Your SlideShare is downloading. ×
  • Like
Android distribution channels
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Android distribution channels

  • 2,050 views
Published

Android distribution channels and the current situation of the Android market (by Xiang Liu)

Android distribution channels and the current situation of the Android market (by Xiang Liu)

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,050
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
17
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2.
      • Distributors(operators) have been very thirsty (2000-2005)
      • Developer Campion, prizes, training from operators
      • Only famous game studios have access to the operators
      • Only subsidiary studios have access to the operators
      • Until Apple…..
    •  
    •  
  • 3.
      • Accessibility
      • Visibility
      • Payment channel
      • Brand *
  • 4.
    • Apple controls
      • Accessibility
      • Visibility
      • Payment
      • Certain permissions of App
    •  
    • Developers own
      • Brand:  Angry Bird
      • Users (benefit of 3G)
    •  
    • Apple keeps the door open to every developer.
  • 5.
    • Google controls Accessibility, Visibility, and payment, but not exclusive.
    • Advantage: Lower risks in sells channels, more flexibility.
    •  
    • But:
      • Market segments are more complex
      • Tele Operators start building own STOREs. (Vodafone)
      • Software venders start building own STOREs (Amazon)
      • 3rd party distributors(Gejar)
      • Phone manufactures. (Moto, Sumsong store)
      • all of them want more than 30% under table.
    •  
  • 6.
      • Android Market(AM) is crowded
      • AM has limited access to some Asian countries
      • payment channels and ads channels are not good enough globally
      • Expansive to publish games in other channels. 
        • business development cost
        • additional logo
        • special API
        • communication with bugs and revisions
        • requirements to the app permissions
        • licenses from local governments
        • QA
  • 7.
      • Build up a brand
      • Cross promotion
      • Become big, large
      • .....
    • We are working on the distribution method developments.
    • .
  • 8.
    • We are looking for partner studios/developers
    • Multiple distribution Channels
    • International Payment channels and Ads solutions
    • Localization service partner
    • User Behavior Analysis
    • Internal cross promotion
    • More
  • 9. A Mobile Application Startup [email_address]