How to Build and Sell Mobile Apps - Apple's App Store Case Study

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I delivered a talk in a mobile content seminar. My talk's about how to develop and sell mobile apps, especially for Apple App Store platform.

*Some data are taken from Apple CEO keynote on WWDC 2010.

Published in: Technology, News & Politics
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How to Build and Sell Mobile Apps - Apple's App Store Case Study

  1. 1. PT. Dycode Cominfotech Development
  2. 2. How To build and Sell your Mobile Application Andri Yadi a@dycode.com CEO, DyCode | MVP | President, iMadCamp.org
  3. 3. • 1 app for all cinemas • Covers 33 cities in Indonesia • User experience • Social functionality
  4. 4. of its kind for iPhone in Indonesia
  5. 5. 500 Users within 4 weeks and counting *16 Movreak users a day
  6. 6. TOP 10 Paid App
  7. 7. Customer ratings on the AppStore
  8. 8. “Aplikasi yg sangat membantu pencinta movie di bioskop...” “Very nice app...” “...bagus dan informatif sekali...” “Movie maniac harus punya app ini...” “Cool app...” “Wow... It's too amazing app for a movie freak like me...” “Gak sabar fiturnya untuk lihat urutan kursinya nih...” “Love it! Sangat simpel dan cukup informatif” “With this app, saturday movie date will be a lot easier...”
  9. 9. $1.99
  10. 10. HTTP/REST Real-world Scenario Microsoft SQL Server 2008
  11. 11. Demo
  12. 12. 30,000 iPhone users in Indonesia* “Non-official” iPhone users? *Telkomsel’s data
  13. 13. iPod Touch?
  14. 14. 2 million iPad users within 59 days
  15. 15. 100 million iOS devices (iPad, iPhone, iPod Touch) sold
  16. 16. App Store Over 225,000 apps - the most vibrant app community in the world
  17. 17. 5 billion Apps downloaded from the App Store
  18. 18. 8,500 Native iPad apps in the App Store
  19. 19. 35 million Native iPad apps downloads
  20. 20. “I earned more on sales of The Element for iPad in the first day than from the past 5 years of Google ads on periodictable.com” - Theo Gray, Wolfram Associates
  21. 21. 15,000 Apps submitted each week
  22. 22. 95% Apps approved in 7 days
  23. 23. 5% ? What happen?
  24. 24. The apps doesn’t function Use private APIs The apps crashes
  25. 25. Help free app developers to earn money Emotion + interactivity iAds keep you in your app Built into iOS 4 Apple sells and hosts the ads 60% revenues go to developers Payment via iTunes connect
  26. 26. July 1
  27. 27. $60 million
  28. 28. How do we start?
  29. 29. http://developer.apple.com/iphone
  30. 30. iOS SDK + Xcode iPhone Developer Program
  31. 31. $99 iPhone Developer Program subscription fee / year
  32. 32. Develop
  33. 33. Test
  34. 34. Deploy http://itunesconnect.apple.com
  35. 35. Q&A
  36. 36. DyCode www.dycode.com | office@dycode.com Dynamic IT Solutions for Optimal Business Value

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