Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

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My local SEO presentation from SEMPDX Searchfest 2014

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Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

  1. 1. EVERYTHING IS AWESOME IN SEARCHFEST February 28th, 2014
  2. 2. Every other local site u can think of! https://getlisted.org/static/resources/local_search_ecosystem.pdf
  3. 3. No Listing! Here’s How To Find Em! • www.getlisted.org • https://www.whitespark.ca/local-citation-finder • www.yext.com • Search “{Name}” | “Address” | “{Phone#}” in Google
  4. 4. Play Well Pleasanton Play Well Teknologies Play Well TEKnologies Neustar Localeze 0 1 0 Claim! Axciom InfoGroup Factual 1 1 1 0 0 0 1 0 0 Close! Update! Here’s Where To Look! Acxiom: Factual: Infogroup: Neustar Localeze: https://mybusinesslistingmanager.myacxiom.com/# http://www.factual.com/data/t/places http://www.expressupdate.com/ http://www.neustarlocaleze.biz/directory/index.aspx
  5. 5. • • • • • • • Fill it out 100% G+ NAP = Website NAP Use Local Phone #s No P.O. Boxes Please! Great Description w/Keywords Use the Right Categories Photos, Photos, Photos Trouble? https://support.google.com/places/answer/176504
  6. 6. • Connect website & Personal G+ page w/ rel=“author” • Connect website & Company G+ page w/ rel=“publisher” Here’s How To Do It: https://support.google.com/webmasters/answer/2539557?hl=en https://support.google.com/plus/answer/1713826?hl=en
  7. 7. • Page for each area you serve • Local addresses on service area pages • Regularly updated content on location pages with geo-specific keywords • Understand regional differences & use them
  8. 8. http://willenslaw.com/report-your-accident/
  9. 9. http://www.dralexchambers.co.uk/fat-removal/vaser-liposwelling-bruising-and-numbness.html
  10. 10. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/
  11. 11. * As of June 2013 Source: http://www.thever ge.com/2013/6/10 /4415258/appleannounces-600million-iosdevices-sold
  12. 12. …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/
  13. 13. @localseoguide + Andrew Shotla
  14. 14. @localseoguide + Andrew Shotla
  15. 15. @localseoguide + Andrew Shotla
  16. 16. Slideshow
  17. 17. @localseoguide + Andrew Shotla
  18. 18. http://applemapsmarketing.com/2013/09/businesscategories-in-apple-maps-for-ios7/
  19. 19. • Report Problem x1,000 • Move Pins x1,000 • Submit/Update Correct Info to Data Providers • 90 – 120 Days to Fix (If you’re lucky)
  20. 20. Business Listings http://www.neustarlocaleze.biz/directory /index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos https://biz.yelp.com/
  21. 21. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/
  22. 22. http://searchengineland.com/10-simple-things-smb-websites-needto-fix-before-seo-88585 http://searchengineland.com/google-places-ranking-factors-the-phdversion-114839 http://searchengineland.com/the-smb-guide-to-changing-businessnames-seo-128939 http://searchengineland.com/how-to-create-content-when-youdrather-be-doing-something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negativecustomer-reviews-online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-localseo-88601 www.localseoguide.com/local-seo-tools/
  23. 23. www.localseoguide.com www.applemapsmarketing.com localseo@localseoguide.com Twitter: @localseoguide +Andrew Shotland

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