andre wm acart hy.co m
http://andrewmacarthy.co m/andrew-macarthy-so cial-media/ho w-to -manage-and-track-custo mers-o n-s...
Af ter you have encouraged people to add you to Snapchat, keep an eye on the "Snapchatters who have
added me" menu in the ...
To stay organised and to ensure that you don' t spam your Snapchat f ans, make a schedule for sending
out welcome message ...
How to Measure Snapchat ROI | Manage and Track Customers on Snapchat
How to Measure Snapchat ROI | Manage and Track Customers on Snapchat
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How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

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How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

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How to Measure Snapchat ROI | Manage and Track Customers on Snapchat

  1. 1. andre wm acart hy.co m http://andrewmacarthy.co m/andrew-macarthy-so cial-media/ho w-to -manage-and-track-custo mers-o n-snapchat-snapchatmarketing At the time of writing, Snapchat does not yet have an of f icial way f or businesses and brands to manage and track their customers on the app. Until that happens, early adopters of the service will need to think a little dif f erently if they are going to analyse engagement with their customers and discover how ef f ective their Snapchat marketing is. Here is one strategy that you can use to measure Snapchat ROI: 1. List all of the people that add you to Snapchat in a spreadsheet.
  2. 2. Af ter you have encouraged people to add you to Snapchat, keep an eye on the "Snapchatters who have added me" menu in the app to see who f ollows through with your request, then add these names to a spreadsheet. 2. Add date, username, and welcome message columns to the spreadsheet. Populate your Snapchat customer tracking spreadsheet with the date that a customer added you, and their username. Update the spreadsheet every day to keep it as accurate as possible. 3. Add columns to track welcome message and of f ers sent One of the most powerful ways to connect with someone who has added you to Snapchat is with a welcome message, as it shows that you are active on the app. Keep a welcome message that you can snap quickly and easily to hand and place a check mark next to each user to conf irm that you have sent it to them. Follow this up with a snap containing an of f er or promotional code to drive f urther engagement. Feature a unique promotional code, trackable shortened URL, or hashtag, so that you can more easily track activity. 4. Make a schedule and stick to it
  3. 3. To stay organised and to ensure that you don' t spam your Snapchat f ans, make a schedule for sending out welcome message and offers, e.g. welcome messages sent to all new added customers once per day, of f ers sent out to these new f ans af ter 48 hours, and a third piece of content sent out to all new and existing customers who have received welcome and f ollow-up messages once per week. Note: As your marketing strategy demands, you can add f urther columns and tracking metrics to the spreadsheet. Conclusion I'll be the f irst to admit that this isn't the most eloquent or ideal means f or tracking customers and return on investment on Instagram, but it'll have to do f or now! Want to use Snapchat marketing f or business? Join over 500 others on my Udemy course, How to Use Snapchat for Business. T hrough narrated video, images, step-by-step instructions and many real-lif e examples, you will learn how to use and master the Snapchat mobile app, create content that your audience will love, attract and maintain a strong Snapchat f ollowing, and drive engagement and interest in your brand.

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