Improving Search on GrowthHackers.com
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Improving Search on GrowthHackers.com

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Goal: Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.

Goal: Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.

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Improving Search on GrowthHackers.com Improving Search on GrowthHackers.com Presentation Transcript

  • Improving Search on GrowthHackers.com By @andrewthompsonx
  • The Problem
  • 1. Many search queries return few results Query: ‘sean ellis’ Query: ‘ctr’ 1 Result Query: ‘retention’ 1 Result 2 Results More posts and comments exist but aren’t being returned
  • 2. “Popular” posts aren’t ranked highest Query: ‘uber’ Query: ‘square’ These popular posts should be ranked higher
  • Users are already unable to find great GH content
  • The Goal
  • Improve search on GrowthHackers.com so users are able to easily find content they’re looking for.
  • The Solution
  • Develop like a @leanstartup...
  • So we should build a search algorithm:
  • That’s mad… let’s rather build an MVP
  • Swiftype has the ideal snap-in site search Setup in under 1 hour
  • I have it working… try it out on my blog today: Query: ‘sean ellis’ 178 Results http://www.andrewthompson.co/2013/01/improving-search-for-growthhackerscom.html
  • Measure Search Navigate Comment Set up a funnel to measure search completion rates
  • Measure Did you find what you were searching for? Yes No Ask users about their search experience
  • Measure Swiftype also has analytics for searches that return zero results
  • Learn Are GH users finding more of the content that they’re searching for?
  • Andrew Thompson VP of Growth, RESAAS Six years of experience building software, managing products & growth hacking for startups in Europe and Canada. @andrewthompsonx