INTRODUCTION TO
WORKSHOP
INTEGRATED
MARKETING
WHO
FRYING PAN ACADEMY IS A TWO YEAR OLD INITIATIVE
THAT IS BASED ON EXPERIENTIAL LEARNING
MORE THAN 100 WORKSHOPS CONDUCT...
WHAT
INTRODUCTION TO INTEGRATED MARKETING
WORKSHOP GIVES A HOLISTIC VIEW OF HOW TO
INCORPORATE DIGITAL INTO TRADITIONAL MA...
MODULES
1. INTRODUCTION TO INTEGRATED MARKETING
• Strategies in integrated marketing
• Aligning business objectives
• Case...
CONTACT
ANDRINE MENDEZ
MAIL@ANDRINEMENDEZ.COM
Watch the promo here : http://youtu.be/hIJNO4xw2-0
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Introduction to integrated marketing workshop course details

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Frying Pan workshop on introduction to INtegrated Marketing cours details

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Introduction to integrated marketing workshop course details

  1. 1. INTRODUCTION TO WORKSHOP INTEGRATED MARKETING
  2. 2. WHO FRYING PAN ACADEMY IS A TWO YEAR OLD INITIATIVE THAT IS BASED ON EXPERIENTIAL LEARNING MORE THAN 100 WORKSHOPS CONDUCTED AT CORPORATE & ACADEMIC LEVEL THE FOCUS IS ON EXPERIENTIAL OR ON JOB BASED OR ON PROJECT BASED LEARNING APPROACH
  3. 3. WHAT INTRODUCTION TO INTEGRATED MARKETING WORKSHOP GIVES A HOLISTIC VIEW OF HOW TO INCORPORATE DIGITAL INTO TRADITIONAL MARKETING THE SESSION WILL HAVE A 90 MINUTE CLASSROOM SESSION FOLLOWED BY A 90 MINUTE LIVE WORKSHOP
  4. 4. MODULES 1. INTRODUCTION TO INTEGRATED MARKETING • Strategies in integrated marketing • Aligning business objectives • Case studies 2. INTRODUCTION TO DIGITAL MARKETING • How to measure success • Creating optimised campaigns 3. INTRODUCTION TO SOCIAL MEDIA • What is social media • Increasing traffic Vs Brand awareness • Case studies 4. INTRODUCTION TO ONLINE PR 5. INTRODUCTION TO ANALYTICAL TOOLS 6. INTRODUCTION TO MOBILE MARKETING • Mobile Apps & domain introduction • Case studies 7. PLANNING A CAMPAIGN 8. CAMPAIGN BRIEF & LIVE TEAM PRESENTATION • Team works on live project • Presents an integrated plan basis brief 9. INTRODUCTION TO HAPPINESS MARKETING 10.Q&A
  5. 5. CONTACT ANDRINE MENDEZ MAIL@ANDRINEMENDEZ.COM Watch the promo here : http://youtu.be/hIJNO4xw2-0
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