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How you Deal with 2010 Internet ? (The essence of online marketing)
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How you Deal with 2010 Internet ? (The essence of online marketing)

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There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

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How you Deal with 2010 Internet ? (The essence of online marketing) How you Deal with 2010 Internet ? (The essence of online marketing) Presentation Transcript

  • HOW
    YOU
    DEAL
    WITH
    INTERNET
    Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom
  • Internet is BIG
  • Indonesia has 38 Million Internet Users
  • 500 million users worldwide
    If Facebook were a country, it will be the 3rd most populated country in the world
  • 65 million tweets per day worldwide
    About 5.6 million Indonesian users
  • 17 million unique visitors per month
    Urban, professionals/entrepreuneurs, SES AB, male-female
  • 160 million cellphone subscribers in Indonesia
    Mobile internet is HUGE, and growing very fast
  • Internet changes YOU
  • Let’s have a quick test
  • YM
  • IE
  • FB
  • BB
  • DL
  • People now has various source of informationcompare to 15 years before
  • Let’s draw PEMANDANGAN
  • Evolution of media role
    Source: Synovate survey in 4 main cities
  • Urban Daily Life
  • 08.30 -17.30
  • Thinking Online Marketing ?
  • Branding
  • Sales
  • Define your ONLINE STRATEGY
  • Integrated - Online and Offline
  • So, How ?
  • Have a website !
    Important for your : commercial market, capital market, talent market
  • 3 Important Things for Online Marketing
  • They search and find YOU !
    Organic or using Google AdWords
  • Online Advertising
    Choose the right media, suitable format, and budget
  • Social Media Basic Rules
    #1 Listen, #2 Engage, #3 Measure
  • But, Bare in Mind
  • If your product Sucks, Online Marketing won’t help it
  • Andrias Ekoyuono
    GM Retail & Consumer Market - detikcom
    andrias@detik.com
    @andrias98
    http://andri.blogdetik.com
  • Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter       : @MarketerClubber.Facebook   : http://www.facebook.com/Marketing.Club.Indonesia?ref=ts