HOW<br />YOU<br />DEAL<br />WITH<br />INTERNET<br />Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom<b...
Internet is BIG<br />
Indonesia has 38 Million Internet Users<br />
500 million users worldwide<br />If Facebook were a country, it will be the 3rd most populated country in the world <br />
65 million tweets per day worldwide<br />About 5.6 million Indonesian users<br />
17 million unique visitors per month<br />Urban, professionals/entrepreuneurs, SES AB, male-female<br />
160 million cellphone subscribers in Indonesia<br />Mobile internet is HUGE, and growing very fast<br />
Internet changes YOU<br />
Let’s have a quick test<br />
YM<br />
IE<br />
FB<br />
BB<br />
DL<br />
People now has various source of informationcompare to 15 years before<br />
Let’s draw PEMANDANGAN<br />
Evolution of media role<br />Source: Synovate survey in 4 main cities<br />
Urban Daily Life<br />
08.30 -17.30<br />
Thinking Online Marketing ?<br />
Branding<br />
Sales<br />
Define your ONLINE STRATEGY<br />
Integrated - Online and Offline<br />
So, How ?<br />
Have a website !<br />Important for your : commercial market, capital market, talent market<br />
3 Important Things for Online Marketing<br />
They search and find YOU !<br />Organic or using Google AdWords<br />
Online Advertising<br />Choose the right media, suitable format, and budget<br />
Social Media Basic Rules<br />#1 Listen, #2 Engage, #3 Measure<br />
But, Bare in Mind<br />
If your product Sucks, Online Marketing won’t help it<br />
Andrias Ekoyuono<br />GM Retail & Consumer Market - detikcom<br />andrias@detik.com<br />@andrias98<br />http://andri.blog...
Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter           : @MarketerClubber.Facebook     : http://www.f...
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How you Deal with 2010 Internet ? (The essence of online marketing)

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There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

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Transcript of "How you Deal with 2010 Internet ? (The essence of online marketing)"

  1. 1. HOW<br />YOU<br />DEAL<br />WITH<br />INTERNET<br />Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom<br />
  2. 2. Internet is BIG<br />
  3. 3. Indonesia has 38 Million Internet Users<br />
  4. 4. 500 million users worldwide<br />If Facebook were a country, it will be the 3rd most populated country in the world <br />
  5. 5. 65 million tweets per day worldwide<br />About 5.6 million Indonesian users<br />
  6. 6. 17 million unique visitors per month<br />Urban, professionals/entrepreuneurs, SES AB, male-female<br />
  7. 7. 160 million cellphone subscribers in Indonesia<br />Mobile internet is HUGE, and growing very fast<br />
  8. 8. Internet changes YOU<br />
  9. 9. Let’s have a quick test<br />
  10. 10. YM<br />
  11. 11. IE<br />
  12. 12. FB<br />
  13. 13. BB<br />
  14. 14. DL<br />
  15. 15. People now has various source of informationcompare to 15 years before<br />
  16. 16. Let’s draw PEMANDANGAN<br />
  17. 17. Evolution of media role<br />Source: Synovate survey in 4 main cities<br />
  18. 18. Urban Daily Life<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. 08.30 -17.30<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Thinking Online Marketing ?<br />
  28. 28.
  29. 29. Branding<br />
  30. 30. Sales<br />
  31. 31. Define your ONLINE STRATEGY<br />
  32. 32. Integrated - Online and Offline<br />
  33. 33. So, How ?<br />
  34. 34. Have a website !<br />Important for your : commercial market, capital market, talent market<br />
  35. 35. 3 Important Things for Online Marketing<br />
  36. 36. They search and find YOU !<br />Organic or using Google AdWords<br />
  37. 37. Online Advertising<br />Choose the right media, suitable format, and budget<br />
  38. 38. Social Media Basic Rules<br />#1 Listen, #2 Engage, #3 Measure<br />
  39. 39. But, Bare in Mind<br />
  40. 40. If your product Sucks, Online Marketing won’t help it<br />
  41. 41. Andrias Ekoyuono<br />GM Retail & Consumer Market - detikcom<br />andrias@detik.com<br />@andrias98<br />http://andri.blogdetik.com<br />
  42. 42. Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter       : @MarketerClubber.Facebook   : http://www.facebook.com/Marketing.Club.Indonesia?ref=ts<br />

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