It's you.me: developing your personal brand

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  • If you’re tweeting, the hashtag is...

  • Humility is key.
  • Your thoughts... Why have a personal brand at all?

  • Didn’t realize this until I attended Innovative Educators conference in 2008.
  • Knowing who a person is allows you to trust them.
  • personal blog post, links, videos, chat, audio, video
    your story
  • personal blog post, links, videos, chat, audio, video
    your story
  • The key to thinking about your brand (at this point in time) is by considering what you share online.

  • Tools.
  • Original content + the opportunity to share interesting items from others.
  • Don’t know what these services are about? Try them. Are you using these sites? How important are they to you?
  • Buzz?

  • Twitter may be key to this whole process — reference Cincinnati conf.

  • My home page for all things... powered by Tumblr. Explain the types of things I’m sharing here.
  • Examples.
  • I’m a fan of design.



  • Describe who you are in just 140 characters. (exercise from Twitter profile)
  • Separate landing page where you can pull in your other content.
  • Examples. Talk a little about each one.
  • John Gruber


  • Andy writes original content, brings in his Twitter updates, Flickr, etc.
  • Posts everyday with consistency. You know what to expect from Seth.
  • Examples.





  • It's you.me: developing your personal brand

    1. 1. it’s you.me: developing your personal brand as a working professional
    2. 2. Tumblr.
    3. 3. Flavors.me
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