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2013 02-28 - sait - online direct marketing techniques
 

2013 02-28 - sait - online direct marketing techniques

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    2013 02-28 - sait - online direct marketing techniques 2013 02-28 - sait - online direct marketing techniques Presentation Transcript

    • Online Direct Marketing
    • Outbound vs Inbound Outbound: Inbound: • buying attention • blogs • cold-calling • podcasts • direct paper mail • webinars • radio • video • TV advertisements • eBooks • sales flyers • eNewsletters • eMail spam • whitepapers • telemarketing • SEO • traditional advertising • social mediaInbound Marketinghttp://en.wikipedia.org/wiki/Inbound_marketingInbound Marketing vs. Outbound Marketing 2http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
    • Exponential Sarnoff Network Metcalf Network David Sarnoff – broadcasting Bob Metcalf – Ethernet • Viewers – 20 • Viewers – 20 • Math – 20*1 • Math - 202 • Network - 20 • Network - 400 Reed Network David Reed – social networks • Viewers – 20 • Math - 220 • Network – 1,000,000Marketing Communications Integrating Offline and Online with Social Media by P. R. Smith Ze Zook 3http://faculty.mu.edu.sa/public/uploads/1358138379.314MarComms_5th-ed-sample_chapter-7-MAY-1.pdf
    • You Oughta Know Inbound MarketingYou Oughta Know Inbound Marketing 4http://youtu.be/4-lGe5MnBlY
    • Hubspot’s All in One SoftwareThe 2012 State of Inbound Marketing 5http://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
    • RSS and Google Reader Advantages: • Less email overload • Quick to read • Less clutter (consolidated) • All news in one place • Subscribe to what you want • Another place for searching • Access anywhere • Easy to unsubscribeRSS Feeds Advantages and Disadvantages 6http://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/
    • Promoted Post 7
    • Facebook Offer 8
    • LinkedIn • Message via 2nd connections • Upgrade and connect• Co-branded message with LinkedIn 9
    • Co-Brand Message 10
    • AuthorRank AuthorRank: • Photo shows up by results • One more signal • Connected to Google+ • Trust and authenticityGoogle Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It? 11http://www.virante.org/blog/2013/02/06/google-author-rank-has-google-chairman-eric-schmidt-now-confirmed-it/
    • Rel=Author Rel=Author: • Head shots • Your Google+ profile • Contributor to... • Adding your bio to WordPress What is your Google+ ID?Rel=Author : How To Do Google Rel=Author in WordPress by Elizabeth Jamiesonhttp://www.youtube.com/watch?v=YyIQzHD8rBY 12http://www.devonwebdesigners.com/3278/relauthor-step-by-step-for-wordpress/
    • Profiling Differently Old: • Age • Sex • Marital status • Postal code • Income • What bucket? New: • Social profile • Behavioral data • Lifecycle • Recently bought • Self selecting? Facebook Graphic Search https://www.facebook.com/about/graphsearchThe End of Demographics: How Marketers Are Going Deeper With Personal Data 13http://mashable.com/2011/06/30/psychographics-marketing/
    • Acquisition FunnelDeveloped by Joanne O`Connell and Jeff Nelson 14
    • AttributesAttribution Solutions with Google Analytics by CardinalPathhttp://youtu.be/Es_JDC4KJMo 15
    • Google URL Builder• Google URL Builder Tool (15 min)Attribution Solutions with Google Analytics by CardinalPathhttp://youtu.be/Es_JDC4KJMo 16
    • Email Campaign Tracking• Email Campaign Tracking (20 min)Attribution Solutions with Google Analytics by CardinalPath 17http://youtu.be/Es_JDC4KJMo
    • Offline Tracking• Offline Tracking (23 min)Attribution Solutions with Google Analytics by CardinalPath 18http://youtu.be/Es_JDC4KJMo
    • Multi-Channel Funnels• Multi-Channel Funnels (31 min)Attribution Solutions with Google Analytics by CardinalPath 19http://youtu.be/Es_JDC4KJMo
    • Monitoring – Mention.netwww.Mention.net 20
    • Questions? Jeff Nelson, MBA 403-410-3803jeff.nelson@anduro.com @JeffxNelson 21