Mobile Apps - The Business & Technology

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The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.

I used some materials from my previous presentations, but with some updated data.

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  • I was looking for iphone app design for my app from last weeks and finally purchased the iphone app template from appdesignify.com. You can get some awesome iphone app templates at the affordable prices instead of hiring an iphone designer.
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  • Thanks for the post!
    Apps are very popular now. It's very good and easy way to promote business. But, not everyone is a geeky-prof at programming and/or developing part. Thus, you can always use the help of some web based app building tools to create an unique app. As a reference, you may consider checking out the SeattleClouds web based app builder, that gives you the option to build your app with no programming skills required.
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  • Only a couple of days left before new 2012 is coming. Snappii.com special offer for free Android apps submission will be over soon. No time to lose.
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  • Mobile apps are hot today. But hiring a programmer is too expensive. I used snappii.com to make apps. It's really easy, the web service allows to make mobile apps in minutes, and without programming skills at all.
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Mobile Apps - The Business & Technology

  1. 1. Pekan Ristek, UI, dec 17, 2011mobile apps - business & technologyAndri Yadiandri (at) dycode (dot) com@andri_yadi
  2. 2. about me
  3. 3. the ceo of
  4. 4. start my own company & code for food
  5. 5. 4 years in a row
  6. 6. 2011 President id-ObjectiveC id-ObjetiveC@yahoogroups.comThe only (real) iOS developers community in Indonesia
  7. 7. 2011Nokia Developer Champion
  8. 8. 8 years in mobile development
  9. 9. a movie freak
  10. 10. a social mobile apparound movies andcinemas
  11. 11. movreak for all mobile platforms
  12. 12. i’ll try hard not to take a side
  13. 13. there’s a (kind of) new comer in apps business
  14. 14. p s Ap b ileMo
  15. 15. the history of mobile devices before iPhone after iPhone 1988 2007 2010 ?Motorola 4500x iPhone iPad
  16. 16. how’s iPhone changed the mobile industry? adapted from : http://www.cultofmac.com/103229/how-iphone-changed-the-world/
  17. 17. the face of smartphone will never bethe same again
  18. 18. iPhone changed apps distribution
  19. 19. developer, developer, developer!develop test distribute
  20. 20. multi-touch & gesture interface
  21. 21. kill physical keyboard & stylus
  22. 22. addiction to sensors(accelerometer, magnetometer, gyro)
  23. 23. iPhone (iOS) changed Mac & (possibly) desktop computing launchpad natural scrollingfull-screen multi-touchapps gesture Mac App Store resume auto save mail
  24. 24. Operating Share Top Mobile Vendors Operating Profit Share Top Mobile Q2 2007 Vendors Q2 2011 1% 7% 5% 15% 5% 8% 10% 11% 10% 7% 67% 54% Apple HTC Apple HTC RIM Nokia RIM Samsung SE Samsung Motorola LG © asymco.com
  25. 25. these two may change the course ofmobile industry
  26. 26. 4.6 Billion mobile phones70% of planet population
  27. 27. global smartphone penetrationis nearing 10% ∼ 600M 42 sampled countries © asymco.com
  28. 28. smartphone platforms share sept 2011non-smart & smartphone smartphone © asymco.com
  29. 29. smartphone sales to pass computers in2012 – Morgan Stanleytablet sales to match desktop in 2013 –Morgan Stanleyby 2013, mobile phones will overtakePCs as the most common web accessdevice worldwide– Merrill Lynch reportby 2015, feature phones in Japan willvanish – GREE CEO Yoshikazu Tanaka
  30. 30. Pirates of Silicon Valley © 2001 Turner Network Television
  31. 31. Pirates of Silicon Valley © 2001 Turner Network Television
  32. 32. i need apps!
  33. 33. how to develop mobile apps?
  34. 34. windows phone 7Silverlight & XNAVisual Studio 2010 + WP7 Add-inExpression Blendor Windows Phone SDK(VS2010 Express + Simulator + Expression Blend for WP7 + XNA GameStudio + Advertising SDK)
  35. 35. Nokia - Symbian & MeeGoC++Qt SDK & Qt Creator IDEQt Quick (QML)
  36. 36. Nokia - JavaSeries 40, S60, Symbian^3NetBeans or EclipseNokia SDK for Java (v1.1b)(with in-app purchase)
  37. 37. Nokia - Web RuntimeHTML, JS, CSSNokia Web Tools (v1.5) for Series40Symbian WRTNokia Mobile Web ComponentsWeb-enabled app with Qt
  38. 38. Objective-C & Web RuntimeiOS SDK + XcodeiOS Dev. Program(to test on the devices & apps submission)iOS devices would be cool!
  39. 39. Java, NDK, Web Runtime, Adobe AirAndroid SDKEclipse + ADT PluginAndroid Platforms
  40. 40. JavaEclipse + BB Java Plug-inBlackBerry Java SDK (4.x - 7.x)BB Smartphone simulatorTips: download full installer
  41. 41. WebWorksRipple Emulator
  42. 42. Adobe AIR SDK BlackBerry WebWork SDK for tabletBB Tablet OS BlackBerry Native SDK for Tablet OS (aka. QNX) BlackBerry Runtime for Android Apps VMWare to run the simulator Tablet OS image
  43. 43. Powerful C++Hard Easy Java ME Mobile web Weak
  44. 44. learn mobile apps platformsiOS:http://developer.apple.com/iosWindows Phone 7:http://create.msdn.comNokia Symbian & MeeGo:http://developer.nokia.comAndroid:http://developer.android.com/BlackBerry:http://us.blackberry.com/developers/
  45. 45. local communitiesiOS:id-ObjectiveC@yahoogroups.comWindows Phone 7:http://geeks.netindonesia.netdotnet@netindonesia.netNokia Symbian/Java/Qt:http://nice.or.idAndroid:id-android@yahoogroups.com
  46. 46. developer golden rules
  47. 47. a huge, engaging consumer base
  48. 48. awesome development tools
  49. 49. application store
  50. 50. multiple ways of monetization
  51. 51. you wanna create mobile apps, how to monetize?
  52. 52. direct & indirect monetizationpaid appsin-app purchase advertisinge/m-commercedigital goods offerssubscriptions referralspremium content/membership merchandisedonations
  53. 53. over 500 million downloads 50 million this christmas alonebut what’s angry bird business model, beside paid app?
  54. 54. merchandising!1M shirts & 1M plush toys every month20 million toys this christmas aloneplan to do their own 3D movie
  55. 55. movreakpaid app free-mium
  56. 56. one more thing!
  57. 57. going B2B: it’s a huge market!
  58. 58. why?it’s a hype!competition, competition, competitionthey don’t have mobile app developerson their payrollscarce skillful mobile app developers
  59. 59. b2b case study
  60. 60. client: Astra Internationalan app for AUTO2000 &AstraWorldcustomerswe do for iOS, honeycomb,blackberry> USD50K, 5 resources
  61. 61. harlinger couranta newspaper app for a newspapercompany in Netherlands2 resources, >EUR10K
  62. 62. CIMBClicks Indonesia2 resources, 5 days> USD2,000
  63. 63. apps for principalcreate our own apps, butgetting funded by principal
  64. 64. common practices do custom do productdevelopment development (division 1) (division 2)
  65. 65. DYCODE IS HIRING!
  66. 66. developersWANTED!
  67. 67. CMOWANTED!
  68. 68. UI/UX designerWANTED!
  69. 69. my company do all mobileplatforms!if you think you’re awesome,either mobile developer guruor still early learner, send yourawesome CV tohrd [at] dycode.com

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