How to Use Hashtags on Facebook Pages for Business Marketing
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How to Use Hashtags on Facebook Pages for Business Marketing

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How to Use Hashtags on Facebook Pages for Business Marketing

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How to Use Hashtags on Facebook Pages for Business Marketing How to Use Hashtags on Facebook Pages for Business Marketing Document Transcript

  • andrewmacart hy.comhttp://andrewmacarthy.com/andrew-macarthy-social-media/how-to-use-hashtags-on-facebook-pages-for-business-marketingHashtags finally rolled out to FacebookFacebook - after a long period of expectation from many quarters - has rolled out theuse of hashtags in posts that appear on Pages and in the news feed. At the time ofwriting, hashtags will only be clickable by desktop users on the site, althoughFacebook hints strongly that this will extend to mobiles and ads sometime in thefuture.How Hashtags work on Facebook
  • If you are familiar with Twitter, Google+, Instagram, or Pinterest, youll know that hashtags are a method used to group similar types of content together, and can be
  • created by typing a hash or pound symbol directly before a word while composing astatus update on your Page, personal profile, or in of a comment, like this: "What doyou love about your local #kohls?" or "Its Gaps summer sale, with up to 50% off!Come take a look... #targetsale" where "#kohls" and "#targetsale" are clickable.On Facebook specifically, clicking a hashtag will open up a feed where you’ll seestories from the Pages and people who have posted with the same hashtag. Peoplecan use hashtags in Facebook search to nd posts related to specic topics orinterests. Billions of pieces of content are shared on Facebook every day - peakingin the 8-11pm primetime slot - so hashtags provide a huge opportunity for brandsand marketers to participate in conversations in a meaningful, relevant andtimely way.Tips for Using hashtags for business on FacebookUse hashtags related to your brand or industry in your Facebook posts - eithergeneral ones, e.g. #beauty or ones you create that are specific to yourbusiness, e.g. #denverburgerbarEvery Facebook has its own unique URL, so think about driving traffic to thatURL from other locations, e.g. your blog, other social networks, businesscards, instore marketing materials, etc. to encourage conversation. Use a URLshortener like bit.ly to make the link small and memorable.Discover new Pages and partners by searching for hashtags in Facebooksearch, and search your own hashtags to monitor what people are sayingabout you and your brand, then join the conversation. View slide
  • Note: For more advice about using hashtags as effectively as possible on any socialnetwork, including the recommending formatting and amount you should use, checkout the tips on hashtags in the Twitter Tips chapter of my book, 500 Social MediaMarketing Tips View slide