adv 492 final

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adv 492 final presentation

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  • 1. ADV 492 Social Media New Media Drivers License Andrew Banks
  • 2. Intro • Social Media supports the human need for social interaction with technology. • Social Media transforms people from content users to content producers • Businesses refer to social media as user- generated content (UGC).
  • 3. Social Network Service • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. • Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. • Most popular services in North America include: Facebook, MySpace, Twitter, LinkedIn.
  • 4. Facebook • Facebook allows millions of people to stay connected around the world.
  • 5. Facebook Facebook Pro’s: Facebook Con’s: • connectivity •privacy issues •identity theft • business networking • self promotion • communication
  • 6. LinkedIn • LinkedIn a.k.a. Facebook for the professional... • The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business.
  • 7. LinkedIn Being a member of LinkedIn will benefit you in the following ways: • enhance your search engine results • find high-quality job applicants • boost business and opportunities • gain publicity • stay up-to-date
  • 8. Blogging • weblog=Blog • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. • A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
  • 9. Blogging
  • 10. Blogging • Blogging for business has proven to be very beneficial. • Blogging allows consumers to feel more connected with business and not just another number in a database.
  • 11. Blogging/Twitter • Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. • the SMS of the Internet • Pro’s: easy to use, plethora of 3rd party applications • Con’s: only 140 characters per post, unwanted solicitation, personal invasion
  • 12. Twitter • Sometimes Twitter can have its cons...
  • 13. Social Media • In today’s Internet driven world, it is all about CONNECTIONS. • Whether you use Facebook, MySpace, LinkedIn, or Twitter, these mediums can help promote yourself and business while being entertainment at the same time.
  • 14. Social Media • “Social media is not a media. [The key is to listen, engage, and build relationships.] – David Alston
  • 15. New Media Drivers License Thank You.