At every point between the way things are now and the way they should be is uncertainty. But when you get to the other side - to the way things turn out - youll have a hard time imagining them being any other way. This is not an accident. Its why creativity is hard: you have to imagine a world that isnt just diﬀerent. You need to imagine one thats better. You needto imagine a world that couldnt be any other way. Thats where passion starts.
Wherever theres risk, theres possibility. The risk is easily quantiﬁable: you could lose money or time or happiness. The possibility part is a little harder to pin down. You know that feeling you get when you know all the risks, and yet you keep coming back to something? When you feel like youve found a problem that cant be solved by anyone else? Good analysis delivers that by the bucketload.