2012 03-22 - high river chamber of commerce - online brand management

  • 332 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
332
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Online Brand Management @gjeffnelson #anduro
  • 2. Anduro ValueWhat?  Increase traffic to online properties  Generate leads for sales force  Boost sales from online sourcesHow?  Search Engine Optimization  Pay-per-Click Campaigns  Social Media Marketing  KPI’s, Reports and Analysis  Websites that Convert 2
  • 3. Customers – 400 to Date 3
  • 4. 4
  • 5. Brand Management Personal Brand - ME Corporate Brand - US 5
  • 6. Google Your Name 6
  • 7. Personal Brandwww.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 7formation/
  • 8. Pinterest 8www.emarketer.com/Article.aspx?R=1008864
  • 9. Personal Brand Management  Privacy settings (especially FB)  www.youropenbook.org  Google Search – text and images  Google Alerts  www.google.com/alerts  Optimized LinkedIn Profile  http://mashable.com/2010/12/15/optimize- linkedin-profile/  Personal Blog  http://bloomingmarketing.com/http://www.imediaconnection.com/content/22765.asphttp://www.personalbrandingblog.com/personal-branding-and-online-reputation-management-natural-allies/Original Article by Tom Peters: http://www.fastcompany.com/magazine/10/brandyou.html 9
  • 10. Google Your Company 10
  • 11. Company Brandwww.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 11formation/
  • 12. Now 3:00 – 4:45 12http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/
  • 13. Hub & Spoke Model Tap into Radio Ads YYCLinkedIn (Corus) Twitter Community eNewsletters and email partnersFacebook Ads Facebook Page Website Google ecommerce page AdWords on website YouTube? $$$ 13
  • 14. Hub & Spoke ModelFacebook Website 14
  • 15. Company Brand Management  Reserve your URL  Monitor and listen  Push out good content - everywhere  Public relations  Hub & Spoke Model  Policyhttp://mashable.com/2010/07/14/online-brand-management/http://www.marketingprofs.com/articles/2010/3487/build-your-brand-on-a-solid-sense-of-your-identityhttp://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-LinkedIn-Company-Page-in-15-Minutes.aspx 15
  • 16. 5 Minute Social Media Policy  http://socialmedia. policytool.net/ 16
  • 17. Questions? Jeff Nelson, MBA 403-410-3803jeff.nelson@anduro.com @gjeffnelson 17