Promotion is not just advertising it is in instead a planned series of activities used to send out
consistent positive messages to existing and potential customer’s .Associating with Smiley
rewards program just ensures your product/brand to be in a perfect platform. As our market
surveys are convincing enough to conclude that ‘below-the-line’ promotion is far effective, can
be made target specific and also measured. Our program combines the best of the
methodology and these include:
General and targeted Events
Flyers & Brochures
And in track we have come up with the concept of creating a pool of privileged customers
through Smiley Rewards program.
Now why do you need the Smiley reward program?
Your brand + Smiley = increased brand awareness
Maintaining customer-brand relationship
Unlock the potential untapped customers
Increase market share by widening customer base
We have two Three modes of solutions for your brand
Solution 1: Smiley Platinum Edition
Prized at Rs.2499, the platinum edition focuses at the creamy layer of the society and is
primarily a dine in and beverage oriented product.
The features include up to 50% discount on dining at the best restaurants in India.
It will also give the customer reward points based on the purchase.
3 star and above rated cuisines will be featured in the booklet given to the customers.
Customers will be encouraged to use the outlets featured in the booklet as their
platinum membership entitles them up to 50 % on their food billing.
The booklet given to the customers will have all features and specialties of the cuisine
giving the participating outlets greater reach.
The outlet/cuisine is thus is listed on our website and all our print materials given to
customers giving your band more visibility.
Our exclusive membership brings the most sociable clientele together with the finest
restaurants and bars.
Overall you'll get - Increased visibility, footfalls and revenue.
Solution 2: Smiley Gold Edition
Prized at Rs.800, it’s made for all
sections of society and offers
privileges in all segments.
The brand will be a part of print
materials, websites etc.
Branding will be a part of events and
Solution 3: Smiley Co-Branded
The above two solutions can be
passed onto your customers by providing
them a co-branded Smiley card.
Give your customers added
privileges of availing special offers from
more than 102 outlets in Kerala from the best brands.
Improve your customer relation by implementing and encouraging rewards system for
customers using your products/services.
Build a strong relationship with your customers by giving them more than life offers.
Co-branding will unlock your brand potential and since this card alone offers multiple
benefits ensuring that the card is effectively used by the customers.
Proposed Services: Common
Your logo will be a part of :
o the website ”www.smileycard.in”,
o print materials given to customers,
o print properties at events such as flux, tickets, posters etc
Cost sharing for Specific client promotional activities: Your branding will be a standard
feature for all our events, but however at instances where a client requires a lead
generation or aggressive marketing tools or events the client shall bare or share the
event expenses based on the type of activity.
Confirmed consolidated sales through Cash vouchers purchased by us at discounted
rates which will be given to customers as incentives for their reward points.
Access to all events conducted every month to ensure an increased customer
interaction and that the brand reaches out to all sections. Your brand will be a part in
the branding space available. The type of events conducted are:
o Customer interactive events at shopping malls
o DJ party
o Dine-in corporate networking party
o Competitions and shows for all age groups
Concept Events: Other than regular promotional event mega concept events shall be
conceived and executed by Smiley Concepts which will be a mass endorsement
campaign with both high frenzy media publicity and on ground publicity stunts. The two
concepts currently being worked are:
Style Icon Awards
Rock Carnival Kochi
Client services information can be sent to the card holders during dispatch of
Within four months we plan to launch in 4 more cities:-Calicut, Thrissur, Trivandrum,
Kottayam and plan to launch across major metros across India within one year.
Our marketing system helps us in adding 20,000 members every month.
Gift Vouchers of various denominations to be provided for free every month for
Exclusive branding across India by means of:
Brochures and other print materials
Event banners and tickets
Promotional events and campaigns at all touch points.
Measurable increase in sales and foot falls through cash vouchers circulated to
Increase in brand awareness among customers.
Market penetration by widening customer base.
Encouraging new customers through privileged offers.
Fee applicable for clients based on choice of solution.
This is what we can do to your brand
1 Before Smiley
Ad campaign touch point report
30-50 age group
23-30 age group
Posters 15-23 age group
Flyers & brochures
At general event
0 1 2 3 4 5 6 7 8