andre wm acart hy.co m
http://andrewmacarthy.co m/andrew-macarthy-so cial-media/ho w-to -use-twitter-feed-images-fo r-mark...
In the past, images and Vine videos posted to Twitter would appear as a link in a tweet, and be completely
hidden. To see ...
Following the update, a portion of the uploaded image or Vine video is visible in the f eed. Users can either
click on the...
img: Kris Krug
Use the portion of the Twitter image that displays to promote a product or event. Nice and simple.

Reveal ...
img: Lali Masriera
For a bit more mystery and excitement, create an image f or Twitter that can only be revealed if a user...
When a Vine video is posted to Twitter, the recording's f irst f rame becomes the preview that users see in
the f eed. To ...
When you upload a still image as a square - I recommend this as it is the shape most commonly used on
many social networks...
Vine videos act a little dif f erently. When posted and viewed on desktops, the top half of the f irst f rame of
the video...
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3 Ways to Use Twitter Feed Image and Vine Previews For Business

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3 Ways to Use Twitter Feed Image and Vine Previews For Business

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3 Ways to Use Twitter Feed Image and Vine Previews For Business

  1. 1. andre wm acart hy.co m http://andrewmacarthy.co m/andrew-macarthy-so cial-media/ho w-to -use-twitter-feed-images-fo r-marketing Andrew Macarthy In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images ( specif ically those that are uploaded to the site directly) and Vine videos are displayed to users in their f eeds. Let's take a look at the changes in detail and how you can use them f or marketing purposes.
  2. 2. In the past, images and Vine videos posted to Twitter would appear as a link in a tweet, and be completely hidden. To see the image or video, a user had to click on a link and the photo or video would unveil itself within the f eed, as shown above.
  3. 3. Following the update, a portion of the uploaded image or Vine video is visible in the f eed. Users can either click on the media to see it in a pop-up window, or click the Expand link, upon which the f ull image or video will be unveiled, as above. T his new way of displaying images on Twitter makes the social network more visual than ever bef ore, and also opens up new ways f or brands to highlight their wares. Here are three approaches you can take: Promote events and sales
  4. 4. img: Kris Krug Use the portion of the Twitter image that displays to promote a product or event. Nice and simple. Reveal an of f er
  5. 5. img: Lali Masriera For a bit more mystery and excitement, create an image f or Twitter that can only be revealed if a user clicks or expands your photo. Give Vine videos a cover photo
  6. 6. When a Vine video is posted to Twitter, the recording's f irst f rame becomes the preview that users see in the f eed. To compel more people to click on it and watch, plan your shoot so that the f irst recorded f rame is what you want the cover photo to be, whether it's simply the title of your video as above, or a still shot of the drama within. Twitter f eed image positioning T he way that Twitter's image and Vine video previews are displayed in the f eed means that you will have to plan ahead if you want your message to show exactly as you want, without it being cropped and hidden.
  7. 7. When you upload a still image as a square - I recommend this as it is the shape most commonly used on many social networks - the centre third of the image is what will appear in the preview window on Twitter, while the remaining top and bottom portions are revealed when the image is expanded. T heref ore, aim to keep your most important message in the middle block of space.
  8. 8. Vine videos act a little dif f erently. When posted and viewed on desktops, the top half of the f irst f rame of the video shows in the preview window, and the bottom half is revealed when the media is expanded. On mobiles, Vine videos act likes images - the centre third of the preview image is shown. Conclusion and template I hope this post has given you some inspiration f or how you might take advantage of Twitter's new previews f or images and Vine videos. If you are interested in making the job super easy, you can grab the template I have created f or designing Twitter images with messages that f it perf ectly within the preview window (along with numerous others) over on my Social Media Templates page. ,

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