IGDA ARG SIG
2010 Demographic & Salary Survey
Respondents
 ARG player
 Grassroots ARG developer/designer/contributor
 Independent ARG developer/designer/contributor
 Pr...
Games Played
                          All Time %
                          In the Last Year %

 50


37.5


 25


12.5


...
Gender
                          Male   Female




                                          34%
39%


                   ...
Age
                                           % Players    % Developers


 30


22.5


 15


 7.5


  0
       15-17   18...
Ethnicity
                White
                Black/African
                Asian/Pacific Islander
                Hispan...
Player Countries
   Australia
   United Kingdom
   United States
   Other

                          11% 5% 5%




One res...
Developer Countries
    Australia
    Brazil
    Canada
    Germany
    United Kingdom
                             8% 3%3...
Developer Primary Roles
 Game Design
 Narrative design
 Puzzle design
 Art/web design
 Writing
                           ...
Additional Dev. Roles
Game Design
Narrative design
Puzzle design
Art/web design                    70
Audio/video producti...
Prior Background
Games
Film/video
Social/new media
Marketing
Theater/performance art
                                     ...
Memberships
              Yes   No




        20%

                                      42%

                         58...
Professional Status
                 Yes      No




Have you ever received
                               43%
    money t...
Paid vs. Unpaid Work
100

75

50

25

 0
      % Work Paid

                             45%
                             ...
2009 Payment Methods
 Hourly/day rate
 Flat fee per project
 Salary (may include non-ARG responsibilities)
 Other

       ...
2009 Average Hourly Rate
   $0-10
   $10-25
   $25-50     30
   $50-75
   $75-100
   $100+     22.5


              15


 ...
2009 Hours Billed
50 hours or less
50 to 250 hours
250 to 500 hours     40
500 to 1000 hours
1000 to 1500 hours
1500 hours...
ARG-Related Work
100

75

50

25

 0
                                            5%
 % Work ARG Related                  U...
Employee vs. Freelancer
100

75

50

25

 0
  % Work Freelance               Untitled 2


                                ...
Ownership
                  Yes       No




                                 35%
  Do you own your own
studio, agency, or...
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2010 IGDA ARG SIG Survey

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The results of the 2010 IGDA demographic survey of the alternate reality games player and developer communities. Also salary survey results for ARG professionals.

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  • 2010 IGDA ARG SIG Survey

    1. 1. IGDA ARG SIG 2010 Demographic & Salary Survey
    2. 2. Respondents ARG player Grassroots ARG developer/designer/contributor Independent ARG developer/designer/contributor Professional developer/designer/contributor None of the above (Please explain) 3% 16% Other responses: 48% Student 18% Teacher Researcher Academic 15% 102 total respondents
    3. 3. Games Played All Time % In the Last Year % 50 37.5 25 12.5 0 None 1-2 3-5 5+
    4. 4. Gender Male Female 34% 39% 61% 66% ARG Players ARG Developers
    5. 5. Age % Players % Developers 30 22.5 15 7.5 0 15-17 18-21 22-25 26-30 31-35 36-40 41-49 50+
    6. 6. Ethnicity White Black/African Asian/Pacific Islander Hispanic Rather not say 3% 3% 3% 3%5% 3% 2% 92% 87% ARG Players ARG Developers
    7. 7. Player Countries Australia United Kingdom United States Other 11% 5% 5% One response each from: Canada Chile France 78% Germany
    8. 8. Developer Countries Australia Brazil Canada Germany United Kingdom 8% 3%3% United States 8% Other 3% 7% One response each from: Argentina Italy France 67% Norway South Africa
    9. 9. Developer Primary Roles Game Design Narrative design Puzzle design Art/web design Writing 7% Programming/technical support 4% Production/project management 11% 33% Consulting Other 9% 16% 11% Other responses include: 5% 5% Audio/video production Acting Concepting PR
    10. 10. Additional Dev. Roles Game Design Narrative design Puzzle design Art/web design 70 Audio/video production Writing 52.5 Acting Programming/technical support Production/project management 35 Event management/ground support Consulting 17.5 Other 0 Other responses include: Response Percent PR/Marketing
    11. 11. Prior Background Games Film/video Social/new media Marketing Theater/performance art 6% Print media 6% 23% Other 13% Other responses include: 12% 14% Education Journalism Music 26% Student None of the above
    12. 12. Memberships Yes No 20% 42% 58% 80% IGDA Member ARG SIG Member
    13. 13. Professional Status Yes No Have you ever received 43% money to create or contribute to the 57% production of an ARG?
    14. 14. Paid vs. Unpaid Work 100 75 50 25 0 % Work Paid 45% 55% Paid Unpaid
    15. 15. 2009 Payment Methods Hourly/day rate Flat fee per project Salary (may include non-ARG responsibilities) Other 60 45 Other responses include: Award honorarium 30 Merchandise sales 15 0 Response Percent
    16. 16. 2009 Average Hourly Rate $0-10 $10-25 $25-50 30 $50-75 $75-100 $100+ 22.5 15 7.5 0 Response Percent
    17. 17. 2009 Hours Billed 50 hours or less 50 to 250 hours 250 to 500 hours 40 500 to 1000 hours 1000 to 1500 hours 1500 hours or more 30 20 10 0 Response Percent
    18. 18. ARG-Related Work 100 75 50 25 0 5% % Work ARG Related Untitled 2 ARG Work 95% Non-ARG Work
    19. 19. Employee vs. Freelancer 100 75 50 25 0 % Work Freelance Untitled 2 48% 52% Freelance Employee
    20. 20. Ownership Yes No 35% Do you own your own studio, agency, or other legal entity? 65%

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