STARTUP THE 
CURRYFROM 
INDIA
GOOD 
MORNING 
DCUians
Entrepreneur | Think Tank 
Founder @
I'm a Think tank 
@saltmangotree,a Marcom 
company i founded which helps 
some of the biggest brands with 
marketing & cre...
MY CREW
STARTUP 
MANTRAS 
FROM 
MANTRAS
THE 
JUGAAD 
NOTHING WORKS ACCORDING 
TO THE PLAN 
JUGAAD
Jugaad is a Hindi word that roughly 
translated as " overcoming hash 
constraints by improvising an 
effective solution us...
There was never a business plan or 
a elevator pitch prepared. Being out 
there, doing things & being seen 
was more impor...
THE 
SHOW 
FAKE IT UNTIL YOU MAKE IT 
SHOW
You don't want to be dishonest or 
disingenuous, but you do want to 
visualise what success would look 
like and behave as...
It's like a man riding a lion. People 
think, " This guys's brave" . And 
he's thinking, ' How he he'll did I get 
on a li...
HOW WE DID IT
By creating movie posters around 
each of our crew member & creating 
content that projected the heart of 
the company out...
INBOUND BUSINESS LEADS
SAY 
TEEK HAI 
SAY YES,THEN 
LEARN HOW TO DO IT LATER 
TEEK HAI
The famous head-shake statement " 
TEEK HAI " which could be 
translated as " sort of yes ". While in 
a startup never mis...
GO 
LEAN 
START SOMETHING SMALL 
BUILT IT BIG 
LEAN
There is nothing called a perfect 
team or budget. You simply start 
with what you have. 
DONT WAIT FOR NUMBERS.
BE 
WANDERER 
TRAVEL & FIND 
OUT WHERE THE ACTION IS 
WANDERER
It's not about just moving to Silicon 
Valley or metros. But to find out that 
place where things work for you.It 
might n...
LEVERAGE 
TECHNOLOGY 
START SOMETHING SMALL 
BUILT IT BIG 
TECHNOLOGY
The purpose of technology is to 
simplify & maximise your efforts. 
Find out tools that will help you find 
more time. 
FI...
PAMPER 
YOURSELF 
GET A LIFE 
PAMPER
It's like a man riding a lion. People 
think, " This guys's brave" . And 
he's thinking, ' How he he'll did I get 
on a li...
SWOH AT YA 
DO
YOU EXPLORE Internet has made world a smaller 
place.everything you need is just a 
click away & so what are you 
clicking...
YOU COPY A great idea is nothing but just a beautiful 
adaption of the already existing one. You need 
not reinvent the wh...
YOU SELFIE-A-DAY The Internet puts your Life out there for 
everyone to see. So when they 'Google' 
you, what's your story...
YOU PAY FORWARD Technology has drastically changed how 
'Time' works.to stay ahead out there, you 
literally need to 'DO' ...
Q&A
@Andrine_Mendez 
mail@andrinemendez.com
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
Startup Curry from India : Interaction with DCU Ryan Academy,Dublin
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Startup Curry from India : Interaction with DCU Ryan Academy,Dublin

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Had a nice & small interaction with students of the UStart programme at DCU Ryan Academy

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Startup Curry from India : Interaction with DCU Ryan Academy,Dublin

  1. 1. STARTUP THE CURRYFROM INDIA
  2. 2. GOOD MORNING DCUians
  3. 3. Entrepreneur | Think Tank Founder @
  4. 4. I'm a Think tank @saltmangotree,a Marcom company i founded which helps some of the biggest brands with marketing & creative strategies.
  5. 5. MY CREW
  6. 6. STARTUP MANTRAS FROM MANTRAS
  7. 7. THE JUGAAD NOTHING WORKS ACCORDING TO THE PLAN JUGAAD
  8. 8. Jugaad is a Hindi word that roughly translated as " overcoming hash constraints by improvising an effective solution using limited resources. THINK FRUGAL , BE FLEXIBLE
  9. 9. There was never a business plan or a elevator pitch prepared. Being out there, doing things & being seen was more important. Things never happen like in an excel sheet. GET THINGS DONE.PERIOD.
  10. 10. THE SHOW FAKE IT UNTIL YOU MAKE IT SHOW
  11. 11. You don't want to be dishonest or disingenuous, but you do want to visualise what success would look like and behave as if you already fit the part LIVE TOMORROW,TODAY.
  12. 12. It's like a man riding a lion. People think, " This guys's brave" . And he's thinking, ' How he he'll did I get on a lion,and how do I keep from getting eaten?" LIVE TOMORROW,TODAY.
  13. 13. HOW WE DID IT
  14. 14. By creating movie posters around each of our crew member & creating content that projected the heart of the company out, we not only created a good show but one that paid off pretty well with business leads & HR leads. IT PAYS OFF.INBOUND LEADS & HR.
  15. 15. INBOUND BUSINESS LEADS
  16. 16. SAY TEEK HAI SAY YES,THEN LEARN HOW TO DO IT LATER TEEK HAI
  17. 17. The famous head-shake statement " TEEK HAI " which could be translated as " sort of yes ". While in a startup never miss an oppurtunity that will let you get ahead GETTING AHEAD.MATTERS.
  18. 18. GO LEAN START SOMETHING SMALL BUILT IT BIG LEAN
  19. 19. There is nothing called a perfect team or budget. You simply start with what you have. DONT WAIT FOR NUMBERS.
  20. 20. BE WANDERER TRAVEL & FIND OUT WHERE THE ACTION IS WANDERER
  21. 21. It's not about just moving to Silicon Valley or metros. But to find out that place where things work for you.It might not be always the obvious one. KILL YOUR COMFORT ZONE.
  22. 22. LEVERAGE TECHNOLOGY START SOMETHING SMALL BUILT IT BIG TECHNOLOGY
  23. 23. The purpose of technology is to simplify & maximise your efforts. Find out tools that will help you find more time. FIND MORE TIME.
  24. 24. PAMPER YOURSELF GET A LIFE PAMPER
  25. 25. It's like a man riding a lion. People think, " This guys's brave" . And he's thinking, ' How he he'll did I get on a lion,and how do I keep from getting eaten?" LIVE TOMORROW,TODAY.
  26. 26. SWOH AT YA DO
  27. 27. YOU EXPLORE Internet has made world a smaller place.everything you need is just a click away & so what are you clicking on ? LEARN
  28. 28. YOU COPY A great idea is nothing but just a beautiful adaption of the already existing one. You need not reinvent the wheel, all you need to do is fix on a point/person & copy everything that's worked there and thanks to social media it's all possible. FOCUS
  29. 29. YOU SELFIE-A-DAY The Internet puts your Life out there for everyone to see. So when they 'Google' you, what's your story gonna be ? LOVE
  30. 30. YOU PAY FORWARD Technology has drastically changed how 'Time' works.to stay ahead out there, you literally need to 'DO' ahead DO
  31. 31. Q&A
  32. 32. @Andrine_Mendez mail@andrinemendez.com

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