Monetizing Mobile Apps

FOWAB 6/SparxUp Seminar, May 20, 2011Monetizing Mobile AppsMonetizing Mobile Advertising EraAndri Yadi@andri_yadi

I won’t bother you with statistics!

About meabout.me/andri

A movie freak Movreak

Build a company & code for food

8 years in mobile development

The History of Mobile Devices Before iPhone! After iPhone! 1988 2007 2010 ?Motorolla 4500x! iPhone! iPad!

Smartphone sales to passcomputers in 2012 – Morgan StanleyTablet sales to match desktop in2013 – Morgan StanleyBy 2013, mobile phones willovertake PCs as the most commonweb access device worldwide– Merrill Lynch report

So, you’ve created apps,how to monetize them?

Direct vs. Indirect MonetizationPaid appsIn-app purchase Advertisinge/m-commerceDigital goods O ersSubscriptionsPremium content/ ReferralsmembershipDonations

Going B2B: it’s a huge market

Why? &/5*0*,-$%6+ !"#$%&&"()*!"#$%&&"()*!"#$%&&"(+ &,%-*."(/&*,01%*#"23%*0$$*.%1%3"$%45* "(*&,%4*$0-4"33+ 5!04!%*5733893*#"23%*0$$*.%1%3"$%45+

!"!#$%&#&()*+#

!3%(&I*:5&40*J(&%4(0&"(03+0(*0$$*8"4*:;<=>???*!95&"#%45+@%*."*&*8"4*=A)*:(.4".*B"(%-!"#2)*0(.*C30!72%44-+&"&03*$4"D%!&*E*;AFG?H)*+8"4*G*#"(&,5+K*4%5"94!%5+

$%&#&()*+#

A social mobile app aroundmovies and cinemas

Movreak for all mobile platforms

http://itunes.com/apps/movreak/

Movreak for iOS

Movreak for Symbian^3

Movreak for Windows Phone 7 in initial development

Monetization

VariantsMovreak Premiere Movreak (Paid App) (Free-mium)

Free-mium In-app AdsTicketing Goodies

yYes, you c an be rich b s doing mobile app t! d evelopmen

Pesan Sponsor

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My company do allmobile platforms!If you think you’reawesome, either mobiledeveloper guru or stillearly learner, send yourawesome CV tohrd[at]dycode.com

Learn Mobile Apps Development? Join iOS: http://www.imadcamp.org id-ObjectiveC@yahoogroups.com !"#$%!&()%#*+,- )..(,//0**1&2#*."#$%#*&"32#*.- $%.#*.4#*."#$%#*&"32#*. Nokia Symbian/Qt: http://nice.or.id

http://www.dycode.com o ce@dycode.com @dycodeAndri Yadi | a[at]dycode[dot]com | @andri_yadi

Monetizing Mobile Apps

by Andri Yadi

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Monetizing Mobile Apps Presentation Transcript