2012 02-15 - future of social media - university of calgary, cont ed

Future of Social Media @gjeffnelson #andurowww.delicious.com/stacks/view/CHB3in

Trends  Real  Flash  Free  Easy  Now  Facebook  Apps  Commerce  Innovation  Missing 3www.emarketer.com/Article.aspx?R=1008816&ecid=a6506033675d47f881651943c21c5ed4

Real / Authentic Real people Real pictures Real video It’s hard to hide Connections Sharing 4

Flash Mobs 5http://abcnews.go.com/WNT/video/flash-mobs-terrorize-us-cities-14319807

History of Flash Mobs 1973 “Flash Crowd” by Larry Niven 2003 “Flash Mob” by Bill Wasik, author Social experiment “mob” - wink to the scary connotation of a large group gathering for no good reason 6

Freewww.communicatto.com/2012/02/07/six-social-networks-you-probably-haven%E2%80%99t-heard-of/comment-page-1/ 7

Easy Easyhttp://mashable.com/2012/02/07/pinterest-web-design/http://mashable.com/2012/01/29/pinterest-retail-infographic/ 8

Now 3:00 – 4:45 9http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/

Audio 10www.businessinsider.com/mary-meekers-latest-awesome-web-20-presentation-about-the-state-of-the-web-2011-10#-26

Siri www.tuaw.com/2011/10/05/iphone-4s-what-can-you-say-to-siri/ www.pcmag.com/article2/0,2817,2394834,00.asp www.youtube.com/watch?v=s8WFctIbt84 11

Revenues (estimated, in millions US$) Year Revenue Growth 2006 $52 — 2007 $150 188% 2008 $280 87% 2009 $775 177% 2010 $2,000 158% 2011 $4,270 114% Total active users Users Monthly Date (millions) Growth Facebook IPO is $5 billion 26-Aug-08 100 178.38% 08-Apr-09 200 13.33% Google’s was $2 billion 15-Sep-09 05-Feb-10 300 400 9.38% 6.99% 21-Jul-10 500 4.52% 05-Jan-11 600 3.57% 30-May-11 700 3.45% 22-Sep-11 800 3.73% 12

eCommerce 13http://ethorlink.com/clients/case-studies/

Online Advertising 14www.emarketer.com/Article.aspx?R=1008804&ecid=a6506033675d47f881651943c21c5ed4

Typical Day Without….You wake up and check your email on yourbedside iPad. During breakfast you browseFacebook, Twitter, and The Calgary Herald. Onthe way to the office, you listen to a podcast onyour smartphone. At work, you haveconversations on Skype and IM. At the end of theday, you come home, make dinner while listeningto Pandora, play some games on Xbox Live, andwatch a movie on Netflix’s streaming service. 15

Web is Dead 16Chris Anderson and Michael Wolff http://www.wired.com/magazine/2010/08/ff_webrip/all/1

iPad 17http://thenextweb.com/google/2012/01/16/its-a-mobile-world-android-set-to-eclipse-pc-sales-in-2012-ios-in-2013/

iPad 18www.bgr.com/2011/08/08/apples-ipad-will-still-dominate-tablet-market-after-a-decade-needham-says/

Innovation http://ana-white.com/anablog www.facebook.com/knockoffwood 19

Missing http://www.socialmediaexaminer. com/how-small-businesses-can- thrive-with-google/ www.webmarketingagency.com.au/conversion-rate-optimisation/ http://conversionxl.com/53-ways-to-increase-conversion-rate/SoLoMo 20

OtherBlogging Trends for 2012: What You Need to KnowSix Social Media Trends for 2012Five Tech Trends Impacting Business Innovation in 2012 21

Questions? Jeff Nelson, MBA 403-410-3803jeff.nelson@anduro.com @gjeffnelson 22

2012 02-15 - future of social media - university of calgary, cont ed

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