Maximizing Indonesian Internet User Potential Presentation by Detikcom

What’s on this presentation Presentation by Detikcom Internet Evolution Indonesian Internet Users How to Start Online Campaign Benefit of Online Campaign

Internet Evolution

Indonesian Internet Users

How to Start Online Campaign

Benefit of Online Campaign

Internet Evolution Presentation by Detikcom

Worldwide Internet Users Presentation by Detikcom http://www.internetworldstats.com/stats.htm 360,985,492 2000 2008 305 % in 8 years 1,463,632,361

Various Access Tools Presentation by Detikcom

Various Infrastructure Presentation by Detikcom

Indonesian Internet Users Presentation by Detikcom

Users Growth Source: APJII and Synovate analysis *) Estimation 1450 % in 8 years

Internet Penetration for SEC AB Among People with the following criteria: SEC AB Productive ages : 18 -55 y.o Living in greater Jakarta and Surabaya Source: Synovate Research June 2008

Among People with the following criteria:

SEC AB

Productive ages : 18 -55 y.o

Living in greater Jakarta and Surabaya

For Internet Users, Roles of Each Media in … Source: Synovate survey in 4 main cities Presentation by Detikcom

How to start Online Campaign Presentation by Detikcom

1. Set Your Campaign Goals Presentation by Detikcom

1.1. Brand Awareness & Credibility

1.2.Communities

1.3. Customer FeedBack

1.4. Creating Sales

2. Create Your Campaign Presentation by Detikcom

2.1. Specific Site (not corporate site ) Presentation by Detikcom Top 1 game site, to gather database HP Indonesia, HP OfficeJet, Sales Activity

2.2. Online Advertising Presentation by Detikcom Display Ads – Text Ads - Email – Newsletter - etc Invite People to Your Site

Presentation by Detikcom Creative makes The Difference

3. Choose The Right Media Presentation by Detikcom

3.1. Media Segmentation

3.2. Unique Visitors

3.3. Pages Viewed

3.4.User Behavior

Please never use the word “Hits” Greg Stuart, former President of IAB, writer of “What Sticks”

Statistic Tools to Measure Websites

Benefit of Online Campaign Presentation by Detikcom

1. Reach A Potential New Media which reach a lot & growing user

1. Reach

A Potential New Media which reach

a lot & growing user

2. Right Target Mass Target : Educated people, SES AB Segmented : segmented sites

2. Right Target

3. Transparent Report Reliable & Measurement Reporting System

4. Interaction High Interactivity : Two way Audio visual

High Interactivity :

Two way

Audio visual

5. Always On : 24 hours, 7 days & 7 nights

5. Always On : 24 hours, 7 days & 7 nights

THANK YOU Presentation by Detikcom