2013 caribbean conference on sustainable tourism development


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2013 caribbean conference on sustainable tourism development

  1. 1. 14TH ANNUAL CARIBBEAN CONFERENCE ON SUSTAINABLE TOURISM DEVELOPMENT APRIL 15-18, 2013 HYATT REGENCY, PORT OF SPAIN, TRINIDAD Keeping the Right Balance: Enhancing Destination Sustainability through Products, Partnerships, Profitability THEMATIC BRIEF The Caribbean Tourism Organization’s 14th Annual Caribbean Conference on Sustainable Tourism Development (STC-14) will be hosted by Trinidad and Tobago from 15-18 April, 2013. STC-14 has been themed “Keeping the Right Balance: Enhancing Destination Sustainability through Products, Partnerships, Profitability”. “Tourism is the oil that never runs out. While other economic sectors generate short and medium-term gains, tourism, when sustainably planned and managed, has proven to stimulate economies over the long-term.” (UNWTO Secretary-General, Taleb Rifai) As the world slowly embraces new models of economic development, including green and blue economies, Caribbean destinations will need to find complementary models of destination sustainability. Greater attention to how our destinations are planned, managed and marketed will also be critical for positioning the Caribbean as the most desirable, year-round warm weather destination by 2017. Focused panel discussions, special presentations and interactive workshops will create opportunities for delegates to interact with leading local, regional and international experts and tourism practitioners. Together they will explore how the Caribbean can enhance destination sustainability and competitiveness in the current global environment through:      Enriching visitor experiences beyond stereotypical urban and rural tourism products Intelligent destination branding and marketing designed to showcase these experiences Engaging and partnering with key destination stakeholders for successful destination planning and management Increasing year-round visitor spend on local goods and services Learning from winning destination good practice models in tourism sustainability Situated ten (10) kilometres off the coast of South America, Trinidad and Tobago’s landscape hosts a unique mix of those azure seas and white sands that the Caribbean is so famous for, side by side with protected rain forests, mangrove swamps, a natural pitch lake and undersea reefs in which the largest brain coral in the world can be found. Connected to virtually every major trade route in the world, the Government of Trinidad and Tobago has identified tourism as one of the key pillars to lead the diversification effort in its energy fuelled economy. The growth of the tourism sector there is being guided by the principles of sustainable tourism where there is a balance between the use of environmental resources and the cultural and socio-economic benefits derived by host communities. A full day of exhilarating study tours will reveal the diversity that fast-paced, fun-loving Trinidad and laid-back Tobago epitomize alongside various destination sustainability models being employed. Also not to be missed are the Stakeholder Speakout and youth-focused sessions which add to the rich sustainable tourism discourse. As a third-time STC host, Trinidad and Tobago is again eager to showcase its many wonders. We invite you to experience the spirit, diversity and hospitality of The True Caribbean at STC-14 in Trinidad and Tobago. January 2013