Looking Good: an Introduction to Industrial Design for SMEs
Looking Good, an introduction to industrial designs for SMEs, is the second in a series of nine guides on intellectual property for business produced by the World Intellectual Property Organization.
Looking Good focuses on industrial design, a key factor in determining the success of products in the market, and includes the role external appearance plays in helping companies to differentiate their products from those of competitors and enhance their brand image.
Small and medium-sized enterprises (SMEs) represent over 90% of enterprises in most countries and account for 50 per cent of UK Gross Domestic Product (GDP), providing much of its entrepreneurial base.
SMEs are the driving force behind a large number of innovations and contribute to the growth of the national economy through employment creation, investments and exports.
Yet despite their importance, and the potential offered by the IP system for enhancing their competitiveness, SMEs often underutilise the IP system.
WIPO's worldwide programme of activities for SMEs aims to encourage a more effective use of the intellectual property system, raising awareness of its relevance and promoting initiatives to make the IP system more accessible, less cumbersome and more affordable.