Digital 2012                       How you deal with digital era in Indonesia ?                                   Andrias ...
Tuesday, July 24, 12
Tuesday, July 24, 12
Tuesday, July 24, 12
Tuesday, July 24, 12
the rise of middle classTuesday, July 24, 12
Indonesian GDP has reach                                            USD 3.000 per capita                                  ...
n GDP                        Indonesian GDP has reach           esia      Indon                                 USD 3.000 ...
There will be a new                                     The Middle Class Consumers         • When 3000 point reached, ther...
iddle                 There will be a new         e of M ers    e Ris onsum  Th s C                             The Middle...
the internet era is hereTuesday, July 24, 12
4.5                 hours      2   hours        34    minutes   1.5    hours       TV/day in weekdays   radio/day        n...
s               Clas g       Middle endin          ia Sp      Med               4.5                 hours      2   hours  ...
43 million facebook usersTuesday, July 24, 12
Tuesday, July 24, 12
1.25 million LinkedIn usersTuesday, July 24, 12
mobile is   BIGTuesday, July 24, 12
mobilephone is embedded into daily lifeTuesday, July 24, 12
200 million mobile phone subscribersTuesday, July 24, 12
smartphone sales have increased significantlyTuesday, July 24, 12
Tuesday, July 24, 12
digital for                       your businessTuesday, July 24, 12
new path to purchaseTuesday, July 24, 12
web, search, social mediaTuesday, July 24, 12
mobileTuesday, July 24, 12
Let’s Think in a BIGGER PictureTuesday, July 24, 12
helicopter viewTuesday, July 24, 12
who are your stakeholders ?Tuesday, July 24, 12
what is your strategyTuesday, July 24, 12
what are your campaigns ?Tuesday, July 24, 12
what are your campaigns’ goals ?Tuesday, July 24, 12
awarenessTuesday, July 24, 12
adoptionTuesday, July 24, 12
addiction / loyaltyTuesday, July 24, 12
salesTuesday, July 24, 12
It’s IntegratedTuesday, July 24, 12
digital and traditionalTuesday, July 24, 12
comprehensive cross channel strategyTuesday, July 24, 12
online                                         Search                       advertising                               Soci...
Not Really Sure ?Tuesday, July 24, 12
bring it to small stage firstTuesday, July 24, 12
leverage itTuesday, July 24, 12
maximize the ROITuesday, July 24, 12
Think about WOMMTuesday, July 24, 12
create the storyTuesday, July 24, 12
that talkableTuesday, July 24, 12
ANDRIAS EKOYUONO                                               VP Business Development, Ideosource                        ...
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Digital 2012 - How you deal with digital era in Indonesia - by Andrias Ekoyuono

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How your business deal with digital (internet and mobile) era in Indonesia in the year of 2012 ?
It is a helicopter view for entrepreneur , executives,

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Digital 2012 - How you deal with digital era in Indonesia - by Andrias Ekoyuono

  1. 1. Digital 2012 How you deal with digital era in Indonesia ? Andrias Ekoyuono - @andrias98 VP Business Development, IdeosourceTuesday, July 24, 12
  2. 2. Tuesday, July 24, 12
  3. 3. Tuesday, July 24, 12
  4. 4. Tuesday, July 24, 12
  5. 5. Tuesday, July 24, 12
  6. 6. the rise of middle classTuesday, July 24, 12
  7. 7. Indonesian GDP has reach USD 3.000 per capita GDP per capita 4,978 4,568 4,190 3,848 3,469 2,974 2,237 2,327 1,918 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: NielsenTuesday, July 24, 12
  8. 8. n GDP Indonesian GDP has reach esia Indon USD 3.000 per capita GDP per capita 4,978 4,568 4,190 3,848 3,469 2,974 2,237 2,327 1,918 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: NielsenTuesday, July 24, 12
  9. 9. There will be a new The Middle Class Consumers • When 3000 point reached, there will be a new class in citizen: The Middle Class Consumers • Recently Indonesia is a country with the third biggest middle class in the world after China and India Source: NielsenTuesday, July 24, 12
  10. 10. iddle There will be a new e of M ers e Ris onsum Th s C The Middle Class Consumers Clas • When 3000 point reached, there will be a new class in citizen: The Middle Class Consumers • Recently Indonesia is a country with the third biggest middle class in the world after China and India Source: NielsenTuesday, July 24, 12
  11. 11. the internet era is hereTuesday, July 24, 12
  12. 12. 4.5 hours 2 hours 34 minutes 1.5 hours TV/day in weekdays radio/day newspaper/day internet/day in weekdays Source: NielsenTuesday, July 24, 12
  13. 13. s Clas g Middle endin ia Sp Med 4.5 hours 2 hours 34 minutes 1.5 hours TV/day in weekdays radio/day newspaper/day internet/day in weekdays Source: NielsenTuesday, July 24, 12
  14. 14. 43 million facebook usersTuesday, July 24, 12
  15. 15. Tuesday, July 24, 12
  16. 16. 1.25 million LinkedIn usersTuesday, July 24, 12
  17. 17. mobile is BIGTuesday, July 24, 12
  18. 18. mobilephone is embedded into daily lifeTuesday, July 24, 12
  19. 19. 200 million mobile phone subscribersTuesday, July 24, 12
  20. 20. smartphone sales have increased significantlyTuesday, July 24, 12
  21. 21. Tuesday, July 24, 12
  22. 22. digital for your businessTuesday, July 24, 12
  23. 23. new path to purchaseTuesday, July 24, 12
  24. 24. web, search, social mediaTuesday, July 24, 12
  25. 25. mobileTuesday, July 24, 12
  26. 26. Let’s Think in a BIGGER PictureTuesday, July 24, 12
  27. 27. helicopter viewTuesday, July 24, 12
  28. 28. who are your stakeholders ?Tuesday, July 24, 12
  29. 29. what is your strategyTuesday, July 24, 12
  30. 30. what are your campaigns ?Tuesday, July 24, 12
  31. 31. what are your campaigns’ goals ?Tuesday, July 24, 12
  32. 32. awarenessTuesday, July 24, 12
  33. 33. adoptionTuesday, July 24, 12
  34. 34. addiction / loyaltyTuesday, July 24, 12
  35. 35. salesTuesday, July 24, 12
  36. 36. It’s IntegratedTuesday, July 24, 12
  37. 37. digital and traditionalTuesday, July 24, 12
  38. 38. comprehensive cross channel strategyTuesday, July 24, 12
  39. 39. online Search advertising Social Media digital mediaTuesday, July 24, 12
  40. 40. Not Really Sure ?Tuesday, July 24, 12
  41. 41. bring it to small stage firstTuesday, July 24, 12
  42. 42. leverage itTuesday, July 24, 12
  43. 43. maximize the ROITuesday, July 24, 12
  44. 44. Think about WOMMTuesday, July 24, 12
  45. 45. create the storyTuesday, July 24, 12
  46. 46. that talkableTuesday, July 24, 12
  47. 47. ANDRIAS EKOYUONO VP Business Development, Ideosource andrias@ideosource.com andrias@gmail.com @andrias98 http://andri.blogdetik.com You don’t have to like me, I am not a Facebook statusTuesday, July 24, 12
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