• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Shopper vs consumer
 

Shopper vs consumer

on

  • 2,411 views

the differences and why you can't ignore ether

the differences and why you can't ignore ether

Statistics

Views

Total Views
2,411
Views on SlideShare
2,410
Embed Views
1

Actions

Likes
1
Downloads
52
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Shopper vs consumer Shopper vs consumer Presentation Transcript

    • CONSUMERSHOPPER
    • CONSUMER Self perception Attitude Carried with us into the store in the form of expectationConsumer communication answers the question, why Nike?
    • SHOPPER Behaviour Consumer + Different but still predictably irrational Shopper communication answers the question, why buy Nike?
    • find it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it
    • CONSUMERfind it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it
    • find it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it SHOPPER
    • CONSUMER AND SHOPPER
    • 6 WAYS OF LOOINGAT CONSUMER &SHOPPER MINDSETSTHAT MAY GET YOUTHINKING
    • CONSUMERHow are the supplierbrands in your storepromoting your brand?
    • CONSUMER. NOT JUST THE FIRSTSTEPA recent article in HBRon influencingpurchase decisionstalks about the varyingdegrees of influencedifferent momentshave on a purchasedecision.In particular, the surprising insight that peopleoften research a product online afterthey’ve bought it.
    • WINE.CONSUMER MESSAGEIN SHOPPER TERRITORY Discovery drives consumer attitudes and consideration. Anxiety drives choice in store
    • POWERFULSHOPPER INSIGHTInstant Kiwi.The dream can die in the line
    • HUMAN BEHAVIOUR Budget shopper spends Remove the need to estimate less than they intend. Non-budget shoppersspend more than tolerable. Both unsatisfied.
    • SHOPPER. UNDERSTAND WHATDECISIONS ARE MADE WHERE Supermarket shopping + Emotions victory choice/possibility satisfaction desire freedom going out enjoy chat what’s new/good self esteem lifted enter shop, new product bagtravel to shop exist shop find list checkout pay irritation/it’s expensive confusion anxiety/overspent duty/losing time surprise at cost loss of control boredom boredom/cost anxiety - Emotions
    • CONSUMER AND SHOPPER