Introduction to One kg more
voluntourism
www.1KG.org 2007.03

The origin of this idea
• marvelous scenery is hidden
in poor regions
– Short of goods and materials
– Inaccessible to the outside
information
• Question ： What can we
do ？
• Let all the travelers carry One
kg more ！

Some tentative ideas of the activity
• Mass participation
– Encourage every traveler into action, change the world by
everyone’s slight effort
• Easiness and fun
– It’s a public activity in which everyone can participate and enjoy.
Being regardless of responsibility leads to more effective
communication and more prolonged eagerness.
• Spreading knowledge
– Instead of just providing goods and materials, we focus on
spreading knowledge through face-to-face and equal
communication so that we can broaden the horizon of rural
children, and inspire their confidence and imagination.
• Gathering the outcome
– Gather each activities result of every body through internet to
create generalized and accumulative effect so as to bring
continuable change to the rural area.

The process of the activity
• Bring much experience to the trip through particular process, and achieve positive public
welfare circulation
– Transfer ： Prepare some small gifts for children in poor regions before setting off
– Communicate ： Have face-to-face communication with children on your journey.
Broaden each other’s view and inspire confidence and imagination
– Share: Share your travel stories and experience through www.1kg.org when you are
back ， and encourage more friends to take part in this activity.
Communicate with kids Share your experience
Carry one kg more
On your journey When you back
Before setting off

Transfer: Small gifts make us closer
Carry one kg more
Before setting off
• Carry one kg more before setting off; give the
stationery and books to the school or kids in
poor regions on your journey. 。
– decide the itinerary and the schedule,
estimate the date and how long time you
can take part in the activity
– enter www.1kg.org to look up the schools
and their needs
– prepare goods and materials and activities
according to one’s own hobbies
– download and print school information form
– contact the schools and decide the
schedule before setting off

Communicate:Equal communication broaden each other’s view
Communicate with kids
On your journey
• Have face-to-face communication with children
on your journey. Broaden each other’s view and
inspire confidence and imagination
– Make each other closer through self
introduction and games
– prepare activities according to one’s own
interest and hobbies
• Games
• Digital photography
• Lectures
• Narrate stories
• ……
– Share knowledge and convey feelings in
active atmosphere
– Keep a record of the schools information

Share: Spread the spirit of public welfare personally
Share your experience
When you back
• Share information and experience through
www.1kg.org when being back and call for
more friends to join us
– Share experience through www.1kg.org
, upload and update school information
– Post the photos to the schools, keep in
touch with the rural area
– Share the experience with friends
around you, spread knowledge on
public welfare, and convey feelings

Caution
• Rules which should be
observed during participation
– Don’t hold formalized
welcome ceremony and
donation ceremony
– Don’t interrupt local
inhabitant’s lives and their
normal teaching
– One kg more doesn’t
carry out donation
activities relating to
money like scholarships;
this kind of activity can
be carried out on behalf
of one’s own

The belief of voluntourism
• Travel comes first and public welfare
second
– Carry one kg more is something
that you can do by just a slight
effort on the trip; if you do it, you
can gain a lot. However, if you
don’t do it, you’re not going to be
disgraceful.
– It’s not necessary to take public
welfare as the aim of travel,
otherwise it will bring impractical
expectation. It’s easier to do the
things well if you consider it in a
casual way.

The belief of voluntourism
• Communication comes first
and material second 。
– It’s not necessary to pay
much attention to the
small gifts that you bring
to the children.
Compared with a small
amount of goods and
material, a thorough,
“What children like best is not our
equal and face-to-face toys, but the time when they are with
conversation can create us” 。”
more positive effect on
the growth of the
children.

The belief of voluntourism
• Travel with delight and keep
smiling
– We always sigh over the harsh
condition in which the
children are living. However, a
sigh can’t change the reality.
Contrarily, a smile can make it
easier to approach and
understand the children.
– No matter being poor or rich,
every child should enjoy a
happy childhood.
Voluntourism should be
interesting, Helping the
children go to school is not
necessarily sorrowful.

The belief of voluntourism
• Share and take action are also
important
– If you think it right to do a
good deed without leaving
your name, then those children
may possibly obtain your help
only all their lives. Contrarily, if
you share the information and
experience you get from the
trip, not only the children and
school can receive more
attention and help, but you can
also make friends with those
who have the same belief with
you.
– Good deeds should be
publicized as well as done.

History
 Apr, 2004 Carry one kg more project
was put forward
 Aug,2004 www.1kg.org started running
 Sep, 2004 An activity was held in
Chengdu for the first time
 Jun, 2005 A voluntourism photo show
was held in Beijing for the first time
 Dec, 2005 A volunteer management team
was formally set up

Internet
First page
• www.1KG.org
– Providing
information
• The release of
news
• The information Share
experience
of schools
• The instruction
of activities School
• Download tools informations
– Share
• Discussion
over activities
• Share
experience

Toolkit
• Provide convenience for travelers to
take part in activities and spread the
spirit of public welfare, including ：
– Writing paper and envelopes are
used to communicate with children
when the activity is held and to
keep in touch when the activity is
over
– School information form is used to
write down the information of
schools on your journey
– Circular is used to be the
guidebook of activities and to
publicize One kg more when the
activity is held

Outcome
• At present there have been more
than 5000 online registered
members since One kg more was
set up . And the activity has
influenced more than millions of
people directly and indirectly.
• There are Information about
nearly 150 schools in
mountainous area, covering main
scenic spots in the South-West
• Thousands of people take part in
the activity. 城市
• More than 50 self-drive-cars. 公益旅游点
• Photo exhibitions of different area
have been held for more than 50
times

Volunteer teams
• flexible and highly autonomous volunteer team is set up, which mainly
consists of functional group, project group and local group
– Functional group ： Focus on functional construction in overall
situation
• Capability development, knowledge management, platform
development, design management, organizational cooperation,
brand management, and innovative lab
– Project group ： Focus on short-time and temporary event
• YHA (Youth Hostel Association ) project, ISPO project, Sh-
holiday cooperation project, outdoor stall publicity project and
so on
– Local group ： Focus on local publicity and group building up
• More than ten local groups including Beijing, Shanghai, Xi’an,
Guangzhou, Zhongshan, Hangzhou, Zhuhai, Chengdu, Yichang
and so on

Volunteer teams building up
• Building up an autonomous
team through project
management system
– Project application system
– project communication
– Project evaluation
• Improve team members’ ability
through training and stimulating
– Nationwide team forum ：
invite professional lecturers,
rural teachers and students,
and Volunteer teams’
management members to
take part in the training and
communication
– Local development
foundation ： finance the
excellent groups

Corporation participation
• Sponsors: Computer paper, China Mobil(Zhuhai)
• Participants in voluntourism activities: McDonald(Xi’an), Sit cafe
• Collaborators: BIZ-ART, YHA China, ispo china, www.chinakids.net.cn,
Sh-holiday, Beijing Yizuoyiwang Yunnan restaurant, Guangzhou
Heping travel agency, AiaDongGuan, and dozens of youth hostels and
outdoor stalls nationwide
• Publicity and IT sponsor: blogbus.com, seehaha.com, mapabc.com,
Wishine consulting firm, kijiji.com

Case: Cooperating with Sh-holiday in Community Marketing activity
• Dec, 2006-2007
• Content ：
– Sh-holiday popularizes One kg
more with its customers and
media
– Every customer of Sh-holiday
can donate books for the activity
– If there is any customer traveling
to Hainan, Yunnan, Guizhou, and
Sichuan by air, Sh-holiday
donates ten yuan per person as
public welfare foundation to
carry out activities build up
libraries
– There is a voluntourism
experiencing activity every
season sponsored by Sh-holiday

Media coverage
• TV: CCTV, PHOENIXTV, BTV, GRADONTV, GDTV, HUNANTV,
ZHTV…
• Newspapers and magazines: Nanfang Daily, Apple Daily(Hong
Kong), Nanfang Weekend, Guangzhou Daily, Nanjing Daily,
Chongqing Daily, Esquire, Chineses business news, China
Youth Daily, Chengdu business news, Shanghai morning Post,
Computer paper, Yichang business news, Womanfriend,
CityPictorial,,China-CBN ， Tourism Times…
• Covered by hundreds of websites

Contact Us
• Email :1kg.org@gmail.com