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AFRICA REGION TOURISM STRATEGY:

Transformation through Tourism
Africa is on the move
Africa is poised for a growth takeoff,
much as India was 20 years ago and
China was 30 years ago.
Africa has experienced unprecedented economic
growth over the last five years.
Real GDP rose 4.9% each year from 2000 to
2...
NEED

new jobs

There are currently more than 200 million
unemployed young people in Sub Saharan
Africa and 10 million mor...
Tourism is an effective tool for job creation,
development, and economic growth.
Tourism is one of the largest and fastest growing
sectors of the world economy.
in 2010, tourism
worldwide will
generate:
...
The Transformational Effect of Tourism:
Thailand (1960–2005)
10,000
1989-1997

9,000

Surge in foreign direct
investment a...
Demand for Africa’s tourism products keeps growing.

millions of visitors to SSA

Arrivals to Sub Saharan Africa have grow...
Tourism is complex. It needs to be managed.

When tourism growth goes unmanaged
the result can be:
unsustainable use of na...
Vast tourism resources can become economically
productive assets.

cultural heritage
tourism
Diaspora
tourism

intra-regio...
ADVANTAGE
Biodiversity
Conservation

Poverty
Alleviation

Foreign
Exchange
Earnings

Technology
and Skills
Transfer

Cross...
OPPORTUNITY

new jobs

One in twenty of all jobs in SSA are in travel
and tourism.
Women manage more than 50% of hospitali...
The vision is Transformation through Tourism­­­
:
Harnessing tourism for growth and improved livelihoods.
The Africa Region Tourism Strategy provides a
framework to address persistent constraints.

SUCCESSFUL TOURISM SECTORS

LO...
POLICY REFORMS

STRONG FOUNDATION
Health, Safety, Security, Political Support

PRODUCT COMPETITIVENESS

PRIVATE SECTOR LIN...
CAPACITY BUILDING

STRONG FOUNDATION
Health, Safety, Security, Political Support

PRODUCT COMPETITIVENESS

PRIVATE SECTOR ...
PRIVATE SECTOR LINKAGES

STRONG FOUNDATION
Health, Safety, Security, Political Support

PRODUCT COMPETITIVENESS

PRIVATE S...
PRODUCT COMPETITIVENESS

STRONG FOUNDATION
Health, Safety, Security, Political Support

PRODUCT COMPETITIVENESS

PRIVATE S...
TOURISM

Tourism destinations are dynamic and their needs
change over time.

Rejuvination
Stagnation
or Release
Institutio...
World Bank Funded Projects: Case Studies

Indonesia: Bali Tourism Project
1974-1984

Tunisia: Tourism Project
1972-1980

I...
DELIVERY

platforms

Knowledge
Tourism database
Sector diagnostics
Benchmarking
Economic analysis
Case studies

Advisory S...
How We Will Work: Tourism Stages and Interventions

Pillar

1

Policy Reforms

2

Capacity Building

•	 Tourism monitoring...
Operationalizing Tourism: A Project Profile

• PPPs

Product Competitiveness

• Infrastructure
upgrading

US$10 million

•...
Operationalizing Tourism: Scaling Up Our Impact

Tourism Project

Tourism Portfolio

(US$25 million)

(2005-2015)

US$500m...
The Strategy in Context

STRATEGY FRAMEWORK

FOUR PILLARS

ASSISTANCE PLATFORMS
Knowledge

STRONG FOUNDATION
Health, Safet...
Making it Happen

People and Resources:

Partnerships:

Team of multi-disciplinary experts
and analysts focused on tourism...
To harness tourism for growth and improved livelihoods,
Africa can utilize:
Strategic public investment. This attracts
pri...
Journey with us!
Be a part of Transformation

through Tourism.

Africa Region
Finance and Private Sector Development
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World Bank Africa Region Tourism Strategy Transformation through Tourism

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World Bank Africa Region Tourism Strategy Transformation through Tourism

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Transcript of "World Bank Africa Region Tourism Strategy Transformation through Tourism"

  1. 1. AFRICA REGION TOURISM STRATEGY: Transformation through Tourism
  2. 2. Africa is on the move Africa is poised for a growth takeoff, much as India was 20 years ago and China was 30 years ago.
  3. 3. Africa has experienced unprecedented economic growth over the last five years. Real GDP rose 4.9% each year from 2000 to 2008, faster than the 3% global average. At US$1.6 trillion, the collective GDP of Africa is almost equal to that of Brazil or Russia. Intra-regional cooperation is increasing. Armed conflicts have declined, democracy is on the rise, macroeconomic conditions have improved, and microeconomic reform is underway across the region.
  4. 4. NEED new jobs There are currently more than 200 million unemployed young people in Sub Saharan Africa and 10 million more job seekers every year. The Africa Finance and Private Sector Development unit aims to create 130 million jobs by 2020, increase productivity, involve young people, and lay the foundations for BRIC-style development. Tourism is a catalyst for this positive change.
  5. 5. Tourism is an effective tool for job creation, development, and economic growth.
  6. 6. Tourism is one of the largest and fastest growing sectors of the world economy. in 2010, tourism worldwide will generate: 30 % 6 % % 6 -7 % OF THE WORLD’s SERVICE EXPORTS OF TOTAL WORLD EXPORTS OF ALL JOBS and 5% OF ALL ECONOMIC ACTIVITY The share of international tourist arrivals received by emerging and developing regions has increased from 32% in 1990 to 47% in 2009. In 2007, tourists spent US$295 billion in developing countries, almost three times the total of international development assistance.
  7. 7. The Transformational Effect of Tourism: Thailand (1960–2005) 10,000 1989-1997 9,000 Surge in foreign direct investment and in public investment in infrastructure Visitor Receipts (US$ M) 8,000 7,000 1982 6,000 Tax breaks to stimulate hotel construction 5,000 tourism in thailand: 3,000 2,000 1,000 6% 15%20% 1977-1981 4,000 1969 EMPLOYS Support for tourism to increase foreign exchange earnings and reduce trade deficit OF GDP Tourism Organization of Thailand set up by the Thai government OF THE WORKFORCE 0 1955 1960 1965 1970 1975 1980 Year 1985 1990 1995 2000 2005
  8. 8. Demand for Africa’s tourism products keeps growing. millions of visitors to SSA Arrivals to Sub Saharan Africa have grown over 300% since 1990. From a small base of just 6.7 million visitors in 1990, Sub Saharan Africa (SSA) attracted 28.1 million visitors in 2009. 28.1 6.7 1990 2009 For the past three years, tourism to SSA has been growing faster than to any other region in the world. Africa was the only region whose tourism arrivals grew during the global economic crisis.
  9. 9. Tourism is complex. It needs to be managed. When tourism growth goes unmanaged the result can be: unsustainable use of natural, cultural, and social asset base increased crime, income inequality, and the mistreatment of women and children increased reliance on imported goods and services There are risks involved in tourism development, but the risks of not being involved are greater.
  10. 10. Vast tourism resources can become economically productive assets. cultural heritage tourism Diaspora tourism intra-regional tourism safari tourism business tourism nature/adventure tourism beach tourism
  11. 11. ADVANTAGE Biodiversity Conservation Poverty Alleviation Foreign Exchange Earnings Technology and Skills Transfer Cross-sector Linkages Direct and Indirect Employment Social Inclusion and Other Social Benefits SME Growth TOURISM GROWTH Cultural Heritage Benefits Managed sustainably, tourism is an effective development tool. Diversification of Exports
  12. 12. OPPORTUNITY new jobs One in twenty of all jobs in SSA are in travel and tourism. Women manage more than 50% of hospitality businesses in SSA. In Mali, Ethiopia, Lesotho, Tanzania, and Uganda women make up more than 70% of hotel and restaurant employees. Experience shows tourism creates productive employment for young people; 43% of tourism employees in the EU are under 35 years old.
  13. 13. The vision is Transformation through Tourism­­­ : Harnessing tourism for growth and improved livelihoods.
  14. 14. The Africa Region Tourism Strategy provides a framework to address persistent constraints. SUCCESSFUL TOURISM SECTORS LOW LEVEL OF LINKAGES PRICE/VALUE MISMATCH CAPACITY BUILDING INADEQUATE ACCESS POLICY REFORMS INSTITUTIONAL WEAKNESSES STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS UNPREDICTABLE BUSINESS ENVIRONMENTS AFRICA REGION TOURISM STRATEGY PRIVATE SECTOR LINKAGES CONSTRAINTS
  15. 15. POLICY REFORMS STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS PRIVATE SECTOR LINKAGES CAPACITY BUILDING POLICY REFORMS SUCCESSFUL TOURISM SECTORS SUCCESSFUL TOURISM SECTOR 1 Goal: To achieve a positive business enabling environment through policy reforms. What we will offer: Policy and regulatory framework assistance, tourism monitoring assistance, public/ private dialogue, advanced research, sector diagnostics, rapid tourism assessments, crisis response and recovery.
  16. 16. CAPACITY BUILDING STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS PRIVATE SECTOR LINKAGES CAPACITY BUILDING POLICY REFORMS SUCCESSFUL TOURISM SECTORS SUCCESSFUL TOURISM SECTOR 2 Goal: To empower client country tourism ministries, boards, associations, and stakeholders to provide quality service and make better use of tourism knowledge and information. What we will offer: Technical assistance, south-south exchanges, MSME training, technical/vocational education, institutional capacity assessments, and entrepreneurship initiatives.
  17. 17. PRIVATE SECTOR LINKAGES STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS PRIVATE SECTOR LINKAGES CAPACITY BUILDING POLICY REFORMS SUCCESSFUL TOURISM SECTORS SUCCESSFUL TOURISM SECTOR 3 Goal: To create forward and backward linkages between tourism and other sectors of the economy to stimulate enterprise development. What we will offer: Value-chain mapping and analysis, partnership development (PPPs), matching grants for MSMEs, support to professional associations, and access to finance.
  18. 18. PRODUCT COMPETITIVENESS STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS PRIVATE SECTOR LINKAGES CAPACITY BUILDING POLICY REFORMS SUCCESSFUL TOURISM SECTORS SUCCESSFUL TOURISM SECTOR 4 Goal: To improve access, upgrade infrastructure, and improve destination positioning. What we will offer: Growth poles and cluster development, product innovation and competitiveness, infrastructure planning and upgrading, marketing assessment and assistance, and partnership development (PPPs).
  19. 19. TOURISM Tourism destinations are dynamic and their needs change over time. Rejuvination Stagnation or Release Institutionalization Decline Development Involvement Exploration TIME Some countries have been involved in tourism for more than five decades. Other countries are just emerging as tourism destinations. Fragile states and transition economies have distinct travel and tourism needs. Different solutions are needed for different destinations.
  20. 20. World Bank Funded Projects: Case Studies Indonesia: Bali Tourism Project 1974-1984 Tunisia: Tourism Project 1972-1980 Integrated beach and cultural tourism (US$16 million) Developed tourism infrastructure in six zones (US$24 million) Utilized vacant scrub land Focused on developing entrepreneurial skills Planned and regulated ‘green’ land use Generated 6,000 direct and 3,000 indirect jobs Generated US$276 million of annual foreign exchange earnings Created 8,700 direct and 8,000 indirect jobs
  21. 21. DELIVERY platforms Knowledge Tourism database Sector diagnostics Benchmarking Economic analysis Case studies Advisory Services Lending Institutional reforms Growth poles Reimbursable technical assistance Business enabling environment Policy notes PPPs Regional forums Capacity building South-south exchanges Tourism product development Cluster planning Access to finance
  22. 22. How We Will Work: Tourism Stages and Interventions Pillar 1 Policy Reforms 2 Capacity Building • Tourism monitoring assistance • Business enabling policy reform • Technical/vocational education • MSME training • Advanced research Stage of Tourism Development • South-south exchanges • Public/private dialogue • Entrepreneurship initiatives • Sector diagnostics • Investment policy CONSOLIDATING • Joint research projects • Land reform • PPP policy EMERGING • Business enabling policy • Implementation research 3 Private Sector Linkages • Integrated value-chain strengthening 4 Product Competitiveness • Growth poles and clusters • Partnership development (PPPs) • Product innovation and competitiveness projects • Matching grants for MSMEs • Partnerships • Access to finance • Infrastructure upgrading • Institutional capacity reviews • Value-chain analysis • Growth poles and clusters • Tourism awareness, innovation, and entrepreneurship programs • Partnership development (PPPs) • Product development • Sourcing finance • Investment promotion • Technical/vocational education • Partnership development (PPPs) • Research and analysis • Destination positioning assistance • MSME training • Infrastructure development • Rapid tourism assessments • Legislation and regulations POTENTIAL • Investment policy • Crisis response and recovery • Institutional capacity assessments • Value-chain mapping • Product inventory • Tourism awareness, innovation, and entrepreneurship programs • Partnership development (PPPs) • Product development • Matching grants for MSMEs • Infrastructure assessment and planning • Skill training • Workforce planning PRE-EMERGENT • Response to specific requests • Response to specific requests • Support to professional associations • Response to specific requests • Response to specific requests
  23. 23. Operationalizing Tourism: A Project Profile • PPPs Product Competitiveness • Infrastructure upgrading US$10 million • Support for SMEs • Product development funds Tourism Business Enabling Environment US$2 million Access to Finance • Business reforms • Public/private dialogue US$6 million • Policy reform • Access to land Capacity/Skills Development • Technical / vocational education • Entrepreneurship • Data collection and analysis US$4 million Institutional Support US$3 million
  24. 24. Operationalizing Tourism: Scaling Up Our Impact Tourism Project Tourism Portfolio (US$25 million) (2005-2015) US$500m $10m Product Competiveness $2m Business Enabling Environment $6m Access to Finance US$120m US$10m $4m $3m Capacity/Skills Development 10 1 2005 Institutional Support 20 2010 2015 = number of tourism projects
  25. 25. The Strategy in Context STRATEGY FRAMEWORK FOUR PILLARS ASSISTANCE PLATFORMS Knowledge STRONG FOUNDATION Health, Safety, Security, Political Support PRODUCT COMPETITIVENESS Africa Region FPD CAPACITY BUILDING Africa Region Tourism Strategy FPD Global Practices POLICY REFORMS AFR Region PRIVATE SECTOR LINKAGES SUCCESSFUL TOURISM SECTORS Advisory Services Lending ACHIEVING IMPLEMENTATION ACTIONS Development of Strategic Client Country Relationships Internal and External Partnerships Prioritizing and Implementing Interventions Research, Monitoring and Evaluation
  26. 26. Making it Happen People and Resources: Partnerships: Team of multi-disciplinary experts and analysts focused on tourism Internal Partners: Sustainable Development, Poverty Reduction and Economic Management, Education, Environment, Transport, Human Development Knowledge base dedicated to policy dialogue Thematic hub encouraging internal learning Foundation team for upcoming Global Practice: Industry Competitiveness Across The World Bank Group: IC, IFC, and MIGA External Partners: UNWTO, UNCTAD, WEF, WTTC, SNV, USAID, DFID, WWF, AWF, and others
  27. 27. To harness tourism for growth and improved livelihoods, Africa can utilize: Strategic public investment. This attracts private sector activity and underpins efficient and equitable distribution of tourism’s benefits. Effective public and private organizations. These catalyze long-term investment and build the trust needed for productive public/private collaboration. Strong partnerships, continuous commitment, and ongoing monitoring. These are critical to economically productive and sustainable tourism.
  28. 28. Journey with us! Be a part of Transformation through Tourism. Africa Region Finance and Private Sector Development
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