Your SlideShare is downloading. ×
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014

8,075

Published on

My local SEO presentation from SEMPDX Searchfest 2014

My local SEO presentation from SEMPDX Searchfest 2014

Published in: Marketing
5 Comments
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,075
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
40
Comments
5
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. EVERYTHING IS AWESOME IN SEARCHFEST February 28th, 2014
  • 2. Every other local site u can think of! https://getlisted.org/static/resources/local_search_ecosystem.pdf
  • 3. No Listing! Here’s How To Find Em! • www.getlisted.org • https://www.whitespark.ca/local-citation-finder • www.yext.com • Search “{Name}” | “Address” | “{Phone#}” in Google
  • 4. Play Well Pleasanton Play Well Teknologies Play Well TEKnologies Neustar Localeze 0 1 0 Claim! Axciom InfoGroup Factual 1 1 1 0 0 0 1 0 0 Close! Update! Here’s Where To Look! Acxiom: Factual: Infogroup: Neustar Localeze: https://mybusinesslistingmanager.myacxiom.com/# http://www.factual.com/data/t/places http://www.expressupdate.com/ http://www.neustarlocaleze.biz/directory/index.aspx
  • 5. • • • • • • • Fill it out 100% G+ NAP = Website NAP Use Local Phone #s No P.O. Boxes Please! Great Description w/Keywords Use the Right Categories Photos, Photos, Photos Trouble? https://support.google.com/places/answer/176504
  • 6. • Connect website & Personal G+ page w/ rel=“author” • Connect website & Company G+ page w/ rel=“publisher” Here’s How To Do It: https://support.google.com/webmasters/answer/2539557?hl=en https://support.google.com/plus/answer/1713826?hl=en
  • 7. • Page for each area you serve • Local addresses on service area pages • Regularly updated content on location pages with geo-specific keywords • Understand regional differences & use them
  • 8. http://willenslaw.com/report-your-accident/
  • 9. http://www.dralexchambers.co.uk/fat-removal/vaser-liposwelling-bruising-and-numbness.html
  • 10. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/
  • 11. * As of June 2013 Source: http://www.thever ge.com/2013/6/10 /4415258/appleannounces-600million-iosdevices-sold
  • 12. …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/
  • 13. @localseoguide + Andrew Shotla
  • 14. @localseoguide + Andrew Shotla
  • 15. @localseoguide + Andrew Shotla
  • 16. Slideshow
  • 17. @localseoguide + Andrew Shotla
  • 18. http://applemapsmarketing.com/2013/09/businesscategories-in-apple-maps-for-ios7/
  • 19. • Report Problem x1,000 • Move Pins x1,000 • Submit/Update Correct Info to Data Providers • 90 – 120 Days to Fix (If you’re lucky)
  • 20. Business Listings http://www.neustarlocaleze.biz/directory /index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos https://biz.yelp.com/
  • 21. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/
  • 22. http://searchengineland.com/10-simple-things-smb-websites-needto-fix-before-seo-88585 http://searchengineland.com/google-places-ranking-factors-the-phdversion-114839 http://searchengineland.com/the-smb-guide-to-changing-businessnames-seo-128939 http://searchengineland.com/how-to-create-content-when-youdrather-be-doing-something-else-126622 http://searchengineland.com/5-tips-for-responding-to-negativecustomer-reviews-online-102136 http://searchengineland.com/4-tips-for-success-with-seasonal-localseo-88601 www.localseoguide.com/local-seo-tools/
  • 23. www.localseoguide.com www.applemapsmarketing.com localseo@localseoguide.com Twitter: @localseoguide +Andrew Shotland

×