andrewmacarthy.comhttp://andrewmacarthy.com/andrew-macarthy-social-media/linkedin-headline-tips-and-examples-2013-how-to-w...
Showcase your specialityWith hundreds of millions of LinkedIn users, recruiters browsing LinkedIn areadept at breezing thr...
If your LinkedIn Headline told a recruiter you were a psychologist in California,what would really help to make you stand ...
Writing a creative LinkedIn Headline can be a great way of boosting your personalbrand and catching the attention of recru...
Upcoming SlideShare
Loading in...5
×

LinkedIn Headline Tips and Examples 2013 | How to Write A Great Linkedin Headline

759

Published on

500 Social Media Marketing Tips, the #1 Amazon Bestseller:
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Paperback: Paperback: http://amzn.com/1482014092

Follow Me / Hire Me:
http://www.facebook.com/500socialmedi...
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://uk.linkedin.com/in/andrewmacarthy
http://www.andrewmacarthy.com

LinkedIn Headline Tips and Examples 2013 | How to Write A Great Linkedin Headline

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
759
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

LinkedIn Headline Tips and Examples 2013 | How to Write A Great Linkedin Headline

  1. 1. andrewmacarthy.comhttp://andrewmacarthy.com/andrew-macarthy-social-media/linkedin-headline-tips-and-examples-2013-how-to-write-a-great-linkedin-headlineYour LinkedIn Professional Headline - thats the few sentences of bold text (120characters maximum to be exact) that sits below your name on your LinkedInprofile - is one of the sites most overlooked sections, but actually pretty crucialto increasing how "findable" and enticing you are to potentialconnections. And if one of your main aims with LinkedIn is to leverage the sitefor professional gain, then a well-crafted Headline is imperative.By default, LinkedIn populates your headline with your current job title andemployer, and thats how great swathes of people leave it - bad move! YourHeadline sits in a prime position on your profile, and can be used to share yourexpertise, promote your core marketing message, and exude yourpersonality. In order to get recruiters or potential connections to stop and payattention, use your Headline to tell them what you are, who you help, howyou make their work/life better, and give proof that you are credible.The way you craft your Headline depends on what your aims are, but here are fiveways to do it well in a variety of situations:
  2. 2. Showcase your specialityWith hundreds of millions of LinkedIn users, recruiters browsing LinkedIn areadept at breezing through hundreds of search results at a time, and if yourHeadline reads just something like "Project Manager, Miami Marketing, Co.", withnothing else about what you do, chances are they are going to skip right past it. Abetter example might read:"Personal Trainer who helps clients reach peak fitness. Former head trainer forSwansea City FC."Speak directly to your audienceLinkedIn is a global stage for everything you have to offer a potential employer orconnection, so speak to them directly in your Headline. For example, if you werean expert in helping grow startup businesses, you might write:"Customer-focused pro who can take your new venture startup to the next level. Alsorun seminars, workshops, and training."Be specific
  3. 3. If your LinkedIn Headline told a recruiter you were a psychologist in California,what would really help to make you stand it out if you were even more specific.Remember, there will be thousands of profiles with bland and generic Headlines,so give yours the best chance of standing out. An example along the psychologistlines might read:"Education-specialized psychologist; 15 yrs helping kids overcome learning troublesand develop socio-emotional abilities."Include relevant keywords, but dont cramAs well as crafting an appealing Headline, it is also important to considerkeywords. Think about the kind of search terms the people you appeal to or want tconnect with will be using to find you when recruiting via LinkedIn. Dont pilethem into your Headline and damage its readability or flow, but do try to feature acouple of the keywords most important to who you are and what you can offer. Anexample might read:"Executive Recruiter who helps Fortune 500 companies find top tech talent. Clientsinclude Microsoft and Apple."Be creative, not generic
  4. 4. Writing a creative LinkedIn Headline can be a great way of boosting your personalbrand and catching the attention of recruiters and connections, but for the love ofall that is holy, avoid empty buzzwords and phrases like "outside-of-the-boxthinker, " "problem-solver" or "strategic planner". These clichés mean nothingwithout context. At best they are cheesy, and at worst they will turn away manymore people than they attract.ConclusionHopefully youve now got some real inspiration to go off and create an irresistibleLinkedIn Headline. Get more strategy like this in my book, How to Create theUltimate LinkedIn Profile in Under an Hour.

×