literacyliteracy
D E S I G ND E S I G N
Saturday, July 13, 13
Dear AmericanAirlines
I redesigned your
website and I'd like to
get your opinion....
Dustin Curtis
http://dustincurtis.com...
Saturday, July 13, 13
Saturday, July 13, 13
Fire your entire
design team...
[who] is obviously
incapable of
building a good
experience. Get
outside help.
Dustin Curti...
Why would Dustin publish this?
Saturday, July 13, 13
fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13
fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13
fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13
Dear Dustin Curtis,
I saw your blog post titled “Dear
American Airlines,” and I thought I’d
drop a line. Sorry for the len...
2 hours
Saturday, July 13, 13
365 days365 days
Saturday, July 13, 13
Saturday, July 13, 13
LiteracyLiteracy
Saturday, July 13, 13
Literacy,inanymedium,means
notjustknowinghowtoread
thatmedium,butalsohowto
createinit,andtounderstand
thedifferencebetween...
Knowing how to consume writing
READING
WRITING
enables new trains of thought.
Saturday, July 13, 13
Design in service of existing systems enables
Consensus
dissensus
is enabled by adversarial design.
Saturday, July 13, 13
Saturday, July 13, 13
commerce
design for
commerce
design for
Saturday, July 13, 13
Civic Literacy
Field Guides to Ensuring Voter Intent
Saturday, July 13, 13
Civic Literacy
Gov.UK’s Service Design Manual
Saturday, July 13, 13
Health Literacy
Healthfinder.gov, Telling Kids About Cancer
Saturday, July 13, 13
design
adversarial
design
adversarial
Saturday, July 13, 13
Bi er Pill
Saturday, July 13, 13
ONE
ACETAMINOPHEN
TABLET
COSTS 1.5¢.
YOUR HOSPITAL
MARKS IT UP
10,000%
Saturday, July 13, 13
The culture we created as a
consequence, though, was – and
still is in some ways – profoundly
unattractive. What was suppo...
Million Dollar Blocks
Saturday, July 13, 13
At any level of
abstraction, design
can either be a
gesture of consent or
dissent.
Saturday, July 13, 13
InpracticeInpractice
Saturday, July 13, 13
Accessibility
Saturday, July 13, 13
1. Obtain literacy
2. ???
3. Profit
Saturday, July 13, 13
<img alt=”description” />
no yes
Saturday, July 13, 13
Saturday, July 13, 13
“experts” “developers”
“Designer”
Saturday, July 13, 13
MAGIC
“experts” “developers”
Saturday, July 13, 13
experts wanted tests
A government that ensured
accessibility compliance.
Saturday, July 13, 13
magic: design for commerce
Design to facilitate accessibility
compliance.
What’s the relative contrast of color pairings o...
devs wanted understanding
A government that ensured
accessibility literacy.
Saturday, July 13, 13
adversarial design
Help culture see the ways in
which its system wasn’t working.
Testing is not teaching.
Saturday, July 1...
If you are coming from outside the usual pool of
people who work in Field X, you’re going to hit
[cultural] barriers. Some...
Journalismprinciples
๏Thoroughness.Learntospeakthelanguage.
๏Accuracy.Avoiderrors;theyunderminetrust.
๏Fairness.Talktouser...
Storytellingprinciples
๏Peopleandpersonalities–Who?
๏Externalculture–Forwhom?Why?
๏Internalculture –Forwhom?Why?
๏Goal–Whe...
Apleaforcontentstrategy
๏Problem
๏Vision
๏High-levelstrategy
๏NPR’sCOPEstory
๏Contentroadmap
๏Caveats&Openquestions
Saturd...
Whatthis
meansforus
Whatthis
meansforus
Saturday, July 13, 13
fashion &
Commerce
“Genius” design shapes
cultureis shaped by user-centered design.
Saturday, July 13, 13
fashion
commerce
infrastructure
governance
culture
nature
Visual design
Interaction design
Information architecture
Conten...
tricks
techniques
process
methodology
dogma
Adapted from Jared Spool’s Presentation “Journey To The Center Of Design”
Satu...
Saturday, July 13, 13
The “literacy” bar
Book awesome
2,000 BOOKS
BLUE SKY
User awesome
NOISY & BLOODY
BLUE SKY
Adapted from Kathy Sierra at Bus...
Don’t focus on the thing, focus on the
user. Enable literacy through design.
Saturday, July 13, 13
Saturday, July 13, 13
@andrewmaier
andrew@uxbooth.com
http://bit.ly/10Mdelj
Nerds rejoice!
There’s a bibliography available!
Saturday, July 13, ...
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Design literacy

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Long-form essay forthcoming. Bibliography here: http://bit.ly/10Mdelj

Published in: Design, Technology

Design literacy

  1. 1. literacyliteracy D E S I G ND E S I G N Saturday, July 13, 13
  2. 2. Dear AmericanAirlines I redesigned your website and I'd like to get your opinion.... Dustin Curtis http://dustincurtis.com/dear_american_airlines.html (A design villain) Saturday, July 13, 13
  3. 3. Saturday, July 13, 13
  4. 4. Saturday, July 13, 13
  5. 5. Fire your entire design team... [who] is obviously incapable of building a good experience. Get outside help. Dustin Curtis http://dustincurtis.com/dear_american_airlines.html Saturday, July 13, 13
  6. 6. Why would Dustin publish this? Saturday, July 13, 13
  7. 7. fashion commerce infrastructure governance culture nature Saturday, July 13, 13
  8. 8. fashion commerce infrastructure governance culture nature Saturday, July 13, 13
  9. 9. fashion commerce infrastructure governance culture nature Saturday, July 13, 13
  10. 10. Dear Dustin Curtis, I saw your blog post titled “Dear American Airlines,” and I thought I’d drop a line. Sorry for the length of this email, but let me sum up the gist of what I’ve written below: You’re right. You’re so very right. And yet… Mr. X (via Dustin Curtis) http://dustincurtis.com/dear_dustin_curtis.html Saturday, July 13, 13
  11. 11. 2 hours Saturday, July 13, 13
  12. 12. 365 days365 days Saturday, July 13, 13
  13. 13. Saturday, July 13, 13
  14. 14. LiteracyLiteracy Saturday, July 13, 13
  15. 15. Literacy,inanymedium,means notjustknowinghowtoread thatmedium,butalsohowto createinit,andtounderstand thedifferencebetweengoodand baduses. Clay Shirkey Foreword to Mediactive by Dan Gillmor “ Saturday, July 13, 13
  16. 16. Knowing how to consume writing READING WRITING enables new trains of thought. Saturday, July 13, 13
  17. 17. Design in service of existing systems enables Consensus dissensus is enabled by adversarial design. Saturday, July 13, 13
  18. 18. Saturday, July 13, 13
  19. 19. commerce design for commerce design for Saturday, July 13, 13
  20. 20. Civic Literacy Field Guides to Ensuring Voter Intent Saturday, July 13, 13
  21. 21. Civic Literacy Gov.UK’s Service Design Manual Saturday, July 13, 13
  22. 22. Health Literacy Healthfinder.gov, Telling Kids About Cancer Saturday, July 13, 13
  23. 23. design adversarial design adversarial Saturday, July 13, 13
  24. 24. Bi er Pill Saturday, July 13, 13
  25. 25. ONE ACETAMINOPHEN TABLET COSTS 1.5¢. YOUR HOSPITAL MARKS IT UP 10,000% Saturday, July 13, 13
  26. 26. The culture we created as a consequence, though, was – and still is in some ways – profoundly unattractive. What was supposed to be fairness can become callousness or, at the very least, can feel that way when read from the other side. Nick Harkaway The Blind Giant “ Saturday, July 13, 13
  27. 27. Million Dollar Blocks Saturday, July 13, 13
  28. 28. At any level of abstraction, design can either be a gesture of consent or dissent. Saturday, July 13, 13
  29. 29. InpracticeInpractice Saturday, July 13, 13
  30. 30. Accessibility Saturday, July 13, 13
  31. 31. 1. Obtain literacy 2. ??? 3. Profit Saturday, July 13, 13
  32. 32. <img alt=”description” /> no yes Saturday, July 13, 13
  33. 33. Saturday, July 13, 13
  34. 34. “experts” “developers” “Designer” Saturday, July 13, 13
  35. 35. MAGIC “experts” “developers” Saturday, July 13, 13
  36. 36. experts wanted tests A government that ensured accessibility compliance. Saturday, July 13, 13
  37. 37. magic: design for commerce Design to facilitate accessibility compliance. What’s the relative contrast of color pairings on your webpage? What’s relative contrast? What are color pairings? What’s a webpage? Saturday, July 13, 13
  38. 38. devs wanted understanding A government that ensured accessibility literacy. Saturday, July 13, 13
  39. 39. adversarial design Help culture see the ways in which its system wasn’t working. Testing is not teaching. Saturday, July 13, 13
  40. 40. If you are coming from outside the usual pool of people who work in Field X, you’re going to hit [cultural] barriers. Some of those barriers need to be rattled and eventually demolished, but some are just about a lack of shared context. Open secrets are the hardest ones to crack when you’re coming in from outside, because no one will take you aside and whisper them in your ear. They’re the air everyone else is breathing. Erin Kissane Wednesday, 12 June 2013 – The Pastry Box Saturday, July 13, 13
  41. 41. Journalismprinciples ๏Thoroughness.Learntospeakthelanguage. ๏Accuracy.Avoiderrors;theyunderminetrust. ๏Fairness.Talktousersandstakeholders. ๏Independence.Constructyourownnarrative. ๏Transparency.Askpeopletocorroborate. Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive” Saturday, July 13, 13
  42. 42. Storytellingprinciples ๏Peopleandpersonalities–Who? ๏Externalculture–Forwhom?Why? ๏Internalculture –Forwhom?Why? ๏Goal–Wherearewegoing? ๏Narrative–Howfarhavewegone? Saturday, July 13, 13
  43. 43. Apleaforcontentstrategy ๏Problem ๏Vision ๏High-levelstrategy ๏NPR’sCOPEstory ๏Contentroadmap ๏Caveats&Openquestions Saturday, July 13, 13
  44. 44. Whatthis meansforus Whatthis meansforus Saturday, July 13, 13
  45. 45. fashion & Commerce “Genius” design shapes cultureis shaped by user-centered design. Saturday, July 13, 13
  46. 46. fashion commerce infrastructure governance culture nature Visual design Interaction design Information architecture Content strategy User-centered design Saturday, July 13, 13
  47. 47. tricks techniques process methodology dogma Adapted from Jared Spool’s Presentation “Journey To The Center Of Design” Saturday, July 13, 13
  48. 48. Saturday, July 13, 13
  49. 49. The “literacy” bar Book awesome 2,000 BOOKS BLUE SKY User awesome NOISY & BLOODY BLUE SKY Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User. Saturday, July 13, 13
  50. 50. Don’t focus on the thing, focus on the user. Enable literacy through design. Saturday, July 13, 13
  51. 51. Saturday, July 13, 13
  52. 52. @andrewmaier andrew@uxbooth.com http://bit.ly/10Mdelj Nerds rejoice! There’s a bibliography available! Saturday, July 13, 13
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