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How you Deal with 2010 Internet ? (The essence of online marketing)
 

How you Deal with 2010 Internet ? (The essence of online marketing)

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There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

There are several facts that internet is HUGE in the world, especially in Indonesia. How Indonesian marketer deal with Internet ?

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    How you Deal with 2010 Internet ? (The essence of online marketing) How you Deal with 2010 Internet ? (The essence of online marketing) Presentation Transcript

    • HOW
      YOU
      DEAL
      WITH
      INTERNET
      Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom
    • Internet is BIG
    • Indonesia has 38 Million Internet Users
    • 500 million users worldwide
      If Facebook were a country, it will be the 3rd most populated country in the world
    • 65 million tweets per day worldwide
      About 5.6 million Indonesian users
    • 17 million unique visitors per month
      Urban, professionals/entrepreuneurs, SES AB, male-female
    • 160 million cellphone subscribers in Indonesia
      Mobile internet is HUGE, and growing very fast
    • Internet changes YOU
    • Let’s have a quick test
    • YM
    • IE
    • FB
    • BB
    • DL
    • People now has various source of informationcompare to 15 years before
    • Let’s draw PEMANDANGAN
    • Evolution of media role
      Source: Synovate survey in 4 main cities
    • Urban Daily Life
    • 08.30 -17.30
    • Thinking Online Marketing ?
    • Branding
    • Sales
    • Define your ONLINE STRATEGY
    • Integrated - Online and Offline
    • So, How ?
    • Have a website !
      Important for your : commercial market, capital market, talent market
    • 3 Important Things for Online Marketing
    • They search and find YOU !
      Organic or using Google AdWords
    • Online Advertising
      Choose the right media, suitable format, and budget
    • Social Media Basic Rules
      #1 Listen, #2 Engage, #3 Measure
    • But, Bare in Mind
    • If your product Sucks, Online Marketing won’t help it
    • Andrias Ekoyuono
      GM Retail & Consumer Market - detikcom
      andrias@detik.com
      @andrias98
      http://andri.blogdetik.com
    • Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter       : @MarketerClubber.Facebook   : http://www.facebook.com/Marketing.Club.Indonesia?ref=ts