MAKING PAYMENT SIMPLE & EASY

© 2014 PT Progressivmedia Indonesia. Private & Confidential.
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OVERVIEW
We provide secure payment solution fo...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OUR EXPERIENCE
•

TELCOS: Mimopay enable gamer...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
WHY MIMOPAY?


Mimopay offers a one-stop solu...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OUR PAYMENT PARTNERS

and more to come...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OUR SERVICES

WE FOCUS ON USER CONVENIENCE & I...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
> 40 PUBLISHERS
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
PRODUCTS SNAPSHOT
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
PRODUCTS SNAPSHOT
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OUR TECHNOLOGY - OVERVIEW
Payment Channel
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
OUR TECHNOLOGY – OTHER FEATURES

•

Support Wa...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
WE ARE NEUTRAL PARTY

We empower our partners,...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
EXAMPLE ON HOW OUR SOLUTION WORKS – SMARTFREN ...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

CASE STUDY
SMARTFREN
Smartfren Voucher for game credit top u...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

CASE STUDY
SMARTFREN

© 2013 PT Progressivmedia Indonesia. P...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

CASE STUDY
SMARTFREN “PERTUALANGAN KWIK” – ROADSHOW MORE THA...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

CASE STUDY
SMARTFREN - CAMPAIGNS
Other regular campaigns wit...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

CASE STUDY
7-ELEVEN GRAND LAUNCHING
On 11.12.13, 7-Eleven la...
© 2014 PT ProgressivMedia Indonesia. Private & Confidential.

Case Study : Others

Gamers can collect special edition game...
© 2014 PT ProgressivMedia Indonesia. Private & Confidential.

Gamers can collect special edition game DVD at 7-Eleven outl...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

OUR PROPOSAL
BUSINESS MODEL

•

Mimopay Fee (inclusive of VA...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
Indonesian Market

• Population: ...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
Indonesian Market

• Online games...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
Credit Card Growth [9]

Year

No ...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
Credit Card Growth [9]

Typical c...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
Mimopay Benefits

•
•
•
•

•

Rea...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

INDONESIAN MARKET OVERVIEW
References / Footnotes
[1]https:/...
© 2014 PT Progressivmedia Indonesia. Private & Confidential.

ABOUT MIMOPAY
CONTACT US

Andryan Gouw
andryan@mimopay.com
+...
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Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator

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Company Profile of Mimopay, a payment processing company in Indonesia.

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Mimopay Company Profile - Indonesia Payment Processor / Channel Aggregator

  1. 1. MAKING PAYMENT SIMPLE & EASY © 2014 PT Progressivmedia Indonesia. Private & Confidential.
  2. 2. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OVERVIEW We provide secure payment solution for game publishers and application developers to accept various payment method in South East Asia to monetize from users easily and quickly.  > 40 Merchants (80% Games)  > 180 Active Products (Games / Apps)  > 300,000 transactions per month  Served over 1,000,000 paid gamers
  3. 3. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OUR EXPERIENCE • TELCOS: Mimopay enable gamer to use Smartfren / Telkom Flexi Physical Voucher (voucher isi ulang), Telkomsel & XL Airtime to top up into online games easily. • CONVENIENCE STORE: Mimopay white label our payment solution to 7-Eleven to provide Sevelin Game Card for online games top up. • FINANCIAL INSTITUTION: Mimopay enable user to make purchases online and pay via ATM BCA/PRIMA & ATM BERSAMA. Millions Points of Sales > 50,000 ATM machines > 160 7-Eleven Outlets
  4. 4. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY WHY MIMOPAY?  Mimopay offers a one-stop solution to merchants with the most comprehensive payment channels portfolio in Indonesia without the worry of bad debt and chargeback.  Mimopay work with telcos, banks, and convenience store throughout Indonesia. With various topup methods available, customers can choose whichever is most convenient to them.  Guarantee the maximum coverage possible to optimize monetization from customers’ preferred channels.  Some of Mimopay’s achievements:  Pioneer in the usage of telco prepaid cards for third party content (2011)  Pioneer in white-label turnkey solution (2013)  Pioneer in SDK development / availability (2014)
  5. 5. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OUR PAYMENT PARTNERS and more to come...
  6. 6. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OUR SERVICES WE FOCUS ON USER CONVENIENCE & IMPROVE MONETIZATION
  7. 7. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY > 40 PUBLISHERS
  8. 8. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY PRODUCTS SNAPSHOT
  9. 9. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY PRODUCTS SNAPSHOT
  10. 10. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OUR TECHNOLOGY - OVERVIEW Payment Channel
  11. 11. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY OUR TECHNOLOGY – OTHER FEATURES • Support Wallet & Loyalty Program • Ready APIs for easy integration • Online Daily Revenue Report for Publisher & Payment Channel • User Account Management • Customer Service Module with user transaction history, customizable user daily and monthly limit, fraud detection, blacklist / ban feature Bonus Virtual Item (Code redemption) •
  12. 12. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY WE ARE NEUTRAL PARTY We empower our partners, non branded or branded by providing our Web Payment widget for merchants quick and easy integration into their web application and online games. Coming Soon: - Mobile Payment SDK for easy integration into android mobile application and mobile games.
  13. 13. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY EXAMPLE ON HOW OUR SOLUTION WORKS – SMARTFREN / SEVELIN GAME CARD 1. Purchase Smartfren Top Up Card or Sevelin Game Card from retail store 2. Visit the Game Portal you want to top up 3. Enter Your Top Up Code and proceed
  14. 14. © 2014 PT Progressivmedia Indonesia. Private & Confidential. CASE STUDY SMARTFREN Smartfren Voucher for game credit top up was launched in January 2012 powered by Mimopay. Since launch, the service recorded 133% year to year growth fueled by several marketing activities initiated and supported by Mimopay. Smartfren/Mimopay Sign Off 2012 Game Competition – Smartfren & Musuh Abadi Mimopay & Smartfren at INDOCOMTECH 2012
  15. 15. © 2014 PT Progressivmedia Indonesia. Private & Confidential. CASE STUDY SMARTFREN © 2013 PT Progressivmedia Indonesia. Private & Confidential.
  16. 16. © 2014 PT Progressivmedia Indonesia. Private & Confidential. CASE STUDY SMARTFREN “PERTUALANGAN KWIK” – ROADSHOW MORE THAN 25 CITIES
  17. 17. © 2014 PT Progressivmedia Indonesia. Private & Confidential. CASE STUDY SMARTFREN - CAMPAIGNS Other regular campaigns with game publishers to support SmartFren including lucky draw contest in Facebook. © 2013 PT Progressivmedia Indonesia. Private & Confidential.
  18. 18. © 2014 PT Progressivmedia Indonesia. Private & Confidential. CASE STUDY 7-ELEVEN GRAND LAUNCHING On 11.12.13, 7-Eleven launched Sevelin Game Card powered by Mimopay which allow gamers to purchase game top up at selected locations of 7-Eleven. The launched was followed by various on-line & off-line events to build awareness and bring traffic to 7-Eleven stores. © 2013 PT Gamers can collect special edition game DVD at Progressivmediaoutlets. & Confidential. 7-Eleven Indonesia. Private Off-line events at 7-Eleven
  19. 19. © 2014 PT ProgressivMedia Indonesia. Private & Confidential. Case Study : Others Gamers can collect special edition game DVD at 7-Eleven outlets. Off-line events at 7-Eleven
  20. 20. © 2014 PT ProgressivMedia Indonesia. Private & Confidential. Gamers can collect special edition game DVD at 7-Eleven outlets. Off-line events at 7-Eleven
  21. 21. © 2014 PT Progressivmedia Indonesia. Private & Confidential. OUR PROPOSAL BUSINESS MODEL • Mimopay Fee (inclusive of VAT) per transaction to end user. • Mimopay Fee is between 10% - 30% of gross selling prices, depends on channels. • Mimopay settles payment between 37 - 105 days, depends on channels. • For more details, please refer to the agreement draft.
  22. 22. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW Indonesian Market • Population: 251,160,124 (July 2013 est.) [1] • GDP (per capita): $3,695 (2010); $3,873 (2011); $4,071 (2012); $4,271 (2013) [2] • Internet users (2012): 63 million [10] • Internet users projection: 82 million (2013); 107 million (2014); 139 million (2015) [10] • Facebook: Indonesia is 4th in the world [4] • Twitter: Indonesia is 3rd in the world [5] • Online gamers population (2013 est.): 25 million [3]
  23. 23. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW Indonesian Market • Online games market size annually (2013): US$190 million (+30% YoY growth) [3] • Biggest publisher’s annual revenue: US$65 million (2011) Rumored to be in the range of US$96 million annually in 2012/2013 (biggest in SEA in terms of revenue), relatively no growth in recent time due to limited number of new products from this online games publisher. • E-commerce transactions annually: US$7 billion (2011); US$13.2 billion (2012) [10] • Credit card in circulation (July 2013): 14.7 million [9] • Debit cards (Oct 2013): approx. 75 million [7] • Average Internet Speed (Q2 2013): 1.7 Mbps [6]
  24. 24. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW Credit Card Growth [9] Year No of Cards No of Transactions Amount of Transactions (in millions of IDR) 2009 12.259.295 177.817.542 132.651.567 2010 13.574.673 194.675.233 158.687.057 2011 14.785.382 205.303.560 178.160.763 2012 14.817.168 217.956.183 197.558.986 14.798.425 174.979.671 160.494.386 September 2013
  25. 25. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW Credit Card Growth [9] Typical credit card holders tend to have 4-7 credit cards, believed to be minimum of 2 credit cards per person. There are 14.7 million cards in circulation but only 7.5 million subscribers registered. [8]
  26. 26. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW Mimopay Benefits • • • • • Readily available payment channels to gain access to all major payment and distribution channels throughout Indonesia (telco, convenience store, and banks). Single and simple technical integration through widget to cover different payment channels in Indonesia to allow less time to achieve widest coverage possible in shortest period of time. Single channel for all payment consolidation (efficient, less billing hassle for merchants). Integration will be seamless to users (Mimopay acts as a transparent party to direct topup via its payment channels, similar to PlaySpan with Facebook Credits). Consistent topup methods through different payment channels will be a lean learning curve to users. Mimopay continuously acquires new payment channels available in Indonesia to provide maximum coverage.
  27. 27. © 2014 PT Progressivmedia Indonesia. Private & Confidential. INDONESIAN MARKET OVERVIEW References / Footnotes [1]https://www.cia.gov/library/publications/the-world-factbook/geos/id.html [2]http://www.tradingeconomics.com/indonesia/gdp-per-capita-ppp [3]http://inet.detik.com/read/2013/09/06/193023/2351861/328/xl-bidik-peluang-bisnis-gameonline [4]http://www.socialbakers.com/facebook-statistics/ [5]http://www.hngn.com/articles/17549/20131118/saudi-arabia-u-s-eighth-active-userspopulation-twitter-indonesia-market-study-teenagers-mobile-social-networking.htm [6]http://www.akamai.com/dl/documents/akamai_soti_q213.pdf?WT.mc_id=soti_Q213 [7]http://economy.okezone.com/read/2013/10/22/457/885262/redirect [8]http://finance.detik.com/read/2012/02/06/161215/1835392/5/rata-rata-orang-indonesiapunya-7-kartu-kredit [9]http://www.akki.or.id/index.php?option=com_content&view=article&id=59&Itemid=62 [10]http://tekno.kompas.com/read/2013/06/11/16291868/Mari.Elka.Transaksi.Online.Indonesi a.Masih.Kecil
  28. 28. © 2014 PT Progressivmedia Indonesia. Private & Confidential. ABOUT MIMOPAY CONTACT US Andryan Gouw andryan@mimopay.com +62 813 8277 1558 Tom See tomsee@mimopay.com +62 8128 7112 823

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