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Android distribution channels

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Android distribution channels and the current situation of the Android market (by Xiang Liu)

Android distribution channels and the current situation of the Android market (by Xiang Liu)

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Transcript

  • 1.  
  • 2.
      • Distributors(operators) have been very thirsty (2000-2005)
      • Developer Campion, prizes, training from operators
      • Only famous game studios have access to the operators
      • Only subsidiary studios have access to the operators
      • Until Apple…..
    •  
    •  
  • 3.
      • Accessibility
      • Visibility
      • Payment channel
      • Brand *
  • 4.
    • Apple controls
      • Accessibility
      • Visibility
      • Payment
      • Certain permissions of App
    •  
    • Developers own
      • Brand:  Angry Bird
      • Users (benefit of 3G)
    •  
    • Apple keeps the door open to every developer.
  • 5.
    • Google controls Accessibility, Visibility, and payment, but not exclusive.
    • Advantage: Lower risks in sells channels, more flexibility.
    •  
    • But:
      • Market segments are more complex
      • Tele Operators start building own STOREs. (Vodafone)
      • Software venders start building own STOREs (Amazon)
      • 3rd party distributors(Gejar)
      • Phone manufactures. (Moto, Sumsong store)
      • all of them want more than 30% under table.
    •  
  • 6.
      • Android Market(AM) is crowded
      • AM has limited access to some Asian countries
      • payment channels and ads channels are not good enough globally
      • Expansive to publish games in other channels. 
        • business development cost
        • additional logo
        • special API
        • communication with bugs and revisions
        • requirements to the app permissions
        • licenses from local governments
        • QA
  • 7.
      • Build up a brand
      • Cross promotion
      • Become big, large
      • .....
    • We are working on the distribution method developments.
    • .
  • 8.
    • We are looking for partner studios/developers
    • Multiple distribution Channels
    • International Payment channels and Ads solutions
    • Localization service partner
    • User Behavior Analysis
    • Internal cross promotion
    • More
  • 9. A Mobile Application Startup [email_address]

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