JHL: On The Web<br />
Media<br />
TWITTER<br />
Twitter<br />WHAT IS TWITTER?<br />Please take a moment and read this to yourself:<br />Twitter is a micro-blogging site w...
Twitter<br />WHAT IS TWITTER?<br />Twitter is a micro-blogging site where users can post short updates, less that 140 char...
Twitter<br />WHO IS ON TWITTER?<br /><ul><li>Individuals
Celebrities
Politicians
Schools/Organizations
News Outlets
Businesses</li></li></ul><li>Twitter<br />Lou Young, CBS2<br />TomoYokose, Student<br />
Twitter<br />News 12 Westchester<br />Google, Inc.<br />
Twitter<br />Amtrak Vacations<br />These companies actually respond to customer questions!<br />JetBlue Airways<br />
Twitter<br />Steven Colbert<br />
Twitter<br />Conan O’Brien<br />
Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your ...
Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your ...
Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your ...
FACEBOOK<br />
Facebook<br />WHAT IS FACEBOOK?<br />Facebook is a website where people virtually connect with:<br /><ul><li>Friends
Peers
People with Similar Interests
Businesses and Organizations</li></li></ul><li>Facebook<br />WHO IS ON FACEBOOK?<br /><ul><li>400 Million Active Users
Increasing number of people ages 50+
Began for Colleges in 2004, expanded to High Schools in 2005. A rough estimate says that more than 85-90% of all college s...
Facebook: Profile<br />Here is my current status<br />
Facebook: Profile<br />Here is my profile picture, I’m sitting in a chair I built.<br />
Facebook: Profile<br />Here is where you click to see more picture of me<br />
Facebook: Profile<br />Here you can see I “friended” someone, and wrote on people’s walls<br />
Facebook: Profile<br />Here you can see I joined a group<br />
Facebook: Profile<br />Here you can see someone wrote on my wall<br />
Facebook: Profile<br />Here you can see a little bit about me<br />
Facebook: Profile<br />Here you can see I uploaded some photos of a concert<br />
Facebook<br />PEOPLE, PLACES, AND THINGS<br />
Facebook<br />HOW DO OTHER GROUPS USE FACEBOOK PAGES?<br />
Facebook<br />Okay, so… HOW CAN JHL USE FACEBOOK?<br />Post photos of events and speakers<br />Solicit donations<br />Gain...
Facebook<br />Solicit donations<br />This can be done through the facebook page interface, without making viewers even nee...
YouTube<br />
YouTube<br />WHAT IS YOUTUBE?<br />YouTube is a website where and groups can upload videos that they make. Videos include:...
News reports
Advertisements
And more…</li></li></ul><li>YouTube<br />WHO IS ON YOUTUBE?<br /><ul><li>The YouTube community is a diverse place, with co...
YouTube supports High-Definition videos</li></li></ul><li>YouTube<br />Okay, so… HOW CAN JHL USE YOUTUBE?<br />Upload vide...
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  • . Having an “Important Numbers @ JHL” section on your Facebook page is a great idea, but if a family member is trying to call urgently and the information is outdated, you have a problem.
  • JHL Social Media

    1. 1. JHL: On The Web<br />
    2. 2. Media<br />
    3. 3. TWITTER<br />
    4. 4. Twitter<br />WHAT IS TWITTER?<br />Please take a moment and read this to yourself:<br />Twitter is a micro-blogging site where users can post short updates, less that 140 characters, and read other short posts from their friends <br />
    5. 5. Twitter<br />WHAT IS TWITTER?<br />Twitter is a micro-blogging site where users can post short updates, less that 140 characters, and read other short posts from their friends<br />That sentence is exactly 140 characters. Any more, and you’ll get cut off. <br />
    6. 6. Twitter<br />WHO IS ON TWITTER?<br /><ul><li>Individuals
    7. 7. Celebrities
    8. 8. Politicians
    9. 9. Schools/Organizations
    10. 10. News Outlets
    11. 11. Businesses</li></li></ul><li>Twitter<br />Lou Young, CBS2<br />TomoYokose, Student<br />
    12. 12. Twitter<br />News 12 Westchester<br />Google, Inc.<br />
    13. 13. Twitter<br />Amtrak Vacations<br />These companies actually respond to customer questions!<br />JetBlue Airways<br />
    14. 14. Twitter<br />Steven Colbert<br />
    15. 15. Twitter<br />Conan O’Brien<br />
    16. 16. Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz<br />
    17. 17. Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz<br />Tonight is our fifth annual prom night at JHL-Manhattan, the Ragtime Band just set up their instruments!<br />
    18. 18. Twitter<br />Okay, so… HOW CAN JHL USE TWITTER?<br />Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz<br />Tonight is our fifth annual prom night at JHL-Manhattan, the Ragtime Band just set up their instruments!<br />Kenneth Sherman from JHL-Bronx is quoted in today’s @NYTimes, check it out! http://bit.ly/beZunz <br />
    19. 19. FACEBOOK<br />
    20. 20. Facebook<br />WHAT IS FACEBOOK?<br />Facebook is a website where people virtually connect with:<br /><ul><li>Friends
    21. 21. Peers
    22. 22. People with Similar Interests
    23. 23. Businesses and Organizations</li></li></ul><li>Facebook<br />WHO IS ON FACEBOOK?<br /><ul><li>400 Million Active Users
    24. 24. Increasing number of people ages 50+
    25. 25. Began for Colleges in 2004, expanded to High Schools in 2005. A rough estimate says that more than 85-90% of all college students in the US have a Facebook profile</li></li></ul><li>Facebook<br />PEOPLE, PLACES, AND THINGS<br />
    26. 26. Facebook: Profile<br />Here is my current status<br />
    27. 27. Facebook: Profile<br />Here is my profile picture, I’m sitting in a chair I built.<br />
    28. 28. Facebook: Profile<br />Here is where you click to see more picture of me<br />
    29. 29. Facebook: Profile<br />Here you can see I “friended” someone, and wrote on people’s walls<br />
    30. 30. Facebook: Profile<br />Here you can see I joined a group<br />
    31. 31. Facebook: Profile<br />Here you can see someone wrote on my wall<br />
    32. 32. Facebook: Profile<br />Here you can see a little bit about me<br />
    33. 33. Facebook: Profile<br />Here you can see I uploaded some photos of a concert<br />
    34. 34. Facebook<br />PEOPLE, PLACES, AND THINGS<br />
    35. 35. Facebook<br />HOW DO OTHER GROUPS USE FACEBOOK PAGES?<br />
    36. 36.
    37. 37.
    38. 38. Facebook<br />Okay, so… HOW CAN JHL USE FACEBOOK?<br />Post photos of events and speakers<br />Solicit donations<br />Gain advocacy support for issues and topics related to Seniors<br />
    39. 39. Facebook<br />Solicit donations<br />This can be done through the facebook page interface, without making viewers even need to visit another website!<br />
    40. 40. YouTube<br />
    41. 41. YouTube<br />WHAT IS YOUTUBE?<br />YouTube is a website where and groups can upload videos that they make. Videos include:<br /><ul><li>Self-recorded responses and commentary
    42. 42. News reports
    43. 43. Advertisements
    44. 44. And more…</li></li></ul><li>YouTube<br />WHO IS ON YOUTUBE?<br /><ul><li>The YouTube community is a diverse place, with companies, individuals, and corporations making “channels”
    45. 45. YouTube supports High-Definition videos</li></li></ul><li>YouTube<br />Okay, so… HOW CAN JHL USE YOUTUBE?<br />Upload video tours of the JHL Facilities<br />Upload interviews with administrators, a virtual component to Vim&Vigor and department newsletters<br />Upload videos of special events, including resident activities, and ceremonies<br />
    46. 46. Connecting It All<br />
    47. 47. Connecting It All<br />Content on social media should bring your viewer back home<br /><ul><li>A post on Twitter should guide the viewer to the JHL Blog to read the entire article
    48. 48. AFacebook post should advertise an event, and more information can be found on the JHL Website </li></li></ul><li>Connecting It All<br />
    49. 49. Connecting It All<br />Online Videos<br /><ul><li>Videos of tours, lectures, and events can be posted to YouTube, then embedded within the JHL Website.
    50. 50. This means more people will see the videos:
    51. 51. 1. Those on the JHL Website will watch the video, making it more popular on YouTube
    52. 52. 2. Those browsing YouTube will see the video depending on their search terms</li></li></ul><li>In Closing… 3 Rules for an Online Presence<br />
    53. 53. In Closing… 3 Rules:<br />1. Don’t do technology for the sake of technology.<br />Have a reason for being on Facebook/Twitter/YouTube. If these networks don’t fit what your organization needs, then don’t force yourself to be there just for the sake of being there.<br />
    54. 54. In Closing… 3 Rules:<br />2. Commit resources and relevant content<br />Having a Twitter page isn’t enough. Social networks need consistent updating to stay timely and resourceful<br />
    55. 55. In Closing… 3 Rules:<br />3. Remember your audience<br />Keep in mind who will read your tweets and facebook posts and who will watch your videos, and appeal to all different people.<br />
    56. 56. Questions?<br />

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