Marketing Metrics Dashboard
Managing ROI for Marketing Campaigns
The Pain
 Effective and Efficient marketing channels?
 Conversion Rates?
 Customer Life Time Value?
 Take Rate?
 Rete...
The Solution
 Measures
 Segments
 Metrics
 Analysis
 Dashboard
"You can't manage what you can't measure.“
Peter Druck...
Dashboard
Team
Jeff Nelson
-M.B.A.
-Website Analytics
-Metrics Consultant
-Data Architect
-Online Strategist
Joanne O’Connell
-M.A.
...
Sources
 Google Analytics
 Visits, Duration, % New Visits, Bounce Rates, Goals
 Google AdWords
Impressions, Clicks, Co...
Process
WorkshopAsk DashboardDesign MeasuresCollect
MetricsSegment FunnelCompare KPIsSelect
Features
 Dashboard – store and analyze monthly data
 Measures Pyramid – gather measures
 Acquisition Funnel – segment ...
Benefits
 Compare All Marketing Channels to specific channels
 Calculate Acquisition and Retention metrics
 Calculate m...
Pricing
*6 month minimum
Per Month* 5 Channels 10 Channels
Basic Dashboard $395 $795
We Add Measures $95 $195
Analysis and...
Mx3 Metrics - Presentation on Marketing Dashboards
Mx3 Metrics - Presentation on Marketing Dashboards
Mx3 Metrics - Presentation on Marketing Dashboards
Mx3 Metrics - Presentation on Marketing Dashboards
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Mx3 Metrics - Presentation on Marketing Dashboards

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We are launching a new product in the area of Marketing Metrics. With this dashboard you can segment your marketing data by channel and calculate the ROI.

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Mx3 Metrics - Presentation on Marketing Dashboards

  1. 1. Marketing Metrics Dashboard Managing ROI for Marketing Campaigns
  2. 2. The Pain  Effective and Efficient marketing channels?  Conversion Rates?  Customer Life Time Value?  Take Rate?  Retention Rate?  Churn?  Cost per Sale?  Return on Marketing Investment (ROMI)?  Return on Investment (ROI)? “Measurement is like laundry. The longer you wait to do it, the more it piles up.” Amber Naslund
  3. 3. The Solution  Measures  Segments  Metrics  Analysis  Dashboard "You can't manage what you can't measure.“ Peter Drucker
  4. 4. Dashboard
  5. 5. Team Jeff Nelson -M.B.A. -Website Analytics -Metrics Consultant -Data Architect -Online Strategist Joanne O’Connell -M.A. -Market Research -Metrics Consultant -Data Architect Bill Bergh -Brand Consultant -Relationship Builder -Marketing Executive Damon James -Online Strategist -Website Developer Nicholette Freele -Social Media Guru -Data Analyst -Fashion Setter “In God we trust. All others bring data.” Edwards Deming
  6. 6. Sources  Google Analytics  Visits, Duration, % New Visits, Bounce Rates, Goals  Google AdWords Impressions, Clicks, Conversions, Costs  3rd Party Measures Marketing Grader, Google PR, Alexa, SEMRush  Company Marketing Costs  Direct, Organic, Paid, Referrals, eNewsletters, Traditional  Company Sales Data Prospects, Offers, Sales Volumes  Company Financial Data Revenues, COGS, Gross Margin, Net Income “If content is King, then conversion is Queen.” John Munsell
  7. 7. Process WorkshopAsk DashboardDesign MeasuresCollect MetricsSegment FunnelCompare KPIsSelect
  8. 8. Features  Dashboard – store and analyze monthly data  Measures Pyramid – gather measures  Acquisition Funnel – segment by marketing channel  Metrics Inventory – analyze effectiveness and efficiencies  Targets – improve outcomes  KPIs – monitor trends and outcomes  Recommendations – action plans and responsibilities “Never let your campaigns write cheques that your website can’t cash.” Avinash Kaushik
  9. 9. Benefits  Compare All Marketing Channels to specific channels  Calculate Acquisition and Retention metrics  Calculate metrics for Efficiency and Effectiveness  Calculate ROI and ROMI for each channel  Monitor Leading Indicators for industry, competitors, and company  Select and monitor KPIs  Develop Recommendations for improvement “Done is better than perfect.” Facebook
  10. 10. Pricing *6 month minimum Per Month* 5 Channels 10 Channels Basic Dashboard $395 $795 We Add Measures $95 $195 Analysis and Recommendations $295 $495 Training $195 $395 Customization Custom Quote
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