<ul><ul><li>Distributors(operators) have been very thirsty (2000-2005) </li></ul></ul><ul><ul><li>Developer Campion, prize...
<ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Payment channel </li></ul></ul>...
<ul><li>Apple controls </li></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><l...
<ul><li>Google controls Accessibility, Visibility, and payment, but not exclusive. </li></ul><ul><li>Advantage: Lower risk...
<ul><ul><li>Android Market(AM) is crowded </li></ul></ul><ul><ul><li>AM has limited access to some Asian countries  </li><...
<ul><ul><li>Build up a brand </li></ul></ul><ul><ul><li>Cross promotion </li></ul></ul><ul><ul><li>Become big, large </li>...
<ul><li>We are looking for partner studios/developers </li></ul><ul><li>Multiple distribution Channels </li></ul><ul><li>I...
A Mobile Application Startup [email_address]
Upcoming SlideShare
Loading in...5
×

Android distribution channels

2,118

Published on

Android distribution channels and the current situation of the Android market (by Xiang Liu)

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,118
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Android distribution channels

  1. 2. <ul><ul><li>Distributors(operators) have been very thirsty (2000-2005) </li></ul></ul><ul><ul><li>Developer Campion, prizes, training from operators </li></ul></ul><ul><ul><li>Only famous game studios have access to the operators </li></ul></ul><ul><ul><li>Only subsidiary studios have access to the operators </li></ul></ul><ul><ul><li>Until Apple….. </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  2. 3. <ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Payment channel </li></ul></ul><ul><ul><li>Brand * </li></ul></ul>
  3. 4. <ul><li>Apple controls </li></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Payment </li></ul></ul><ul><ul><li>Certain permissions of App </li></ul></ul><ul><li>  </li></ul><ul><li>Developers own </li></ul><ul><ul><li>Brand:  Angry Bird </li></ul></ul><ul><ul><li>Users (benefit of 3G) </li></ul></ul><ul><li>  </li></ul><ul><li>Apple keeps the door open to every developer. </li></ul>
  4. 5. <ul><li>Google controls Accessibility, Visibility, and payment, but not exclusive. </li></ul><ul><li>Advantage: Lower risks in sells channels, more flexibility. </li></ul><ul><li>  </li></ul><ul><li>But: </li></ul><ul><ul><li>Market segments are more complex </li></ul></ul><ul><ul><li>Tele Operators start building own STOREs. (Vodafone) </li></ul></ul><ul><ul><li>Software venders start building own STOREs (Amazon) </li></ul></ul><ul><ul><li>3rd party distributors(Gejar) </li></ul></ul><ul><ul><li>Phone manufactures. (Moto, Sumsong store) </li></ul></ul><ul><ul><li>all of them want more than 30% under table. </li></ul></ul><ul><li>  </li></ul>
  5. 6. <ul><ul><li>Android Market(AM) is crowded </li></ul></ul><ul><ul><li>AM has limited access to some Asian countries </li></ul></ul><ul><ul><li>payment channels and ads channels are not good enough globally </li></ul></ul><ul><ul><li>Expansive to publish games in other channels.  </li></ul></ul><ul><ul><ul><li>business development cost </li></ul></ul></ul><ul><ul><ul><li>additional logo </li></ul></ul></ul><ul><ul><ul><li>special API </li></ul></ul></ul><ul><ul><ul><li>communication with bugs and revisions </li></ul></ul></ul><ul><ul><ul><li>requirements to the app permissions </li></ul></ul></ul><ul><ul><ul><li>licenses from local governments </li></ul></ul></ul><ul><ul><ul><li>QA </li></ul></ul></ul>
  6. 7. <ul><ul><li>Build up a brand </li></ul></ul><ul><ul><li>Cross promotion </li></ul></ul><ul><ul><li>Become big, large </li></ul></ul><ul><ul><li>..... </li></ul></ul><ul><li>We are working on the distribution method developments. </li></ul><ul><li>. </li></ul>
  7. 8. <ul><li>We are looking for partner studios/developers </li></ul><ul><li>Multiple distribution Channels </li></ul><ul><li>International Payment channels and Ads solutions </li></ul><ul><li>Localization service partner </li></ul><ul><li>User Behavior Analysis </li></ul><ul><li>Internal cross promotion </li></ul><ul><li>More </li></ul>
  8. 9. A Mobile Application Startup [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×