The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.
FTC: “We wanted to make clear . . . if you're being paid, you should disclose that."
Attempting to reach the “cool kids” Sony launched a fake blog: alliwantforxmasisapsp.com (stupid)
"Cool kids" found out
“ Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. Sony Computer Entertainment America.”
Not cool Sony. Not cool.
World's tallest man saves dolphin
Guinness World Records list Mr Bao, 54, the world's tallest living man at 7ft 8.95in, saved two dolphins by using his long arms to reach into their stomachs and pull out dangerous plastic shards.
Blogging phenomenon is set to peak in 2007
Gartner technology analysts say that during the middle of next year the number of blogs will level out at about 100 million.
The reason for the leveling off in blogging is due to the fact that most people who would ever start a blog have already done so.
“ those who loved blogging were committed to keeping it up, while others had become bored and moved on”