4 Ways Snapchat is A Great Marketing Tool For Brands and Businesses


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4 Ways Snapchat is A Great Marketing Tool For Brands and Businesses

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4 Ways Snapchat is A Great Marketing Tool For Brands and Businesses

  1. 1. andrewmacart hy.com http://andrewmacarthy.com/andrew-macarthy-social-media/3-ways-snapchat-is-a-great-marketing-tool-for-brands-and- businesses Snapchat's growth over the past two years has been incredible, and with over 200 million photos and videos shared by its users every day, it is f ast gaining the attention of brands and marketers who want a piece of its young and engaged audience. I'll save the particular methods of promotion using Snapchat f or another time, but in this blog you'll learn f our ways in which the make up of the app means that it is a great marketing tool f or brands and businesses. 1. The scarcity and exclusivity of its messages
  2. 2. Once a Snapchat users receives and opens an image or video, they have a maximum of 10 seconds to view it bef ore it disappears and they can not access it again. For brands, this provides a sense of scarcity that posting to other social networks like Facebook or Instagram cannot provide. For brands who want to of f er vouchers or promotions through Snapchat, the app provides a means by which the of f er can be limited only to its f ollowers, with no chance of it going viral as it'll disappear shortly af ter opening. That theory might sound counter-productive at f irst, but the f eeling a consumer gets when they f eel part of something small and exclusive is hugely powerf ul in terms of garnering brand loyalty. The image above shows a promotion by New York-based 16 Handles, which exemplif ies this approach. 2. The unexpectedness and surprise in its messages The disposable nature of Snapchat's messages is loved and accepted by the app's millions of users, and brands can use this to their advantage. Many Snapchat viewers see receiving a message as a present. There's no way of knowing what it contains until a user opens it, and this element of surprise can be harnessed by marketers to provide all manner of messages and promotions. 3. The purity of its messages
  3. 3. Unlike Instagram with its caref ully orchestrated photos and f ilters, Snapchat photos - because they have to be consumed so quickly - encourage a purity of message that its rivals cannot. This f rees brands f rom the habit of overthinking or micro-managing the message they want to construct, and sets them f ree to provide content that is of f the cuf f , "real", and that will resonate with their audience. The example above is a photo sent by Taco Bell to its f ollowers on Snapchat to promote its Beef y Crunchy Burrito - simple but ef f ective. 4. The brevity of its messages Being that Snapchat messages only exist f or a matter of seconds, there is little room f or pride or embarrassment f rom the sender. While it is clear to see how this would relate to individuals (particularly in the prevalence of "adult" messages being sent between users!), it also has signif icance f or brands, who can move on f rom misjudged or poor-perf orming content in no time at all. In comparison, if you posted a status update on Facebook, it lingers there f or a lif etime in comparison to Snapchat. And if that content was poorly received, there is plenty of time f or your audience to communicate their dissatisf action.