx?R=1007539<br />
  6. 6. 6<br />Marketing Growth Areas<br />Online is increasing<br />Traditional is decreasing<br />http://www.emarketer.com/Article.aspx?R=1007416<br />
  7. 7. 7<br />Marketing Priorities<br />ROI is becoming increasing more important<br />Social media is important but still experimental <br />http://www.emarketer.com/Article.aspx?R=1007564<br />
  8. 8. 8<br />Online Marketing Strategies<br />Paid Keywords Ads (PPC)<br />Natural Rankings<br />Linking Campaigns<br />Social Media Marketing<br />Press Releases <br />Website Analysis<br />
  9. 9. 9<br />Pay-per-Click Campaigns<br />
  10. 10. 10<br />Pay-per-Click Platforms<br />Google AdWords<br />Facebook <br />Business.com<br />Yahoo Search Marketing (minimal)<br />Bing (minimal)<br />
  11. 11. 11<br />Natural (Organic) Rankings<br />
  12. 12. 12<br />Natural Positions<br />
  13. 13. 13<br />Link Example<br />
  14. 14. 14<br />Detecting Backlinks<br />Use www.seo-browser.com Advanced Mode / Link Stats / Yahoo Backlinks<br />
  15. 15. 15<br />Linking Campaigns<br />Business directory listings<br />Authoritative links (articles)<br />Bookmarking<br />Paid text links (no longer)<br />Press releases<br />Blogging campaigns<br />
  16. 16. 16<br />Social Networking<br />http://www.marketingvox.com/web-20-awesome-for-integrating-brand-and-direct-marketing-038349/<br />
  17. 17. 17<br />Social Media Advertising<br />http://www.emarketer.com/Article.aspx?R=1007446<br />http://www.emarketer.com/Article.aspx?R=1007540<br />
  18. 18. 18<br />Why Social Media?<br />http://www.emarketer.com/Article.aspx?R=1007430<br />
  19. 19. 19<br />Social Media Buzz<br />
  20. 20. 20<br />Online Press Releases<br />
  21. 21. 21<br />Google News<br />
  22. 22. 22<br />Website Analytics<br />
  23. 23. 23<br />Google Analytics: Keywords<br />
  24. 24. 24<br /> Summary of Strategies<br />Dominate paid positions<br />Dominate natural positions<br />Keyword Research<br />Optimize Website<br />Linking Campaigns<br />Website Analytics<br />Publish regular eNewsletter<br />Regular online press releases<br />Generate buzz on social networks (blog, video, pictures, reviews, comments) <br />
  25. 25. 25<br />5 Point Inspection<br />Google PageRank: <br />www.prchecker.info/check_page_rank.php<br />Alexa Traffic Rank: <br />www.alexa.com<br />Estimate of Traffic (works for > 5K/mon): <br />www.trafficestimate.com<br />Backlinks on Yahoo: <br />http://siteexplorer.search.yahoo.com/<br /> Use www.seo-browser.com to access<br />Show Inlinks “except from this domain”<br />Marketing Effectiveness: <br />www.websitegrader.com – use %<br />
  26. 26. 26<br />Questions?<br />Questions?<br />

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