Technology and social media

by Andrew Spong on Oct 07, 2011

Introductory materials presented during the 'Technology and Social Media' workshop at HCA 2011 on 6 October 2011

Introductory materials presented during the 'Technology and Social Media' workshop at HCA 2011 on 6 October 2011

Technology and social media — Presentation Transcript

Technology and Social Media Andrew Spong Social business developer & Health communications consultant STweM

Technology and Social Media session objectives

[Orientation from pre-meeting reading]
To acquire an understanding of which technologies the industry is using
To pose key questions defining the ends technologies serve, and the benefits they confer
To develop a 15 minute presentation to show to the conference plenary session

Agenda 13.45 – Introduction 14.00 – Shaping the discussion 14.30 – Breakout groups 15.00 – Session ends [15.30 – Plenary presentation of output]

Introduction

The hunt for excuses not to use technology is over

The hard work the use of technology requires cannot be defered

Technologies do not control messages, they influence perceptions

Technology and influence perception participation policy place

Technology & influence: possible futures

Shaping the discussion : framing questions

Framing questions for breakout discussions

What potential do new technologies have to influence our business?
What should be guiding our use of technology and social media platforms?
What is wrong with the way the pharmaceutical industry is currently engaging with social technologies, and what can be done about it?
How can we ensure that campaigns and programmes utilize technology and social activities in an integrated way?
How can we measure the contributions that technology and social media are making to campaigns and programmes?
Are mobile technologies and social media making communicating easier with communities of interest easier, or are they exerting an additional pressure we find hard to manage?

Thank you all for your contributions

Credits

Robot monster http://posterwire.com/wp-content/images/robot_monster.jpg
World exploded http://wallpapers-free.co.uk/backgrounds/b_movie_posters/disaster/THE-NIGHT-THE-WORLD-EXPLODED.jpg
Man who could work miracles http://www.allposters.com/-sp/The-Man-Who-Could-Work-Miracles-1936-Posters_i6075380_.htm
Fantastic voyage http://lh3.ggpht.com/weirdposters/SNorUPE4tuI/AAAAAAAAWQQ/NtDvs-wxRcg/fantastic_voyage_poster_03.jpg
Mark Zuckerberg http://www.nevillehobson.com/