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Containing details of a half-day, four hour workshop product that has been designed to help scientific, technical and medical (STM) societies understand, implement and benefit from the effective use ...
Containing details of a half-day, four hour workshop product that has been designed to help scientific, technical and medical (STM) societies understand, implement and benefit from the effective use of social media in the promotion of their brands and publications.
Within social media environments, invisibility is equivalent to irrelevance. The shifting dynamics of authority have the potential to undermine the primacy and diminish the potency of even the biggest STM society brands.
This workshop takes that threat and turns it into an opportunity. It explores how positioning the profile of an STM society's brand and publications in appropriate social media contexts can serve not only to enhance its global profile and strengthen its ties with its existing membership, but also to provide contemporary channels through which new members may be recruited, and the next generation of its membership reached out to.
The workshop goes on to help societies assess how effectively their current publisher is handling their social media portfolio. If the publisher is found wanting, the workshop will ensure that societies are asking the right questions when they next meet. This session will also be invaluable in helping societies draft a succinct, penetrating request for proposal when their current publisher's contract comes up for renewal.
The penultimate session surveys the options available to societies who are considering bring their publications in-house, and explains why right now may be the best time to do it. The workshop concludes with a structured discussion providing a set of clear, achievable action points for the participants to move forward with.
Please feel free to contact me to discuss your requirements, request the preparation of a quotation for your consideration or to make a booking from 1st July onwards.
M: +44 (0)7917 842890
Andrew Spong, PhD
STweM: social media for STM communities
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