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How you Deal with 2010 Internet ? (The essence of online marketing)
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How you Deal with 2010 Internet ? (The essence of online marketing)

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There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

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How you Deal with 2010 Internet ? (The essence of online marketing) Presentation Transcript

  • 1. HOW
    YOU
    DEAL
    WITH
    INTERNET
    Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom
  • 2. Internet is BIG
  • 3. Indonesia has 38 Million Internet Users
  • 4. 500 million users worldwide
    If Facebook were a country, it will be the 3rd most populated country in the world
  • 5. 65 million tweets per day worldwide
    About 5.6 million Indonesian users
  • 6. 17 million unique visitors per month
    Urban, professionals/entrepreuneurs, SES AB, male-female
  • 7. 160 million cellphone subscribers in Indonesia
    Mobile internet is HUGE, and growing very fast
  • 8. Internet changes YOU
  • 9. Let’s have a quick test
  • 10. YM
  • 11. IE
  • 12. FB
  • 13. BB
  • 14. DL
  • 15. People now has various source of informationcompare to 15 years before
  • 16. Let’s draw PEMANDANGAN
  • 17. Evolution of media role
    Source: Synovate survey in 4 main cities
  • 18. Urban Daily Life
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. 08.30 -17.30
  • 24.
  • 25.
  • 26.
  • 27. Thinking Online Marketing ?
  • 28.
  • 29. Branding
  • 30. Sales
  • 31. Define your ONLINE STRATEGY
  • 32. Integrated - Online and Offline
  • 33. So, How ?
  • 34. Have a website !
    Important for your : commercial market, capital market, talent market
  • 35. 3 Important Things for Online Marketing
  • 36. They search and find YOU !
    Organic or using Google AdWords
  • 37. Online Advertising
    Choose the right media, suitable format, and budget
  • 38. Social Media Basic Rules
    #1 Listen, #2 Engage, #3 Measure
  • 39. But, Bare in Mind
  • 40. If your product Sucks, Online Marketing won’t help it
  • 41. Andrias Ekoyuono
    GM Retail & Consumer Market - detikcom
    andrias@detik.com
    @andrias98
    http://andri.blogdetik.com
  • 42. Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter       : @MarketerClubber.Facebook   : http://www.facebook.com/Marketing.Club.Indonesia?ref=ts