16 things to do before talking social to a client

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16 things to do before talking social to a client

  1. 1. CAN I GET SOME ServicePlease!de { 16 things to do before talking social to a client Getting ready to talk social! www.serviceplease.de © 2014 ServicePlease
  2. 2. CAN I GET SOME ServicePlease!de { Andrew Maher is a veteran of the customer experience arena. For over 20 years he has been working with Avaya’s clients across the globe. He is an award winning leader in the area of new media and its role within enterprises and their interactions with customers. When consulting with clients Andrew describes himself as a B2B2C focused, his concern is of his customer’s customers. As a certified social media strategist he is addressing the CxOs of Fortune 100s to develop with them the needs of this up and coming interaction channel. Andrew is based in Frankfurt, Germany. He can most easily be found on Twitter @serviceplease20 where he talks about the Enterprise 2.0, Customer Service and what a Social Business really is.
  3. 3. CAN I GET SOME ServicePlease!de Get on Twitter  Create an account  Follow some friends & companies  Tweet a bit  Learn the difference between RT & DM  Try Twitter mobile apps as well www.twitter.com
  4. 4. CAN I GET SOME ServicePlease!de Create a #Tag  Hashtags used to easily share & follow specific content  Search for an interesting tag  Create your own  Use it when you tweet or on other content you create  www.twubs.com
  5. 5. CAN I GET SOME ServicePlease!de SlideShare  Top site for sharing publications or presentations  Search for content  Create account and upload a document to share  www.slideshare.net
  6. 6. CAN I GET SOME ServicePlease!de Tweet your uploaded deck  Tweet direct from SlideShare or Twitter  Add your hashtag or any other appropriate  Send directly to your new followers (DM)
  7. 7. CAN I GET SOME ServicePlease!de Quora  Questions and Answers  Search for areas of interest  Place a tough question you have been stuck with  Watch the replies www.quora.com
  8. 8. CAN I GET SOME ServicePlease!de Facebook  Nearly a billion people can’t be wrong  Understand what ‘news feed’, ‘lists’, ‘groups’ & ‘pages’ are all about  You needn’t be a friend collector
  9. 9. CAN I GET SOME ServicePlease!de Facebook Group  Create a ‘group’  Invite a friend  Learn how this works and what is possible  Keep it secret if you’d like
  10. 10. CAN I GET SOME ServicePlease!de ‘Friend’ a company  Search for a company  ‘Friend’ them  View their posts in your ‘news feed’  Learn about ‘likes’, ‘comments’ & ‘shares’
  11. 11. CAN I GET SOME ServicePlease!de Post a question  Place a question  Watch for their reply  Try multiple companies pages
  12. 12. CAN I GET SOME ServicePlease!de Remove from your stream  Hide a story or hide all from a page  You are still a friend  Notice how to still see the posts
  13. 13. CAN I GET SOME ServicePlease!de LinkedIn  Update your profile  Complete the work & education  Ask & give recommendations
  14. 14. CAN I GET SOME ServicePlease!de Follow companies & groups  Join groups  Follow colleagues, clients & competitors  Not just those you like, but those you want to know more about!
  15. 15. CAN I GET SOME ServicePlease!de Update your LI status  Post an update  Link to your SlideShare deck  Ask a question  Watch for replies
  16. 16. CAN I GET SOME ServicePlease!de Need some aggregation?  Bring together many feeds into a single app  Tweetdeck, HootSuite and others  Search for your hashtag  Post to TW, FB & LI at once
  17. 17. CAN I GET SOME ServicePlease!de Blog time!  All other social sites come and go, your blog is here to stay  This is where you control completely the story & content  Connect it to your other social places www.blogger.com  www.wordpress.org
  18. 18. CAN I GET SOME ServicePlease!de Share, re-share and participate  Resend, retweet, comment & share often  Send to clients, friends & colleagues  Social media is about the people not the platformsPhoto: Flicker, kansas_explorer
  19. 19. CAN I GET SOME ServicePlease!de Certified #SoMe Strategist Andrew Maher www.serviceplease.de @serviceplease20 Find all my social locations @: http://xeeme.com/andrewmaher http://socialmedia-academy.com/
  20. 20. CAN I GET SOME ServicePlease!de CAN I GET SOME ServicePlease!de @serviceplease20 © 2014 ServicePlease
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