Bermuda 21st Century   TRN International News ( Interview with Reinhold Ziegler, CEO of Synergy Inte...
buildings and the energy will be delivered to you.           Your question will be “Well, how much is this going to cost u...
room linked up all over the world; offices; kitchen- restaurant. The restaurant is           open to outside people who mi...
they asked us “Could you build us a light security prison for women, that would be           an ecovillage? We thought “Th...
And he said, “Im going to give you a house. Today.”           And we couldnt believe it. And we said, “Well, the first thi...
There are specialists in subjects like permaculture. And, in every case, Andrew,           everything I just described to ...
As I mentioned earlier, they were thinking about doubling their incinerator plant           there to accommodate their was...
Such a community center is so necessary. Otherwise, either you have a flea market           or take it to the dump. This w...
Because there was no worldwide plan to focus on environmental sustainability.           There seemed to be a shift to focu...
So what it does, it drives the cost of the food up tremendously, because of the cost         of transportation. So, were a...
So, now there are 300,000 to 400,000 people that are coming in annually by cruise           ships and another 100,000 by a...
He answered my question by saying: “We are planning to do something a little bit           different from what you have in...
Andrew     That makes a lot of sense39:23Reinhold   That way, you can bring in all the healers, people who are tremendous ...
through the internet. So there are all kinds of clever things that can be done. It           just requires having some sup...
It is, in fact, Root Cause, that incubated the Sanctum Think Tank in Bermuda, of           which I am a part and of which ...
after an event, like a hurricane or earthquake. The structures are hurricane-proof.         The wind cant grab onto them s...
in an eco-demonstration project that we can then embed into the African Union           and look at the entire Continent o...
space where you could mount all of those proposals, on the walls of some gallery;           then you invite the local dign...
In other words, the grant could be the trigger to launch the enterprise, and once               the enterprise gets going,...
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  1. 1. Bermuda 21st Century TRN International News ( Interview with Reinhold Ziegler, CEO of Synergy International Incorporated ( Copyright September , 2012. All Rights ReservedAndrew This is Andrew Williams Jr., International News Director for The Revelation1:30 Network ( and we have today the pleasure of talking with Reinhold Ziegler, CEO of Reinhold, please introduce yourself and tell us a little about yourself and your company and specifically about Bermuda because thats where our focus is this week.Reinhold O.K. Yes. Thank you, Andrew. My name is Reinhold Ziegler and Synergyii is a one1:48 stop center for renewable energy systems, innovative and affordable housing and also Synponic® growing systems. These are green houses that produce energy, green food, fish and water. I have been talking with Andrew and am aware of some great initiatives happening in Bermuda. We have been specializing, over the years, in island or insular regions of the world. I was in Hawaii for about 10 years, so I have a pretty intimate knowledge about problems with island communities. I want to let you all know that there are some innovative methods now for financing renewable energy systems. In the past, you know, we are developers of wind farms and solar farms and, at various fairs, we would be approached by certain non-profit organizations, usually. By that I mean for-benefit organizations or for-benefit companies like colleges and universities or cities and county governments and churches and other kinds of not- for-profit groups They come to us and say, you know, we have heard all about solar energy and weve heard about the solar tax credits. We dont pay any taxes. What can we do? What can our sector do? How can we get a solar system for our programs? So what we have done over the years is develop a third party financing system. The way thats done is that we, as developers, and an energy service company.(ESCO) will approach an organization lets say a Catholic college, just to use an example. We go to them. We say we can set up a power purchase agreement, a PPA, with the college where you will buy our energy for less than you can buy energy from us, now, for less than you are paying the utilities and we will set up a contract with you for, say, a 20 year period, where we will put a solar equipment on top of your
  2. 2. buildings and the energy will be delivered to you. Your question will be “Well, how much is this going to cost us, because I warn you, we have no money?” And the answer is, “It will not cost you anything.” What we do is we go to our investors and tell them we have a credit-worthy organization thats been around for a while, and so the investors will pay for the equipment, it will be placed on top of your building and at that point, you are solar-powered. You power bill be considerably lower than before. Thats the gist of it, Andrew.Andrew Thats wonderful, Reinhold. Now, specifically for insular communities, you do have5:12 experience in Hawaii with the Ohana Eco Village. Can you tell us a little about that, please?Reinhold Oh, sure. The Ohana Eco Village was one of the first newly-built ecovillages.5:25 There are a lot of eco villages, in Thailand and Burma, places like that, that are indigenous eco villages, but this was a new one by design. We were approached by the social services agencies, saying “Could you design and build for us an ecological village where people who live. Our solution was that they enter a program where their rent is their mortgage so its a rent-to-own concept, which really is super because everybody deserves to own their own house and their own facilities and we think that people take care of things that they own better than when theyre renting. Because you never see the rent money again. Thats one thing. Basically the Ohana Eco Village has some nice features. These are 1,000 square foot apartments. They are 8-plexes. There are 8 apartments in one building . The style is sort of Hawaiian plantation, very nice looking. The landscaping is edible landscaping so that all of the trees growing in the village are mangoes, papayas, avacados, so everything is edible There is also an on-site waste-treatment system. We have aquaponics. We have fish culture food so we are growing fish and feeding the fish water to the plants. We are growing green food and fish, while making fresh water in our advanced green houses. The most important piece is the Community Vision Center, which is located in the center of the village. Thats the place where there are computers, a weight room; a day care center, theres a Great Ohana Room, which is a classroom and meeting
  3. 3. room linked up all over the world; offices; kitchen- restaurant. The restaurant is open to outside people who might want to come there and have a nice lunch or dinner. So if you were a resident of this eco village, lets say you are coming from outside of the village, when you come home, you have a choice. You can go over to the Community Center and have dinner catch up on some gossip, take a class there or you can go up to your apartment and cook something for yourself. Its a real nice arrangement and its also designed to create jobs. A lot of the members of the village are employed by the village so that there are workshops happening; there is a school; theres all kind of support personnel that maintain the community. There are landscapers and greenhouses. Its a complete functioning village powered by the sun.Andrew I understand that the village was first conceived back in 1993 and then updated?8:42 So, what was the date? How long has that been actually functioning?Reinhold We were originally approached in 1992; worked with the social services agencies8:52 we designed it ideally for native Hawaiians, and were quickly told by the U.S. federal government that it cannot benefit one ethnic group alone. It would have to benefit all peoples and ethnic groups. We were doing a classic native Hawaiian kind of village. The land located in Wainaie, Oahu was given to us by the City of Honolulu. The deal that we had struck for a loan was with the Farmers Home Administration Farmers Home Administration is the largest lender in the U.S. It is a “sleeper” of an agency. It turns out that Farmers Home Administration is the largest lender in the U.S. Government, and they have a Rural Development Administration. They are interested in building new villages and decentralizing the cities. The new villages have to be agricultural. So they are basically trying to bring people back to the land, out of the cities. Their offer was s 50 year loan, a 50% loan on the village at about 2% interest so that was outstanding. What happened is that we did not finish the village in Oahu, mostly because of personality problems. Its a long story why it wasnt completed but I will tell you…we started something very important. Please visit the following www address for architectural renderings and full text: I should also say we are planning villages in other locations. In Hawaii we were also approached by the State Department of Corrections (the prison system) and
  4. 4. they asked us “Could you build us a light security prison for women, that would be an ecovillage? We thought “Thats a great idea.” And it is a great idea. Did you know that it costs about $40,000 per year to keep a man or woman in prison? For that kind of money you could go to a very fine college or get rehabilitated in one of our eco villages! So, the concept work; the numbers all work. Whoever wants to do it, we are prepared to sit down with them, to get it financed and built. Because we have learned a lot since doing the first one. “There is no greater work than to build a collective dream with people”.Andrew Well, heres a good thing about Bermuda, now. Actually, in 2009, Bermuda passed11:27 the Green Energy Act and the Bermuda Energy Green Paper and in 2011, created a White Paper on Energy. Just this year the Bermuda Energy Sustainability Task Force has been working with local agencies and looking for people like you, Reinhold, to actually engage in a conversation that can deliver solutions. It just so happens the group I am working with in Bermuda, part of our AJ Action Team, have actually secured 2 acres of prime real estate in Bermuda, overlooking the capitol city [of Hamilton]. What they would like to do there is have a model created that would allow there to be a horticultural curriculum there, and to introduce things like aquaponics. So, its 2 acres. Is that enough to work with? What kind of footprint might this development make?Reinhold Theres a lot you can do with 2 acres carefully planned.12:25 Our first eco village was on four acres. We were able to place 56 families on four acrea. Once people saw what we were doing, they convinced the mayor to give us another 10 acres, that was just annexed onto it. It is very important to have a demonstration site, especially for an island like Bermuda. The Site is where you would go to learn about gardening, advice on different kinds of vegetable crops, fruit trees, information that is completely unique for Bermuda. The knowledge base shows you how to grow food and generate energy, how to save energy, how to lift water, setting up a clinic. It becomes a very important meeting place and an outdoor classroom. You can tie it to a college; a college can use it as a laboratory, and have people there. In the past, I was fortunate to be part of the Farallones Institute in Berkeley, California. We were all seniors in our Architectural Program at the University of California and we kept saying “If we just had a house if we just had a house.” And some older gentleman in the back room said, “O.K., lets say you have a house. Now what?” And we said, “But we dont have a house”.
  5. 5. And he said, “Im going to give you a house. Today.” And we couldnt believe it. And we said, “Well, the first thing we would do is move this meeting over to the house.” And he said, “Well, then, lets go.” There are people and “angels” who recognize the new energies, as they manifest. There are vacant buildings that a young group of highly spirited people could breathe new life into. So we took that, we went down to the house; it was a Victorian house, and it became a laboratory. It became a center for urban appropriate technology. So we started putting the word out: “we need people to show us about bee keeping.” And a bee keeper showed up. We said “Wed like to learn about animal husbandry, like raising rabbits and chickens, to do an innovative chicken house.” And the person appeared. Everybody appeared and in each case it became a class. Then the students would come by everyday from the high schools on field trips and we had interns living at the house. It just goes. Its amazing how it just goes. Once you have a place, the people can gather; then you have a master of ceremonies who sort of keeps the programs on track. You start out as an Integral Urban House and it becomes an Integral Neighborhood as community gardens start sprouting. I recommend that you have a demonstration project, like that, in Bermuda. You will not regret it.Andrew In fact we do have a demonstration point. So, the other question is, “What can we16:41 do?” For example we are not working with the government, per se. we are working with Greenrock, which is I think, an educational institute, in Bermuda. It’s a grassroots effort. Is there a way that Synergyii could conduct some oversight? What I am looking to do, Reinhold, is provide a plethora of internationally talented group of people like your self, to interface with our people on the ground. Thats the purpose of my trip. Ill be there in Bermuda and what Id like to do, if at all possible, is engage you with the decision makers on the ground there, if thats something youre open to?Reinhold Sure, Whats needed is... Well, first of all, there are first of all kinds of16:35 international design teams that are in place, ok? And ready to go into action.
  6. 6. There are specialists in subjects like permaculture. And, in every case, Andrew, everything I just described to you was done by private organizations, not government programs, ok? Private, non-profit organizations.Andrew O.K.17:04Reinhold And what begins to happen is the community college will come forward and say,17:05 “Look, wed like you to teach for us”. And you say, “Well, what can you do, what can your community college do for our private organization?” And they say “Well, we have a catalog. We have a 33,000 name mailing list; we can pay you; and whatever course your institute teaches will now be for college credit. Now we will be able to offer college credit for all of our course work and, what we can do (and this procedure is not understood by a lot of people) A community College can issue what are called “Emminence Teacher Credentials”. Emminence Teacher Credentials mean that, a person very knowledgeable in some aspect, some particular subject, like aquaculture, and you may not have a college degree, but you are emminent in your field. The college can offer you your teachers a 2-year college teachers credential, meaning you can teach for two years. During that time you can get your full credential or go back to school. But nobody knows about this, and weve used it many times. So that all of our instructors, no matter whatever they teach, give college credit. And when you teach courses that give college credit, you as a studentqualify, for Pell Grants. Pell Grants are grants from the U.S.government you can use to retrain and go back to school.Andrew Well, thats wonderful. Thats fantastic! You have mentioned a couple of times, or18:43 at least in a couple of instances, permaculture; and I know Les Hamasaki and you are working together. Les, about 3 years ago, had actually developed a War on Hunger, Ignorance and Poverty (W.H.I.P.) campaign that was focused on the Millennium Development Goals. He actually adapted something like that for Bermuda. So, what we are looking to do; there is actually a land fill in Bermuda called Sally Port and its a place where [we have videos and photos, etc.]. The country of Bermuda itself is one of the most densely populated jurisdictions on the planet, but they have a huge, undeveloped landfill that has recently burst out in flames and they could find no cause for it.
  7. 7. As I mentioned earlier, they were thinking about doubling their incinerator plant there to accommodate their waste, but it seems that, Reinhold, that we could provide a place where we could use the tossed-away stuff and create a place on Bermuda that could be more than just a model. It can be a place where we can actually provide energy back to the grid, so to speak.Reinhold Oh, yes. You see, our team is dedicated to finding alternatives, you know, for a20:12 whole number of things. So let me give you a quick alternative for the landfill. One of the courses that we were doing in our experimental schools, was teaching people how to recycle and”high-grade”. High-grade basically means that you go through a landfill and you take all those things apart and do source separation. You have test kits.. chemical test kits where you put a drop of liquid onto this metal, if it turns blue its copper, if it turns yellow its platinum. Theres a way you can separate waste. As the dump trucks come in, there are people there who are specialists, with tools; so if its copper you can take the copper out; if its platinum, you can take the platinum out. Platinum goes for about $800 an ounce, after separation. Another thing that we found really valuable is to create a buy-back center, a Community Buy-Back Center. Lets say you have an old lawn mower. Well you take it down to the buy-back center and you try to trade up for something else that has been separated from the waste. You might see a nice couch there or a chair or something. So, what the team does is they provide energy credits for everything you bring down and for everything that is sold. The trade value is much higher than the cash value. There is a lot negotiating in trading. You are trading one thing for another. When the lawn mower gets brought in, there are a bunch of students who look at each other and say “Theres nothing wrong with this lawnmower except its got a bad spark plug” . So the students will fix the items which will raise the value of the item. The items can also be sold for cash. This cash will provide salaries for the staff. So, its a way for people who dont want to dump something to bring it to the Community Buy Back Center. A lot of people have so much stuff in storage areas or storage containers, but once in a while theyll say “Lets get rid of that couch or t.v.” Well, you take it to the Community Buy-Back Center, and it gives the community a role to play. You can fix it up; you can paint it; you can bring it back to life; and then you can trade it up for something better.
  8. 8. Such a community center is so necessary. Otherwise, either you have a flea market or take it to the dump. This way, theres a middle ground. You take it to the Community Buy-Back Center. It fulfills the same role as Goodwill, or the Salvation Army; it provides a level playing field.Andrew Great! Thats fantastic. As weve talked, Ive inserted into the chat line above23:00 some reference material, including: 2009 Bermuda Energy Act 2009 Bermuda Green Paper 2011 Bermuda Enegy White Paper 2012 Bermuda Environmental Sustainability Taskforce (BEST) Report Below that I included a link to the actual location in Bermuda that were focusing on. So, right now, Reinhold, I think I am going to end this conversation but I would like for you to take this time to make any statement that you would like, to the people of Bermuda; or give us some idea of how soon youd be ready to assist us in moving forward towards this objective.Reinhold Sure. Well, first of all, let me say that we are living in very uncertain times and we24:00 are going to have to be very creative and try things; and remember, you dont have to reinvent the wheel. You just have to say, you know, “Here we are, and we have a situation in Bermuda. Gee, I wonder how Jamaica would take care of it? What did they do in Hawaii? What happened in Puerto Rico about this? Similar problems. How did other jurisdictions do this? So I think theres a need for study groups. Study groups from Bermuda to be like Ambassadors to go to other islands. And have meetings with those people; and say “How are you solving this problem?Andrew Right24:54Reinhold And theres a lot of intercultural exchange; and we are just one of the nodes in the24:55 network. If Bermuda wants to retain our design and consulting services… help us by paying for our plane fares, help us by giving us lodging because you know it all costs money.Andrew SureReinhold No one is well off right now. Lets generate some grants; lets generate some funds,25:15 to bring the best and the brightest and lets build a better world.Andrew I like that. Im going to segue here back a step. Now 2012 was actually the25:30 anniversary of the Rio.. well, let me put it this way: In Rio de Janeiro, in Brazil, earlier this year, in mid-June, they hosted the Rio +20 Earth Summit. One of the results of that was very disappointing to a great number of people.
  9. 9. Because there was no worldwide plan to focus on environmental sustainability. There seemed to be a shift to focus on whats now called the Sustainable Development Goals, which means that each country is now focused on their own responsibilities to do their part to make the world better. Now theres another major shift. Thats from the Millennium Development Goals being conceived back in 2000, at a time when the world economic system was not in the same shape that it is now. That was more like and “aide system where “developed” countries would “help” undeveloped countries. But, of course, now, after the recent crash and the challenges we are facing, that model no longer works. One of the benefits, I think, Reinhold, is just as you said; it forces the local communities to search for global solutions to find out what else is working around the world and find away to engage, not only their governments, but the private sector and the individuals to make a change in their household and in their daily living needs and their own appreciation of how the world works, and the part each of us plays in it. So, I think thats a very important shift. What do you see? Whats your feedback on that?Reinhold Exactly. I and my colleagues in California have been right in the middle of this. So27:10 let me add a little bit more dimension to this whole story. I think “sustainable”, the word “sustainability” is over-used “sustainability” means keeping things exactly the way they are. Thats what “sustainability” kind of implies. O.K.? However, we need to go way beyond that and talk about “regenerative”. We need to regenerate energy, our society, food, regenerate our communities. So whats been happening… About four years ago, there was a film I was involved in called “The End of Suburbia” and it really is a scary film, because it showed how suburbia is at a dead end. Everything is so spread out, built our the automobile; and what begins to happen is, once gasoline becomes so expensive, you begin to wonder whether you should use your money for gas or whether you should use it for food. We know this dilemma is coming. All of us are facing that. So the solution, which is an international solution, is called “localization”. So what we are realizing, what we have discovered, is that its very unsustainable to base your energy supply (fossil fuels) on a source which is 9,000 miles away from countries that dont even like us. Its a scary thing. So if your food supply is 1,500 miles away from wherever it might be that your food comes from, and in the U.S., we have trucks driving, using diesel fuel, at $4.50 a gallon to deliver vegetables, to deliver baby carrots 1,500 miles away.
  10. 10. So what it does, it drives the cost of the food up tremendously, because of the cost of transportation. So, were all saying, “Lets generate our energy locally. Lets grow our food locally. Lets do everything locally. Lets invest our money, not 3,000 miles away, on a stock exchange. Lets invest our money in ourselves locally. Make it locally, use it locally. Thats our power. Thats power available to us, all of us, if we do that. We can even talk about local currencies. And if we cant do local currencies, then we can certainly learn how to trade and barter. So this is how we have to think; and were in a very funny situation, like in the past, when there wasnt any money; when the money supply dried up, we printed our own scrips. You know, the whole American revolution was funded by “scrips”. Scrips were currency, IOU’s that were valid locally that were not based upon the British Pound, because we were colonies of Britain. So, weve got to be innovative in this area, and there are many good examples. I would, again, just Google “localization efforts”. Google “transition networks”. These ideas are coming from all of these communities, all over the world, innovative ideas that could work very well in Bermuda.Andrew One area you touched upon. Now this localization also comes with the31:04 responsibility for the people in each local area to become more involved with inviting people from around the world to come to see what they are doing; if these objectives, or these initiatives are working. Now, Im going to type in right here: Bermuda National Tourism Plan Whats interesting about this, Reinhold, is that, every year, the Government of Bermuda spends about $15 Million a year, $15 Million Dollars, on their Tourism Advertising Budget. This past year, they hired a company up in Boston and they just got the results of their first $5 Million expenditure. It basically came down to, they were spending that money on buying ads in places, telling people about Bermuda that were telling the same story thats been told for the last 15 years. So, in Bermuda, they formed a National Tourism Board that was more involving the local people and what they decided to do was to focus on those areas in Bermuda that could engage the local community. What happened, just to give you a little background, in 1981, there was a general strike in Bermuda and the hotel workers were asking for a 100% increase in their pay; and there was a General Strike, and the hotel industry finally caved in, but it totally destroyed tourism as it was known in Bermuda, at that time.
  11. 11. So, now there are 300,000 to 400,000 people that are coming in annually by cruise ships and another 100,000 by airline, which is the exact opposite proportion as it was before, but whats happened is that, in the local community in Bermuda, there is no further, there is no outreach to the people that are coming to welcome them, because they are seen as outsiders coming in. Now it seems to me by focusing.. and theres another example... in Bermuda, theres St. Georges Island; its a UNESCO site. Designated as one of the oldest existing places in the Western Hemisphere where the English governance has been in continuous existence for over 400 years. Right? But its a ghost town. The cruise ships arent going there; they have empty places there. By focusing the energy on localization, as you say,, this would allow communities throughout Bermuda, to pay attention to what they have right there, in their own front yard, so to speak, to get the people engaged with it, to provide more sustainability and regeneration for the entire industry, or the entire island itself.Reinhold Right. You are bringing up a whole other interesting point, Andrew: Tourism.33:50 Again, I lived in Hawaii for about 10 years. I was very successful there working at the University and some R&D laboratories; I was very active in the government and my job basically to research the needs of islanders, to go out and meet all of our island neighbors in the Pacific. To go out to say, Samoa, or Tahiti. Cook Island, etc. We were the American neighbor. We were from Hawaii, so we went out to meet these folks. And I would do classes and all kinds of things. And I would end up at some really high level situations where, here I am, at a barbeque, at the Prime Ministers house, in Samoa. Not American Samoa, but the original Samoa. Samoa is the first island country that broke away from the British Commonwealth, in 1960. So…I would find myself at a reception at the Prime Ministers house; and I had just taught his daughter Desktop Publishing at a Community College. So I was standing around eating fried chicken and taro and Im seeing this interesting fellow from India, and I say, “Well, what brings you to Samoa?” He says, “Im with the World Bank and I am studying ecotourism.” I said, “Really? Thats really fascinating.” I said, “What is your plan?” He said, “I can tell you are a Yankee.” I said “How do you know that?” He said “Because you are wearing a Hawaiian shirt.”
  12. 12. He answered my question by saying: “We are planning to do something a little bit different from what you have in Waikiki. We are not going to be building large hotels, ok? We are going to set up a program, an Ecotourism program where we have to have 200 facilities here on Samoa. We have to have 200 bedrooms or eco- lodges because then we can make a deal with Japan Airlines [or whoever it was] to fly out here, and to make it a “tourist destination”. And what we are going to do, we are going to put up the guests, not at the large hotels, but in little back yard, Ohana houses, mother-in-law apartments, little buildings that the guests can stay at; and then the families will prepare the food, or will invite them to their dinner table. That way, the money, that normally goes to the large resorts go out to the families. And what we will do is have a computer network that will create all the bookings so that when this guest comes in, they will already have a place reserved, so that they go to this house, and this house, and so on, and that way the money stays at home.” And the other thing that I found out is that the era of the Frank Sinatra kind of generation of tourism, where you go to a dinner, then you go to a show, and then you go into your little hotel room and you watch a video? Thats over. That era is pretty well over. The new generation of tourists is requesting, cultural immersion, native experiences. Native cultural experiences, and also to experience sanctuaries that are unique for the island, like the United Nations sanctuary that you described just now. Like that? And I would add one more point to this whole discussion. We have also found that, if the island destination could have some healing centers some high level centers where people can regenerate from the stress of modern life, there are European insurance companies that will pay to send their clients to destinations where they can regenerate their life. Because it is of interest to the insurance companies to keep their clients alive. Right?Andrew Yes, I would tend to say, yes, Reinhold.38:38Reinhold So, if there is a legitimate place, like I say, a healing center, thats based on38:45 nutrition, getting rid of junk food for a while; some exercise; some kind of program going into nature; outings; hikes and so on, with a supervisory doctor there, that would qualify as a legitimate, bona fide healing center. And then, the doctor can bill the insurance companies or the guests will bring vouchers with them , from the insurance companies, in Europe.
  13. 13. Andrew That makes a lot of sense39:23Reinhold That way, you can bring in all the healers, people who are tremendous healers; who39:25 have the gift of touch, but they havent got a medical license. Youve got shiatsu therapists; Reikean people; and all those holistic healers who could be part of such a healing center. The word would go out.. “I went to Bermuda and I had the best massage in the world, that I have ever had, in my life. Followed by a nutrition program and I highly recommend that you go to Bermuda.” So then, its like, the word passes on, and Bermuda becomes this “destination” thats world renowned... for culture; for good music; for nature walks; for ecotourism; like that?Andrew Im laughing only because, if I had scripted this conversation, you took all the40:20 words I was going to say. And I really do like that, quite a lot. You mentioned something about music and entertainment. Now, in Bermuda, theres a culture there, called the Gombey culture, “g-o-m-b-e-y” that has a 400 year tradition in Bermuda. It originated from Africa; in fact, the word “gombey” as I understand, is an Akan word meaning “drum” and what Ive found is that in Bahia, Brazil, which has the largest population of people from African descent, even larger than that of Nigeria, there is a similar culture that links those two counties together. It seems, Reinbold, that we can actually use culture and entertainment to find ways to engage this cultural immersion in multiple places around the world. In other words, it seems to me that if we create a healing center thats immersed in the culture that we can replicate in other locations I really believe that Bermuda is that place that can fund the innovation thats necessary to then make it acceptable in other places around the world.Reinhold There are a couple of people I know who are.. these are bright fellows, mostly from41:37 L.A., record producers, folks like that, who have a Sugar Daddy and so theyve got somebody. This one guy, Michael North (I hope he doesnt mind if he hears this), is someone who sent some containers that were recording studios in Shipping containers. He sent them into the Gaza, to record local music. He also sent a container to Jamaica to find local Reggae sounds, new kinds of sound expressions, that had not been heard before, and there it was, a full recording studio that was shipped there. Also, they set up some e-commerce so the team was told to go out and find crafts that were made locally that could be photographed and put on the web, for generating local crafts that can be sold internationally on an e-commerce site
  14. 14. through the internet. So there are all kinds of clever things that can be done. It just requires having some support and having a program in place.Andrew Well, great. It seems that we have nailed it down. Someone like the Department of43:03 Tourism.. and heres another oddity in Bermuda: the Department of Tourism is run by the same person running the Business Development Ministry, so it would seem to be a “yes-brainer” to say “Well, look, for the cost of a few airline tickets, we can bring in these people to take a look to see whats going on.” Better than that, we may, in fact be able to come up with a plan that would cost a whole lot less than $15 Million and get a whole lot more bank for the buck, just by involving the local community on a global basis, with things that are already happening.Reinhold Exactly. Yes. Thats it. Its bringing in entrepreneurship, which is a whole43:42 separate, a new line of … if I compare “entrepreneurship” to say, “MBA” what is an MBA? A Master of Business Administration. Its somebody who easily manages existing companies. In other words, the companies are already set up, and they are gifted at managing it, and getting different ratios from it. But, entrepreneurship has to do with start-ups. Starting a new enterprise requires a different personality than an MBA. It requires people who are willing to take huge risks, and be handsomely rewarded for those risks. So thats what we need.. to have training programs to show people how they can start their own enterprise and get it going so that, during those kinds of classes, you do rehearsals. “Your first rehearsal today is going to be Presenting Your Business Plan. Your business plan is your thesis. The thesis of your course is your business plan and your business plan is your value system and your belief system and your politics. You believe in what you are doing. You are actualizing what you really want to do. So the first lesson in your business plan is youre going to do a simulation of going out to present your business plan to a bank. So its a rehearsal, and the rest of the class helps you get started. When you do finally go into a bank, you are ready! So thats the idea. Build local microenterprises. And remember, all great corporations started in a garage.Andrew Yes. Yes! I just inserted into our chat window here46:10 Business Planning Guide for Enduring Social Impact It was produced by and you may know that the CEO Andrew Wouk participated in developing the Social Innovation Fund criteria that is now here in the United States, that Michele Obama championed about three years ago.
  15. 15. It is, in fact, Root Cause, that incubated the Sanctum Think Tank in Bermuda, of which I am a part and of which this conversation that we are now having is a direct outgrowth from that plan two years ago. So I am a firm believer in adapting all of the elements that you mentioned. In fact, the scenario motion picture really reverberates because what we are talking about now is going into Bermuda in a few days; taking cameras down and using the exising cameras there to document to create almost like a mini reality tv series as we go along. Its conversations like this with you that will help us define the result that we are trying to achieve before we get started to help us know when we arrive at the place we are trying to get to.Reinhold Great. Central to this social networking that you described a while ago; we can47:36 really bring in the best people in the world. Thank God that we have the internet; it is extremely helpful here.Andrew In regard to that, another member of your team, Matt Fok, is, in fact, the47:54 designers of the distance learning component of the Intershelters dome solution that Les Hamasaki has been developing. What we are looking at, Reinhold, is a two step process. For example, for permaculture it may take 120 days to grow a crop, whether its sugar cane or sweet sorghum, to provide the energy to sustain, or to provide a regenerative element to create an ecovillage. On the other hand, Intershelters has hurricane-proof structures that are in a geodesic dome shape, using solar composite material that we could put up overnight shippped by container that can actually function as a training center there in Bermuda. Thats something that can be done. So the idea is to take a plug and play approach so that we can actually have a demonstration unit up and running within a few weeks, and then build around that component to allow the local artisans to help shape the contours of the ecovillages to be compatible with the surroundings, much as what you did in Hawaii.Reinhold I am very familiar and am a co-director of the Green Technology Institute, so we49:07 are always looking for a good client, a “destination” that has some funding. I am working a lot with our Symponic® green centers. We have interests from Abu Dhabi, Tartastan, Russia, Ukraine, India. We got a call from Mongolia the other day, from people who want these systems, so we are getting fully ready; and I think you are right. The domes are a tremendous disaster relief solution, where people are devastated
  16. 16. after an event, like a hurricane or earthquake. The structures are hurricane-proof. The wind cant grab onto them so they stay really close to the ground. It passes right over the top. So it gives the community a chance to recover. After the domes, which are intended as a temporary structure, you go on building, beyond the domes. You go back to rebuilding your community. But it really gives people a chance to regroup and to heal their situation.Andrew Heres the thing. Just about two or three weeks ago, I attended here in Los50:48 Angeles; actually it was in the City of Compton, California, the Federal Emergency Management Administration (FEMA) conducted an Integrated All-Hazards Whole Community Emergency Management Course. Compton was the only city in the State of California awarded the opportunity to host the course. They brought in personnel from over 70 agencies and over 40 local organizations, non-profits, faith-based, etc., and they were able to focus their time and attention on what to do in the event of a major disaster. Now, how that relates to Bermuda is that Operation Hope, which is the only non- profit authorized to use the FEMA logo on its workshop just got through completing the first two of four workshops on Economic Financial Disaster Recovery. How that relates to Bermuda, Reinhold, is what we are looking to do is take elements from both of these and apply it in a scenario where you can actually have people now to pre-plan the result they want to have, after a disaster. But, you may be aware that in Louisiana, just following the hurricane three weeks ago, people are now just recovering. The people that were there from FEMA, they went to Katrina; they say that Katrina has caused such devastation the environment, the community is still, now, recovering from Katrina. So, the way that Les and I got together with Stevie Eagle Ellis and Ayi Jihu and a couple of other people, right after the earthquake was to create a Domes4Homes initiative where at that time we were looking at creating dome structures in Bermuda at a fair market rate, and for every 10 domes we could sell at the market rate, we could buy and ship a dome to Haiti. That is something very much needed and it seems that what we can do now is look down the road. Haiti was just accepted as a Member of the African Union, so next year theyll be installed at the annual conference to step into that role. But now, what happens is that we have a reversal of the decolonialization phase where now we have people from the Diaspora who are looking to unite back with Africa. It seems that this would be a perfect time for Bermuda to work together with Haiti
  17. 17. in an eco-demonstration project that we can then embed into the African Union and look at the entire Continent of Africa as one unit as opposed to these 54 artificial “nations” that we chopped up irrespective of the 1,000+ tribes and their inter-relationships. Again, Im just looking down the road, so it seems that this could also be a perfect opportunity for Bermuda to afford for you to do these things. When you say youre looking for clients, is there a possible way for the Country of Bermuda to partner with you to create this model that we can then “export” to other countries and share the benefits. Is that a model that could work with you, or how does that work?Reinhold Absolutely. You know, just to give you an idea, aside from private clients, who53:58 want to do an enterprise; they want to grow food or produce energy, or whatever it might be, which is our common way of doing it, we are also now getting tenders, government tenders. I just got one from the European Economic Community; developed by a team out of Sicily, Italy and they were working in concert with Tunisia. So, we have been asked to deliver a proposal for one of our Synponic Green centers to Tunisia; and this has been put together by the planners within a government. Its nice to see a government saying, “Look, lets identify the most innovative things that we can do; it also helps for a government to have the vision to say “Lets develop a design competition. Lets say a government entity, a research and planning group of a government like Bermuda says “Lets do an initiative [and Ill make something up] lets call it Bermuda 21st Century Century.” That program would then challenge for the entire world First of all you challenge the design schools on the planet to provide technologies like we have been describing and talking about methods for an island in the Atlantic. So what you do, basically, you raise money; lets say you have $50,000 set aside for prizes; these are scholarships, if you will, prizes. Then what you do is challenge the worlds design schools to deliver ideas for wave power; coral reef restoration; buy-back centers; recycling centers; whatever you want to put in the rules; whatever the competition is. Then, send that out! Youve got a website and you pass that out, send that out to the rest of the world. Then all of these design schools will send a poster; so all these kids who are in schools, they have a real problem that they have to solve; ok?; because theyre solving problems all the time; and they send their poster to, say, Bermuda where, if theres a government.. if there is a gallery there or an open
  18. 18. space where you could mount all of those proposals, on the walls of some gallery; then you invite the local dignitaries and even international consultants to judge which is the most attractive, which makes the most sense, which has the highest return on investment, whats the most ecological, you know, different criteria for judging these submissions because you are going to get several hundred of these presentations sent to you; then when you pick the winner in each category and you invite them to come to Bermuda and you pay for their plane tickets; its all part of the prize money; then you have really done an international thing. At the same time that all this is happening; that all these submissions are coming in, you, Andrew, are putting together a book contract with Simon and Schuster, or Wiley & Sons, to publish a book of all these design ideas, these submissions so that you sell the book.Andrew Well, that makes sense, Reinhold, except that be not me but we, because as long58:10 as it is a collaborative effort, the model that we are using is that all of the people like yourself that can contribute to the idea, they gain an equity share in any result there be, so it would really be “ours”. So, look, Reinhold, I really appreciate the time youve taken; were just about approaching that hour mark so I think Im going to close now; so if you would close with information on how to reach you and your company; and we can follow up from there. Id like for you to make yourself available to the government organization. I just put in here a link to CARILEC. They actually meet in Bermuda; they are meeting in Bermuda next week, as a matter of fact. What they are is the Caribbean Electrical Utility Service Corporation, an association of electric companies, electric utilities, suppliers, manufacturers and other stakeholders operating in the electricity industry in the Caribbean. So, the ideas that you just shared with me, with your permission, Ill make public and share it with them and engage them in a conversation about how to move forward, so please let them know how to reach you.Reinhold Sure; absolutely. Again, our organization is Synergy International Incorporated.59:23 Our website is Our main offices are in northern California but we have satellite connections in India and in Europe, Germany, Spain. So, we are open to collaborating with anybody who hears this message. We are available as consultants or joint-venture partners. I think its time that we really put our heads together and see how we can set up some micro-enterprises that might be non-profit in the beginning; were looking at a situation where the initial grant is just a loan for these operations.
  19. 19. In other words, the grant could be the trigger to launch the enterprise, and once the enterprise gets going, it can pay back the grant. So we need seed monies to start these various enterprises and we need to have a chance to show you the variety of enterprises that we have, and I havent even scratched the surface today down to those specific enterprises. Weve just been talking about large generalities about how we are going to have to REINVENT OUR WORLD.Andrew Yes, yes. Thank you very much. The information is so very timely. This is Andrew1:01:02 Williams Jr. from TRN.TV International News. Registration is open, free, to anyone that chooses to come there. Well be making this available on our online portal and in our upcoming newsletter. So, thank you so much, and have a fantastic day! REFERENCES2012-2013 Operation Kitunguu AJ Gombey - Bermuda overview Island - Sally Port Point News Global Shelter Initiative AJ Action Team Dome Initiative Andrew Williams Jr. Email: Skype: Andrew.williams.jr Phone/Fax: 888-802-8599