Off UR Face
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  • 1. OFF UR FACE
  • 2. OFF UR FACE Click above to play video
  • 3. ELEVATOR PITCH
    • Two star crossed lovers came to our city with creativity and dreams. Now it will take an angel, to rescue them from the devil and the cyber-zombie entertainment machine...one thing’s for sure…
    • FAME HAS NEVER BEEN SO DANGEROUS
  • 4. REFERENCE POINTS
  • 5. THEMES
  • 6. VISUAL PALETTE
  • 7. SOUND PALETTE Click here -> to play audio samples
  • 8. MORE THAN A FEATURE FILM
    • New ways of marketing, new ways to finance.
    • Create a universe, around the film, that participants can immerse themselves in:
      • Live events.
      • Pop-up shops/venues.
      • Online characters with intertwined narratives.
      • Online, interactive, “pixel town” map concept.
      • Audience engagement and participation.
      • A transmedia campaign.
  • 9. TRANSMEDIA CAMPAIGN
    • A online and offline participatory universe that becomes part of the participants’ life.
    • The participant can engage, discover and interact with this universe, both virtual and real-world, creating a fiction which runs parallel to their real lives.
    • The participant becomes a part of the narrative by sharing their own stories from experiences they have within the universe.
    • The campaign will generate a buzz and excitement around the project leading up to the feature films release and beyond.
  • 10. YOMI AYENI TRANSMEDIA CASE STUDY Click above to play video
  • 11. TRANSMEDIA PLAN
    • Live events (music/art/fashion).
    • Online, interactive, Off UR Face town.
    • Real-world pop-up shops/venues.
    • Characters from the film have an online presence (facebook, twitter, blogs, personal websites).
    • Real-world participatory story lines.
  • 12. OFF UR FACE TOWN Image by China Mike Image from Google Streetview
  • 13. OFF UR FACE TOWN Clickable doorways/buildings Partners website Participants share their experiences and personal stories Image by China Mike
  • 14. ONLINE CHARACTERS AND NARRATIVES
    • Online narratives create pieces of a puzzle that participants can discover, investigate and interact with.
    • Once actors cast they will make a real-world appearance and drive real-world narratives.
  • 15. UR FACE Spoof social network website http://urface.org
  • 16. LIVE EVENTS Music Art Fashion
  • 17. POP-UP SHOPS/VENUES
    • Integrated within the experience/universe.
    Hairdressers Record store Fashion store
  • 18. INTENDED OUTCOMES
    • To create an invasive and participatory universe where participants are provided with opportunities (online and real-world) to immerse themselves as fully as they wish.
    • To create opportunities and tools for participants to tell their own stories of their experiences in Off UR Face town.
    • To create parallel narratives related to the themes, mood and narrative of the Off UR Face feature film.
    • To build an audience for the feature films release.
  • 19. CORE CREATIVE TEAM
    • BrainShack Productions
      • Brian Morgan (Writer/co-director/co-producer)
      • Andrew Shackleton (Co-producer)
    • Lorna Love Lavelle (Co-director)
    • Gary Holding (Co-producer)
    • Yomi Ayeni (Digital producer)
  • 20. LORNA LOVE LAVELLE SHOWREEL Click above to play video
  • 21. TIMELINE                        Release                       post-production                       Production                       Pre-production                                               Pop-up venues                       Online characters and narratives                       Online pixel town                       Live events Nov Oct Sept Aug Jul Jun May Apr Mar Feb Jan  
  • 22. BENEFITS FOR PARTNERS
    • Collaborating with a cutting edge, youth targeted, sustained campaign (online and real-world) with longevity.
    • Addressing and engaging with mutual core markets; young, media aware, technology aware, trend aware.
    • Opportunity for participants to engage, through the story, directly with brands.
    • A pop-up venue as a component part of the online pixel town and promoted via the campaign.
    • Collaboration and involvement with the feature film e.g. designing key scenes, brand association, locations.
    • Participants will help spread the word in an experiential way.
    • Press/PR.
  • 23. Created by BrainShack Productions Designed by … you?