0
literacyliteracy
D E S I G ND E S I G N
Wednesday, September 11, 13
Dear AmericanAirlines
I redesigned your
website and I'd like to
get your opinion....
Dustin Curtis
http://dustincurtis.com...
Wednesday, September 11, 13
Wednesday, September 11, 13
Fire your entire
design team...
[who] is obviously
incapable of
building a good
experience. Get
outside help.
Dustin Curti...
Dear Dustin Curtis,
I saw your blog post titled “Dear
American Airlines,” and I thought I’d
drop a line. Sorry for the len...
2 hours
Wednesday, September 11, 13
365 days365 days
Wednesday, September 11, 13
Why would Dustin publish this?
Wednesday, September 11, 13
Calling, sending a text, writing a letter.
Write a Yelp review, etc.
Publish a tweet, a blog post, etc.
Take out a newspap...
LiteracyLiteracy
Wednesday, September 11, 13
Literacy,inanymedium,means
notjustknowinghowtoread
thatmedium,butalsohowto
createinit,andtounderstand
thedifferencebetween...
Qualitative
QUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTI...
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Designliteracy requiresthatwe...
๏Designeffectivelywithexistingmedia.
๏Understandthepsychologyofpeople.
๏Understandour“lim...
Wednesday, September 11, 13
discover define develop deliver
1 2 3 4
Wednesday, September 11, 13
WRITING
Pieces together thoughts
Expands our understanding
READING
Wednesday, September 11, 13
consensus
Design for commerce
Adversarial design
Dissensus
Wednesday, September 11, 13
CONSENSUSCONSENSUS
Wednesday, September 11, 13
eCommerce
A/B testing conversions
Wednesday, September 11, 13
Civic Literacy
Field Guides to Ensuring Voter Intent
Wednesday, September 11, 13
Health Literacy
Healthfinder.gov, Telling Kids About Cancer
Wednesday, September 11, 13
dissensusdissensus
Wednesday, September 11, 13
Bi er Pill
Wednesday, September 11, 13
ONE
ACETAMINOPHEN
TABLET
COSTS 1.5¢.
YOUR HOSPITAL
MARKS IT UP
10,000%
Wednesday, September 11, 13
The culture we created as a
consequence, though, was – and
still is in some ways – profoundly
unattractive. What was suppo...
Million Dollar Blocks
Wednesday, September 11, 13
Wednesday, September 11, 13
At any level of abstraction,
design can either be a
gesture of consent or
dissent. A statement of fact
or a rhetorical que...
Designingfor
Literacy
Designingfor
Literacy
Wednesday, September 11, 13
Accessibility
Wednesday, September 11, 13
1. Obtain literacy
2. ???
3. Profit
Wednesday, September 11, 13
<img alt=”description” />
no yes
Wednesday, September 11, 13
Wednesday, September 11, 13
experts developers
Designer
Wednesday, September 11, 13
MAGIC
experts developers
Wednesday, September 11, 13
experts wanted tests
A government that ensured
accessibility compliance.
Wednesday, September 11, 13
magic: design for consensus
Design to facilitate accessibility
compliance.
What’s the relative contrast of color pairings ...
devs wanted understanding
A government that ensured
accessibility literacy.
Wednesday, September 11, 13
adversarial design
Help culture see the ways in
which its system wasn’t working.
Testing is not teaching.
Wednesday, Septe...
If you are coming from outside the usual pool of
people who work in Field X, you’re going to hit
[cultural] barriers. Some...
Journalismprinciples
๏Thoroughness.Learntospeakthelanguage.
๏Accuracy.Avoiderrors;theyunderminetrust.
๏Fairness.Talktouser...
Apleaforcontentstrategy
๏Problem
๏Vision
๏High-levelstrategy
๏Contentroadmap
๏Caveats&Openquestions
Wednesday, September 1...
Whatthis
meansforus
Whatthis
meansforus
Wednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
nature
Wednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
nature
Wednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
nature
Wednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
nature
Visual design
Interaction design
Information architecture
Conten...
JOURNALISM
TEACHING
1 2
Wednesday, September 11, 13
Whatthis
meansforusers
Whatthis
meansforusers
Wednesday, September 11, 13
We’reinanindustrythatinitially
focusedonhavingusersnotthink
whenthere’satonofmeritin
consideringwhatwewantusers
tothinkabo...
The “literacy” bar
Book awesome
2,000 BOOKS
BLUE SKY
User awesome
NOISY & BLOODY
BLUE SKY
Adapted from Kathy Sierra at Bus...
Don’t focus on the thing, focus on the
user. Enable literacy through design.
Wednesday, September 11, 13
Wednesday, September 11, 13
@andrewmaier
andrew@uxbooth.com
http://bit.ly/10Mdelj
Nerds rejoice!
There’s a bibliography available!
Wednesday, Septembe...
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Design literacy

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Long-form essay forthcoming.

Clay Shirky suggests that "literacy, in any medium, means not just knowing how to read that medium, but also how to create in it, and to understand the difference between good and bad uses." In this talk we'll discuss ways in which literacy facilitates not just understanding but empowerment as well, allowing organizations and their customers to better communicate with one another.

Bibliography here: http://bit.ly/10Mdelj

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Transcript of "Design literacy"

  1. 1. literacyliteracy D E S I G ND E S I G N Wednesday, September 11, 13
  2. 2. Dear AmericanAirlines I redesigned your website and I'd like to get your opinion.... Dustin Curtis http://dustincurtis.com/dear_american_airlines.html (A design villain) Wednesday, September 11, 13
  3. 3. Wednesday, September 11, 13
  4. 4. Wednesday, September 11, 13
  5. 5. Fire your entire design team... [who] is obviously incapable of building a good experience. Get outside help. Dustin Curtis http://dustincurtis.com/dear_american_airlines.html Wednesday, September 11, 13
  6. 6. Dear Dustin Curtis, I saw your blog post titled “Dear American Airlines,” and I thought I’d drop a line. Sorry for the length of this email, but let me sum up the gist of what I’ve written below: You’re right. You’re so very right. And yet… Mr. X (via Dustin Curtis) http://dustincurtis.com/dear_dustin_curtis.html Wednesday, September 11, 13
  7. 7. 2 hours Wednesday, September 11, 13
  8. 8. 365 days365 days Wednesday, September 11, 13
  9. 9. Why would Dustin publish this? Wednesday, September 11, 13
  10. 10. Calling, sending a text, writing a letter. Write a Yelp review, etc. Publish a tweet, a blog post, etc. Take out a newspaper, billboard ad, etc. ...Consulting. Wednesday, September 11, 13
  11. 11. LiteracyLiteracy Wednesday, September 11, 13
  12. 12. Literacy,inanymedium,means notjustknowinghowtoread thatmedium,butalsohowto createinit,andtounderstand thedifferencebetweengoodand baduses. Clay Shirkey Foreword to Mediactive by Dan Gillmor “ Wednesday, September 11, 13
  13. 13. Qualitative QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE QUANTITATIVE Wednesday, September 11, 13
  14. 14. Wednesday, September 11, 13
  15. 15. Wednesday, September 11, 13
  16. 16. Wednesday, September 11, 13
  17. 17. Wednesday, September 11, 13
  18. 18. Designliteracy requiresthatwe... ๏Designeffectivelywithexistingmedia. ๏Understandthepsychologyofpeople. ๏Understandour“limitations.” ๏Seethepotentialinnewmedia. ๏Prudentlyleveragethese,overtime,toteach. Wednesday, September 11, 13
  19. 19. Wednesday, September 11, 13
  20. 20. discover define develop deliver 1 2 3 4 Wednesday, September 11, 13
  21. 21. WRITING Pieces together thoughts Expands our understanding READING Wednesday, September 11, 13
  22. 22. consensus Design for commerce Adversarial design Dissensus Wednesday, September 11, 13
  23. 23. CONSENSUSCONSENSUS Wednesday, September 11, 13
  24. 24. eCommerce A/B testing conversions Wednesday, September 11, 13
  25. 25. Civic Literacy Field Guides to Ensuring Voter Intent Wednesday, September 11, 13
  26. 26. Health Literacy Healthfinder.gov, Telling Kids About Cancer Wednesday, September 11, 13
  27. 27. dissensusdissensus Wednesday, September 11, 13
  28. 28. Bi er Pill Wednesday, September 11, 13
  29. 29. ONE ACETAMINOPHEN TABLET COSTS 1.5¢. YOUR HOSPITAL MARKS IT UP 10,000% Wednesday, September 11, 13
  30. 30. The culture we created as a consequence, though, was – and still is in some ways – profoundly unattractive. What was supposed to be fairness can become callousness or, at the very least, can feel that way when read from the other side. Nick Harkaway The Blind Giant “ Wednesday, September 11, 13
  31. 31. Million Dollar Blocks Wednesday, September 11, 13
  32. 32. Wednesday, September 11, 13
  33. 33. At any level of abstraction, design can either be a gesture of consent or dissent. A statement of fact or a rhetorical question. Wednesday, September 11, 13
  34. 34. Designingfor Literacy Designingfor Literacy Wednesday, September 11, 13
  35. 35. Accessibility Wednesday, September 11, 13
  36. 36. 1. Obtain literacy 2. ??? 3. Profit Wednesday, September 11, 13
  37. 37. <img alt=”description” /> no yes Wednesday, September 11, 13
  38. 38. Wednesday, September 11, 13
  39. 39. experts developers Designer Wednesday, September 11, 13
  40. 40. MAGIC experts developers Wednesday, September 11, 13
  41. 41. experts wanted tests A government that ensured accessibility compliance. Wednesday, September 11, 13
  42. 42. magic: design for consensus Design to facilitate accessibility compliance. What’s the relative contrast of color pairings on your webpage? What’s relative contrast? What are color pairings? What’s a webpage? Wednesday, September 11, 13
  43. 43. devs wanted understanding A government that ensured accessibility literacy. Wednesday, September 11, 13
  44. 44. adversarial design Help culture see the ways in which its system wasn’t working. Testing is not teaching. Wednesday, September 11, 13
  45. 45. If you are coming from outside the usual pool of people who work in Field X, you’re going to hit [cultural] barriers. Some of those barriers need to be rattled and eventually demolished, but some are just about a lack of shared context. Open secrets are the hardest ones to crack when you’re coming in from outside, because no one will take you aside and whisper them in your ear. They’re the air everyone else is breathing. Erin Kissane Wednesday, 12 June 2013 – The Pastry Box Wednesday, September 11, 13
  46. 46. Journalismprinciples ๏Thoroughness.Learntospeakthelanguage. ๏Accuracy.Avoiderrors;theyunderminetrust. ๏Fairness.Talktousersandstakeholders. ๏Independence.Constructyourownnarrative. ๏Transparency.Askpeopletocorroborate. Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive” Wednesday, September 11, 13
  47. 47. Apleaforcontentstrategy ๏Problem ๏Vision ๏High-levelstrategy ๏Contentroadmap ๏Caveats&Openquestions Wednesday, September 11, 13
  48. 48. Whatthis meansforus Whatthis meansforus Wednesday, September 11, 13
  49. 49. fashion commerce infrastructure governance culture nature Wednesday, September 11, 13
  50. 50. fashion commerce infrastructure governance culture nature Wednesday, September 11, 13
  51. 51. fashion commerce infrastructure governance culture nature Wednesday, September 11, 13
  52. 52. fashion commerce infrastructure governance culture nature Visual design Interaction design Information architecture Content strategy User-centered Wednesday, September 11, 13
  53. 53. JOURNALISM TEACHING 1 2 Wednesday, September 11, 13
  54. 54. Whatthis meansforusers Whatthis meansforusers Wednesday, September 11, 13
  55. 55. We’reinanindustrythatinitially focusedonhavingusersnotthink whenthere’satonofmeritin consideringwhatwewantusers tothinkabout. Wednesday, September 11, 13
  56. 56. The “literacy” bar Book awesome 2,000 BOOKS BLUE SKY User awesome NOISY & BLOODY BLUE SKY Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User. Wednesday, September 11, 13
  57. 57. Don’t focus on the thing, focus on the user. Enable literacy through design. Wednesday, September 11, 13
  58. 58. Wednesday, September 11, 13
  59. 59. @andrewmaier andrew@uxbooth.com http://bit.ly/10Mdelj Nerds rejoice! There’s a bibliography available! Wednesday, September 11, 13
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