CONSUMERSHOPPER
CONSUMER     Self perception                     Attitude Carried with us into the store in the form of expectationConsume...
SHOPPER               Behaviour                   Consumer +              Different but still predictably irrational      ...
find it       want itcheck it      love itbuy it        treasure itmaintain it   care for itsell it       hate it
CONSUMERfind it                  want itcheck it                 love itbuy it                   treasure itmaintain it   ...
find it                 want itcheck it                love itbuy it                  treasure itmaintain it             c...
CONSUMER AND SHOPPER
6 WAYS OF LOOINGAT CONSUMER &SHOPPER MINDSETSTHAT MAY GET YOUTHINKING
CONSUMERHow are the supplierbrands in your storepromoting your brand?
CONSUMER. NOT JUST THE FIRSTSTEPA recent article in HBRon influencingpurchase decisionstalks about the varyingdegrees of in...
WINE.CONSUMER MESSAGEIN SHOPPER TERRITORY                       Discovery drives consumer attitudes and consideration.    ...
POWERFULSHOPPER INSIGHTInstant Kiwi.The dream can die in the line
HUMAN BEHAVIOUR  Budget shopper spends      Remove the need to estimate    less than they intend.    Non-budget shopperssp...
SHOPPER. UNDERSTAND WHATDECISIONS ARE MADE WHERE                                                 Supermarket shopping   + ...
CONSUMER AND SHOPPER
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Shopper vs consumer

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the differences and why you can't ignore ether

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Shopper vs consumer

  1. 1. CONSUMERSHOPPER
  2. 2. CONSUMER Self perception Attitude Carried with us into the store in the form of expectationConsumer communication answers the question, why Nike?
  3. 3. SHOPPER Behaviour Consumer + Different but still predictably irrational Shopper communication answers the question, why buy Nike?
  4. 4. find it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it
  5. 5. CONSUMERfind it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it
  6. 6. find it want itcheck it love itbuy it treasure itmaintain it care for itsell it hate it SHOPPER
  7. 7. CONSUMER AND SHOPPER
  8. 8. 6 WAYS OF LOOINGAT CONSUMER &SHOPPER MINDSETSTHAT MAY GET YOUTHINKING
  9. 9. CONSUMERHow are the supplierbrands in your storepromoting your brand?
  10. 10. CONSUMER. NOT JUST THE FIRSTSTEPA recent article in HBRon influencingpurchase decisionstalks about the varyingdegrees of influencedifferent momentshave on a purchasedecision.In particular, the surprising insight that peopleoften research a product online afterthey’ve bought it.
  11. 11. WINE.CONSUMER MESSAGEIN SHOPPER TERRITORY Discovery drives consumer attitudes and consideration. Anxiety drives choice in store
  12. 12. POWERFULSHOPPER INSIGHTInstant Kiwi.The dream can die in the line
  13. 13. HUMAN BEHAVIOUR Budget shopper spends Remove the need to estimate less than they intend. Non-budget shoppersspend more than tolerable. Both unsatisfied.
  14. 14. SHOPPER. UNDERSTAND WHATDECISIONS ARE MADE WHERE Supermarket shopping + Emotions victory choice/possibility satisfaction desire freedom going out enjoy chat what’s new/good self esteem lifted enter shop, new product bagtravel to shop exist shop find list checkout pay irritation/it’s expensive confusion anxiety/overspent duty/losing time surprise at cost loss of control boredom boredom/cost anxiety - Emotions
  15. 15. CONSUMER AND SHOPPER
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