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Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
Maximizing Indonesian Internet User Potential (For Marketing)
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Maximizing Indonesian Internet User Potential (For Marketing)

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There are a huge numbers of Indonesian Internet Users. So marketer have to consider internet as their tool of marketing

There are a huge numbers of Indonesian Internet Users. So marketer have to consider internet as their tool of marketing

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  1. Maximizing Indonesian Internet User Potential Presentation by Detikcom
  2. What’s on this presentation Presentation by Detikcom <ul><li>Internet Evolution </li></ul><ul><li>Indonesian Internet Users </li></ul><ul><li>How to Start Online Campaign </li></ul><ul><li>Benefit of Online Campaign </li></ul>
  3. Internet Evolution Presentation by Detikcom
  4. Worldwide Internet Users Presentation by Detikcom http://www.internetworldstats.com/stats.htm 360,985,492 2000 2008 305 % in 8 years 1,463,632,361
  5. Various Access Tools Presentation by Detikcom
  6. Various Infrastructure Presentation by Detikcom
  7. Indonesian Internet Users Presentation by Detikcom
  8. Users Growth Source: APJII and Synovate analysis *) Estimation 1450 % in 8 years
  9. Internet Penetration for SEC AB <ul><li>Among People with the following criteria: </li></ul><ul><ul><li>SEC AB </li></ul></ul><ul><ul><li>Productive ages : 18 -55 y.o </li></ul></ul><ul><ul><li>Living in greater Jakarta and Surabaya </li></ul></ul>Source: Synovate Research June 2008
  10. For Internet Users, Roles of Each Media in … Source: Synovate survey in 4 main cities Presentation by Detikcom
  11. How to start Online Campaign Presentation by Detikcom
  12. 1. Set Your Campaign Goals Presentation by Detikcom
  13. 1.1. Brand Awareness & Credibility
  14. 1.2.Communities
  15. 1.3. Customer FeedBack
  16. 1.4. Creating Sales
  17. 2. Create Your Campaign Presentation by Detikcom
  18. 2.1. Specific Site (not corporate site ) Presentation by Detikcom Top 1 game site, to gather database HP Indonesia, HP OfficeJet, Sales Activity
  19. 2.2. Online Advertising Presentation by Detikcom Display Ads – Text Ads - Email – Newsletter - etc Invite People to Your Site
  20. Presentation by Detikcom Creative makes The Difference
  21. 3. Choose The Right Media Presentation by Detikcom
  22. 3.1. Media Segmentation
  23. 3.2. Unique Visitors
  24. 3.3. Pages Viewed
  25. 3.4.User Behavior
  26. Please never use the word “Hits” Greg Stuart, former President of IAB, writer of “What Sticks”
  27. Statistic Tools to Measure Websites
  28. Benefit of Online Campaign Presentation by Detikcom
  29. <ul><li>1. Reach </li></ul><ul><li>A Potential New Media which reach </li></ul><ul><li>a lot & growing user </li></ul>
  30. <ul><li>2. Right Target </li></ul>Mass Target : Educated people, SES AB Segmented : segmented sites
  31. 3. Transparent Report Reliable & Measurement Reporting System
  32. 4. Interaction <ul><li>High Interactivity : </li></ul><ul><li>Two way </li></ul><ul><li>Audio visual </li></ul>
  33. <ul><li>5. Always On : 24 hours, 7 days & 7 nights </li></ul>
  34. THANK YOU Presentation by Detikcom

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